Jim Farley's BRUTALLY Honest Interview About EVs And The State Of The Industry
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- čas přidán 7. 07. 2024
- The Ford CEO, Jim Farley, is certainly an outspoken person. And his views on EVs are certainly of note. In this video, we take a look at the state of the industry. So to find out what's going on, stick around as Dave Takes It On.
NBC Interview with Jim Farley link: • Ford CEO Jim Farley di...
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This information is exactly what should be said. It is what we have all found by owning an EV. I now feel that Ford want to stay selling cars and be in business. You did a great job finding this interview and it is always fantastic to hear when legacy car makers finally see what is happening for the future.
If Fords boss says we need to get away from huge gas guzzlers why have they discontinued the Fiesta and Focus seems odd to me ah hooked on £40k plus cars like most of the legacy automates.
Apparently they only made a small profit on the Fiesta and Focus so they moved to the Mustang EV where they loose £60K per vehicle sold 😂
It takes a while to rebuild the production process for a new model.
I would have thought it was a "no brainer" as you say in the States, for a CEO of a new EV manufacturer changing from old technologies to require managers to use their new products even BEFORE they go on public sale! Strikes me they've wasted over 2 years getting it wrong whereas a little bit of practical management would have sorted it out from day one!
Thanks for this digest of the full interview.- much appreciated. If you have access to installing home charging EVs are a no brainer. With used EV prices being what they are makes it once again a no brainer. My weekly 'fuel' bill is around £5.20 now!
As ever, calculations such as yours fail to take into account to 'hidden' costs of installation, cabling, extra purchase cost for the vehicle (and associated expenses) nor does it allow for anyone that hasn't got off-street parking facilities. Easy to cherry-pick figures to support a particular position but how about bringing along some actual facts?
@@kellyeye7224 Extra purchasing costs? Do you live under a rock? Ev prices new, are comparable to ice cars now, they even weigh less in some cases. Used EVs are often less than an ICE equivalent car. The cost of fitting a charger at home is offset within one or two years of owning an EV at worst, after that you are saving massive amounts. Of course, if you don't have off street parking, you don't have the expense you are complaining about, plus the comment you are responding to pointed out the advantage is when you do have that ability. You want to argue for and against home charging! So cherries picked by you as well.
@@Jimages_uk EV prices are falling because they aren't selling and most manufacturers are selling at a loss. There is a pending lease crisis on the horizon as depreciation costs aren't (yet) factored in to leasing prices and EV depreciation is 'traumatic'. EV charging is about to be more expensive too as the current 'zero road tax' position ends and will then extend to EV charging paying the missing fuel duty everyone else is subject to - which is why your EV 'talks' to the charger and your charger 'talks' to the electricity provider (via your Smart meter) - so they can charge you MORE for the electricity used to charge your car. There is no such thing as 'cheap' when it comes to motoring except when the Government wants to sucker someone into a system which they then exploit at your expense. If you can't see this then that is your problem. Just wait.
@@kellyeye7224 Lease companies will still be able to get cars for far less than we pay fro them due to manufacturers having to meat targets of sales, second hand values are artificially low because of all the misinformation about battery life, but as more cars reach an older age, that myth is getting blown out of the water, cars built to scale are always going to be less expensive, so as EVs become the most manufactured, they will be a lot less expensive to make, added to that, the leaps and bounds in battery technology is also bringing down costs, in the last 2 years, the cost per Kwh has halved, and it will do the same again in time.
Regarding taxing the electricity, that won't work thanks to vehicles being used to balance the grid, meaning less surges in power needs, so electricity going out, as well as into EVs, there will almost certainly be a charge per mile, but that is not much different to the huge amount of tax you pay on dino juice. As well as that, of course the EVs will eventually pay VED and things like congestion charges in the cities.
@@kellyeye7224 - What 'hidden' costs, I fully knew in advance the costs of the EV and home charger - the dealer also outlined the deals they had on offer for both. Home charger only cost £500/$650 fully installed with charging unit, 3m cable, earthing point and dedicated fuse-box RCBO. EV's have dropped in price, following the reduction by 70% in the cost of the battery, plus smaller more affordable models available are available that fit even more peoples budgets/requirements. More 2nd user EVs are on the market than before reducing the high demand premiums of the past.
