The Decline of Reebok...What Happened?
Vložit
- čas přidán 5. 11. 2019
- Reebok was once the #1 athletic brand in the United States yet today they're hardly relevant. This video attempts to explain what happened.
To submit ideas and vote on future topics:
companymanideas.com
Patreon: / companyman
Twitter: / mikecompany17
A very special thanks to this wonderful group of Patrons:
Amy Westacott, Angus Clydesdale, Brett Walton, Chris Lion-Transler, Cody Davis, Cristian Smith, Dominique Dugas, Dustin Van Horn, Dylan Kinnard, Emerald Computers - Jason Dragon, Emily Findley, Ethan Boult, Fortunate Calf, Garrick Kwan, Gregory Estep, Jacob, Jimmy1985, Jsmooth, Julianne Beach, Marshall Kurtz, Matt Kovach, Matthew Menashe, Meow Wolf, Mike Weaver, MyNameIsKir, Nicholas Murphy, Penny Gray, Peter Wesselius, R, Robert Hamilton, Ryan Kelley, Sam Bennett, Sondre Grimsmo Sinnes, Steven Chase O’Neil, Stewart Tritapoe, Super Duper Paratrooper, Taylor LaBrier, Tristan Williams, Vincent Frame.
Company Declines:
Kmart: • The Decline of Kmart.....
Blockbuster: • The Decline of Blockbu...
RadioShack: • The Decline of RadioSh...
Solo Cups: • The Decline of Solo......
Toys "R" Us: • The Decline of Toys R ...
hhgregg: • The Decline of hhgregg...
Pan Am: • The Decline of Pan Am....
ESPN: • The Decline of ESPN......
Gibson: • The Decline of Gibson....
iHeartMedia: • The Decline of iHeartM...
Bon-Ton: • The Decline of Bon-Ton...
Kodak: • The Decline of Kodak.....
General Electric: • The Decline of General...
Woolworth: • The Decline of Woolwor...
Dell: • The Decline of Dell......
Sears: • The Decline of Sears.....
Payless: • The Decline of Payless...
Hostess: • The Decline of Hostess...
Redbox: • The Decline of Redbox....
Nokia: • The Decline of Nokia.....
JCPenney: • The Decline of JCPenne...
Quiznos: • The Decline of Quiznos...
GameStop: • The Decline of GameSto...
NASCAR: • The Decline of NASCAR....
Shopko: • The Decline of Shopko....
MoviePass: • The Decline of MoviePa...
______________________________
Website created by - fullertonmedia.com
Intro Made By - / @jombo1
I still wear Reebok and Puma 😭 I’m glad not many people buy them because that makes them cost less. Great shoes!
Pumas are cool!
Puma is not very un unpopulair i see every day puma
Right on!
@@CZcamsuser.2003 Yeah they have a partnership with Ferrari.
I got a couple of puma pair. They are great.
Reebok: "Okay, I'm here boss. What do you want me t-"
Adidas: "Just stand in the corner over there making no noise and pretending that you don't exist."
ONE more sound, and you’ll wish you’ve never been born, boy.
So someone liked *The Vice* . Great !!
Alternate Future Scenario:
Adidas sells Reebok
(A few years later) Company Man makes video titled "Reebok- The Rise and Fall...And Rise Again"
Yup, same case with Nike and Converse
Adidas: I forgot one thing: check the UFC.
Didn’t realize Reebok was going out… They’re still making some of the best training/lifting shoes today.
Only for CrossFit dorks and thank god UFC and them broke up
@@az8039 fr. Remember when they misspelled “Gilbert Melendez” and put the wrong country’s silhouette for Conor’s Irish fandom
They were popular when they made walking shoes. White or black that weren't flashy.
@@willl.3353 I saw a lot of people wearing the red/white ones or lots of other colors
Literally saw them sold at Walmart 💀
Let’s not forget, Ripley wore Reeboks while fighting the space creature in Aliens!
Believe it or not 😷
Ripley…that dude is so overrated.
@@myfestivus4336 idk, I always found his stuff intriguing, I never researched much of him
He's talking about Ellen Ripley.
@@tyronedsouza he said dude, buddy
Adidas just acquired Reebok just to pin it down so that's killing of the competitor
Just like Nike did to converse
jover sabdola really?
An expensive way of doing that.
@@kuntrydrip3180 and look at all the new Converse shoes that came out since the sale... Nike brought over their knowledge from the SB and Vans (another Nike owned brand) lines too and put out some sweet stuff. Downside is they kicked the Converse and Vans prices up, and they brought out bargain models to dilute those brand names a little (Converse One for example)
@@hobojesus9817 exactly but Adidas just letting Reebok die smh I use to love Reeboks but I heard their releasing the old Shaqnosis sneaker that's a good look but they need new designs and ideas to go with their retros Adidas need to stop playing and incorporate the boost and other stuff into their Reebok designs.
Reebok wen downhill after they changed their logo to that stupid Triangle
D DIESEL - I would have to agree 😂
I would blame that on Adidas too.
