Fair Trade: The First Step

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  • čas přidán 12. 09. 2024
  • How is your clothing made? Our new short film investigates why choosing Fair Trade Certified clothing is an important first step toward changing the garment industry. Learn more about Patagonia's partnership with Fair Trade: www.patagonia.c...
    Produced by Little Village Films
    littlevillagefi...

Komentáře • 106

  • @erickfrance26
    @erickfrance26 Před 8 lety +55

    Love Patagonia and its beliefs. The value you guys put on good products and people is amazing my favorite brand hands down. I want to work with you guys one day!

  • @C345OFR
    @C345OFR Před 6 lety +40

    Given that the vast majority of us have become accustomed to low-cost clothing alongside a diversity of styles, we're going to have to think beyond simply making expensive clothes more expensive via premiums.
    Don't get me wrong; this is good work. The problem is that it caters to a niche crowd that is aware and can afford it.
    If it is considered a start, great. How you reach us, the masses, now that we're used to "dirt-cheap" - *_that_* is the tricky bit.

    • @iamhimbaza
      @iamhimbaza Před 5 lety +5

      Tricky, but not impossible. Consumer tastes and expectations are malleable. Selling a premium product is often a first step in creating more mass produced goods. No one would have thought millions of people would pay $1000 for a phone, yet iPhones abound :) Love the work. Keep up the change.

    • @idontevenknow791
      @idontevenknow791 Před 3 lety +1

      I just have to watch this for school work

    • @C345OFR
      @C345OFR Před 3 lety +3

      @@idontevenknow791 If you think you 'just' have to watch this for school work, you're probably overlooking the reason(s) your teacher wanted you to watch it ;-)
      Don't be afraid to give the content some thought. And don't be afraid to ask questions if something is unclear/not obvious, either - ask your friends/classmates what they thought, for example. I'm sure your teacher would love to be asked a question, as well (if they're a good teacher, lol) !

    • @idontevenknow791
      @idontevenknow791 Před 3 lety

      @@C345OFR ok thx! And yes I did ask questions when I needed to lol

    • @C345OFR
      @C345OFR Před 3 lety +2

      @@idontevenknow791 That's good to hear :-) Wishing you all the best in your studies!

  • @christopherkelshall
    @christopherkelshall Před 8 lety +13

    Brilliant! Way to go Patagonia. You really produce an outstanding product range. Please keep on pushing the boundaries.

  • @chelsealamond6075
    @chelsealamond6075 Před 7 lety +21

    What you're doing is fantastic and setting a great example for the manufacturing industries. You mentioned that 30% of your collection is fair trade. I'm wondering what the production looks like on the remaining 70%?

    • @iamdavidmofc
      @iamdavidmofc Před 3 lety

      agreed, that is raising a question mark...

    • @donkeywhistler
      @donkeywhistler Před 4 měsíci

      It’s the first part of the colonial montage

  • @Oliberte
    @Oliberte Před 8 lety +11

    Such an important video.
    Thanks Patagonia for creating and sharing.

  • @SECAl51lOl
    @SECAl51lOl Před 8 lety +3

    I took a Fashion class and I learned all about sustainability in the fashion industry because of this company! Thank you so much!

  • @DeSousausmc
    @DeSousausmc Před 8 lety +5

    Fantastic! Really gives me faith in your company and I willingly pay the fair trade premium as I'm sure would just about all other Patagonia consumers. My question then is, why only 30 and not 100% of products?

  • @dannyhughes9874
    @dannyhughes9874 Před 4 lety +3

    Truly inspirational.
    In regards to the higher cost factor, instead of people buying so many cheap 'short life span clothes,' they could just save up and buy fewer more essential things that are fitting in all definitions of that word.

    • @ApricusInaros
      @ApricusInaros Před 2 lety

      If just more people would think like you 😔

  • @stu_mow
    @stu_mow Před 3 lety +3

    Why only 30 percent Patagonia? That’s not even half. Why not 100 percent? I applaud you for what you have done and you are better than lots of other companies but you can also do better.

  • @aborworld3509
    @aborworld3509 Před 2 lety

    Can't help but admire and respect Patagonia ,hats off !!

  • @sheilalaffey879
    @sheilalaffey879 Před 2 lety

    This says it all -- i will be sharing it in my film class where we look at social and enviro issues. Thanks! So well done and powerful and going to local Patagonia today for winter jacket.

