What is NICHE MARKETING? NICHE Marketing Explained vs MASS Market (with Examples)

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What is Niche Marketing?
How Niche Marketing is different from Mass Marketing - explanation ⬇️:
Niche marketing is a strategy where a company targets a specific segment of the market that has unique needs, preferences, and characteristics.
Unlike mass marketing, which aims to appeal to a broad audience, niche marketing focuses on serving a smaller, specialized group of consumers who share common interests, behaviors, or demographics.
This approach allows companies to tailor their products, services, and marketing efforts to meet the specific needs of the niche market segment more effectively.
Niche Marketing requires immediate action from multiple (tailored) angles - e.g. Choosing the most effective marketing channels for reaching the niche market segment. Consider niche-specific publications, online forums, social media groups, industry events, or targeted advertising platforms frequented by the targeted audience.