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Haensel AMS
Germany
Registrace 14. 02. 2018
Haensel AMS is your digital analytics boutique: we provide our customers with tailor-made business analytics and big data solutions.
This channel will help digital marketers to learn how to obtain high-quality event data and use data analytics in an optimal way in order to grow their business.
With our CZcams channel we offer online training with the course on marketing attribution and other sample case studies related to business analytics and data science.
Every month we’ll be uploading a new video in order to keep you continuously improving on digital marketing advanced skills.
Make sure to subscribe to our channel as we are going to be sharing more videos on marketing attribution!
This channel will help digital marketers to learn how to obtain high-quality event data and use data analytics in an optimal way in order to grow their business.
With our CZcams channel we offer online training with the course on marketing attribution and other sample case studies related to business analytics and data science.
Every month we’ll be uploading a new video in order to keep you continuously improving on digital marketing advanced skills.
Make sure to subscribe to our channel as we are going to be sharing more videos on marketing attribution!
Multi-touch Marketing Attribution: Insights for Performance Improvement
Multi-touch attribution modeling is not easy. But it is essential to understand and measure your campaign performance in a multi-channel environment, to calculate real customer acquisition costs (CAC) or to identity you ROI improvement potentials.
Check also our previous attribution videos:
IHC Attribution Concept: czcams.com/video/Mj42FVG8LdA/video.html
IHC Attribution Insights: czcams.com/video/KBH1db7SU_w/video.html
Do subscribe to our channel and hit the bell icon to never miss an update from us in the future:
bit.ly/3rdXIyf
►Website: haensel-ams.com/?...
►Twitter: HaenselAMS
►LinkedIn: www.linkedin.com/company/haen...
🔎 Find out more about IHC attribution:
ihc-attribution.com/
🧠 More general info on attribution:
advanced-attribution.com/
Got a question on the topic? Mention it in the comments section.
For more information, please write back to us at info@haensel-ams.com
Keywords:
Marketing Attribution Insights, Marketing Attribution Reports, Attribution Insight,
Marketing Insights, Marketing Measurement
Check also our previous attribution videos:
IHC Attribution Concept: czcams.com/video/Mj42FVG8LdA/video.html
IHC Attribution Insights: czcams.com/video/KBH1db7SU_w/video.html
Do subscribe to our channel and hit the bell icon to never miss an update from us in the future:
bit.ly/3rdXIyf
►Website: haensel-ams.com/?...
►Twitter: HaenselAMS
►LinkedIn: www.linkedin.com/company/haen...
🔎 Find out more about IHC attribution:
ihc-attribution.com/
🧠 More general info on attribution:
advanced-attribution.com/
Got a question on the topic? Mention it in the comments section.
For more information, please write back to us at info@haensel-ams.com
Keywords:
Marketing Attribution Insights, Marketing Attribution Reports, Attribution Insight,
Marketing Insights, Marketing Measurement
zhlédnutí: 526
Video
How to get started - Customer Cohort Analysis
zhlédnutí 276Před 2 lety
Do you know what Customer Cohort Analysis is and why it is so useful? We will explain you the basics and show you some code example, so you can try it for yourself. In the end you will understand how you can get some actionable insights from this technique. Chapters: 0:00 Intro 0:32 What is Cohort Analysis? 0:58 Example 2:16 Cohort Types 2:55 Main Components 4:41 Python Example, Screencast 7:52...
Web tracking explained ‐ What is User-Matching and why is important
zhlédnutí 196Před 2 lety
Do you know what is User-Matching? Find it out in this video and discover why it's crucial for proper web tracking. We'll go over in which cases User-Matching is important and explain you our approach to User-Matching which helps you better identify different touchpoints of your customers. Find out in this video. Chapters: 0:00 Intro 0:22 What is User-Matching? 0:36 Example Scenario 1:02 Our Ap...
