Self-Proclaimed Workaholic Scrutinised for 'Simpler Than Simple' Product | Dragons’ Den
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- čas přidán 13. 10. 2020
- A retired college lecturer, Ranjit Sohal was the first entrepreneur to face the Dragons with his silicon housing product for LED down-lights but without a proper demonstration of the product, the Dragons drop like flies. Ranjit Sohal seeks an investment of £50,000 in return for 15% of Magi LED.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #NickJenkins #LightFixture - Zábava
You can tell he used to be a lecturer with the speed and pauses when he talks, he's waiting for them to write notes
Haha.. 2:22
No one asked if they are fire rated , when a hole is cut into the ceiling it comprises the fire retardant , so that’s why a fire rated downlight has to be installed especially in a loft area.
I like this program Dragon's den
Haha you are so right.
@@gaynorfrancis5362 he repeatedly claimed the fixtures conform to local regulations
Here in India, old men with mustaches like that are either military personnel or uni professors!
Or doctors lol.
I only noticed he's Indian when he started the pitch.
He said he's a physicist and was a professional educator. And the narrator described him as a retired college lecture.
Therefore your second hypothesis is the correct one.
@@PedroCouto1982 Only in this one circumstance. What you need to do is go to India and take a randomized quality controlled sample of men his age and facial hair type and then poll them for their career choice and if it can be shown, within 95% probability, that their career choices are either ex-military or Uni professors, THEN his second hypothesis would be correct.
@@Blueguy72, I said the second hypothesis is correct in this case, not the idea that old Indian men with a mustache like that are either militaries or professors. To test that proposition, I agree your suggestion is valid.
I was wondering if the commenter watched the video because it was mentioned several times the man was a university professor.
Or grooming gang organisers, oh wait that's England.
I am here thinking Dragons will ask -
1 - Do you have Patent on the design?
2 - Is any of the big player doing it?
3 - Who do you think will be the primary consumer?
4 - Are you planning on Selling or are you also considering the possibility of licensing to the big players?
What he's asked instead -
1 - Who uses the Pink Colour?
2 - where's other board?
@@caldwellfisher5288 It's not about the colours, Colour is merely an option. It's primary utility is that it can be angled in various ways where we want our lights to focus on without having to modify our ceiling or the board that holds the light.
@@abhijeetsahoo1843 yes, thankyou, I do see your point, but still, it is an extra feature too far for most of us, .. and it would need to sell in the mass market to make big money.
@@caldwellfisher5288 There's a huge market for it like shops, stores, galleries and I have been to places where people have only one bulb installed in the middle of the hall. So in third world countries and people with not so luxurious life can use these. It's all about Marketing, people will buy these in a heartbeat and apart from that ask any electrician atleast 7 out 10 would love these. Now I saw some comments how Philips recently started doing this and getting positive response. That's why I said these Dragon's never really understood the concept nor had any intention to listen, they just rejected this idea from the get go.
@@abhijeetsahoo1843 indd... people so narrow minded. They form an opinion and think that's all there is.
I was waiting for Deborah to ask " show me the patent "
The plasterboard objection is the daftest thing I've ever heard. That was Peter trying to recover from his original objection being successfully answered by the entrepreneur.
he said it would crack and fall apart , r u dizzy ?
@@naisher1 no he said it would if it was in his hand. Meaning to a plaster board cut out would not look as nice due to debris.
They always make stuff up when they just don't want to invest
@@CrosswaIk Like woman
Peter was 100% correct on this.
Touker was right. Ikea might be the store for that, but the pitcher never bothered to approach any retailers at all.
he's SUCH a professor and it makes my heart so happy
I have no idea if his product is good or not, but I do know I'd love to just sit and listen to this guy tell stories. Seems like an incredibly intelligent, engaging guy. I hope he's successful.
He's like the dictionary version of an old professor. Awesome
Deborah calling herself a sparky because she changes lightbulbs 🤣 That’s like me calling myself a chef because I made myself a sandwich.
😆 🤣 good one
Was the sandwich good or average?
Or cereal
Best comment that sums up a person who got everything given to her.
