Why Instant Film Photography is the Future of Film || Opinion
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- čas přidán 23. 01. 2023
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![Why Shoot Polaroid, Future of Film, Kodak Packfilm Rumors [Instant Lounge]](http://i.ytimg.com/vi/inadi1WWlgc/mqdefault.jpg)
This is where it’s at! The instant world is quite vibrant, really leading the charge in where the future of this industry needs to go. Proud of all the folks involved.
Hi there you sexy beast, love your videos, Big for Business!
I would like to see community darkrooms come back. If film is really "back" these young people are missing out on how much fun those were.
I hadn't thought much about the instax world, but Nico once again schools us.....
Excellent video. I completely agree with your take. People forget that instant is the money maker for these companies, not 35mm. I believe a high tide raises all ships. And then we'll take photos of those ships. 😁
I see Instax and easy instant photography the same way I see the inexpensive turntables that popped up everywhere in the recent years. They have the merit to introduce new people to vinyl, and perhaps some of them will eventually move towards a more serious turntable such a Technics or a Pro-Ject.
It's not as good as getting original 4x5 instant again, but I would love to see 4x5 Polaroid integral/modern 8x10-style film. It seems more doable since it's more along the lines of creating a machine/process for existing chemistry and materials. Just have to have some kind of financial incentive to make that happen?
My favorite thing about you, Nico, is your deadpan, self-deprecating humor. It took me a while to get it, but I am really enjoying your show. Thanks!
I have to interject about Instax being the top film seller on Amazon. I think there are other reasons for this, other than just Instax being more popular than negative film.
To that specific popularity on Amazon, I think there's two reasons behind this:
1. I don't think many people are buying negative film on Amazon, period. At least in the US, Amazon's pricing for negative film is even more exorbitant than at other photography retailers. I don't think regular photographers can afford paying even more for film, these days.
2. Purchasing through Amazon, you never know if you'll be getting expired film, or how it was stored. It mostly likely sat in an Amazon warehouse for an extended period. Why take the chance, when you can order film cheaper from a local store, or b&h, or adorama? At least you can count on getting pretty fresh film that has been kept in proper conditions for most of its existence.
I think these factors keep most "serious" photographers from buying film through Amazon, overall...even instant film (as it has similar expiration and temp needs).
The only consumers left buying film on amazon at all, really, are those that don't know where to find better pricing, and don't really know about film storage and expiration. And these people wouldn't care, anyway. They just want some easy instax for their fun little camera. That's all. And that's great. I'm really glad they are.
All very valid points, but instax has been a best seller of ALL products sold on Amazon. This, I would assume, far exceeds the scale of any other film market.
Absolutely fascinating perspective. I really enjoy this and just happen to be shooting an instant film camera at the moment myself. So there you go. 🤔
Instant photography is everything people love about analog photography without all the hassles of having to wait to get your photos developed and without it being necessary to have the technical skills to take a photo.
What I bought is the NONS for Instax square. I freaking LOVE this camera! With an adapter, I can use my Canon FD lenses, which then allows me to set the aperture manually. The results have been amazing.
I agree that instant film photography is the future of film. That's why they need to make lens interchangeable instant cameras so we can adapt our lenses from other brands to it. For example an instant camera that can work with vintage manual focus lenses. There is a company called NONS that makes interchangeable-lens SLR instant cameras... but there has to be cheaper options and they have to be more readily available.
I wish that someone would make a reasonably priced peel-apart film.
A very insightful perspective. Thanks
Hi Nicos, Andrew here in Ottawa Canada, this was a fantastic opinion video, thanks. I have 2 mint camera’s and love them, I hope they are successful with the 35mm camera with film
Great video, I totally agree with you, no one apart from leica has a functioning camera with variable shutter and aperture, and manual controls apart from these instant companies. This is a super big deal. Most of these camrea nearly have everything to shoot roll film, apart from a change in body design to fit it and a different advance. All the difficult parts of a camera they have designed and built, in their instant cameras
Great video! Thanks for mentioning us☺
I shoot weddings and often there are instant film cameras around for guests to shoot
For Christmas I got the Ansel Adams book "Polaroid Land Photography". (1980). The images in it (not all Ansel's) are exquisite. Most are life size reproductions for 4x5 type 52 and type 55 film. Integral film isn't as nice as the old peel apart but it shows how you can make a really nice book of images without needing portra levels of resolution! Maybe a lomo Instax back and some patience? One day I'll find the project that suits the medium.
