Podcast Promotion: How do I get my podcast in front of more people?
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- čas přidán 16. 06. 2024
- 🤔 Jonathan from Halwits & Failed Crits asks, "How do you promote a podcast?"
🎧 You can listen to Jonathan's podcast at www.halfwitsfailedcrits.com/
TL;DR
One thing most podcasters don't realize is how much work it takes to grow your audience and find new listeners. Podcast marketing and promotion often take as much time as creating the podcast episodes themselves. The key to making any marketing strategy work is to find new listeners that would be interested in your podcast and telling them about it. Here are the top 3 strategies for promoting your podcast.
1. Social Media
Social media platforms like Facebook, LinkedIn, Reddit, Twitter, and Instagram are great places to find potential podcast listeners. Use each platform's built-in community tool, whether it's groups or hashtags, and start engaging with people. Leave helpful comments, establishing yourself as a trustworthy expert, and point people back to your podcast when prompted.
2. Be A Podcast Guest
Going on someone else's podcast is a great promotion strategy. The people listening to that show have already shown they're interested in the subject, so if you're able to spend 45 minutes to an hour demonstrating your expertise there's a high likelihood that good chunk of that podcast's audience will follow you to your show. Make sure the audience has a decent overlap with yours to ensure this strategy will actually work.
3. Be Easy To Find
Make sure your podcast is listed in Apple Podcasts, Spotify, Google Podcasts, TuneIn, and Stitcher. These directories make up close to 95% of all podcast listeners.
For bonus points, use SEO keywords in your podcast name and episode titles to leverage the search function inside of each podcasting app and on Google.
Learn more about Podcast SEO Strategy:
🎥 • Podcast SEO: How to gr...
Bonus. Overcast Ads
If you have some budget and want to juice your subscriber count, run some ads on the Overcast podcast app. This puts your show in front of new audiences and tracks how many new subscribers you get as well. The ROI on Overcast ads consistently beats Facebook Ads and Google Adwords.
Learn more about Overcast ads:
✅ overcast.fm/ads
Looking for some more promotion strategies? Check out our guide with more than 50 podcast marketing ideas:
✅ www.buzzsprout.com/blog/podca...
Record your podcasting question at www.speakpipe.com/buzzsprout to be featured on a future episode.
Review Podcasting Q&A in Podchaser to let us know what you think of the show
✅www.podchaser.com/podcasts/po...
==== Time Stamps ====
00:17 - "How do you promote a podcast?"
01:05 - Social media
02:14 - Be a guest on podcasts
04:12 - Get listed in podcast directories
05:40 - Overcast ads
===================
INTERESTED IN STARTING A PODCAST?
You can watch our "How to Start a Podcast" video series to get up and running in no time: bit.ly/2L25sAW
Start your podcast for free with Buzzsprout at bit.ly/2pGU2ux - Zábava
Starting the podcast, creating content, keeping up the schedule were the main obstacles... At the beginning that is... Now, promoting it seems the be the hardest thing to overcome. Your tips in this video were really useful for us, thanks a lot Jonathan :)
So glad we can help! Thank you for your feedback 🤩
Thanks for sharing 3 years from the future
Hola! My podcast is called "Spanish for Creative Clinicians". The purpose of this podcast is to teach clinicians/therapists the Spanish skills they need to promote more meaningful connections with their Spanish-speaking patients and clients. It is hosted by me, a board-certified music therapist with 10 years of experience in the medical setting.
Zz
This definitely helped. I hadn't heard about Overcast until you mentioned it. Thanks!
I just started my podcast three weeks ago, this was super helpful! Thank you!!
Yay! Excited for your journey in podcasting, Nadiya! If you have any podcasting questions, feel free to reach out anytime.
This is exactly the info I was looking for. Thanks so much for making this!
Thanks for checking Tyler!😀
The guy from BRAD NICHOLLS Podcast did something wild to promote his podcast - mailing 10,000 eggs to people with a link to his podcast ... I'm currently trying to think of something more along those lines
HAHAHAH that's ridiculous. Please tell me it worked!
The Buzzsprout youtube channel gave me the confidence to start The Taco 'Bout Jesus Podcast. I'm all setup thanks to the many videos and enjoying every minute of it.
Awesome! We are so happy to know how our videos have been helpful to you, Roy!
If you have any podcasting questions or concerns, feel free to reach out. We'll be happy to help. Keep podcasting! 💪
I have had a decent amount of success from Overcast. I was lucky to get into True Crime at around the $130 price point. Now, it's a bit more, and not sure if it's cost effective at the $200+ amount.