To be fair to her she could do way more than that. Like "I'm the sparky, [I do a lot of things, but among those things] I change all the light bulbs in our house because my husband is afraid of electricity [which is why I also do all sorts of other electrical work that may need doing]"
I like the product and the entrepreneur, hope he doesn’t get disheartened. The dragons aren’t always right.
infact they are wrong a lot of the time.
they are business people, not skilled people.
Unfortunately the company is insolvent as of 2018 although not officially listed as such.
Burial
does anyone else think they use this show to shutdown competition so it doesnt take away their market share in their various businesses. Im not saying they do but they do but it wouldnt surprise me
@@dr69_420 I think they just see it as entertainment, they just want to be on tv. Even when the entrepreneurs agree on an offer most of the time it doesn't go through. They do invest sometimes though.
i'm an electrical engineer and i like the product .. it would be too easy to install but the colors .. gray or white would be really good
Yeah he needs the standard spec stuff too but otherwise, it's brilliant.
Yeah, they should be the same colour as the material or the paint they are being installed into. And maybe there's an marketing idea: Get them in the same colour as the materials or paint in that house.
Yes, but tastes are so wide, people always like variety of colors, for example, I am quite sure that in India, China and Latinamerica, for sure would be a success, colors are always very well accepted.
The vibrant colors would be perfect for businesses. Imagine a T-Mobile store with their trademark pink represented in the light fixtures. There are loads of companies with trademarked colors. Blue and Yellow are both in IKEA and Walmart for instance. Red and yellow for McDonalds, red and white for Virgin. These things are not just great for homes but for businesses as well. Too bad the company became insolvent though.
Bro, he said they come in all colors. Gray and white includes that.
I'm a carpenter and can tell you this - i would absolutely buy one of those to try it out.
Doesn't mean it is a big business
@@GuessTheRiddIes your 100% correct
@@MarkDonaghy you're, hmmm 🤔🙄
@@GuessTheRiddIes Could be decent enough though.
@@jimmyohara2601 shut up
They probably are quite good, Iv messed up loads of plasterboard with them horrible spring arms
Yup and they do damage the plasterboard.
And GU10 bulbs are horrible to replace, would be good if you could just pull the whole unit out.
One can see these guys do not do their own bulbs at home. From a DIY view, this will sell.
Oh without doubt!
@@Myrddin1955 They have effectively gone bust, so apparently not. It does have some inherent design problems but the concept is great.
@@vtrmcs shame, I hate those sprung downlighters, always damage the plasterboard and always snap like a mousetrap on your fingers.
GU10 bulbs are a bugger to change.
Deborah clearly does, she even mentioned that.
He's a very sincere well-mannered gentleman... I wish him well
Deborah's husband gets shocked everytime he's a bad boy.
"Oh I don't know what happened in his childhood" lmaooooo
Lol!!. She always talks about his husband for many examples, I would like to know what he thinks that all the world knows about his flaws.
He gets put in a nappy by Deborah and spanked
Despite not getting a Dragon’s investment… he was an absolute Gentleman.
I really like this guy. My heart just melt at the eccentric passion.
He seems to be such a nice guy, shame he was shot down by the dragons and still he took it with a smile.
yeah he even said thank you at the end what a class act
I really like him ☺️
"Yes, I like your product but I would have loved to see it in a living room setting. Why didn't you bring a living room with you? How will I be able to tell from all those flat surfaces you brought here that it will sit flush with a flat surface?"
One of the best pitches in the den. True inventor and pitch. Was hoping for an investment, but business is business.
I really like it. Imagine a little girl with a pink fairy room with bright pink light fittings! Or black for your media room. I'd get bright green for my gaming room where the colour scheme is black and green.
I'm not fussed about how easy install is, I like the colours!
I used to be an electrician and I installed thousands of those boring white rings. I agree with you.
If this guy was my lecturer, I would never miss a class.
if people droning on about nonsense no one is interested in...just record your comment and play it on a loop . maybe it will make you feel like you're in a safespace you lil weakling lol
@@aljabirxiju9475 what are you on about now?
“Has Deborah seen the light?” Peak corniness.
I definitely agree though, he should have had drywall to demo it. Construction stuff is very eyes and hands you can't just explain to someone
Nonsense
As if they would have changed their minds if he simply had a drywall demo.
