Russ on How Record Executives CREATE Industry Plants
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- čas přidán 6. 02. 2024
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I wanna say a personal thank you to Andrew and the boys for shutting the hell up and letting Russ speak.
Russ just didn't let the interjections happen lol. Andrew was trying like a MF
He cut him off to make some inert point like he always does
@@Eliphasleviathan93Drew was trying. Shit was annoying.
Very rare
Bro the rarest of occasions
"In the last 10 years rap has bled into every genre" is the most true shit i've heard about modern music in a while.
Wow super deep. 😂
Not true though. If anything other Genres have bled into rap because the shit is so dead.
Rap is about as real as utter stupidity.
@@AT-di8kgnah the opposite
look at the comments on this, a bunch of retards who dont know music or what they’re talking about🤡
Russ was always spilling out tea on the industry, thats why he makes mainstream hits but rarely gets mainstream attention like the rest
He rarely get mainstream attention because hes not signed. He was getting mainstream looks when he was signed a fee years ago. Thats the only difference, hes doing it his way now, he figured out how to make plenty of cash without the industry.
Facts
His music is corny but so is Jack Harlow but he’s up. I think Russ actually has substance but his presence is corny.
News flash for everyone this isn't a music industry thing. This is everywhere for example home Depot fakes it's reviews/ratings by having certain employees scan surveys from receipts customer threw away/left behind and write fake reviews. This certainly happening in music CZcams and who knows how many other businesses
@@anthonyhernandez3569 Jack is only UP because of weak azz Generation Now. If you placed him next to the next upcoming artist without a major backing, he would drown under the other million unsigned artists material thats better than him.
Feels weird when Andrew actually listens to the guest
I stopped watching because he wouldn't let guests speak. Now I find myself watching again lol.
🎯🎯🎯🎯
“You’re sad, Cudi, Drake, heard that”😂😂
😂😂😂😂
🤣😂
It’s the honest truth . This is what they said with boom bap and west coast rap. You can’t be better than eazy, you can’t be better than a tribe called quest , you can’t be better than BIG..then it happened with the scot storch era..can’t be another 50..can’t be another fat joe ..
It’s that time for modern rap. Their won’t be another XXX or juice , their won’t be another pop smoke or chief kief , it’s time to move on
czcams.com/video/s_nc1IVoMxc/video.htmlsi=FSSrMS74w4Y0WLwM
Industry Plant means to have a pre-packaged artist with a made-up persona and then pushed artificially through the means of the music industry. Like finding four attractive women to play catchy punk rock with risqué language. Definitely happens all the time. But it differs from simply having a talented artist and trying to figure out how to package them for the public.
Agreed! It is also someone that is not gonna fuck with political issues. He has to be a corporate sellout. It is way more complicated than just saying the only reason you know an artist is because the industry push him on to you. The artist only gets pushed if hes pushing certain agendas... They will always be certain artists that dont do that. Theres also artist that dont sing. Dont write and dont play instruments, thats also another point. And if they dont do all why are they their? Cuase they a good clown for the circus. Meaning they are gonna fuck woth the order of things. Nobody fucks with pharma. Big banks. Your constitutional rights. Its all loosing your soul music.
Damn you guys keep showing the dumbing down is real and it's easy for the elites and government to control you @@jonathanfox9522
I'd be willing to bet 6nine was a plant
Thanks for covering what I was going to add, spot on!
lol... Snoop dog, Dr dre...are some of the originals...dr dre never claimed to be gangster before rap. Snoop dog was given his persona as well.. from suge knight... suge actually paid Long Beach Crips 1 milllion to let snoop throw their name around and claim their set.
crackhead with a #1 hit would be crazy lmao
Dont we already have Travis Scott? Famous Dexx? Entire wave full of drug addicts?
that was DMX
Future, Lil Wayne
Most of these artist are heroin addicts they love codine and Percocets they may not be shooting up straight H but they are still chasing that dragon one way or another
Bobby brown 🥴
When he spoke of country music being the last to convert to streaming explains why now Beyoncé made that country song. Nothing is done by accident
And the Louis Vuitton collection having all hip hop influence in cowboy gear
There have been Black artists trying to get into country for YEARS but their music hasn’t been accepted in that space. One of the up and coming RnB acts right now, Muni Long, who’s been around the industry as a songwriter to the stars for decades, actually put out a country album years ago under her real name, Priscilla Renae. Beyoncé had a country song on her popular Lemonade album years ago. Country music was actually sung by Black people decades ago but White people made it more mainstream and it became synonymous with White culture. It’s not easy crossing over into a new genre period. Beyoncé is just at a point in her career where she can do almost anything creatively knowing she’s built up a solid enough fan base to follow her there. She could even do opera at this point and I’m sure it would sell.
