Product Strategy for Your Best Customers by Amazon Sr PM

A Product Management event in Seattle on product strategy.
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ABOUT US:
Founded in Silicon Valley in 2014, Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus.
Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; and all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix. See our upcoming courses here: prod.school/2SPuaZD
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Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.
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[@pavanibandaruranga1210]

This is the right video for PMs with examples, not just the concepts. I really liked the presenter and his gestures, which makes people engaged. This is the first time with intrest i watched complete video. Thank you!!

[@427mtr]

This guy is hilarious! Super smart, gives great everyday examples, and most importantly - funny!

[@sUMEETTAMBI]

Responses of the Audiences should have been captured. Apart from this excellent presentation and presentor

[@charancherry1406]

I loved this video!! Gave me a lot of insights.

[@Jayden-se8tu]

posting in case anyone wants to entertain my question. he highlighted about PM should focus on getting the right measurement of your product success, with examples like sales, engagement, and efficiencies. These numbers, however, are too generic and can be influenced by a multitude of factors.
In a company the size of amazon, there are always up to two dozens of teams from ops, product, marketing, to biz dev, who will try to claim that a boost in sales was due to their project, not yours.
So the question is, as a PM, how do you select the right KPI, that can prove to management that the boost is due to your feature, and not from the other business factors?
am a PM myself, n I face this issue on a daily basis

[@mamasitos007]

Hey Jayden. Thanks for the comments. Regarding your question, I would say that usually an average KPI which is actively tracked is influenced by up to 3 teams and not two dozen (e.g. a Sales KPI is most influenced by Product, Sales, and marketing; definitely not Ops or Biz Dev. Biz Dev would have their specific sales related KPI unrelated to sales to consumers). It is also important to remember that products vary, and industries are different, so of course there are exceptions to the above point. To further drill-down on the topic, it's important to understand at which point of the product-cycle you are measuring the KPI. If the marketing team has taken a proactive approach to drive sales, their actions can't be attributed to the product team, assuming the product has been launched a year ago (Marketing's KPI will be measured against a relevant post-launch baseline assuming all else is equal). Technically speaking there are tools which allow for this impact to be measured. This is done mostly by A/B testing the feature where the intended outcome is to statistically measure only the impact of that exact feature.

[@logiclife77]

@@mamasitos007 "To further drill-down on the topic, it's important to understand at which point of the product-cycle you are measuring the KPI"... I think you nailed it with this statement. For example, if I introduced a new feature in my product and you advertise/market your product touting about the new feature and its benefits & post launch you measure acquisition KPI, I would say it could be tracked easily to that new feature, assuming all other parameters are constant. Let me know your thoughts. BTW, what a simple and informative packed presentation, kept me engaged. thanks.

[@mamasitos007]

@@logiclife77 yes, good example. It is also not uncommon for a KPI to be defined as a joint-goal between two teams. I would even argue that it forces collaboration which is almost always more efficient in driving a goal.

[@alexmak97]

presentation slides is not avaliable

[@ProductSchoolSanFrancisco]

Hi Alex! We unfortunately don't have the slides available for this video. Our apologies.

[@vintageswingspokane9750]

Is there a link to slides?

[@ProductSchoolSanFrancisco]

Sorry but we don't have the slides available for this presentation.

[@NdubisiOnuora]

Great video and presenter. What's his name?

[@ProductSchoolSanFrancisco]

Elad Shani!