You can still get a nice shape GF670 pretty easy, but it would be great to see them bring it back it’s a wonderful camera. I would love to see the GF670W with a less bolted-on design 😅
I am hoping Pentax makes good (quickly) on their commitment to re-entering the film arena...
5yrs it will go by fast
Hellos Nico, something i don't understand is this small companies "compared to kodak and others" are able to make cameras, and drop the prices of instant film, a pack of impossible was 25€ in the beginning and now is about 18€ or 16€. Is there more people shooting instant than film roll? Or the care about film photographers? I hope the make film cameras in the future. Cheers my friend 👍.
i would buy it as a medium format camera for sure
My daughter started on instax, while adolescent; meanwhile, already moved to film, disposable cameras by now, but is questioning a point & shoot... (i would buy everything if i had a single extra coin 😬)
I imagine a large part of the high rankings of instax sales has to do with the fact that instax shooters go through film faster and get less shots per roll/pack. Therefore they need to purchase more frequently and ultimately move more units in the warehouse.
A pack of Instax Wide usually comes as two cassettes, each of ten exposures, for about €18. Per shot, this is almost exactly the same price as 120 roll and 6x9cm images (nine shots per roll, roughly the same size as Wide images). Then there would be some sort of cost for printing from the roll-film on top of that, so Instax is actually cheaper than 120 rollfilm for non-darkroom users. However, getting those Instax Wide users to then switch to 135 film, on the grounds of it being more economically effective, seems to be pretty difficult and probably accounts for all the fully-auto compact cameras being a couple of hundred Euros secondhand at the moment. It may be this market which Pentax are looking at with their new camera project.
The NONS SL660 and their upcoming SL645 look promising. Sure they added something akin to a speedbooster to accommodate 35mm lenses for a larger image circle, but it is very much a whole new SLR film camera.
Being able to use medium format lenses like Pentacon Six's line-up would be the better option, rather than stretching 35mm lenses for something they weren't designed for.
I think it helps keep the form factor reasonably small and the lenses accessible
The people who all the time claim that the price hikes on color film will kill off color film, should take a look at Instax. It's the most popular film in the world (by far), and it is orders of magnitude more expensive than 35mm and medium format film.
I love both traditional film photography as well as instant, and have several Polaroid and Instax cameras. All of it is fun!
a roll of superia 400 (most available stock where i live) with development costs a little over 20 dollars total for 36 exposures.
per frame it is not substantially less than instax. especially so if you factor in the final print.
color film will die if the supply line is dismantled, which will happen if production and prices dont recover before the mainstream film resurgence inevitably dies down (which is being made more likely every time the price increases)
edit: this is of course assuming kodak or fuji are unwilling or unable to invest in a declining niche, hoping to revive demand
I don’t think instax wide costs more than medium format
Very interesting perspective. All of these *instant* camera projects flying around really do matter.
But I agree that it is such a tease to have 80% of a *roll* camera (especially 120) right there but not yet there......
What we *REALLY//TRULY* need as much as this 'tech transfer' down to 35mm/120 is for some or more *COLOUR MISSION* projects to come to long-term fruition+production in case the "BigK" shoots themselves in the foot!! #filmlove 📸💗🎞💯
It is wonderful irony that back in the day, Polaroid instant cameras and film had about 2 percent of the market, and now non-instant film photography has taken a back seat. I love my darkroom time, but never have I questioned whether instant photography is "real" film photography. It just happens to be an infinitely more complex(chemically) version of film photography. And if you factor in the film transport systems, the cameras are( in that aspect) more complex as well. Can instant camera companies make non-instant cameras? Easily. Will they? Hard to say, since that is a smaller niche.
I quit film some time ago , but i still shot polaroid and instax so in reality i didn't quit film entirely haha , i still like film cameras but my interests just shifted into other stuff and the only thing i still go back is to my polaroids and instaxs
I agree with you 100% I have been an instant film fan since I got my Polaroid ColorPack II in 1970 ... I loved peel-a-part film the most in all formats, especially Type 55 in 4x5. I was happy that Impossible/Polaroid keeps SX70 and 600 alive as well as I-Type, but I feel that Fuji has won the instant war with Instax!!! I can honestly say that I shoot way more Instax than Polaroid these days. I just feel the film is more stable. I do love Instax backs for better cameras ... I have one for my Mamiya RB67 and I have the Lomo back for my Camaradactyl Rex that uses the lens from my Polaroid 600 SE ... I also have the Mint Square format camera ... there is greater quality in the film than the standard consumer cameras can get!!!
