PALOMO SPAIN "CRUISING IN THE ROSE GARDEN" SPRING SUMMER 2024

Palomo Spain presented the Spring/Summer 2024 collection at New York City’s iconic Plaza Hotel, showing a very special collection that goes back to the brand’s roots, reflecting Alejandro’s Spanish heritage and diving into his most romantic and sexual fantasies.
Titled “Cruising in the Rose Garden,” for this collection Alejandro Gómez Palomo dives into the realm of discreet encounters to find inspiration and imagines a world where identities can be expressed without judgment, and moments of ecstasy are found. It is a celebration of love and desire, where individuals seek comfort and pleasure in each other’s arms cherishing the beauty and diversity of human desire.
Humans have two sides, one more animalistic, blinded by carnal desire; and one more romantic, driven by nature and feminine sensuality. The constant battle of both conforms each individual’s personality. This obsessive coexistence between love and desire is further explored against Alejandro’s usual inspirational codes - historical references, Andalusian folklore, street culture and naïve and youthful pop phenomena. The result is a conversation that dissects how contradictions can live within oneself and how a prohibited activity allows for the exploration of desires and the experience of freedom, unburdened by societal norms.