Adidas changed it
Agreed 💯
exactly...
They should revert back to the union jack logo, looks old-school and prestige.
The main reason I’ll never buy a pair . What is the point of putting on a flag that most of the world look on with disgust ?
@@sturner80 because if you don't have any enemies then you don't stand for anything.
@@sturner80 “look on in disgust” - hahaha suck it up, snowflake!
@@UglyRugby Snowflake ?? Another Daily Mail reader breaks cover 😀😀 You have the intelligence of a pork chop , brainwashed into thinking it’s the Victorian Age ; not any longer , just a bankrupt lump of rock in the Atlantic
@@sturner80 while that criticism maybe accurate, it doesn’t take away from your ludicrous hot take that “most of the world” looks on the Union Jack in disgust. Stop trying to be a victim, sweetheart.
Reebok was huge when I was in school in the 80s. Even if a company does all the right stuff, the fads just change and kids don't want to use the brands of their parents and grandparents.
And in the nineties too .I think their downfall began after 2000
Yeah remember Reebok hexalite
@@mokhot No I don't remember. I just remember the name being huge back then.
@@martinschulz9381 L
In middle school, I would have given whatever to have a pair of reeboks. I even had dreams about it. But no, I usually ended up with some knock-off brand of tennies and would hope to God that no one noticed.
Reebok’s deal with the UFC exposed a lot of Reebok’s incompetence.
Adidas you mean. He says like 10 times in the video that Adidas runs Reebok sooo....really that's just more evidence of Adidas usurping them
Please explain Babe
That deal was so bad for the fighters! The UFC pretty much screwed them over.
The deal was 100% UFC fuckery, but the problems with the gear, the goofs on fighter names, etc. were all Reebok (which yes, is Adidas, but the uniforms carry the Reebok logo and are always referred to as Reebok, not Adidas).
Is the deal over? I was about to mention how they have a UFC deal
In case you didn’t know: the name “Reebok” came from the name of an African gazelle, called a “Rhebok”
this presentation sucked
That's funny. In Germany a male deer is called "Rehbock".
@@milesrite973 not surprising. The animal has an Afrikaans name. And Afrikaans is an Africanised form of Dutch. And as Dutch and German have a degree of similarity its not that surprising.
And my name came from my uncle, not my dad
@@dsf743 Your uncle is named Dsf?
Reebok is the only brand I buy for a lot of reasons but mainly because they were the brand that as a kid allowed me to have name brand sneakers and stop getting teased and bullied because my first cool pair of sneakers that my mom could finally afford came from Reebok and they were the best sneakers I ever owned because they changed my 4th grade life. To this day I am still grateful for Reebok giving my mom an option, something other than the Payless sneakers she was buying us before that day. Reebok has a catalogue that on its worst day can go toe to toe with Nike and Adidas. Above The Rim line, Reebok Pre Seasons, Blacktops, Kamikazes, Questions and Answers, the Mobius and Pump sneakers, their IP is literally legendary... They are making a comeback right now with Shaq and new management, new partnerships with influencers and a newfound energy inhouse. I see them making headway and becoming something that the general public respects and appreciates once again. They may not get back to number 1 but I could see them in a comfortable top 3-5 with exciting new products and occasional reminders of how incredible their Eastbay Era footwear really was. They owned Eastbay for a time when Eastbay was the sneaker bible... All they gotta do is tap back into that IP and they'll be just fine.
converse for me bro
Damn i cant believe people get bullied because of their shoes..
Some people have 0 sympathy/consideration. Bad parenting i guess
In the 80's the uniform was... Reebok shoes, a Benetton shirt and Guess jeans.
Anybody remember LA Gear? They were really hot back in the early 90's. For about a month.
The athletic shoe market in general was more competitive once upon a time. If you went to an NBA game any given night from 1988-1992 you could have seen players wearing Nike, Adidas, Reebok, Pony, Asics, Converse, LA Gear, Avia, Spot Bilt, Fila, and British Knights. LA Gear had some fairly big endorsers, like late Kareem, Olajuwon, Karl Malone, and Joe Montana. Most of those brands either went under, got bought out, or regressed back to specialized niches.
You didn't wear the gears for the style u wore them kuz they lit up
Hell yea. LA Gear was dope. I had those LA Gear with the pump on the tongue
LA Gear and BK Knights remember both of them but never wore a pair of either
@@dennismiracle5982 Theres was also " Ewing sneakers which was up there with L.A GEAR.
I can’t wait in like 30 years when Supreme is no longer a thing.
It would grow even more actually. The only thing that is dying for Supreme is the resale value of the items.
Supremes pretty much dead
@@driplord5871 Nope. Hypebeast culture demands new and niche to remain exciting and add an air of exclusivity. Brands like supreme will die, guaranteed.
@@cccycling5835 It's going to become the next Bape really
It will be the next Fubu.