9:56 No, he actually didn't want to stop you, he was just clarifying something. Calm down
I was looking for this comment. Hate when they assume they know what the person is going to say smdh.
At 11:50 he couldn't quite remember Touker's name so he mumbled "Tharek" :-)
best part :)
lmfao
Haha! Ok... Well if I’m honest I actually hear a slurry “Well thank you-sir... very kind of you.” but I like Tharek more.
Yeah, that was hilarious 😂
Sounds like this guy just needs to hire a marketing guy.
Sarah always has a lovely smile when the entrepreneurs enter the Den.
She is lovely. The new lady Sara is even friendlier. They both bring a really nice energy to the den, especially to balance out Peter's tantrums.
I get so excited when I see Sarah is in a new dragons den video
Another day another spam
this was definitely a copied comment in order to get likes, cmon, you dont even think Sarah has a nice smile, you have just seen many comments like that with lots of likes and you're copying. gtfo
With a flick of a head
"nobody wants a pink light fixture!" Me! I do! I would love that in my office.
Wow he answered his own question when he asked who would want a pink light fitting it would look good in Anna summers well there’s one customer
"No one will buy it" while listing {off the top of his head} one potential buyer.....
And ignoring the fact that some people DO have pink decor......
When Debrah doesn’t roll a bogey in her fingers you know she’s not interested
Underrated comment lol
One of the most honest pitches I have ever seen, much respect!!!
This guy is the best feel like I’m school again with a class I actually like going to with an awesome professor 😁
Professor if you’re reading this, a lot of the comments from us the viewers know YOU ARE THE MAN, hope all goes well! :))
every time Debra returns home 10% of the bulbs are out
that's a big bloody house
And yet, her bulbs "last forever".....
Thumbs down from me for the dragon's I'm an electrician well electrical engineer, and I thought it was a great invention
This product is actually great. Seems to me that the reasons posited by the dragons were ridiculously petty. This guy is clearly an inventor and it would have been the dragons job to get the marketing and sales side sorted albeit with his full input and commitment. Poor guy hope he still ends up doing well.
That's not what investors do though. Their help is their money. Their dream candidate is someone who has a good business that just needs to scale. An increase of cash can make that happen. This guy hadn't done any of the sales leg work. If he had said he had a partnership with some store and had good sales figures they would have invested.
Peter: "Look this flexible light fitting doesn't fit properly when I install it in a piece of thin cardboard"
For a millionaire, he's not very bright.
He's such a charming person, I feel bad for him
Pink one could go into a girls bedroom etc. I love this idea
Unless the ceiling is pink also, most ceilings are white which should be the colour of the plastic.
Exactly, and not only little girls, many women love it.
I have feeling that although he is not multi millionaire and dragon he is very clever man and reacted back in smart response
As a electrician this idea has merit
Aw bless him, he seems so lovely and wholesome
Best part of that was when nick revealed he has purchased a flesh light
Time stamp?
@@Q-lays 4:11
@@benlarge1984 thank you pimp
I see, kinky toys, no!, children like this colors, as well as teenagers.
The literal definition of a Scholar and a Gent. Brilliant idea, pitched to shortsighted investors.
No turnover/revenue/profit questions, no patent questions, no future projection questions, no business plan questions. The only things that were discussed (apart from Touker's last question) was why there was no plasterboard on scene and why was there one in pink colour, ignoring the ones that were white or black or grey. Been binge watching Dragons' Den for a while now but this might be my last video that's how much this episode infuriated me.
you realise it's probably an hour of questioning cut down to the interesting 10 minutes for TV? You have no idea what was discussed and edited out.
@elobiretv is right. Deborah Meadon was asked in an interview (somewhere on CZcams) and she says some of the pitches can last up to 3 hours. The editing drastically shortens it and cuts it out to just some of the key or interesting bits to fit it within just 10/15 mins.
I just recently replaced the LED’s on my spots and I wish I had these.
Jenny : Lights Out.
Ranj's accent intrigues me. He sounds more like he has lived long term in the Netherlands than in England.
He's indian though
I love how they always force it to get a pun in
Nick was bringing up so many trivial issues. "Why is it pink? Nobody buys pink!" "Why does it say manufactured on the box? You don't manufacture!" Get out of here.
