MadMasters Course: Elevating Marketing: Bonus Content: Dowshan Humzah and Rory Sutherland

Rory Sutherland, course leader and director of Mad/Masters Marketing course interviews Dowshan Humzah, Independent Director, Creative Consultant & Strategic Advisor
There's a hell of a lot going on in marketing today. The pandemic has supercharged disruptive marketing trends, shifted the balance of power and created a new hierarchy of players, people and platforms. But look past the scary stuff and there's huge opportunity for savvy brands and marketers.
MAD//Fest and legendary adman Rory Sutherland have joined forces to help marketers adapt, make sense of accelerated disruption and use the tried-and-tested recipe of using creativity, innovation and behavioural science into competitive advantage.
MAD//Masters by Rory Sutherland is a 12 week CPD-accredited personal development programme. It’s created, hosted and assessed by Rory - one of the most influential and charismatic leaders in the global ad industry.
Of course you can expect plenty of Rory’s and Dowshan's lateral thinking, creative genius and unique brand of observational humour.

[@projectgolio]

Great discussion

[@leemoore974]

"Promosm"