Its weird because some of my absolute favorite sneakers have been reeboks. They were not only aesthetically pleasing (mostly classics and clubs in an eggshell white) and lasted like 2-3 years no problem being worn every single day free time and work. They’re still holding together but starting to fall apart now slowly but surely. Thats still very impressive for a sneaker to me and leaves most other brands sneakers of the same retail price i owned absolutely in the dust.
Ahh.. Good old times!
I remember the "Reedbook" t-shirt I had when I was young.
Now I only have an "Abibas" and a "Nice" t-shirt and a pair of "Tiger" socks with the Puma logo...
I remember a while back when Reebok made a rip-off of the AF1s which was a bad move.
Midnight Club Still Cancelled Soz if you look at their website, they release copies of any trendy shoe style
You mean Adidas, they own Reebok... Maybe because they ultimately didn't want to risk the Adidas name.
Please never disrespect the G-Unit
Chadly01 Was thinking the same thing
Smooth Man McGee.
Yo I see a lot of people wearing Reebok Classics again, don’t sleep on it.
I bought 2 pairs a couple of months ago and love them!
Same I got pair they didn’t last long tho poor quality unlike the 90’s pair
Ehh, only in certain areas. To the general public, they are a notch below Skechers
Tbh that's all I wear.. Least 80% of my kicks are the classics are slept on sometimes their neat n easy to wear with anything tbh
I got a pair but only cause I literally paid $35 for them😂
One big area you missed was Reebok‘s move into ice hockey clothing and equipment. One of Reebok‘s acquisitions was the traditional ice hockey equipment manufacturer CCM. Reebok almost killed off the CCM brand, replacing it with their own. Realizing they were killing off a historic brand that still had value, they reintroduced CCM which ran parallel to Reebok hockey (which introduced pump ice skates - some of the most comfortable skates on the market at the time). When Adidas acquired Reebok, they spun CCM off, but like the NBA, Adidas kept the NHL uniform contract and moved it under their own brand. Frankly, best thing to happen to CCM, since they are now thriving and are clawing back market share from Bauer (which itself had almost been smothered to death by Nike).
Maan Reebok Pumps were the rage in the '90's. They were everywhere, I loved them.
I remember seeing the pump shoes when I was a kid, I thought that was the coolest thing
Same here----It was the coolest thing ever. Still remember my pair.
I still rock pumps
The pumps where junk lol the tongue would inflate the most and kinda useless but looked dope
👍🏻 👍🏻 👍🏻
Which one Puma suede?
when they changed their logo the second time, I forgot they existed.
Me too.
Agreed. It's almost like Adidas did it to them on purpose.
Reebok BB4600 were the sneaker everyone was wearing when I was a teenager...it was not only fashionable, but very comfortable and a good shoe to shoot hoops in. Lots of basketball players wore them in the 1987-1988 NBA games.
For all of you that dont know, Adidas recently sold Reebok to Authentic Brands group. Do we see a comeback coming??
I love Reeboks honestly, they are more comfortable for me than Nikes or other brands. I really hope they stick around because it would suck to lose them after finding how great they have worked for me.
I hope so too! Funny enough, one of my teachers in high school wears classic reeboks all the time and rotates between 3 pairs. More than for style, he wears them because he says they are the only shoes he can wear comfortably due to the fact he has very flat feet. I personally have a lot of Reebok socks and random Reebok apparel but not shoes.
Compared to react or boost midsoles, no reebok compares
@@pickle24 Midsoles maybe, but the overall quality of the shoe, Nike, Adidas, puma etc, don't even come close. Reeboks typically use genuine leather, the other brands typically use some Plastic material. Trust me, but some and you'll see the difference. I only buy reeboks now, and I'm a big jordan fan, Jordan's aren't a patch on reebok.
for me adidas boost are the most comfy
I only have reebok shoes. They are the best
Reebok : Hey Adidas , so you bought us to ensure we grow , right ?
Adidas : Well yes but actually no...
I remember when the Pumps came out. That was peak Reebok in my mind. I finally got a pair in 91 or 92. I still think they’re pretty cool. I think the problem was marketing them to improve jumping rather than marketing to improve how the shoe fits during high intensity performance; the latter not being as exciting to a 10 year old
For a while everyone wanted them. They were too expensive for my parents tho.
It had some prestige in the football world ⚽️ too in the mid to late 2000s. Thierry Henry, Ryan Giggs, Iker Casillas, Oswaldo Sánchez all were sponsored by Reebok. Casillas lifted the 2008 Euro and 2010 World Cup wearing Reebok, the 2005 Club World Cup final had two Reebok sponsored teams (Liverpool and Sao Paulo), Internacional won the following year's Libertadores and Club World Cup wearing Reebok.
"What happened?"
People realized they can download shoes.
Someday.
😂
😂😂
You wouldn't download a shoe
Lol
Reedbok: "What are you doing to me, I thought we were partners?"
Adidas: "For me to grow, you must be sacrificed"
Autocorrect strikes again
Change reebok to umbro and adidas to nike
Alpha Jay 3.0 😂 funny but facts tho
U want us to read a book?