  • @lalalaclara1407
    @lalalaclara1407 Před 8 lety +6

    You guys awesome...!!! I'm really really love patagonia...❤️❤️👍👏

  • @Xavier-uknonada
    @Xavier-uknonada Před 2 lety

    Love the final statement. Thank you for making this film.

  • @maxmoovin
    @maxmoovin Před 3 lety +1

    Simply beautiful. This approach goes very far.

  • @braydenmekertichian3392
    @braydenmekertichian3392 Před 3 lety +2

    Patagonia is an amazing company! We stan!

  • @iamdavidmofc
    @iamdavidmofc Před 3 lety +1

    Fantastic short documentary. I want to precise that I admire Patagonia, and believe they are one of the best examples of good practice on the market. But also, I would like to raise a hard question: is producing garments in Bangladesh and Vietnam for the American or European market isn't unethical after all? If you really want to take the initiative 100% honestly, wouldn't be better to produce locally for the market you are in, so that the garment workers are able to work in America or Europe where people consume Patagonia products. Products made in the Bangladesh and Vietnam region, would them only be sold in their respective region, probably with a different price since the cost would be different. Not only it would be better for local economies, but also better for the environment since you reduce the carbon footprint by cutting the export transportation. I don't know if this is realistic, and I am genuinely open on the topic without any judgment.

    • @ApricusInaros
      @ApricusInaros Před 2 lety

      My thoughts exactly. I actually read in an article that Patagonia produces locally in California. Then I got interested in their products but read "made in Bangladesh". I searched further and found this video. So they are not a fast fashion brand who produces in "bad" factories. They care for the workers, which is good. But the big question is the question you asked. Why not producing locally?

    • @faj6485
      @faj6485 Před 2 lety +1

      @@ApricusInaros because production costs would raise product price and nobody would buy clothes anymore except a small and wealthy part of their actual consumers

  • @FredSismoS
    @FredSismoS Před 7 lety +3

    Great job, guys. Amazing video.

  • @tasaniamcpherson9084
    @tasaniamcpherson9084 Před 3 lety +2

    Is it possible that there is a transcript available for this video anywhere? I love it and will be using it for a class lesson. Want to make sure that I can offer it to students in text format as well.

  • @danhle282
    @danhle282 Před 2 lety +1

    Thank you for a great educational videos like this

  • @petertruong4244
    @petertruong4244 Před 4 lety +2

    Thank you Patagonia

  • @MaoDao1369
    @MaoDao1369 Před 2 lety

    I buy used and refurbished Patagonia clothes from the local market in my city, im from mexico, i currently have more than 20 different pieces. For me it´s imposible to buy a new one becouse the high prices but i like to support this kind of business any way.

  • @felipericketts
    @felipericketts Před 3 lety

    Wow. This is an eyeopener! I Love what you are doing and the awareness you are bringing. Thanks! :-)

  • @pablolacombe2009
    @pablolacombe2009 Před 3 lety +2

    An amazing brand, i love this 😍

  • @user-de9ki7of7j
    @user-de9ki7of7j Před 3 lety

    Thanks our teacher ask us to watch this video for homework,
    Patagonia is a great company.

  • @desert.mantis
    @desert.mantis Před 5 lety +1

    Excellent business model - and always seeking improvement.

  • @SuperFishinthesky
    @SuperFishinthesky Před 6 lety

    Wow ! After being informed I’m switching over. I feel terrible about this! We must only spread love and think about all the people we effect. ❤️

  • @Jess-gs2pw
    @Jess-gs2pw Před rokem

    What an excellent company to work for!

  • @zlorpp5553
    @zlorpp5553 Před 2 lety

    Omg the heartwarming part at 12:54 ❤️

  • @brotendo
    @brotendo Před 4 lety

    This sort of thing is the best marketing Patagonia could ever do.

  • @jordanellingson917
    @jordanellingson917 Před 8 lety +22

    8:00- what about the other 70% of your products? What do those factories look like?

    • @elbob248
      @elbob248 Před 8 lety +17

      Change takes time. You sound like one who would bitch about a gold covered chocolate bar.

    • @jordanellingson917
      @jordanellingson917 Před 8 lety +4

      Robert Palmer ya it's a good start, all I'm saying is they make it seem like they're doing g a better job the. They actually are

    • @Rykershot101
      @Rykershot101 Před 6 lety +6

      No they don't, they clearly made no effort to conceal that only 30% of their product line is currently like that.

    • @BreakfastAndFallout
      @BreakfastAndFallout Před 4 lety +2

      Sustainability means you have many people doing things imperfectly. Rather that few peope doing them perfectly.