Cant even see that children might want coloured light fittings. The guy always had the most idiotic things to say
I've worked with these types of lights on boats and they are a nightmare to install and an even greater nightmare to remove when you need to change the bulb. If one of the spring arms doesn't break during installation, one will break during removal. This seems like a great idea and I hope it works well for him.
As for Deborah, she obviously buys extremely expensive LED bulbs. Cheap ones tend not to last very long. Manufacturers make most of their money from replacement items, not life-long items. 50-year washing machines and fridges went out years ago.
Pictures of these lights my idea would be make it wall socket in the ceiling and above the put in like you do with physical appliances don't know how to work it was an idea you think it's worth anything have to it make money
LEDs are 10,000 hours. less than 500 days at 24/7 in a store. 50 lights in a store and you're changing one every week
He should take it to places that need simple quick temporary light fixtures. Perhaps trade shows or something, I'm sure he could sell a few, he's a smart and respectful man.
What a lovely guy. I think the invention is absolutely great
an absolute polite wonderful gentleman and wish all the best - retirement does nt and should stop anyone from working (if they wish to) - very inspiring to come on dragons den
re product design i also question moisture and heat tolerance as kitchen bathrooms are common places to install these lights - the bulb will be exposed which wont work
typically some dragons go off on a tangent particularly the older series - Ranjit clearly said he can produce any colour meaning 'if you dont like it then we can market with a different colour' not the way it got interpreted -
need to give time to the presenter so they can present and say their case fully
the worst of em all was jenny though with her scornful looks on enterpreanuers and raising eyebrows - awful dragon - so pleased that she is now literally 'out'
In her defence, Jenny never refused any freebie goodies that the entrepreneurs brought with them to the show... Particularly those goodies related to alcohol! ;P
What a nice man, if he had those on a bit of plasterboard, then Peter would have invested! Nice product 👍🏼
Phillips has brought a similar design concept and its doing well now
There's probably a reason why he didn't display it on plasterboard
Great pyramid blah blah blah blah blah. Go cry somewhere else mate. The dragons are where they are for a reason. Because they’re smart. Real world smart that is. That’s why the genius who is a physicist had to go plead for money from them.
Nice product but too many pedantic pricks sitting there
@@MrAshishphilip how do you know it's doing well
“I’m the sparky in the house, I change all the bulbs” oookay Deb, that’s all an electrician does. These rich people are so out of touch
She didn't claim or imply that this is all they do. Just that her husband is terrified of electricity, and she even has to change the lightbulbs. That has nothing to do with money.
Do you have an axe to grind with rich people? Plenty of poor people are hopeless with electricity too.
Not quite sure what your damage is, but 'sparky' isn't a synonym for electrician, and she's not claiming to be one for doing the lightbulbs. She's just saying that in her house, her husband is hopeless when it comes to those sorts of things so it falls on her; just as if she had instead said her husband was the 'foodie' in the house to imply he does the cooking. or that he was the 'duster' to imply he did the cleaning.
I think the only one out of touch here is you in regards to people's lingo and how they use it.
@@Thuusu all I have to say is sparky is literally what they call electricians in GB, Australia and New Zealand. Try not to be dumb with the first sentence in your argument next time
@@louis5668 I've lived in GB my entire life and the only time I've heard sparky is either in reference to a lighter, or to the amateur handyman type in the household like Deborah used it.
Try not to be dumb with all of your sentences nect time.
Best presentation so far!!
Looks like his company has a net worth of
-£296,788 as of 2020 with 7000 in assets and 11000 in liabilities
Take a shot every time the old professor says “marketeeerrr” 😆🥂🍷🥃🍻
I liked him,..... he deserves to get there😊. I've also fitted the shitty lights he wants to replace and asked myself why no one has already noticed the difficulties in fitting sunken ceiling lights?????!!!!!!
Now we know what happened to those ideas......
The Ann summers bit 😂😂
This is a brilliant idea 💡 I really wish this gentleman all the success
4:15 peter jones finds out who stole his anne summers catalogue from his dressing room
Lol
Would love to see a fully unedited(probably successful) pitch some time. Assuming they’d last about 40min..?
I thought it was a brilliant idea. Nice and easy to put them in your ceiling and get the bulbs out with out huge problems
"There's a gap!"