Been wearing Reeboks almost every day for about 5-6 years now. I love them and they seem more fairly popular here in Australia. Really liking some of their collab shoes as well, I hope they don't completely die off . They haven't yet and I'm two years late to this video.
Hey, Company Man. I have some suggested topics you should cover in future videos.
Topics:
General Motors - The Rise and Fall...And Rise Again
In-N-Out Burger - Why They're Successful
Mercedes-Benz vs BMW
Marvel - The Rise and Fall...And Rise Again
The Decline of HQ Trivia...What Happened?
DirecTV vs Dish Network
Samsung - Bigger Than You Know
Twitch - Why They're Successful
CZcams - How It Started
Metro-Goldwyn-Mayer (MGM) - The Rise and Fall...And Rise Again
Ticketmaster - Why They're Hated
The Decline of Macy's... What Happened?
Target - The Rise and Fall...And Rise Again
Dairy Queen - Why They're Successful
Sega - The Rise and Fall...And Rise Again
I still love Reebok.
Still a brand I really like and support.
ccateni 28 then I feel bad for you
@@Discust I know...
Thanks Adidas...
Same here.Reebok is the only brand of sneaker i wear.Very durable and comfortable.Just a great shoe.
My personal experience with Reebok: In the 1980's I bought a pair of Reeboks. I was so impressed with them. They were the most comfortable pair of shoes I had ever owned. I remember telling people that Reeboks were the only shoe I had ever tried where I felt more comfortable wearing them than not wearing them. They were very durable too. After that for around 30 years I almost exclusively bought only Reeboks. Even when I was wearing a suit, I'd buy Reebok walking shoes, which are black in color, so they would look okay as long as no-one took too close a look!
In the 2010's I noticed a rapid decline in the quality of Reeboks. They were no longer comfortable. I could still buy styles that looked good but the fit just wasn't the same. And the quality rapidly went downhill. I bought some pairs where pieces of the sole would just fall off; they had been obviously glued on at the factory but the glue wasn't good enough. Holes would wear right through the shoe, so people could see my socks, within just a few months of me buying them. They just weren't the same shoes that I knew from before.
Now in 2021 I don't own any Reeboks anymore. I've moved on to other brands that give me the comfort and durability that Reeboks used to.
The best sneaker ive found interms of comfort and durability are the reebok freestyle hi . They outdo the airforces interms if comfort by a mile and ive owned them in 2014 and it still has held together for 8 yrs so thats a salute from me. Perhaps the quality of certain styles in thier line declined but the freestyle his are wonderful and ill keep choosing it over any other sneaker by a long shot.
So what do you wear now then?
@@icarus2k I don't wear any single brand now. Currently I have shoes from Columbia, The North Face and Sketchers.
@@super-gerald How do Columbia and North Face sneakers hold up? I just recently ordered a pair of New Balance 9060s, I heard really good things so I'll let you know how they are
@@icarus2k Both hold up better than modern Reeboks. North Face seem to last forever and are basically indestructable. Columbia are great for everyday use and they have excellent grip on wet surfaces so I tend to wear them every day. Both shoes are well made and I am happy with them.
I still rock Reebok!!! From clothes to shoes. I've recently stopped supporting Nike, so I went back to Reebok, and have even expanded into Puma a bit.
I love how consistent and yet so different every episode is:
I remember in middle school everyone was rocking those zig techs by Reebok
Cody Wienke here here
pumped up kicks
#facts sooooo ugly
Yo I still own my Zig Techs XD
You remember the John Wall basketball shoe that had the bottom of the Zigs on them? I loved those.
I had a pair of Reebok PUMPS, anyone remember those? I loved them. They did give you an edge on the court.
Psychological, perhaps! I thought they were a fairly useless gimmick. They didn't really do anything, other than burst after a few months.
Haha no way yeah remember them. Do you remember puma discs???
How?? You could get the same effect taping your ankles... I always thought the pump was a stupid gimmick
@@th8257 You are correct sir
6:11
I remember when Reebok took off in the 80’s. I think people were getting kind of bored with Nike, Adidas, and Puma. Reebok and British Knights were new and trendy. All the “cool kids” had them.
Shaq has actually acquired reebok now ; curious to see how they begin to push the brand now … def need to focus on the original iversons, the shaqs, and of course reebok classics … then they need to sign a hot young nba player & a rapper
Authentic Brands Group has acquired Reebok, not Shaq.
@@Quaif shaq is either 1st or 2nd largest investor / partner of authentic brands & also being the main face … he indeed has acquired reebok , along with his GROUP of investors but he’s a part of it therefore one of the owners still … mr technical
I remember pump shoes, they were so rad back in the day.
Also was that David Duchovny facepalming?
I finally got a pair of white & teal blue Reebok Pumps when I was like 11 or 12 y.o. and I was so freakin’ excited to wear those bad boys to school! Lol I loved the pump feature and would tighten them up during PE & recess and then release the pressure afterwards for a more casual, comfortable feel. 😂 But after like 6 weeks the pump feature started not working. But I have to admit those 6 weeks were FREAKING AWESOME! 😎
I'm use to pumping up a penis pump so doing the same when I put on shoes is a easy transition, I wish they'd bring them back
Mike Appleget I had the teal pumps in Jr High School. Level up!