  • @japhy6536
    @japhy6536 Před 4 lety

    Outstanding corporate responsibility 🙌🏽

  • @reecequinn5436
    @reecequinn5436 Před 2 lety

    Inspiring

  • @tc_1985
    @tc_1985 Před 8 lety

    That was an amazing video, it was very powerful.

  • @takeshiuchida7361
    @takeshiuchida7361 Před 6 lety +2

    Thank you, Patagonia!

  • @rushajeraan1715
    @rushajeraan1715 Před 3 lety

    I love patagonia

  • @Muushondje
    @Muushondje Před 8 lety

    Fantastic !! Patagonia rules !

  • @makeitbling
    @makeitbling Před 3 lety +2

    You're telling us that 70% of your products are in fact produced unethically. There's no excuse for exploiting humans for cheap labor.

  • @christopherxavier4952
    @christopherxavier4952 Před 8 lety +1

    Great video Patagonia. I am primarily a supporter of entirely free market economies. However, the conditions of the labor force in the majority of the world is deplorable at best. At the same time; something that is undeniable is that businesses are like water. Therefor, they will always seek the path of least resistance and maximum efficiency. As such, I would like to see some compromise from political entities. An audit if you will. one that would look at what regulations actually protect consumers, the labor force, and businesses. Additionally; we-the citizens of democratic countries need to decide on a legislative level what path we would rather see our enterprises' funds take: straight towards consumers and the labor force; or through a bureaucratic filter that is ineffective, easy to abuse, and lacking in any form of feasible transparency. Until this happens, us being aware of where the products that we buy come from; and supporting companies who care is the best that we can do

    • @SailBeforeSunset
      @SailBeforeSunset Před 8 lety

      If you are pro free market, then thinking we need to take a legislative path would be counter to a free market. We can all vote with our wallets. That is what works. It is working within the GMO-free community as we speak. More and more stores are carrying GMO-free and organic because of movements and public awareness. Our government has fought against this very awareness.
      Bottom line is that if you rely on legislation and government, you are in for more corruption. Legislation equals government control, equals corruption.
      Start a movement, write articles, start a website and CZcams channel. These are things that work within the free market. Not more government.

    • @christopherxavier4952
      @christopherxavier4952 Před 8 lety +1

      Sail Before Sunset I think you misunderstood what I meant in terms of using legislature. What I'm essentially saying is that we need to remove a lot of the taxation and regulation that doesn't actually help consumers OR factory workers (so it's sort of removing legislature. I believe that this is really the only way to have a widespread improvement on the fair trade side of things. In my humble opinion, a large enough percentage of mass consumers are not going to buy into free trade on a large scale for the simple reason that the price for free trade goods is just to high to be sellable to anyone of a lower income bracket. My point of view is of course only one of many; What I have seen though, is that the consumers who really take the time to think about sustainability are mainly the upper middle class. The mass population (at least as I have observed it) of lower middle class people don't buy products from brands like Patagonia on a large scale . They often shop for cheap mass produced clothing manufactured by cheap labor because that's what they can afford. To reach a larger percentage of the consumer market; and therefore create more demand for a well compensated labor force, the product brought to market must come in at a lower price point. Minimizing regulation (only the kind that doesn't really keep workers safe) and taxes is a great way to bring the price of the goods down. Companies will see that free trade is a huge selling point; and that by lowering the price of goods. There would be a mass adoption of free trade. Most people (with exceptions) want to help out; but wont if it means that they themselves will suffer because of it.

  • @pymusmaximus
    @pymusmaximus Před 5 lety +1

    Hope Pride and Dignity .

  • @clark_cant
    @clark_cant Před 8 lety

    Hauntingly beautiful

  • @georgers68
    @georgers68 Před 2 lety

    like Patagonia

  • @jan-willemgroeneveld4276

    @8:55 I see that the sweaters are individually packaged in plastic. What's that about?

  • @punkyoliverio
    @punkyoliverio Před 5 lety

    W😍W very good film

  • @wavywhitebeard1700
    @wavywhitebeard1700 Před 6 měsíci

    Who got the answers to the economics work?

  • @tahoeclimber
    @tahoeclimber Před 6 lety

    I wonder what one of their puffy jackets would cost if they had to manufacture the textiles and do all the assembly here in the US under union wages?

    • @orgr3189
      @orgr3189 Před 5 lety

      They would not because they outsource everything

  • @dploypos
    @dploypos Před 8 lety +2

    Become a BCorp! Change business forever...