Web tracking explained - impact of ITP and how Server-side tracking can help
zhlédnutí 6KPřed 2 lety
Do you know how ITP (intelligent tracking prevention) is exactly affecting your tracking data and hence your customer journey analytics? We’ll go over how event tracking actually works: Client-side and server-side tracking, and also how they are impacted by ITP. Which are the benefits of each of the tracking options? Find it out in this video. Chapters: 0:00 Intro 0:15 What is client-side track...
Haensel AMS: Introduction
zhlédnutí 605Před 2 lety
Here's a quick Haensel AMS intro, the #MathPeople team and some case studies: our Customer Data Infrastructure and Insights (CDI2), our IHC attribution model for customer journey analytics, our projects of dynamic pricing and offer recommendations, logistics network optimization, sensor data analytics and much more! 🔔 Do subscribe to our channel and hit the bell icon to never miss an update fro...
Customer Data Infrastructure and Insights
zhlédnutí 4,6KPřed 2 lety
Here we explain our Ecommerce Customer Data Infrastructure & Insights (CDI2): - Ground truth system joining all data sources 🧠🕸🤝 - Access to all customer interactions 🛒🎬 - Joined cost and events in session 🔎💵 - User-matching for full customer-journeys 👨🏾🤝👨🏻👩🏾🤝🧑🏼 - State-of-the-art attribution with the IHC 🚀 - Connect you teams directly to data in no time 📊📈 - All running on your cloud infra...
![Which is the best attribution model? [1x06 Webinar 2021]](http://i.ytimg.com/vi/0NSY4VonkB0/mqdefault.jpg)
Which is the best attribution model? [1x06 Webinar 2021]
zhlédnutí 965Před 3 lety
In this new marketing webinar episode we’ll explain and compare 11 attribution models, finding out their weaknesses and strengths. Which is the best attribution model that fits your business data? Watch the video to find it out. 00:00 Introduction 00:20 Customer journey example 01:25 Last-Click attribution model 01:40 Last-Non Direct attribution model 02:05 First-Click attribution model 02:23 L...
How is ITP impacting Marketing? How Server-side tracking can help?
zhlédnutí 365Před 3 lety
Do you know what is ITP (intelligent tracking prevention)? In this webinar we’ll analyze the two ways of event tracking: Client-side and server-side tracking, and we’ll also check on some statistics on the impact of ITP. Check the video to discover which is the best option for an optimal data collection in order to build good customer journeys. 00:00 Internal tracking prevention and how server-...
Adporter: Large Scale Google Ads Management System | Google Analytics
zhlédnutí 185Před 3 lety
In this case study we introduce Adporter, a Python-based system that was developed for covering the requirements of our client Alpin Resorts (www.alpinresorts.com). Adporter is able to automate the creation and management of Google Ads entities in Google Ads. But there are more functionalities and benefits that the system can offer. Check the video to find it out! Check also our previous case s...
IHC Webservice Platform Usage (2021)
zhlédnutí 96Před 3 lety
From Haensel AMS we are happy to announce the launch of IHC Attribution web service platform: ihc-attribution.com/. The web service offers advanced attribution as a service using the IHC attribution model, which is based on three customer interaction stages (Initializer, Holder and Closer). This way you’ll be able to evaluate the performance of your marketing activities across those stages, whi...
Improving marketing with customer journey analysis (2021)
zhlédnutí 112Před 3 lety
Improve your marketing decision-making to a next level through an in-depth customer journey understanding. Know more: bit.ly/3uRHgWp
Sensor Data Analytics and Business optimization | Case Study Explained
zhlédnutí 1,7KPřed 3 lety
Sensor analytics can help you monitor, control and improve your business efficiency. In this case study we illustrate two sensor analytic project examples - check out the video for further details and discover how to take your business to a next level through sensor analytics. Check also our previous case studies: -How IHC attribution insights helps improving marketing performance: bit.ly/3emhR...