I remember the commercial for the pump shoes had 2 guys bungee jumping and one had the pumps and once didn't. They both jumped off but then you only see one guy come back up and the other cord only had the shoes on it. It scarred me :O
No. They were not.
Shit I rock my Reebok's daily. The most durable casual shoes I've ever tried
I have 2 pairs of Reeboks. Comfortable as hell and easily beats out my Nike or Adidas in terms of durability.
I also like the designs. I agree with the video, it is more retro nowadays, but in a good way
- dudes still a virigin
@@jamaicaboy544 - dude thinks he’s cool
True. I like Reebok more then any other sports brand.
Great mini-doc - didn't know about the logo change, but just read that they've been sold to Authentic Brands Group... whoever they are!
I remember being in like 7th or 8th grade when the Pump came out and they were expensive as hell. My mom pretty much said no and after two friends got some and I persisted she gave in and got em for me haha I fricking loved them, too.
You know what’s crazy? This video got me into collecting Reebok’s ! Club Cs , Classic Leathers , BB4500s etc. they’re my 3rd favorite shoe brand now thanks Company Man !
@Simba yep c85 vintage are really cool. you should try them out
I have 5 pairs of bb4500's in black and two pair's in white, they're my work shoe of choice. I prefer their classic's. I buy a new pair every six month's because 11e or wide are getting harder to find and will be unavailable before too long. They hold up pretty well for a modern day tennis shoe.
I don't have Reeboks myself but they look very nice and one day I'll have to try them out. I'm super into retro style sneakers so Reeboks are right up my alley.
Classic leathers my whole life. Not those shaquille Oneil’s tho lol
Hmm... almost as if Adidas bought Reebok to remove a competitor from the market...
Isn't that why anyone does that or to grab something they have?
Back when they exploded, they were using garment leather while Nike was using full grain leather.
Reebok's were just more comfortable than any other shoe on the market back then.
Today's Reebok classics feel so cheap compared to the originals.
So, I'm in a wheelchair. I have been my whole life. Back during my freshman year in high school I was a big Dallas Cowboys/Emmitt Smith fan. So big that I got a pair of the Emmitt Smith Reebok Pumps. Think about that. A guy in a wheelchair who has no feeling in his legs & feet has a pair of shoes who's gimmick was the Pump. You're welcome Emmitt and Reebok! 😂
Not strange at all bud, I'm disabled aswell not in a wheelchair but I definitely don't need a sports shoe that pumps up with air lol and I own a pair. Look at it this way how many people have a watch that can dive to 100m but take it off to do the dishes or take a shower? It's really just a sign of quality and good craftsmanship. Another thing maybe you've heard this aswell but my mum used to always say " Buy good shoes and always keep them clean because everyone is looking at your feet!" 🤣
Wheelchair or not my man still looks fly in the reebok pumps
OK, "Weeboks" is an amazing name.
It reminds me of Chris Evans.
Sounds like testicles in Spanish, never saw them here, maybe because of that xD there was also a car called "Mitsubishi Pajero", but Pajero literally means wanker so they changed the models name here hahahahahaha
@@allisafu yeah huevos
Honestly I still wear all of Reebok Classics sneakers especially like the Iversons and Shaqs
@Oh Mon Dieu Madame oh yeah the pumps are iconic.
Shaqs are ugly as fuck
@@randomguy8228 Not to mention Jordan had dropped six pairs of Jordans by 1992 including the Space Jam Six. So the game was over WAY before shaq
@Hugh Mungus It was easy to forget them, no real ballers wore them. Dee Brown? Please they where heavy AF and again you ever heard of JORDAN?
Me too.
Reebok used to make incredibly comfortable shoes. When Adidas bought them the quality declined and now the whole market is moving away from more hard wearing leather products to fabric and foam that can be produced more cheaply.
Close to 40 years old, Reebok was part of my life. Boosie needs to make a song again about rees
I feel like Reebok can make a comeback. I’m a huge fan of Nike/Air Jordan over anything else but recently I have been liking Reebok so much that I went to eBay and bought myself some Shaq attaq pumps and I love them a lot!
They got acquired by Aeropostale's parent company, so that's a start
They recame out with those in the original colorway. I wanted but couldn't find anywhere. I'm kinda pissed off cause I heared they didn't sell out
Vintage look is in and Reebok have cash in
I had a pair of Reebok Pumps.. 👌🏾💯
Me too I had the Allen Iverson Answer 9s
If they brought back the OG Pumps as a retro I would 100% buy them. Have a lot of nostalgia for them as a 90's kid that couldn't get them back in the day.
ZiPolishHammer they did bring them back about a decade ago. I caught a pair on clearance for like $50 and couldn’t believe how heavy they were.