I don’t think country has had global success like rap and hip hop. Maybe here in America it’s popular but on a global stage it still falls behind rap and hip hop.
Exactly. That’s analytics at its finest
They can’t come up with anything new, only new genre I’ve heard in 20 years is Gran out of Miami czcams.com/video/ZBKIUi1eG1A/video.htmlsi=WuDqEzyVWl_hzCQw
We already had a crackhead go #1 and hes a fucking legend. RIP DMX.
read my mind
Y’all are slow he means rap from the viewpoint of your average crackhead
Exactly..currently Kodak
Yepp. He will be dearly missed
Crack head like the dirty bum at the corner store
Looks like these guys actually read comments. They stopped interrupting guest. Very nice! 👏
Naa it’s just cause its Russ and he’ll probably son them real quick
kinda
Yep lol. We were all getting pretty tired of Andrew going on Adderall rants about any and everything while the others uncomfortably laugh
✅️✅️✅️
This is old lol
I don’t understand why no one is making music about our current situation, reality, economy, increase in inequality, the politicians scamming us, large corporations, harder to pay bills….
LockSmith, bruh.
what's more polarizing is there IS rappers talking about that shit. They aren't being elevated for a reason.
Look up TOM MACDONALD
@@ultraf0rwardTom is a culture vulture let’s be real
@@sharkyshark6760what culture ? Ain’t no black rappers making songs about the shit he does. He bitin trumps style if anyone’s.
Rap music is super attractive to young listeners because it’s highly sensory. The songs are composed from samples and loops and are very patterned. It’s very percussive which also makes it very appealing to younger listeners.
Young listeners heads would explode with an artist like Gran czcams.com/video/ZBKIUi1eG1A/video.htmlsi=WuDqEzyVWl_hzCQw
Same with Taylor swift
J Cole was not an industry plant...he was working hard to get his music out there before he became bigger
Yep u brainwashed
I agree 100% with Russ and I'm surprised so many more people never realized it. I remember back in 2012-11 at the height of EDM where they were introducing Trap/rap and also Tribal into the Latin music. Basically creating one mash up genre. And I was always like, if I want to listen to one genre I'll listen to it. I don't want it just mashed into one thing. That's the beauty of music. I feel like it made the listeners lazy if anything. You don't have to go for genre to genre just listen to this and it kind of sounds like a little of everything you like.... But naa I listen to everything from Vicente Fernández, Stevie Ray Vaughan, Scarface, Behemoth, Armin and so on... There's no need to try and lock into one thing. It's a lost of Identity and out of ideas like he said.
Please don't agree with Russia 😅
@@svoksis 😂😂😂 wtf is up with that.
@@svoksisfuck Ukraine
1:07 Black cowboy mashup with Billy Ray Cyrus! … thennnn he’s SUPER gay, throw in a satan video!!!! 😂😂😂
Deadass bruh that shit really is wild I wonder what’s next
Artist name: broken buck AKA lil Nas...
I find it funny them talking about living in a black mirror episode as a gambling ad plays on the screen 😂😭
Rock been had crackheads we cheered for
🎯🎯🎯🎯
Didn’t someone say this is why MGK & even Post went the Hip Hop route first, before eventually deviating to other music? Getting their foot in the door via rap is the easiest way to make it big? Granted they’re from a few years ago. IMO
And all that did was hurt rap and boost them.
Kid Rock did the same thing too. Man even Pitbull was rapping in Miami before going pop.
MGK still raps, and post malone made an r&b song. Idk why they keep calling that man a rapper.
Ed Sheeran too.
