Live Service is Even Worse Than We Thought

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  • čas přidán 3. 07. 2024
  • lmg.gg/secretlablmgclips
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    Live service games are manipulating factors like difficulty, microtransaction prices, and drop rates in order to milk more money from individual players.
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  • Věda a technologie

Komentáře • 504

  • @twistedtxb
    @twistedtxb Před 7 dny +754

    I'm old enough to remember that I could buy an app / game for my phone for a fixed price and not being constantly harassed for a subscription

    • @BaconTopHat45
      @BaconTopHat45 Před 7 dny +43

      I'm old enough to remember when phones were just able to call people.

    • @corvusabaddon
      @corvusabaddon Před 7 dny +10

      @@BaconTopHat45 Nokia's old brick phones are still the undisputed champions of the most durable phones in existence. And the best phones for getting off social media and whatnot.

    • @martijnh333
      @martijnh333 Před 7 dny +3

      @@BaconTopHat45 I'm olf enoug to remember when phones? What are phones?

    • @Alice_Fumo
      @Alice_Fumo Před 7 dny +4

      @@martijnh333 Phones became widespread in most household in the 1950s-1960s, which would make you something like 65-75 years old (at least). I find it commendable that at that age you're still watching tech channels like this one to keep up with things! Stay awesome!
      (Yes, I recognize your comment was probably just a joke)

    • @memethief4113
      @memethief4113 Před 7 dny +3

      @@Alice_Fumothey joined CZcams 17 years ago, it’s certainly possible they are that old
      However phones are over 150 years old so household phones would be the limit

  • @stitchfinger7678
    @stitchfinger7678 Před 7 dny +539

    Games getting harder because I had a bad day will literally make me give up gaming.
    This is the most insidious shit I've ever heard in my life.

    • @Yamartim
      @Yamartim Před 7 dny +73

      the solution is not playing live service games, there's an enourmous ocean of great games that are and will forever be much more accessible and fun and not profit off of your frustration

    • @Kimfakkel
      @Kimfakkel Před 7 dny +17

      @@Yamartim agree. Just bought all the crpg's i could find like pathfinder wotr/poe 1 and 2. warhammer 40k rouge trader. I will play old and the few new offline games there is.. All the money greed and cheaters in MP is just not worth it for me and only buy on GOG so i can dl the games and OWN them like in the old days. + i switched from windows to linux.

    • @jasonshere
      @jasonshere Před 7 dny +24

      About 99% of Live Service/Mobile games are created to create "addictive" gameplay, not actual "fun" gameplay. We need to see through our own inclinations to think that something is fun just because we want to keep playing it.

    • @Deltarious
      @Deltarious Před 7 dny +16

      The worst part is that they algorithmically attempt to determine exactly at what point you will give it up and deliberately keep you just below it, that's why it's so insidious. It *is* possible to have them not affect you though- you just stop caring and always act consistently, which is very hard. The other way of course is just not to play games that do this

    • @simonrockstream
      @simonrockstream Před 7 dny +7

      Play some actual real games then? Maybe stop wasting time on scam products?

  • @uselessDM
    @uselessDM Před 7 dny +370

    Imagine if the gaming industry put the same energy into making good games.

    • @raav2878
      @raav2878 Před 7 dny +10

      never going to happen again

    • @cromfrein5834
      @cromfrein5834 Před 7 dny +8

      that would require them hiring humans and not managing the shit out of them, so it's not going to happen.

    • @YOOOOOOOOOOOOO-dv2nt
      @YOOOOOOOOOOOOO-dv2nt Před 7 dny +18

      You can't make works of art when you are chasing endless growth.

    • @aronseptianto8142
      @aronseptianto8142 Před 7 dny +7

      i legitemately think there's not enough human attention span left to be filled with good games, i have so many good games in my library, most of them i only played 50% of it. I honestly don't know how a new developer can come in, be so outstanding that enough people buy their game even knowing about the amount of games they already owned and have not played yet, and still somehow come out on top in terms of not actually losing money

    • @sergeykish
      @sergeykish Před 7 dny

      They already do, both need same budget but source is different. Those games are free, milk addicted.

  • @Phirestar
    @Phirestar Před 7 dny +96

    Ethics have walked out of the building, boarded a rocket, and left the whole fucking planet with this one.

  • @ilyaperepelitsa5725
    @ilyaperepelitsa5725 Před 7 dny +152

    and they don't even provide cheap hotel rooms and free drinks?

  • @steve_account
    @steve_account Před 7 dny +58

    I remember when you could own things. I'm younger than 30.... It wasn't that long ago.....

    • @c0d3warrior
      @c0d3warrior Před 7 dny +3

      Back in the days when we were still allowed to have nice things...

    • @QueueWithACapitalQ
      @QueueWithACapitalQ Před 7 dny +4

      I'm 22 and still have stacks of game disks as well as the consoles.
      Good times.