"The light fitting is incredibly well designed."
-Pizza Jones classic.
Nearly every product I purchase (if not all of them) says it's manufactured by them. It's almost always manufactured in China on behalf of them. Why are the dragons acting like this is bizarre?
Changing my Downlightbulbs is a nightmare so I have got time for this chap
This guy is so stinkin adorable! I just want to give him a hug!
LED light stop working all the time....
his product is good and easy to install. go with white color and its great
There's one thing we can be sure of and he's made abundantly clear: "He is not a marketeer"
He's also not a meerkat, but that's irrelevant
I’m not sure he made that clear enough.. he only said it a million times.
Or a Muskateer
He is totally right that leds go out with enough frequency to matter
I know a few musketeers, but unfortunately, no marketeers.
Lol
I'm really getting fed up with Evan's awful puns.
Your really not alone on that!. On this particular pitch it stands out more cringing as all the others!. He sort of spoilt this pitch for me -(. Regards.
Perhaps I could shine a new perspective on this comment
LITERALLY EVERY SINGLE PITCH SINCE DRAGONS DEN STARTED!!!!!!!!!!!
Like come on mate you’ve had years to think of some non pun lines
Lighten up, will ya
Evan is an old bore
Always wonderful to hear English accent mixed with Amritsari accent. just waiting to hear some English in Haryanvi accent now.
Certainly, is the only accent that I love hear in English, I am not native tongue in English, but this is a good one, of a very well educated Professor.
Happy new year!
What nonsense, he didn't bring in plasterboard to test the product. So what the inventor designed it so that it works with plasterboard I'm sure the inventor mentioned some where in his pitch. Sounds like a very poor excuse to me Peter, get off your high horse!!!!!
It was the same, when hairdresser presented them the "tangle teezer" an innovative hairbrush. They laughed at him, now he's a millionaire
Peter brought up a good point though. If it was designed to work with plasterboard then he should have had a demo of it working with plasterboard.
Debra : " My husband is terrified of electricity"
Husband : .. " Yes, because Debra threw a strop and stuck my finger in an electric socket when I didn't compliment her on her latest investment .. ( :
Lol
If time has no meaning in his head, how does he know it's 3am when something is bugging him?
Sometimes, the dragons are tubelights. Great investment opportunity missed.
Now Phillips is doing it.
You can clearly differentiate an academician from an entrepreneur in his pitch. A person who can innovate cannot necessarily sell. And a person who cannot sell is no use to investors.
A lovely human being
The captions say PIZZA JONES
🥱 🥱
genius lol
@@Dr--Prepper Don’t feed the spam bot.
@@badgasaurus4211 Stop telling people what to do
@@Dr--Prepper Ironic
Great product and very cool man. I'm sure he gonna do well.
WRONG
I like a pink light fitted, I love colours
Jenny - god said let there be light, so I am gonna let God be with you and I am OUT
God said let there be lights so invented Edison
Brilliant design, unique holder, out of the box thinking to install a spot light.
... that is a fleshlight.
I love how none of the dragons realize it and probably wouldn't until it was too late if they did invest
I was thinking and i just had a "lightbulb moment"...... All he needs is a marketeer.
Very good 😂 👏🏽👏🏽👏🏽 - I see what u did there.
1:35 I'm not an electrician, but I tried to install a lamp like that (but smaller): I took some time to understand how to do it properly.
You have to force two springs while inserting the lamp into a hole. While you're almost there, the tendency is to stop holding the springs.
Using the hole to force the springs might damage the ceiling or the lamp.
I think he's got a better shot at entering the fleshlight or butt plug market, rather than the light industry.
I have installed about 1000 down lights and yes, you need a clamp. You need a sandwiching pressure to eliminate gaps, especially on a substrate like drywall.
@GREAT PYRAMID ROCK TO THE MUSIC Robert M Crielly
Congratulations on understanding Mark S's comment
@@Japan_Malaysia LOL
Which is why he didn't bring any plasterboard/drywall. Mark S gets it.
Very impressive and nice man.
I wish he got investment, he is such a great innovator
i love this man
just for the anne summers quip everyone must love Nick...lol...
Would buy this in a heartbeat
That episode was enterntaining