Even without off street parking, and higher public charging costs, it's still cheaper to run a EV than a fossil fuel car. For many, this is still a workable solution given the average mileage as they use destination charging whilst shopping or at work to top up for the week. There is a lot of FUD put out about range anxiety, but in reality if you have access to a charger in your area (even if not at home) EV's are a viable option. All that changes is how much saving you make on refueling.
The main issue with EVs for the public is not the utility, but the price. They are still more costly than most ICE cars and it is here that most people see the cost as the major barrier to going electric.
Not any more, like for like they are the same or cheaper, with battery prices falling by 50% this year they will be a lot cheaper.
The argument that EV's are more expensive is an old argument which 6 years ago was true but not today.
The problem is legacy makers can’t produce them cheaply enough, hence the 100% tariffs on Chinese EV’s in the US (and smaller tariffs in Europe). Cheaper cars are gradually coming but it’s slow progress and the tariffs will just backfire.
you’re right the prices are too high but that’s true for ICE cars too now - the whole industry has shot itself in the foot asking for £40k plus ($50k US) for most cars and people are voting with their feet. It will eventually reset , but there’s a lot of pain for the next few years and Ford is caught in the middle of it.
They are producing trucks too expensive for most and can’t produce cheap EV’s so where do they go?
Great video
Gold dust, thanks Dave
Hmmm, he said all that, said they need to be building smaller cars; then comes out with the 2.5 tonne Ford Explorer, with a (base model) 76KWh battery that cant manage 200 miles - if the spec read out at the Spanish preview yesterday is correct.
What the CEO believes and says, is not the same as what the board of directors, and the other managers think.
While he is tasked with setting company direction, and long term goals, others who have different opinions lead the teams that currently design and build vehicles.
It will be interesting to see what kind of vehicles this company is producing in 4, or 5 years.
We may see some very different vehicles from what we are seeing now.
@@jimthain8777 This is assuming Ford still exists in its current form in 4 or 5 years; many analysts predict they will file chapter 11 in the next 18-24 months, at they are carrying massive debts.
The only division making a profit is their commercial vehicle division.
Ford split themselves up into semi-independent divisions late last year - and may load all their debt onto just one and declare it bankrupt - leaving the others to carry on, debt-free. (If the courts let them).
Imagine if all EVs when plugged in, had the automatic ability to power your home, every time the grid is put under stress is just after people get home from work, or before they go to work, so an idea time to take advantage of all that stored energy, it could save having to import energy or turn on extra power as demand would be adequately catered for by the EVs.
Dave. Thanks for doing this video I saw a Jim’s interview last week and was surprised about his openness to the need to transition. Interesting to see how much PHEV contributes the Fords transition to EVs
Ford lost ICE race hence it has no other option as to warmly embrace the edge of the knife, and try bring down everyone with, including fords customers. it's called spirit of ford. funny how nobody talks about it, even thou it is so obvious
Yes Ford fanboys save Jim
Cheers Dave
Sounds like he's run out of road, live or die now for ford 😮
I love my leaf 30 , just price of public charging here in Highlands has got very expensive 75p kWh rapid. I charge on go for 9p kWh at home but would love a bigger battery car. Poss mg5 or env200
This was not so much about Jim's love of EVs as it was a shrewd sales pitch. US government pressure, geopolitics, supply chain realities, existing competition and brand attachment almost dictate what Ford must do. This was a carefully prepared interview designed to keep Ford fans, and more generally Americans, onside as Ford tries to adapt to whatever future external realities have forced upon the company.
Eelectric cars had to be destroyes by the oil industry.We could have had EV'S many years ago and cleaner towns.The Chinese are going all out they see what is needed.
If EV's were to be the answer then our 'intelligent' leadership would have ensured we had the infrastructure to support them. I don't recall having to pay additional taxes to have gasoline stations built but sure as heck we'll ALL be paying to have EV chargers fitted everywhere.
Fine by me, EV cars are a fantasy future anyway. Non disposable batteries and mining operations that destroy the environment. I don't think you realize just how clean ice engines run nowadays and how little they pollute. You aren't saving the planet by buying an EV.
Problem is, leaders have a role to play and if Trump becomes president it is probably curtains for BEV's for quite some time.
In the USA maybe, the rest of the world will run laps around the USA instead.
I was already voting for Trump you didn't have to sell me on it.
Hello mate
I love the way EVs drive. True. However for me, without an ability to charge at home makes it impractical.
Everytime I've hired or been in someone else's EV, we have had charging issues.
Either already in use, not working or payment problems.