    • @patagonia
      @patagonia  Před 8 lety +14

      Thanks for the encouragement, John. We've been a certified B Corp since December 2011. www.bcorporation.net/community/patagonia-inc

    • @dploypos
      @dploypos Před 8 lety

      I know...it was more directed to others.

  • @jastrowinklecalifornia5740

    Full Cost Accounting for the life of a Patagonia tshirt.
    Mr. Chouinard give us this report.

  • @BRACALONEBORDINTEAM
    @BRACALONEBORDINTEAM Před 8 lety +1

    Cosa volete rappresentare?? il fatto che questo breve documentario mostri delle condizioni di lavoro migliori per degli operai del bangladesh vuol giustificare i prezzi che applicate ai prodotti? Aiutatemi a capire per favore perchè così mi sembra molto fuorviante, considerando il salario medio degli operai che avete fatto vedere dovreste abbassare i prezzi almeno alla metà di quello che sono.

  • @kylekarp1012
    @kylekarp1012 Před 7 lety

    what is the name of the man in the blue button up shirt?

  • @magnacional
    @magnacional Před 7 lety

    👏👏👏👏 grandes!

  • @dvdsct
    @dvdsct Před 8 lety

    you're great

  • @hectorpetete
    @hectorpetete Před 8 lety

    nice!

  • @SilviaSalinasFresco
    @SilviaSalinasFresco Před 8 lety

    Genial!!!!

  • @aleksandarnikoletic8911

    I love you eaven more

  • @neekfarjam1551
    @neekfarjam1551 Před 8 lety +1

    قربون دردهای دلت (علئ) انشاالله درست مبشه

  • @aleksandarnikoletic8911

    I love you eaven more 1000000💋 from SERBIA

  • @lucas_mulligan7582
    @lucas_mulligan7582 Před 4 lety

    What’s good boys it’s lumulli

  • @johnsonmcgee8503
    @johnsonmcgee8503 Před 8 lety

    So is fair trade better for the environment and populations? It seems the argument here is free trade allows big corps to exploit populations, resources, allows and does not do much for the local economy of whatever nation. Fair trade seems to (at lest the way this video portrays it) not do that. I'm for fair trade - but it is strange to think that this is pretty much what our entire election in the US is boiling down to; regardless what you think of either candidate.

  • @burgesswhiffen3130
    @burgesswhiffen3130 Před 3 lety +1

    who else got this link on an online lesson for textiles

  • @ssjj9584
    @ssjj9584 Před 3 lety

    👏👏👏👏👏

  • @hindugoat2302
    @hindugoat2302 Před 4 lety

    2 billion people live on 2$ a day... but that 2$ is enough to feed their family and pay rent because of the exchange rate

  • @lalalaclara1407
    @lalalaclara1407 Před 8 lety

    OMG.....

  • @bluecircleofsquares
    @bluecircleofsquares Před 5 lety

    the Gold standard i rest my case

  • @GangstaBambi
    @GangstaBambi Před 7 lety +3

    70% women workers and 22% men, who are the remaining 8%?

  • @Make_Me_A_Sandwhich
    @Make_Me_A_Sandwhich Před rokem

    I rather have a lil Chinese kid making my clothes so I don’t have to pay the ridiculous high prices lol

  • @quincy3367
    @quincy3367 Před 3 lety

    Capitalism :((((. Love Patagonia though

  • @hindugoat2302
    @hindugoat2302 Před 4 lety

    poor people struggling overseas is not our problem, sorry
    if we didnt use them, they would have no work at all and be worse off
    we cant fix the worlds problems, our focus should be local

    • @ApricusInaros
      @ApricusInaros Před 2 lety

      The fast fashion brands put out new collections every 2 weeks! A vast amount of garments, which are produced in Bangladesh, land in landfills, because of overproduction. This propells the pollution of the environment ( e.g. plastic in water) which has an effect GLOBALLY. So it is also YOUR problem! Read up on fast fashion and it's devastating effects! Educate yourself!!

  • @fuckamerica3287
    @fuckamerica3287 Před 7 lety

    Still will never be the same standards that patagonia employees in the usa will get. Patagonia a bunch of over hyped hypocrites

    • @andrew2155
      @andrew2155 Před 6 lety +4

      As a Patagonia employee, I can tell you we are treated more than fairly.

  • @idontknow8786
    @idontknow8786 Před 2 lety +1

    scheiss video