Man love the fact the Shaqs and Iverson's coming back out. Love it. Picked up the dj questions and steppver answer 4s. More Reebok Shaq need to come out though. Also wish the above the rim collection would come back out. The steve fransis atr were some of the cleanest shoes ever. I miss my pair I had when I was in junior high. Wore them till the soles were razor thin and fell off
I absolutely LOVE the Instapump Fury. Its my all time favorite sneaker and so innovative especially for the time. Im surprised you haven't done a Skechers video?! I was searching for one because Im SURE that story is interesting. They went from making cool fun shoes in the 90s to absolutely awful knockoffs & training sneakers!
They'll come back, same as Champion who were everywhere in the mid 90's when I was a kid and then vanished a few years later.
To quote Jim Cornette: "How can I miss you, if you won't go away"?
along with fila too, although i already see a decline in that trend
@@kaitlynzuniga Fila is now a cheaper, premium looking alternative to Nike and Adidas in developing countries. Doing great for people who buy it as a one year life span shoe.
R M agreed. growing up in the 2000s i remember it as a shoe no one wanted & it was like viewed as a cheap walmart/payless shoe, but with places like insta and twitter which governs a lot of trends i’ve seen people start buying it as if it were luxury. weird stuff
In a couple years probably
It's weird seeing those companies like Fila and Champion make a comeback.
Fila used to be a pretty popular brand, but got to the point where it was sold in Walmart or maybe it was Kmart. Now they're back and considered a more premium, fashionable brand again.
They do tons of promos
Just bought a tom n jerry collab shoe for less than 40 bucks
Theyre really really cool
I still love reebok🤗
me too
I hope it won't take 30 years
I also like Reebok
People are dumb best shoes ever zig pulse 4.0 Damm I run 10 km every day what a coushning
Reebok pumps were bigger than Jordan’s for a hot sec back in the day
Maybe a millisecond, lol. I loved my AirJordans.
More like a nanosecond. Lol
They were close, just not quite good enough.
I loved my Rebook Pumps! The coolest part about them was that when the pumping basketballs fell off, the pumping mechanism on the tongues looked like bowling balls...!😁
Wait, that's not cool at all 😖
They did clothing for NHL for few years..
Yes, pretty sure a good chunk of players used their sticks and skates too. I remember up until the late-2000's a lot of guys in the MLB had Reebok cleats as well.
Yeah it took them quite a while for Adidas to take over compared what happened with the NBA
Yeah, they got that deal through their acquisition of CCM who originally had the deal with the NHL. When Adidas purchased Reebok, they naturally took over the contract too.
Reebok was the official uniform supplier from 07-17. Adidas signed a 11 year contract with the NHL for uniforms from 17 on.
@@corstiger8704 Damn I didn't know they owned CCM.
Reebok pumps were the rich kids’ shoes. Absolutely iconic for me as a school kid in 1987.
They were introduced in 1989
Hmmmm. Could’ve sworn it was then. Ah well, maybe is was the iconic Converse Cons then the pumps in ‘89. Either way, they were iconic when they came out and like I said, every kid in our neighbourhood wanted a pair.
How’d you manage to completely miss the Reebok/ufc deal??? It was worth 80 million dollars and was also in effect until last year??
I was wondering the same thing. Kinda seems like a big deal. Many big house hold names were made in the Reebok gear (no matter how ugly) Millions of eyes saw that gear and I saw a lot more people start wearing the brand because of it.
@@shanebagwell253 it baffles me because that was the last big deal Reebok has done and was considered the brands saving grace when it was announced even tho the ufc fans were not happy about the deal as it fucked a lot of other fighters out of brand deals with other companies
I remember having a pair of Reeboks when I was in primary school. I barely remember how those shoes looked, but what I do remember how comfortable they were, and I also remember how really good they were, I did not crease them up or anything, besides that, they must have been pretty cheap, as well, as my family was struggling at the time, really liked those shoes, really good shoes.
My teenage dream shoes my father bought from USA. I remember wearing them proudly. My father is no more now.
That's a great memory man. Never forget it. And may your awesome dad rest in peace. Unfortunately the ones we love have to leave us sometimes. Stay blessed brother.
@@mcgriddle552 you are such a great person to be my brother. Thank you for your kind and loving words.
They were Nikes, weren't they
ONE NATION hey my first pair came from the US when I was 13 or 14 living in Europe
My dad went to US in 93 and bought me a pair of levis 501. It wasnt expensive actually. I didnt know it was the 'it jeans' at that time since i was a kid. It wasn't available in my country since it made its way a year later ( it was fringgin expensive). The most trendy kid in my school yes i am.😂😂😂
I still mess w reeboks. The reebox classic is still the perfect any day, any outfit shoe.
I recently bought three pairs of Reebok (they were on sale), a pair of Pumps, a pair of the Club C 85 Revenge, and a pair of the Classic Nylons. Paid around $200 total. Each pair is comfortable, and each is very well made. Before this, I hadn’t had Reeboks since childhood, but I’m honestly sold on them now. I can’t get over how comfy they are, especially the Club C 85’s.