Everyone tune in to Coast Contra
Wu tang 2
They need to put out more music
Facts
6:20 He's right. Mr. Morale has been on repeat since it dropped in May 2022. I'm 24 and as I've gotten older I turned away from drill music or rappers talking about guns, drugs, s*x for the whole song. At some point, it gets old and real people can't relate with that.
I think it has to do with the majority of people who aren’t really invested in music they will just want to hear something with loud bass lines and the rapper is more of a background noise not really caring about the rapper or what he’s saying, most of it is copy and paste anyways
As you grow some things don’t resonate with you anymore. Vibrationally and spiritually you can’t have those types of frequencies in your space at a certain point.
I agree, I love Gran out of Miami, makes songs about plants and animals czcams.com/video/ZBKIUi1eG1A/video.htmlsi=WuDqEzyVWl_hzCQw
Good for you young man!
Devvon Terrell is punching the air right now. He made a song called "I'm sorry Dad" I always thought the song was a very unique thing to rap about. It's like a musical letter to his father and some of the struggles he with through being a man with daddy issues. I hope one day he gets his flowers.
Plot Twist: You're Devon Terrell
@@onemanarmy1049 Hey D;
what tf does devvon terell have to do with anything
The older I get the more I realize the russ hate was unjustified
Yea he was called corny because he was light years ahead of all the other rappers and was basically letting everyone know they were in garbage contracts and everyone just gave him the “this Nigga is corny treatment” he’s been talking bout this stuff for yearrrssss!
The past few years made me realize people are almost always hostile towards the folks who speak on the bs, go against the status quo and don’t sugarcoat..we’ve seen several figures over the internet the past few years who’ve shaken things up with their statements and have gotten massive backlash, only for people to turn around a few years later and realize they had valid points. This is basically the type of stuff Plato was talking about with the allegory of the cave
You mad late bruh
There’s always a scapegoat…
Absolutely. The people who speak the truth get the most hate and backlash.... usually by people still stuck in their programs and don't wanna see people doing something different, something new, or calling out hypocrisy. They try to shame people into being stuck in the same box or image that they think is right. Alot of times it comes from within your own community too. @@YoungYahtz94
A few of the things he mentioned made me think of Mike. Rap beginnings but he's fresh, different, country infusion, entrepreneurial, and a real one. No wonder why he has such a strong loyal following. Turns out being novel and genuine can pay in dividends when done right.
Killer Mike
sampling also helps drive traffic to the original artists and sounds, to create new fans and still pays those artists so their art still lives on.
Garth Brooks is literally the top selling solo artist of all time.
Country is huge and always has been, it just doesn’t get the mainstream attention other genres do because it isn’t considered cool in the cultural centers like NY and LA
Only in America not worldwide
Michael Jackson 🤷🏾♂️
@@ginoblackofficialsadly no Garth is #2 behind the Beatles
Band yes, but I said solo artist @@pauline4721
surprisingly Garth has sold more than MJ@@ginoblackofficial
It’s funny how everyone shits on hip hop but all the genres need to use rap elements whether it be lyrically or using certain rap aesthetics to keep themselves relevant. Everyone wants to exploit rap then claim it’s dead
More cultural appropriation
That’s when you know something is dead tho. When the vultures come and start using it for other things
@@orangejuice27 if it’s dying it’s cause the vultures.
@@Thoughtitwasadrought vultures feast upon the dead
@@orangejuice27 that’s very literal Lmaoo there’s been vultures in black art forms since the beginning
As a young guy, music "cliques" arent really a thing anymore because we arent loyal to a genre. I speak for myself and alot of Zillennials when i say we listen to everything. Streaming took down the barrier to entry on music, the future is bright
would you say that this is part of the broader decline of a personality as a whole? saying this bc people used to identify with their songs and now if your song becomes a “tiktok” song it’s no longer cool
@@TheMuseapI would say it’s more of a birth of logic. Why would I dislike something because it’s “not my genre” that I usually listen to? If anything, I’d say it adds to personality. It also gives me the chance to see how people in the region it came from felt/thought/acted or wanted to act, at the time they wrote that song. The TikTok dislike, is because TikTok in general is a personality stripper, and we usually found the songs a little more organically. Example, either playing a video game or watching a movie and it was on the soundtrack, or we found it with a friend out and about, or maybe we were just cruising the radio stations and it popped on. Now everyone is gonna just say “OH! I saw that TikTok too!” It takes relatability out of the conversation at that point. Because yes, everyone has TikTok, but that song can be used on THOUSANDS of different TikToks. Which one did it come from? Ya say to me however “Hey man, you ever hear “Call me” by Steve Conte?” I’d respond with “DUDE! I love cowboy bebop! That track and “Tank!” are on my playlist right now. Which episode is your favorite?” Cause those tracks, are only on the “Cowboy Bebop” soundtrack.