I guess it’s a great time to sell the Instax mini back for the Mamiya RB67 that i just created 😮
The film and camera quality needs to be improved significantly for me to be interested in buying a new instant camera.
I WOULD love to work with instant cameras again if they were high quality products producing high quality archival images.
Excellent points all around! Yes, I think you are right: instant film photography is the present and future of film photography. Yes, legacy camera manufacturers are important, but companies like Mint are going to be a source of innovation in the industry- especially when it comes to manufacturing and marketing affordable film cameras. Finally, I think you are right, old school film photography (120, 35mm & larger formats) are islands in the sea of instant photography. The best way to support these companies right now is to buy an instant camera and some film. Thanks for thought provoking video!
Which Mint cameras do you own?
@@Zetaphotography none right now! I can't afford a new camera.
I wonder what the environment impact and implications would be if we all used Polaroid cameras
I'm glad someone likes it, I hate all that crap. Iv'e tried them all, they suck.
Love my Polaroid SLR690 it’s amazing and the pictures are fantastic.
Shame my Fuji SQ6 stopped working.
Nobody is shooting Polaroid Go that's for sure. Everybody is very vocal about bringing back spectra.
Very interesting perspective on how things are going with film photography.
I love film I shoot a lot of 35 and 120 however 95 percent BW. I do shoot the odd short film on 16mm.
From what I can see, we will loose colour unfortunately. It will be the price of the chemicals and manufacture that may kill it. I hope I’m wrong. B w will be around for many years, you can make it in smaller batches theses a number of smaller companies doing.
Foma eg
Polaroid 8x10 Film isn't available on their site anymore. It's "sold out". Are they still planning on making more?
Maybe some day instant film will be half as good as what Edwin Land created. Or maybe one day Fuji will re-release it’s instant film for 4x5. Until then….
The Instax cameras are a direct imaging tool - in other words, there is no enlarging involved. Think of the 127 cameras which were used for decades in the early to mid 20th century, mostly for making contact-prints. When one tries to enlarge those negatives, it turns out that very often the lenses really aren't up to the job. Using the same lens/camera-body for both Instax and 6x9 rollfilm one would see the same problem. Maybe an Instax-style body having a bayonet for pre-existing 120 SLR lenses would get around this problem? One might lose linkage between the lightmeter and the lens and need to transfer settings manually from the built-in meter to the in-lens shutter and aperture rings. But sort of do-able nevertheless . . .
Agree with you. Isntant photo = instant gratification. I shoot since the 70's. This Christmas I picked an Instax. Not a camera, but the printer. Love it. Here where I live the square is not available, but when it is, I'll probably pick one too.
Instant media will never be as sharp, have the same color accuracy as film. But who cares? That's not the idea. Instant = memories. That's why it's a commercial success. It's physical, unperfect, real, just like life. People identify with it. The process couldn't be simplier. I "print" on Instax what I shoot with my cameras and phone, without staying for hours on my darkroom perfecting the print. One print...
There's an Instax back to my Rolleiflex but it's quite expensive and with import taxes here it becomes prohibitive. But I'd buy it if it were accessible. If I were Mint I'd explore a bit of this before entering film. Because there's a lot of very good stuff on film and people would compare it directly. Holga is a fun camera. But Mint would probably be something more serious. And that's when comparision comes.
I believe they'd do better by stablishing themselves in the instant universe, worldwide, before jumping into film. Think of a Hassel back that uses the entire square format - something that polaroid backs never did. O one for Pentax 6x7 with Instax Wide film. Or better: convince Fuji to make 4x5 Instax film and they make a camera for it. There are many possibilities on a market already stablished, which is instant photography.
And what about film? It's another media, another process, just like digital. Another option for those who want to move/explore another way to create images or memories.
I only wish the Instax resolution was better.
What I don't understand about Polaroid is why they aren't producing a 4x5 back for large format cameras. They clearly know how to produce the mechanism, why can't they add a different casing and allow us to mount it to the larger cameras? LFF photographers would kill to be able to preview their shots like in the old days or would even shoot Polaroids exclusively
All we are missing is new peel apart film
You say you had 3 mamiya but you sold cuse it’s too sharp good for what you doing ?
I’m curios what you mean !?