They is what i needed to get my podcast moving!!
YESS!! 💪💪
Thanks Travis! Just started in the medium of podcasting so your tips were extremely helpful. I own Making MAGICAL Vacations Travel and our podcast we just launched is MAGICAL Tomorrow's Podcast, we are looking to getting back to when we can safely travel.Being in the travel industry for 31 yrs as along as I have , these are crazy times. So we provide Travel Assistance- Education and Services ... so again Thank You for for such great advice!
Can't tell you how much I'm looking forward to being able to travel again! Keep up the great work with the podcast.
HEY!!! we are literally the most genuine podcast out there talking about things that we all think about but dont really act on, especially when it comes to society... we're also a real funny 2 kids just enjoying life day by day... so stick around for the adventure
Great,succinct advice for marketing your podcast
Great info here! Thank you!
Thank you for your appreciation and support!
So awesome. Brand new podcast here. Aiming for the skies! 🙏 Thank you!
Let's go! Congrats on launching your podcast!
nhi is a member and success of his own life and success as an actor who was born on a farm at his own home and the other two are still on holiday in London but his wife is still a great example of how he was in
Thank you. It is very useful.
You're welcome! Thanks for checking in.
It was super helpful we explained I've screen record it cause there was a lot name I wasn't familiar with hope that was ok
Mine is Grid Aces: NFL Talk this season in season 2 we are telling crime stories in the NFL and also telling our own story for comedy purposes. You don’t have to know anything about football to listen to us! It’s a story within a story and definitely theatrical to listen to
Thanks very good advise
Thank you, Bruce!
This was really helpful!
So true. Thank you 🙏
I like the group tips about joining groups and gaining trust to promote your podcast.the idea about appearing on someone else's platform to promote your podcast most people want money for that. overall good tips
Thank you for your appreciation, Tynchinna!
Thank you!
Thank you for this...
No problem 😉
Thanks so much - this was very informative. We recently finished our first season and we're happy with the number of listeners but definitely would like to increase our audience.
Starting a podcast tomorrow😁😂
Awesome! You can do this! 💪 Enjoy the journey and happy podcasting!
The bonus is very important! Does your podcast have to be hosted on Overcast to advertise there?
Hey! Thanks for reaching out. You don't have to be hosted with Overcast but we suggest having your podcast listed with them if you want to use the Ads feature that is mentioned. Feel free to email us and we would be happy to give you more information about this! support@buzzsprout.com
Thanks for sharing knowledge about the podcast
I just started my podcast Let’s Hol A Reason !! However I need to know how I can get my listeners to retract by commenting and share there opinion!!
Good promotional ideas! Looking forward to starting soon.
You got this!
how about inviting podcasters to send in clips of their questions
This is super helpful, thank you for sharing! I launched The Brave Space (an un-filtered podcast talking all things mental health, healing, and growth) last week and I so appreciate these tips.
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Kiki Secord Love the area you are hitting with your podcast - so important! Wishing you tons of success :)
would you say all 5 directories are still the most popular now as it was 2 years ago?
Trying to promote my podcast on Facebook groups, but every group related to my topic has a rule against promotion. Any tips?
Thanks you 🙏🏾
Please listen to the "Susan Brender" podcast and like it on Buzzsprout.
Aw man, he just said not to do this. 😮
Love the new setup/room
Thanks! We're still playing around with different set designs, but we're glad you like it
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HELLO DEAR. VERY GOOD PRONUNCIATIONS.
Good yar
Thank you for the tips they are super helpful!
Hi my name is Rahil am professional GRAPHIC DESIGNER expert in
.Social media post
.Logo designing
.banner designing & poster
.branding
.Podcast cover design
.Album cover art
.vector illustration
.billboard design
.Business cards
.product designing
I whould like to get any task done for you and am available to do it right now for you i have required knowledge for this
I have fair idea how I can design the new creativites on illustrator ,photoshop &corel draw
Please let me know
I have over 5 years of experience of working with different industries and organizations.
If interested, please inbox so we can talk and possibly move forward.
✅Many years experiance in Photoshop,illustrator and corel Draw
✅i will work for you until stisfy 100% ( no extra charges )
✅Quick delivery
✅Free source file / Free mockups
✅After service support
✅Friendly communication
✅Afordable price
Looking forward to your positive response.
whatsapp +923088890439
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How can i get into the right reddit group that would like my specific podcast?
