What is an Empathy Map?

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  • čas přidán 7. 03. 2019
  • Start getting user feedback today: www.playbookux.com/
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    #ux #userexperience #whiteboard #empathymap #designthinking #userresearch

Komentáře • 43

  • @derrickduplessy215
    @derrickduplessy215 Před 4 lety +29

    One of the most clear explanations of empathy maps. Thank you.

  • @ajaym6795
    @ajaym6795 Před 3 lety +17

    Thanks for taking the time to make this video. Its become more clear that the field of UX is becoming overloaded with "tools" such as this. As important as it is to understand the users, we are making things difficult for ourselves with all these tools that more or less serve the same purpose (Hicks Law). We must focus on what really matters. In the real world, rarely will we come across clients who are willing to give designers the time required to deliver a complex product. Perhaps that's just the way it is in design studios and maybe all these fancy tools are useful if you work in a product company.

  • @thembelihlemasina3018
    @thembelihlemasina3018 Před 2 lety +2

    thank you so much for this clear and simple but effective explanation of empathy maps - my lecturer could nevaaaa. xo

  • @PhirunKao
    @PhirunKao Před 2 lety +3

    This is a great explanation on empathy map. Thanks for sharing.

  • @deniswastaken
    @deniswastaken Před 2 lety +9

    I hate all these kind of side activities in my studies. But I want to thank you people who always helps me to complete assignments. I had no idea about empathy mapping but after your explanation I wrote my assignment completely by myself. Thank you very much.

    • @akinkoredeakinola8049
      @akinkoredeakinola8049 Před 2 lety

      Hello Denis I don’t mind using your help to get my assignments done I have certain questions

  • @BrunoAnjos21
    @BrunoAnjos21 Před 2 lety +1

    Your content is gold. Great job. Thank you!!

  • @aditya_das
    @aditya_das Před 4 lety +1

    Your channel is awesome! Fantastic work.

  • @raviprakashbadal7767
    @raviprakashbadal7767 Před 2 lety +1

    mindblowing explanation .thank u

  • @elcasa6587
    @elcasa6587 Před 3 lety +1

    Thank you so much!!!! Very nicely done!!!

  • @melimastrangelo
    @melimastrangelo Před rokem +1

    Super clear. Thanks for sharing!

  • @haziqzulkifili4708
    @haziqzulkifili4708 Před 4 lety +5

    Great and simple video to understand! Just a question, then how do I choose to prioritize which problem to work on?

  • @msjesethkameta
    @msjesethkameta Před 4 lety +1

    This is great!!!

  • @gemi9i1
    @gemi9i1 Před 3 lety +1

    What about an empathy map after the affinity but before a product? How do you gauge what they do by what they say they do ? Thanks

  • @ktobs_draw
    @ktobs_draw Před 7 měsíci

    Thank you so much

  • @mihoubsarah435
    @mihoubsarah435 Před 4 lety

    Hi.. I thank you for explanation of the empathy map.
    Do I should explain to the person that I'm interviewing that I want to make a new product, so I need to know what are your habits, how do you think... Ect ?
    Because, obviosly, the user will ask me about the them of our discussion.

  • @620annika
    @620annika Před 3 lety +5

    Do you have one empathy map for each personas e.g. 2 personas, 2 empathy maps?

  • @itsdevgarg
    @itsdevgarg Před 2 lety

    Very helpful!

  • @galihrizal1307
    @galihrizal1307 Před 2 lety

    thankss for insight

  • @tonys490
    @tonys490 Před 2 lety

    i am working on ux case study , what stage dowe do emplathy mapping .. do we show trhefinished app and ask them to navigate and collect thrir thougts or is it done before starting the app screens ?

  • @benzox9940
    @benzox9940 Před rokem

    I’ve been trying to understand the use of empathy mapping. This made it clear

    • @PlaybookUX
      @PlaybookUX  Před rokem

      So great to hear. Thank you for the feedback!!

  • @charlieklz
    @charlieklz Před 2 lety +1

    So what happens when the user says something different as opposed to what they feel and think??, especially if they are not comfortable discussing it in the open or freely??

  • @boomerangfish3558
    @boomerangfish3558 Před 3 lety +1

    WHY can't I replace personas with empathy maps?

  • @turkialreqimi9546
    @turkialreqimi9546 Před 4 lety +1

    Perfect

  • @brandonburlington3513
    @brandonburlington3513 Před 2 lety

    Are these mapped to a step in a user journey?

  • @anburajjames1152
    @anburajjames1152 Před 10 měsíci

    How to apply elections

  • @kennycruzrevilla5489
    @kennycruzrevilla5489 Před 4 lety +1

    Great video definitely!, though I would like to ask how we determine how many people I should interview to get a reliable figure of my customers' needs?

    • @derrickduplessy215
      @derrickduplessy215 Před 4 lety +2

      Start with 5 people. If they say dramatically different things, interview 5 more until you can see the patterns.

    • @kennycruzrevilla5489
      @kennycruzrevilla5489 Před 4 lety

      Derrick Duplessy thanks for your recommendation!

    • @mihoubsarah435
      @mihoubsarah435 Před 4 lety

      @@derrickduplessy215 How we can start the interview with them ?
      Should I say to them, that I have a new product and I need to Know your habits, your way of thinking before I put it on the market ?
      I don't know how to convince People to speak with me and gain their empathy to have the real information ?

  • @ChayonShaahOfficial
    @ChayonShaahOfficial Před 11 měsíci

    good tutorial

  • @charlie.ortizr8423
    @charlie.ortizr8423 Před 2 lety

    A bueno garcias

  • @dayenm-a4259
    @dayenm-a4259 Před 3 lety +2

    Only teachers would care about this i couldn't give two shits about that its not like people would care about how ur feeling in irl this is just a way to mask how u need help without directly asking it

  • @user-re7qr3jf9p
    @user-re7qr3jf9p Před 11 měsíci

    Awesome video!

  • @shafin9003
    @shafin9003 Před 3 lety

    I needed this for class bruh. Bro ofc white girls say I need starbucks to live. Just eat and wake up an you can live. Anyways thanks though.