Marketing Campaign Evaluation | IHC Attribution | Digital Marketing
zhlédnutí 1,6KPřed 3 lety
How do you evaluate a marketing campaign? In this webinar we’ll focus on the IHC attribution model and find out how to evaluate marketing campaigns based on IHC attribution results: along with some examples, we’ll learn different perspectives for campaign performance evaluations. Improve your business analytics with advanced attribution! Check our previous webinars: -Advanced Multi-Touch Attrib...
Logistics network evaluation and optimization | Case Study Explained
zhlédnutí 11KPřed 3 lety
Through domain knowledge, combined with our data analytics and machine learning expertise, Haensel AMS can evaluate your logistics network and optimize its efficiency. Likely there’s a lot of potential to take your logistic network to the next level, check out the video for more details. Check also our previous case studies: -How IHC attribution insights helps improving marketing performance: b...
Predictive analytics and cross selling [Case study 2021]
zhlédnutí 1,7KPřed 3 lety
What is predictive analytics in marketing? What about cross selling in digital marketing? See how advanced predictive analytics models can help you to understand your customers and their buying behavior and preferences. In this case study we explain the concepts of individual shopping basket prediction and cross-sell product recommendations. Such models can help you to improve your customers' s...
How to improve marketing performance? IHC attribution [2021]
zhlédnutí 5KPřed 3 lety
How to improve marketing performance? IHC attribution [2021]
Marketing Attribution Insights | IHC Attribution
zhlédnutí 582Před 3 lety
Marketing Attribution Insights | IHC Attribution
How to Setup Event Tracking | Marketing Event Tracking
zhlédnutí 467Před 3 lety
How to Setup Event Tracking | Marketing Event Tracking
How to measure marketing attribution?-IHC Attribution [1x01 2021]
zhlédnutí 2KPřed 3 lety
How to measure marketing attribution?-IHC Attribution [1x01 2021]
Check out our new Berlin office! (2021)
zhlédnutí 552Před 3 lety
Check out our new Berlin office! (2021)
Advanced IHC Attribution Modelling by Haensel AMS
zhlédnutí 265Před 5 lety
Advanced IHC Attribution Modelling by Haensel AMS
Fortschrittliche IHC Attributionsmodellierung durch Haensel AMS
zhlédnutí 66Před 5 lety
Fortschrittliche IHC Attributionsmodellierung durch Haensel AMS
Wie Haensel AMS intelligente Datenanalyse Lösungen in Unternehmen bringt
zhlédnutí 105Před 5 lety
Wie Haensel AMS intelligente Datenanalyse Lösungen in Unternehmen bringt
How Haensel AMS is bringing smart data analytics to companies
zhlédnutí 284Před 5 lety
How Haensel AMS is bringing smart data analytics to companies
Thx
this video is a treasure, thank you for making it available
this is amazing
The content is good but the narration is not at all to be frank. it just screwed up the content value. The narrations needs to have pauses while speaking, it seems like you are just pronouncing the words from statement.. client , side, Id, server cookie, shake,..." :O Very hard to grasp what you want to say...explanation is on toss..otherwise its good content.
Very nice and chill vibe
please made videos which is undesrtandable fomat
Hi
Very insightful video
Thank you! 🙌
awesome work.
Thank you! 🙏
Great video! I am wondering how you make sure that all these touchpoints actually belong to the same user? Can you handle cross-device customer journeys?
Thanks for the interest! Very important point you mentioned, we have two ways - the first is to have a very good tracking. If you are interested, we have a video on it: czcams.com/video/QwSlse1tYlY/video.html The second one, also very important, is our user-matching algorithm - soon we'll upload a video talking about it! If you are interested, feel free to contact us!
Which do you think is the best option for a proper user data collection? Let us know! 👇
Which marketing attribution model do you prefer? Let us know! 👇
Which new insights have you found out from your attribution campaign evaluation? Let us know! 👇
What's your experience with Event Data Tracking? Let us know! 👇
Which attribution model are you currently using? Let us know! 👇
Cool Mathe endlich zum rocken!!!