I found pricing image the most interesting because I've encountered that before in the indie book market. If an indie ebook is priced at $0.99, there's a higher chance that it won't sell as much as a $2.99 or a $3.99 ebook. As a buyer, it feels great to get a cheap book, but there's also this feeling that the book might not be as good as other higher priced ones. This feeling is especially prevalent with free ebooks given out in Amazon KDP promotions. However, both of these strategies are also used effectively to hook readers in a series, so they'll buy the second book. Price the first book in the series at $0.99 or set it for free and you can create traffic or an audience for the next book. This tends to offset the low price of the first book since the second, third, and fourth book, etc, are priced at $3.99 to $5.99.
Great review of global marketing. Something I loves was the review of global distribution. Never quite seen it or had it explained to me this way in any other classes.
As a business anthropologist (BA 2025) and working on pre-reqs for business analytics, I’d warn you this: don’t get caught up in the differences. Shortly said, if you’re from the US, the homogenous heritage groups here (Cuban-Americans in Miami, German-Americans in Midwest, Norwegian Regions Midwest, French or southern US, etc) can have enculturated and value similarities to certain regions of the heritage realms. The further back you go, the more complex it might actually become. Don’t forget the similarities as well as morphed changes which may or may not actually be shared in your target demographics. Ie. Northern Germans are different than southeastern and southwestern Germans. The value systems of the Prussian empire on the culture of their area is theorized to be very present. Each region has their own unique characteristics and existence which may be polarized or more drawn depending on osmotic approach.
Lot of good information. I'm taking MGT-1060-504-F21 class. Usually class videos are boring but I first time enjoy all of your videos. Thank you
Hey Mertcan! Thanks for the support; I'm glad you're getting something out of these videos!
I found pricing image the most interesting because I've encountered that before in the indie book market. If an indie ebook is priced at $0.99, there's a higher chance that it won't sell as much as a $2.99 or a $3.99 ebook. As a buyer, it feels great to get a cheap book, but there's also this feeling that the book might not be as good as other higher priced ones. This feeling is especially prevalent with free ebooks given out in Amazon KDP promotions.
However, both of these strategies are also used effectively to hook readers in a series, so they'll buy the second book. Price the first book in the series at $0.99 or set it for free and you can create traffic or an audience for the next book. This tends to offset the low price of the first book since the second, third, and fourth book, etc, are priced at $3.99 to $5.99.
Excellent connection of theory to practice!
Interesting to see how the chain works from producer to consumer. Love this!
Great review of global marketing. Something I loves was the review of global distribution. Never quite seen it or had it explained to me this way in any other classes.
Really nice ! I study your content to review for my upcoming exam of Global Marketing 😊
Great as always! Thanks for making mgt 1060 more digestible.
Absolutely my pleasure!
interesting to learn about the cultural barriers and what can happen
As a business anthropologist (BA 2025) and working on pre-reqs for business analytics, I’d warn you this: don’t get caught up in the differences. Shortly said, if you’re from the US, the homogenous heritage groups here (Cuban-Americans in Miami, German-Americans in Midwest, Norwegian Regions Midwest, French or southern US, etc) can have enculturated and value similarities to certain regions of the heritage realms. The further back you go, the more complex it might actually become. Don’t forget the similarities as well as morphed changes which may or may not actually be shared in your target demographics. Ie. Northern Germans are different than southeastern and southwestern Germans. The value systems of the Prussian empire on the culture of their area is theorized to be very present. Each region has their own unique characteristics and existence which may be polarized or more drawn depending on osmotic approach.
Clearly explained
Interesting video
Thank you❤
well done! good job!!!
26:50 seems pretty average to me :(
Thanks you got anymore vids on the subject if so can you kindly like a playlist please
I don't, but I should. I've been thinking for a while now that I need more videos on global marketing