@ 5:15 Russ sets the table for a Schulz Epiphany
I was laughing at that epiphany, too
bro the bit about the crackhead in 10 years bein on top so fucking facts lmao shit
We are already there he is called kodak black
Except we already had that multiple times. Maybe not as open as he is suggesting, but an open drug addict being famous is far from a new phenomena.
Guy on sexy redd is super accurate
Well said by Russ. He articulated the obvious in a way no one has. My family was hip hop and RnB but I was always more pop punk, emo, Americana, classic rock.. just more guitar driven music because I play instruments and I couldn’t get behind that wave of music where every genera just seemed hip hopified. I’m so glad the pendulum is swinging back the other way again.
I will say this too that it's not even that it's swinging back the other way it's about access.
I'm 40 and grew up in rural America. No internet. No access to cable or satellite tv.
If music was playing anywhere in public it was country music. The music stores would be +80% country music.
It wasn't until I got into high school til I started hearing any hip hop music.
People today can pull out their phone and listen to anything they want anytime they want.
If you managed to listen to this at normal speed, impressive..
We had dmx, well known crackhead and still killed it
But that wasn’t his image/Brand shithead
Rio da Yung og big difference
Yeah; but it didn't define his "brand".
This is one of the best explanations I've heard for the transition in music.
Logging off lol…this dude said Sexy Red was the poster child of authenticity…you definitely don’t know what you’re talking about…she’s the definition of an industry plant….like literally a real plant…go watch her songs way back when she first started..and then come back and tell me she’s not the real definition on a Plant!!
I was thinking the same thing!
You missed the Point. His point was that she is the Perfect Industry Plant. She is Incapable of being inauthentic, therefore unable to be ANYTHING other than what they want Us to see. Show the lowest denominator as the Top, and then Lower the Bar again.
Ed Sheeran released 8 albums before he was ever signed.
Keep pushing, indie artists!
3:57 And now Beyoncé is dropping a Country album 😂
Wow! I remember listening to Russ almost a decade ago. Had Do It Myself and Losin Control on repeat. So awesome to see him still doin his thing, making it, and sharing his super intellectual perspective. Now I have 8 years of music to catch up on!
This makes what Dolph was saying 7 or 8 years ago so powerful.
people are waking up .
I agree with Russ so much on Father Time ! 💯 I agree! That’s my favorite song by Kendrick
Solid pod per usual guys, love the discussion and the perspectives. keep it up!
WESTSIDE Gunn already be puttin crackheads in his songs too 🤣🤣🤣
Another reason why rap is falling off is because of all the killing amd murders that are coming to light. Now people are starting to realise that all that stuff is real and in this day and age of social media we are seeing it all live through our phones which is horrific. These young new rappers have no respect for the dead nor themselves. As a black man i do not want to be supporting that kind of stuff in any way and has put me off most new hiphop artists today especially if they have gang ties.
Country music has always been big . Also as a music producer I’ve been said this. Everything has been said . And when it even comes down to the beats everything has been done . Only so many notes and sounds to use
Ice spice is the definition
she spent her fkn covid stimulus check on recording it was like the only money she had at the time and she was working her neighborhood making music
She’s not counter
Russ is giving Game, we needed to hear this conversation it was needed for us upcoming artist to understand how the game is played
To the Gods thanks for letting us listen to him without interrupting
so it all goes full circle ?? good!! bring back the aggro rap hip/hop - early 90s vibe. bring it back
Any interview with Russ is good. He is well versed on the industry.
7:55 Speaking the truth... Mad respect 👍👍👍
THANK YOU FOR NOT INTERRUPTING THIS MAN
Im curious to know what the market share is for Electronic music . . . .im talking about deep house , techno, trance . . . .
