A NEW type of Marketing: SOCIETAL MARKETING Approach (Explained)

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How is Societal Marketing different than any other approach to a market?
What's the difference between Societal, Mass, and Niche Marketing?
What makes Societal Marketing stand out? Explanation ⬇️
Societal marketing is a marketing approach that focuses not only on meeting the needs and desires of customers and achieving organizational objectives but also on delivering societal benefits and promoting the well-being of communities and society as a whole.
It goes beyond traditional marketing practices by considering the long-term impact of business activities on society and the environment.
Overall, societal marketing represents a shift away from a narrow focus on profits and shareholder value toward a more holistic approach that considers the broader impacts of business activities on society and the environment.
By integrating social and environmental considerations into marketing strategies and business practices, societal marketing aims to create shared value for all stakeholders and contribute to a more sustainable and equitable future.