Predictive analytics and cross selling [Case study 2021]

What is predictive analytics in marketing? What about cross selling in digital marketing?
See how advanced predictive analytics models can help you to understand your customers and their buying behavior and preferences. In this case study we explain the concepts of individual shopping basket prediction and cross-sell product recommendations. Such models can help you to improve your customers' shopping experience and to increase your sales revenue.
Check our previous case study on advanced attribution insights:
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Keywords:
cross-sell model in python, cross selling predictive analytics, cross selling machine learning model

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