What he is talkkng about at the end with bands doing different genres is what Twenty Pilots was really ahead of the curve on. The did punk, rap, metal, melodic, pop, electronic. The guy behind it (Tyler) really jist wanted to make all kinds of stuff and does if you know how to find his stuff that isn't the band.
Russ is a genius. Love this guy, his music. True talent. He and Posty are my 2 favs. Wish they’d get on a hit together
Great conversation
Finally not interrupting all the time
5:53 Schulz epiphany 😂
"Friends in Low Places" by Garth Brooks is a song that is relative to Country Music 'being late to the party' when it comes to streaming world.
“at some point you’ll hear from the crackhead” is literally death grips
Lmfao
DMX
There was a guy literally named Lil Xanax, so this has already happened my guy and it didn’t turn out so well. Lil Peep’s entire persona was drug use as well.
@austin6071 Russ likes to overthink, he sounds like someone on the outside more so than the inside.
Very deep perceptive, much respect
Ren raps about mental health, his upbringing and dealing with Lyme disease.
Hip hop gave every genre a representative. Yeah that made hella sense. Damn. That was for real for real
Its all about perception due to social media
That’s a lame ass mentality that USA gets wrong about its own culture. We always need the “next” thing, something different just to be different…at the cost of QUALITY. Hip Hop and Street Culture especially. So what if we already had an “artsy” Kanye and a “CEO” Jay Z…we need more of them. Or those with different stories to tell.
We don’t need to see a crackhead rapping…but we will because of streaming and anyone can have an “album” these days.
We need respect Hip Hop culture and embrace and celebrate the OGs and create Hall of Fame type mentality….instead of treating it disposable and trendy.
I come from the street dance scene and it’s the same shit…lame Tik Tok trendy dances and dancers saturating the world…while calling AUTHENTIC and HISTORICAL street dances as out dated and old.
Fuck that. Don’t cosing this mentality. Countries overseas in Europe and Asia respect our cultures more than we do as a whole.
Fast food mentality.
Yooo... Russ on Schulz's shit... mad props
Goin for the Walt Disney look LOL
Dmx was a known crack head who had 2 number 1 albums in one year legitimately
Yeah but he never claimed crack as his brand. What Russ is saying is the next step is one crackhead rapper claiming this as his brand and people specifically supporting him for that.
Yes. He also died a crackhead death
So what is he going to do, smoke crack on stage?
😲😳
There are millions of people who grew up on country music. It isn’t just “cool” to listen to now. It’s always been there.
Take a country festival over a rap festival anyday...
Exactly. It’s a culture. Everything that happens out in the country is part of it. That stuff isn’t subject to hypes. Like hiphop will probably always be relevant in the streets where it came from because of the people that live there.
Yessss thank you for the info
Schulz epiphany = puts hands in air while talking + looks off in distance + repeats last thing said more slowly. Thanks for pointing this out Shane, now I can’t unsee it lol
Black folks put some seasoning in the country music 🎶 that’s why it’s ⬆️ now. You know this new country is nothing like old country.
It's basically RnB Pop with some twang!
@@MiaBostic exactly 😂
I think this is really only pertaining to America. Sonically hiphop is doing very well internationally. And I’m not referring to amertican artists. I’m talking the uk scene, German, Dutch, French, south east Asia, etc. those industries are growing and seeing the highest metrics in respect to sales, traction etc
19:25 he definetely wasnt an indsustry plant. my roomate from fayetville said jcole used to play his cd working at an Ice skating rink and promote it after they closed every night
SHOUTS OUT RUSS! Bay Area's own! Saw him at a liquor store in Fremont in 2016 and he was happy to chop it up for a min and the clerk knew him. Was still down to earth after a couple radio hits and a few mil.
You making mixtapes and your dad helping you by working at Colombia could both be true Russ. Just because one thing happened doesn’t mean another thing couldn’t.
I think a lot of us in the hip hop community just got tired of the murder and sex music. As a millennial we’ve been over stimulated.
The youth culture is changing as well towards a less hypersexual existence and rap hasn't caught up with that. All the big rappers male and female are still too sexual and vapid
Noah kahan sounds like his influenced by Ben Howard, which is great cause the sound being similar and experiences of life being different brings a huge difference in perspectives and songs that are our and still to come.