That's a great question! To begin, think about the primary subjects you cover on your show, and use them to search for relevant subreddits to join. Also, make sure to follow the rules of each community, especially when it comes to self-promotion. Remember, Reddit values authentic engagement over self-promotion. Happy podcasting!
I love our channel, thank you!
Appreciate you. Thank you so much for watching!
Awesome
Great Stuff
Thank you so much!
@@Buzzsprout Is there anyway I could move over distributors? or would that erase all my podcasts history with spotify and apple ect..
Hey! Yes, you can definitely move your podcast over. Go ahead and email our support team at support@buzzsprout.com and we would be happy to walk you through that!
Much appreciated for sharing. Will be sure to follow these for our CXSuperheroes podcast series
Glad it was helpful!
I appreciate the valid points you made and found your insights and perspectives on the topic helpful. I recently came across a video by RankWatch featuring an expert in this field that I found particularly intriguing. The interview session presented a fascinating perspective on the subject and provided valuable insights.
I completely agree with you! I also found the video by RankWatch on the topic to be incredibly helpful and full of interesting insights. It's great to see experts in the field sharing their perspectives and providing valuable information. Thanks for recommending it!
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Hi my name is Rahil am professional GRAPHIC DESIGNER expert in
.Social media post
.Logo designing
.banner designing & poster
.branding
.Podcast cover design
.Album cover art
.vector illustration
.billboard design
.Business cards
.product designing
I whould like to get any task done for you and am available to do it right now for you i have required knowledge for this
I have fair idea how I can design the new creativites on illustrator ,photoshop &corel draw
Please let me know
I have over 5 years of experience of working with different industries and organizations.
If interested, please inbox so we can talk and possibly move forward.
✅Many years experiance in Photoshop,illustrator and corel Draw
✅i will work for you until stisfy 100% ( no extra charges )
✅Quick delivery
✅Free source file / Free mockups
✅After service support
✅Friendly communication
✅Afordable price
Looking forward to your positive response.
whatsapp +923088890439
i have also fiverr account
Super
Thank you for the tips! Come check out the Brew Buds Podcast! Beer, buds, and baller conversations.
India needs a good podcast platform. Anchor is good but one cannot monetise it. The audience is growing here and I am sure in the years to come we will surely get a separate audience and professionals
What are the other platforms then?
Thank you. The Bistander Podcast
Thanks 🙏🏽
76
This man giving tips on growing podcasts with his own podcast being stagnant
You clicked on the video so whatever he's doing is working
Aaj ya na hua tha ppp du kh gu hu he ke k(kqk19 ko
i like this one
Glad to be of help!
Thanks for this
Good show!
Glad you enjoyed it
Buzzsprout I’ll be buying equipment from You’s b4 years over!
Are podcast promoters in fiverr good to go for...to promote our show... please I need a video on this
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Don't ever hire someone who calls themself a podcast promoter. It can can get you kicked off of apple. I read an article where it shows how they do it and it's cheating. They sit at a computer all day creating new apple IDs and subscribing and downloading your podcast, than creating another dummy account. Over and over. That's how they used to do it in 2018. But apple has measures in place now to detect that. Any way you look at it, it's cheating. And invalidates everyone that worked so hard the legitimate way
Very informative
Awesome !
Great topic!
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My problem is my podcast is a vodcast on CZcams no audio only verion
Hi! If your pertaining to livestreaming, this video might help you:
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All the best to your show!
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Hmm
Thanks Satish
Can I promote someone else's podcast?
Absolutely! Promoting someone else's podcast can be an excellent cross-promotion strategy. It not only fosters a sense of community but also opens doors to mutual benefits and exciting opportunities for collaboration.
I mostly find my podcasts from yt and reddit .
What’s YT?
The B.I.STANDER Podcast, I think YT is short for CZcams
@@txicfang6657 yes absolutely
Good job 👍
I can’t find GooglePlay anymore
Best
Ok ok
Its really good 😊😊😊
rob thomas is my true love fasanation
Can you tell me best free podcast for India?
Anchor
It's only monitization for usa
M using anchor for my podcast. You can use anchor, but you won't be able to monetize it
I need a girl who can help me while in podcast
Hininvhcjbc nick in
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Like i care
My podcast:
anchor.fm/nflnewsshow
Good tips! Slap a DeEsser on your voice next time though
Why am I here?
Same
ok smartass
ok smartass@@vaupen3282
Have you used the smm-club service
We haven't tried it yet, but keep us posted on how it turns out!