I remember how huge Reebok was in the late 80s. The shoes were even featured in the Aliens movie. I wondered what happened to them. Had no idea it got bought by Addias. It’s like what happened to Beats after Apple bought them. Apple just did it to kill off the competition.
I remember The Pump shoes in 89". I was 13. I wanted a pair so bad! But at $123 a pair, my folks said no way.
oh my, they were ugly as sin as well
@@troyfmradio66 Reebok pumps ugly? I think not mon ami. 😂
They was $179 upon release in November of 89. Super expensive. Twice the amount of any other shoes.
Exactly that’s when parents actually had common sense
Put shoes on. Pump up. Numb feet. FTW!
title : the decline of reebok
youtube : yea, put a reebok ad in there.
I bought a pair of the Reebok Pumps last year, the exact ones that Dee Brown was wearing in the NBA dunk contest you showed for $300 because I loved them as a kid and I didn’t realize how comfortable they were, especially when you pump them up. But I’ve only wore them out once because I don’t want to mess them up and those were hard to find so now they’re just something I show off when people come over.
Can’t speak highly enough about my Reebok skates! Light, breathable, and one place “The Pump” is anything but a gimmick!
Thanks for the always great content!
failed to mention their partnership with UFC, i think that's a pretty big deal
It's not a partnership, it's called slavery
I get that Dana and the Fratitas want a more uniform look for their fighters, but the different kinds of fighting gear with each fighter having their own set of sponsors on that gear was part of MMAs identity and style. It promoted individualism, where as now it's just promoting the UFC as a league.
70mill for all those fighters,deal was bad. 50cent got over 70mill for himself from Reebok for the lifestyle brand back in the early 2000's
Christopher Ashford guaranteed more Americans know 50 Cent than all those fighters combined
@Sal Vastola I think he mean it's a big part of the current reebok business, that not mentioning it in this video was an oversight.
I’m from the UK and rebook is still big 🤷🏼♀️ we love it!
Yeah was just thinks that can barely walk two feet in Yorkshire without seeing a road man wearing reboks
I'm from the US of A and I've never seen them. Adidas is everywhere tho.
The jeremy Kyle crowd luv em
Wrong
@@blujjay Nike is everywhere in the US. I don't see Reeboks. But I do see Adidas sometimes.
I remember my strictly pump shoes from Reebok from around 2002. No laces. The air filled these cool, translucent patters on the exterior of the shoe while it tightened and fit around your foot.
I picked up Omni Zone II.
Awesome sneaker.
Also - the old and classic Pumps were not a gimmick. They did create a strong cushioning and tightness around the ankle and midfoot for a better fit of the shoe. Downfall was the system get busted quite fast, but it did work. Well as far as what I found with my research. Obviously I cannot say I own a classic pair since... They were also before my existence sorta speak.
I got 2 pairs of Reebok’s for Christmas 2020 and they still go hard only the classics though
The reebok pumps are dope to me and the questions and the answers
My favorite song ever - "Is it Reebok or is it Nike?"
Omg hahaha, I understand that reference hahaha. This is the rythm of the night. Every hispanic person will understand that haha
@@torito880 AAAAAAAAAAAAAAAAAAA
Son ribo o son nai
Lmfao
Son Estos Reebok o son nike
I found a pair of Reebok running shoes on Amazon, took them for a spin. I haven’t taken them off since putting them on.
I can tell they’re older (old logo) but I love these shoes. They’re also trail shoes if need be. I’ve got some newer Reebok running pants, great zippered pocket on the leg and comfy
I hope Reebok sticks around. I dig there new logo. I’ll sport there stuff.. I’m not big into a lot of the Nike, Adidas, or Hoka.
The Hokas tread wears off too quick, hoping for good durability out of my new Reebok’s
Reebok Comfort ultra with air transmission channel is still my most loved one. Its upper and, of course, its outsole are wonderful.
Reebok still got some classic shoes tho, it’s just a shame that their new shoes are trash 🗑
Really??
What about Reebok Harmony lp?
Reebok supercourt is my favorite shoe of all time...also love the ventilators
Nickolas Sucharew I have the GOAT app and have been seeing some really dope new designs
Nickolas Sucharew- l prefer how Reebok shoes look now. ln the past, Nike was my go to, before Reebok.
I would personally love to see Shaquille O'Neal buy the Reebok company.
Same here
Why and how would that be gratifying
John Smith because Shaq is a well-known personality, has a lot of money, and he can add some structure and excitement to their company.
@@JohnSmith-dd2ug look at Papa Johns.
Would version destory TNA where Hulk came
They started making their shoes in Asia and the quality went down drastically.
True and they expected us to pay the same prices! They were one of the first to go to China then all went downhill.
The quality went down, but the price remained ridiculously expensive.
I guess Nike and Adidas all made their shoes in Milan eh?