Also a lot of new country artist are incorporating elements of hip hop amd rnb
Lil Nas X is a perfect example.
yeah, example of what?
@@fukmarvin of being an industry plant you absolute donut
@@fukmarvinread the title of the video
@@NnamdiNwlol
lil Nas X said people never cared about his rap, they would only like his twitter posts with memes and shit, so he made a Country song as a meme and it blew up, “controversy” and all. That’s mostly just right time right place
Breaking down ganster rap and rock n roll in this way is the least ganster and rock and roll thing you can do
I remember back in college my homie and I were smoking on the porch and we had this conversation. Late 2016 or early 2017 back when hip hop music was in its peak. We realized just like every genre rap was going to get to a point where it would fall off and not become popular music anymore. We wrote it off as being high but mostly we were scared about what that would mean so we never brought it up again.
Been saying father time was dope for a long time
A Joe Rogan plants talking about industry plants.
Gotta love nepotism
Country music has always been Americas music
False because it's never been inclusive to ALL Americans. I see that changing now though.
@perdybirdie there you are wrong. There may pockets where you are correct but in almost all of the country it6 been inclusive. Country radio always played Charlie Pride he was on Porter Waggoner in the Early days. Ray Charles was played on Country stations his entire career. Fast forward A guy leaves a successful touring act to pursue a Career in Country and has 10 number 1 hits. A black man Has 10 number 1 hits.
Including a cover of Wagon wheel.
Country has almost always been inclusive on the other hand it wasn't always included. I understand everyone thinks in the here and now,The past at least going back to the 60's says something different. Your right that it's getting more inclusive and more included.
Country is an interesting point; in relation we have blue grass and country like Billy Strings, Sierra Ferrel and Dead And Co., etc... it's getting huge
Love Russ’s Uggs
Country will never Level out. Country has been relevant forever.
No mention of dance hall and Afrobeats from West Africa. That, I think is gaining a real following in the the US.
Tyla but she's from South Africa. She's the hottest rhing rn.
Because the following isn’t significant enough rn.
One guy mentioned afrobeats in this interview. That and reggaeton is heating up
Russ need a podcast bruh
well explained russ, very smart
I don't know if Sexyy Red is an industry plant. CJ, Chance The Rapper and probably Ice Spice seem like industry plants. Also, I don't think J Cole is an industry plant. He had a couple of mixtapes out before he was on that Blueprint album. Jay definitely gave him the push though because he was an early sign for Roc Nation.
i don’t think ice spice, i think her image and song are extremely marketable
Chance was out making moves for almost decade before he saw ma8nstream success.
@@anthonypereira260 Chance's father is very connected.
In Chicago politics not music
@@anthonypereira260 Money connects all of them. And wasn't Acid Rap his breakout project? Dropped in 2013, put him on the map, on TV, at awards shows. Obama in office, hanging out with Beyonce. C'mon son, Industry Plant Chance.
Crackhead rappers have existed for a long time. Dude must’ve never heard of Danny Brown or DMX
Seriously
He could’ve gone with fentenyl
VIPERR
DMX was way more than a drug addict. Musicians have long had access to drugs but the reason we remember DMX is because he rapped about real issues. Would pray at his shows and shared his pain with the world.
@15:09 Facts💯💯
We already had crackheads 😅
We've already heard from the drug addicts in hip hop. Not only the current pill rappers, but listen to Wu-Tang closely, it's there. Raekwon talks about smoking woolies on CREAM: "I would speed for cracks and weed. The combination made my eyes bleed" Then there's DMX, etc. Anyway...
On the rise of country, I never listened to country before. These new country artists are authentic and have mass appeal. artists like Kacey Musgraves, Zach Bryan, Colter Wall, Chris Stapleton have gotten me into country. New rap has been weak since 2018. I hardly listen to rap
Did you not listen. Country will do the same thing.
A Barbershop Rapper would be dope.... Bragging About his cutting skills👍😁
I agree on the focus of country artist i grew up listenting to jelly roll when he was rapping and still local and now i see him tbrough social platforms and its dope to see cause i think he does country music now