  • @XSpamDragonX
    @XSpamDragonX Před 7 dny +60

    People have been calling me crazy for years for trying to prove this is happening. Most F2P PvP games actively make you lose if your winrate gets too high. These games have way too many RNG elements that are rigged against players. I'm tired of being guaranteed to lose against clearly worse players because my dice rolls are consistently garbage.

    • @dudere
      @dudere Před 3 dny +3

      Maple Story was outed for lowering win rates on rolls to 0%.

  • @massgrave_
    @massgrave_ Před 7 dny +44

    Remember when we used to play video games to *have fun*?

  • @jer1776
    @jer1776 Před 7 dny +166

    ..and studios wonder why more and more we play older games.

    • @shadowninja6689
      @shadowninja6689 Před 7 dny +10

      For real, the average game I play is at least 10 if not 15 years old at this point. The newest game I own is Stardew Valley, and it's basically just a 1990's/early 2000's era game with updated graphics and modding functionality.

    • @ME-yb2lm
      @ME-yb2lm Před 6 dny +2

      Makes me glad I can buy a bunch of old games for like 68¢ to $2

    • @thisemptyworm4677
      @thisemptyworm4677 Před 6 dny +4

      *my steam library and my old consoles all doing good*
      also, cracked modern games is the norm here

    • @uhrguhrguhrg
      @uhrguhrguhrg Před 5 dny +3

      play good indies!

    • @iburuma3621
      @iburuma3621 Před 5 dny +2

      Nah, they know why. That's why they keep trying to take old games away: to give us less options.

  • @Strykenine
    @Strykenine Před 7 dny +105

    "We're making CZcams video's because we didn't think of that."
    lol

    • @SyntheticFuture
      @SyntheticFuture Před 7 dny

      "also we have integrity"
      And then a "heeeeell" that gets cut off 👌🏻

  • @BrendanP
    @BrendanP Před 7 dny +22

    "Games as a live service" is one of the worst things ever for gaming...

  • @PierceMD
    @PierceMD Před 7 dny +83

    Damn it Luke, not The Game!!!

    • @peterparker-zy9oe
      @peterparker-zy9oe Před 7 dny +6

      what does that mean?

    • @CeyWhen
      @CeyWhen Před 7 dny +17

      ​​@@peterparker-zy9oe Congratulations! You have now lost the game for the first time! The point of the game is to forget the game. You lose the game if you remember the game or are reminded of it. Usually this takes the form of some elaborate set of steps that result in you reading the words "the game."
      Luke has just nuked "The Game's" player base by announcing it on one of the most watched tech channels.
      Also, congratulations again on joining the game.

    • @hentosama
      @hentosama Před 7 dny +3

      @@peterparker-zy9oe you are now palying the game, good luck avoiding thinking of it

    • @beanmr9904
      @beanmr9904 Před 7 dny +1

      I’m so mad rn, how dare he

    • @Qsie
      @Qsie Před 5 dny +2

      goddamn infohazards 😭

  • @LateNightHalo
    @LateNightHalo Před 4 dny +9

    There are some crazy stories about how they’re designed. Someone from the mobile scene told me his studio tailored the BPM of the music in the item shop of a popular mobile game to match the resting heart rate of women ages 21-35 which was the target audience for their game to make them feel more relaxed and more inclined to spend money

    • @elfferich1212
      @elfferich1212 Před 3 hodinami +1

      Tbh, I’m starting to believe it’s not the greedy companies that are to blame. No one is forced to buy anything. Some consumers just have a “skill issue”. I heard someone say “the government should provide protection”. If you gonna do this then those people are only gonna get more stupid.

  • @Polotoed
    @Polotoed Před 7 dny +21

    Goddammit Luke, I've been on a streak of nearly 10 years of not thinking about the game

  • @Jackamo6200
    @Jackamo6200 Před 7 dny +104

    I have never ever spent money on an in-app-purchase in my life and I never intend to. If I bought the game, I plan to play the game without other additional purchases

    • @krux02
      @krux02 Před 7 dny +10

      Me neither. But I am getting played by steam to buy games that I end up not playing.

    • @ridwanahmed1793
      @ridwanahmed1793 Před 7 dny +3

      Even dlc ?

    • @Jackamo6200
      @Jackamo6200 Před 7 dny +11

      @@ridwanahmed1793 I buy DLC but I don’t class that as micro-transactions - I forgot to mention this in my original comment. DLC is an extension or a game whereas skins and other in-app-purchases are just optional add-ons (which I understand DLC is optional as well but it is higher value imo)

    • @haiperbus
      @haiperbus Před 7 dny +2

      @@Jackamo6200 DLC for some games is just cosmetic unlocking, I think that can cause confusion.

    • @antimitsu
      @antimitsu Před 7 dny +3

      Good for you?

  • @alumlovescake
    @alumlovescake Před 7 dny +61

    The fact we live in a world where it costs £3000 for a character is bad enough (cough cough Hoyoverse) but this (what is nothing new and has been known about for years) is even worse

    • @notweewee
      @notweewee Před 7 dny +3

      All f2p games use these tactics, and are known for years.