And I hate wasting time charging. I have a life. EVS are great for retirees. Not families and busy, time poor professionals.
I also don't have time to watch the full interview...
It’s too expensive to charge an ev away from your home. I charged using a BP Pulse for twenty minutes it cost me fifty five pounds that’s not cheap my diesel car does five hundred and fifty miles for that amount of money. Living here in Northern Ireland it’s hard to find a fast charger. It’s never going to work. You will never convince people here to change.
I live in New York State in the US. I can charge at home for $0.10/kwh and at a variety of locations nearby for “free” on level 2 chargers - libraries, across the street from my office, parks, doctor’s office, etc. State funded subsidies for their installation has made them ubiquitous.
We are looking at discarding billions upon billions worth of existing infrastructure, manufacturing equipment, fuel distribution etc only to spend yet MORE billions upon billions replacing them. This is absolute lunacy and in no way helpful for our environment. Add onto those extra billions a few more billion (some say trillions) to upgrade the electrical infrastructure to support EVs and it gets yet more ludicrous. The ONLY way this is possible is via taxes - and I'm confident we're all keen to pay more? /s But sure, this is the way forward???
If Ford were serious about EVs they would have made a low range affordable CITY runaround to give those whose lifestyle suited them a proper vehicle choice. Something with a range of 50-100 miles, overnight charging using a domestic outlet, lightweight, shopping/schooling/working utility - like the Focus and Fiestas they sold millions of. They would have sold MILLIONS of small EVs into the cities and near-urban areas and delivering infrastructure support to them would have been easier too. Instead, they decided to compete with EXISTING models (ICE) and the obvious comparisons exposed the failings (range, load capacity, infrastructure etc) therein and has led to the slowdown in sales. It's now too late to convince potential users to go for a 'city runaround' (not that any exist) and the car manufacturers have missed a HUGE opportunity to SLOWLY get peoples minds around EVs. Their GREED and the Government 'inspired' fear of carbon (and the resultant haste towards Net Zero policies) has been their downfall.
Poor management is Fords problem, they were very late to the party in the 1960's but eventually caught up.
@@solentbum Business problems started when the bean counters took place of the engineers.
@@kellyeye7224 What ever the internal reasons , Ford (UK) have long been slow to bring new ideas to market, and have clung to outdated features for years after competitors have overtaken them.
@@solentbum Any manufacturer that considers the needs of the customer before those of the 'system' will do well. There are multiple systems, devices, features that no one wants or needs in a car these days but are put there to give visual value-for-money but would be better spent reducing the complication and giving the customer a cheaper solution. A BASIC vehicle (be it EV or ICE) is missing from the market - there isn't one I can name that doesn't come with bells and whistles (Bluetooth, auto parking, cameras etc) and it's a missed opportunity for them all, let alone Ford - who USED to have such an offering. Any wonder the Fiesta etc were THE most purchased vehicles after the Beetle?
How do you suppose all those high rise flat dwellers in the US will be able to cope?
High Rise dwellers in America? Most people do live in cities. Suburbs is city too. And every one of those has level 2 outlets in their garages.
The downtown New Yorkers I know don't own cars. They take cabs or rent a car for the occasional road trip. I think that's the case for a lot of people living in apartments in big cities. And otherwise there are car parks for flats with a lot of car owners. These will eventually get rigged out with charging points, I suppose.
Flat dwelling friends here in the Netherlands have arranged for charging points on their parking decks/underground car parks.
A lot of people in my neighbourhood don't have off-street parking but there are 30 public chargers within a square kilometer. (I've just checked on the Shell Recharge app.
Charging costs 44 Eurocent per kWh, which makes it slightly cheaper than driving to a petrol station to fill up with Euro 95, at 2 Euros per litre.
Charging an EV is a different scenario to filling up a gas tank, you can use destination chargers ie retail outlets, work place chargers, kerbside chargers and rapid chargers.
You have to get out of the ICE mentality and just graze, not once a week fill up to the top like a gas tank, you go shopping, you plug it in, you go to work, you plug it in, you go to see a movie, you plug it in etc etc, a couple of hours here and there does the job, a lot of these are free or you could get a kerbside charger fitted to the kerb outside your house so you can charge when you get home.
@@stevehayward1854 🤣You're in Yankland, aren't you? Were you called in to support dizzy Dave?
Technology overcomes all problems
Only an American point of view, hardly on the cutting edge of evs or ev news.