Thats the lie you want to believe.
no , asia has a low factory price does not means that the quality is bad . Nike and adidas also making shoes there , i guest it is just reebok picking bad materials or bad factories . I'm wearing a 85 club C and the outsole is trash while my adidas and nike outsoles are squeaky , although they were all manufactured in asia
As an American, in the 80s and 90s, I remember Reebok and Nike as being top dogs in almost every retail store. Adidas and Puma wasn't quite as available in my area, but popularity like in everything, changes. Companies like Reebok, Nike, Adidas, Puma, Converse, British Knights, Umbro, Spalding, and so many other companies, have had their problems.
I still wear Reebok Pump. I absolutely love them
Yep, had no idea the logo changed till about 2 minutes ago when you mentioned it in this video
and now it's back to the original one as of this week haha
@@sleepwalkusa135 Never mess with the original.
I remember as a kid seeing reebok at kmart and confusing them for British knights. Always wondered if they were the same thing or just a branch of reebok. I always saw British knights as a prize on double dare 2000 or legends of the hidden temple.
Wore them in the 1980's.....I discovered the Eames line recently and bought a pair...LOVE them!!
i think there’s room for them to become a cool brand since people always want an alternative to the biggest brand
Adidas is an alternative to Nike.
Im wearing a pair of reebok right now, and have two more pair at home
@Danial Rafiqi woah there, no need to be rude about it.
In 1991, there was supposed to be a game for the Nintendo Entertainment System called Drac's Night Out, where the player takes control of Count Dracula. It was a product placement for Reebok, and the air pumps were the premium item. Too bad that never happened.
Reebok produced great shoes from the 80’s til they were bought by adidas. I had the now classic tennis white shoes. Black and gold high top. The 90’s was the pump high top and other cross training types. In 2k, I had the zig running shoes, they were different but you had to pull rocks out each time you went outside. The best Reebok pair was a NFL licensed turf high top. My job at the time was mostly walking and standing on concrete and these football shoes keep my feet comfortable all day. After adidas took over, the quality of Reebok was not the same. I went to New Balance for running and walking as Nike always chewed up my feet. If Shaq or another investor wants to buy Reebok and bring back the quality of the older products, I would try them out again.
I have been a fan of Reebok since the 80's. I've continued to be a fan of their shoes AND clothes. As a very big guy they maintain a very solid presence in the Big&Tall market so they are indispensable to me.
"You done switched from Nike to Reebok, ha"
Infectedstyles_Chris 😂
Your face was on the news last night, ha!
400
You a paper chaser
Woah, woah, woah, run forest run forest run
Stuff from the time before the changed their logo to that weid 3 trapezes forming triangle was good. Their winter boots are the most solid and grippy boots I have that are also very warm and they would be perfect if they were waterproof.
I bought my Reebok pump runners in 2018. I wasn’t turning down a regular price of k er 100 bucks Canadian and were on sale for 30 bucks. Reebok was having a huge huge clearance sale in 2018. Not long after o bought the shoes. They closed up shop. It was a massive massive store. Like a wear house type. The place was so busy. Ppl were buying 2-3 pairs of shoes at once. Nikes are my fav shoes. Always have been. Thought I’d try iut reeboks to see what they were like. They’re ok. Sadly my cat who was a kitten at the time. Decided to think my shoes were toys and popped the air bags inside them. So now. Double my socks lol. And they still are like brand new. And believe me. I walked so much in them that I Probly walked to the moon and back x2. Still very good condition. No scoff marks or cracks. Reliable shoes for sure. Good quality. But the air bags is a minus for me.
Man, those Pumps hit when I was in 6th grade. Everybody wanted them! I had two pairs. Pretty much a gimmick. But they were unique and you could swear you jumped higher after you pumped up. Ha ha!
I remember them too, in my area only kids that really couldn't play basketball had them. It was the worst shoe to have on at the park anywhere in the USA. Basically cost the same as Jordans and ballers thought this when we saw you in them, "Oh so you had Jordan money, but you decided to go with thoses???
Yes😂😂😂
@@nicholasl8249 No doubt.
No gimmick my guy. It was for a custom fit. They took the idea from medical air splints.
The full foot pumps were amazing, especially the ones that had an air bag under the foot that also pumped up.
And the ers and later hexalite was great for shock absorption.
@@AntMcLeod that's why Reebok pump made the blacktop line for outdoor playing. And they was voted the greatest outdoor basketball shoe of all time.
Reebok was selling more units of the pump than nike (which included jordan) and Adidas put together, by 2-1.
They was raking in billions a year from that shoe alone. Reeboks only problem was that they over saturated the market by 94-95.
And depending on what model of pump you bought, it would cost between $129 and $179. Way more than Jordan shoes.
I love Reebook... there clothes is the most comfortable i've worn in years.
They also bought The hockey brand CCM. CCM consisted of three different lines CCM KOHO and Jofa. CCM had the jersey contract with the NHL and that was a major reason Reebok bought them. Reebok rebranded the jofa line of hockey protective equipment and did the same with the KOHO goalie equipment. To this day CCM offers a CCM branded skate and a Reebok branded skate that is promoted by Sidney Crosby
8:30 the blue shoe on the bottom right was my first pair of reeboks