A brand new addition to Broad Street | Let’s talk about tourism in Birmingham

With Westside BID:
Once most famed for its industry, Birmingham is now a tourist hot spot, in fact, recent data from the Office of National Statistics rank the second city fourth in the number of overnight visitors in the UK. And that Tourism offer has recently been strengthened with the opening of a new hotel The Leonardo in Westside
In 2022, Birmingham and the West Midlands witnessed a tourism boom with the hosting of the Commonwealth Games and related events. Although this year lacks comparable big events, the hotel looks to thrive with a significant number of bookings.
A spectacular opening celebration marked the debut of the new hotel on Broad Street in Westside Birmingham. As the most visited entertainment district in the Midlands, the area's Business Improvement District is confident that the property will further enhance the already thriving offerings, adding to its allure.
There has been a concerted effort to improve the environment of Birmingham and the city centre has been transformed and this investment has started to pay dividends, tourism now accounts for around 130,000 jobs in the West Midlands and is an increasingly important part of the local economy.