Its a great camera with SUPERB lenses, I just found it to be more than my photography needed. I love 6x7 but want shifting posibilites and maybe not that much sharpness. I use a Mamiya RB67 and a Plaubel now and Im pretty happy.
Fuji is dumbing down the cameras because they are focusing on the Instax printers. Theorizing the advanced features we want in an analog camera is in the digital or hybrid camera (ala Mini Evo). I definitely want to see more advanced features Instax analog cameras but it won't come from Fuji.
I don’t think so. But for sure it is a segment, very similar in nature to mobile phones.
I would not mind seeing more investment in developing some of the instant films to get the most of this kind of photography. The low latitude in some of the papers, added to the lack of features in some of the most common instant cameras, makes you miss more shots that you would like coming from that pack of ten. Don't get me wrong, I don't mind the unexpected, sometimes it is fun and it can lead to great results but, all things considered, at that price point, I rather use my camera to make the results I want than wait for the miracle.
A couple more aperture settings on my wide 210 and some more shutter speeds all together with a better quality instant paper would make me a very happy man.
Hey Nico, if you come to Johannesburg , let me know, I will give you a pack of original Polaroid peel apart film, I also have some Fuji FP 100C for sale.
Hi, Nico! :) thank you for your awesome content! We need a video about the EU considering banning 10000 PFAS chemicals, some which could also be used for coating in analog film production…, do you have any more news to that? Thank you! :)
Maybe one day we'll have quality instant cameras that will not set me back 1000$ for an acceptable result and some degree of control over my picture. Until then, instant is for snapshots and not much more.
No matter the camera, the instant picture is small and of not so great quality.
I signed up with Mint for their 35mm updates.
I told them that if they'd do one that was Xpan panoramic aspect ratio, and FULLY MECHANICAL....I'd hock a kidney to buy one.
By the way...what's the going market value for a human kidney...?!?
;)
CC
20 dollars
I tried Impossible Film, as well as Instax film, however, the results were more than disappointing. People who will start with Instant film photography are primarily different to analogue photographers. I don't understand the sense behind it. Maybe it's only a new fashion of being woke.
I know that Instax is the biggest film product, but I am not interested at all as long as there is no serious camera for this.
If you have a Mamiya RB or RZ there are backs you can purchase to use Polaroid or Instax film in these cameras. Give a search for “zinstax”
Same. More cameras like the Mint RF70 would be interesting, rather than ten new instax mini every year.
What is going to take over are the small printers that print from cell phones to instax. The cameras themselves are meaningless to their users. I also do not see anything even close to approaching having the instant users supporting the roll film industry. The next gen is instant and will not wait for dev and scan, plus, they are getting priced out of color neg.
The future of film will be without Kodak (fully deserved) and Fuji, it all is in black and white, mainly Ilford & Foma, and there will be smaller players like ORWO, Adox.
Boooooo
Just click your heels together three times and say "kodak sucks"
Pretty sure the majority of people who shoot film and spend the fortunes necessary to do so, only do it for the unique and unrealistic colours that film gives.
I certainly wouldn’t pay to shoot black and white film, at least not for anything more than a novelty of wow I’m using an old technology.
@@definingslawek4731 Pretty sure that the majority of people who are doing serious digital photography, let alone anything worthwhile with their lives, don't need to be in the comment section of film photography videos telling everyone how film photography is crap
Instax is awesome.
Polaroid is a joke. They are just unable to produce an acceptable quality film.
I think you are wrong about Instax is film photography. Where is the film involved with instax?? It is instant pictures WITHOUT any film, isn't it?
To me, this kind of photography has nothing in common with real film photography except it is analog too!?
Instax is Integral film which contains layers of emulsion dye and layers of developing dye sandwiched within its “sheet.” Developing and fixing chemicals are stored in a pod at the extremity. So technically, yes this is film photography.
Actually it is.
Instax is proper instant film just like Polaroid 600 or SX70, what are you talking about?
@@jacopoabbruscato9271 to me film is a transparent piece of celluloid or other transparent material with an emulsion of light sensitive chemicals which needs development in different baths of other chemicals to make prints or scans of it. have fun with your instax and polaroid snapshot toy photography :-)
@@robomixdj so FP-100 is not film to you? Or 8x10 Polaroid to be used in a large format camera? That's not film either?
I use the Instax App and printer to print from my iphone, works very well.
I do this with my professional digital camera to give to clients and friends, also to physicalise my favourite photos.
instax appeals to everyone (mostly younger) , the other film is a mans club