    • @DanielFerreira-ez8qd
      @DanielFerreira-ez8qd Před 7 dny +2

      all we need is SOME country to step up, and the others will follow. We got lootboxes banned, that was pretty good. But now we got to update the law again.

    • @VitalVampyr
      @VitalVampyr Před 2 dny

      @@notweewee Many F2P games do not pretend your friends from 3rd party accounts are playing the game. Many probably don't clandestinely manipulate randomness for individual players too (though that isn't as clearly demonstrable), some F2P don't have any monetized randomness at all.

    • @notweewee
      @notweewee Před 2 dny

      @@VitalVampyr if it's a f2p multiplayer game, all of them do this.

  • @calciumgoodness4073
    @calciumgoodness4073 Před 7 dny +17

    Luke. It's been YEARS.

  • @Jef_Vermassen
    @Jef_Vermassen Před 7 dny +45

    These things should have been made illegal the moment game studies employed (sith) psychologists. Its yet another example to bring regulations hard on the gaming industry. They have long been given the chance to police themselves but clearly doesn't work and we need to start treating the industry the same as gambling.

    • @itisabird
      @itisabird Před 7 dny +3

      That's standard practice in all software companies. Their code should be forced to be open for customers and regulators so that these practices are easier to be spotted. The fact that they can hide their code makes it very simple for them to implement these patterns.

    • @Demopans5990
      @Demopans5990 Před 7 dny +8

      Think we should adopt the regulations around gaming currently in place in mainland China. Under 12? No game for you. Don't publish lootbox odds? Can't publish your game. Want to harvest user data? You must let government have it. I suspect the last one would generate enough backlash to any company in the US that attempts such a thing that most simply won't bother with data collection.

    • @naoyanaraharjo4693
      @naoyanaraharjo4693 Před 5 dny

      ​@@Demopans5990 im sure under 12 have limited gametime. Every gane also requires an ID to make an account with no gametime limit

    • @MGrey-qb5xz
      @MGrey-qb5xz Před 3 dny

      it's the same reason why companies can send fines to one another and have nothing come of it but revoke internet access , send hefty fines giving you a criminal record and even put you in jail if you pirate. You Are The Goverment
      S (L) AVE

  • @Danceofmasks
    @Danceofmasks Před 7 dny +39

    There is a reason, on the very day Diablo Immortal was announced, I uninstalled battle net and have not played any ABK game since.
    I won't just boycott one predatory game, I'll boycott the entire company, and well before said mobile game even gets released.

    • @plebisMaximus
      @plebisMaximus Před 7 dny +6

      The issue is just how few people will actually do that. Most people just play what looks interesting and if there's some cosmetics they can buy to look a little cooler, they'll do it. Then there's the whales, nothing could ever change their unfortunate spending habits, it's often pathological with these people.

    • @Entropy67
      @Entropy67 Před 5 dny

      ​@@plebisMaximusActually there is a whole psychology of the whale thing these weirdos study in the gaming industry to ensure that whales stick around and spend as much money as possible. Keeping whales spending is not easy, generally it depends on the health of the game they play. So convincing whales not to spend their money is a valid strategy for destroying "modern AAA" games, and it seems that public perception is trending towards doing that so hopefully this impacts them negatively. Obviously there will always be a few whales that stick around as long as a game lasts, but most will leave if their game gets worse or loses enough people.

  • @tyler3201
    @tyler3201 Před 7 dny +32

    Using bots to manipulate people is nothing new. Around 2015 when all of these CZcamsrs were making filmmaking courses there was one guy I used to respect and watch his CZcams channel. I looked at the first free intro hour of his course out of curiosity only to find that the “live” comments being made during the intro course were all bots proclaiming how amazing the course was. You could watch the intro course as many times as emails you had. I watched it a few times and saw that the comments repeated by the same names. It was all made to look real too. I called the guy out on his bs and blasted him all over the internet. Even reported him to the BBB and FTC. You don’t deserve a fan base when you pull that kind of bs.

  • @FrietjeOorlog
    @FrietjeOorlog Před 7 dny +144

    If you're a public company with shareholders, they can sue you for not maximizing profits 🙁

    • @trappedoctopus
      @trappedoctopus Před 7 dny +12

      Darn fiduciary responsibility :/

    • @itisabird
      @itisabird Před 7 dny +36

      The reason why CEOs choose to maximize share value (more than profits) is that it is something that can be achieved in the short term they plan to work in the company, and their bonuses tend to be linked to those share values. If CEO salaries weren't linked to share prices, they wouldn't ruin companies on purpose as they're doing with so many big names at the moment. It's a cancer that shareholders themselves have created.

    • @TezalTube
      @TezalTube Před 7 dny +14

      Not really true at all. You have an obligation to do what's best by the company, doesn't always mean "make as much money as possible".

    • @himaro101
      @himaro101 Před 7 dny +36

      @@TezalTube Companies and CEO's have been sued \ removed for that exact reason.

    • @DanielFerreira-ez8qd
      @DanielFerreira-ez8qd Před 7 dny +16

      @@TezalTube shareholders can, and have very easily argued that they're one in the same. Basic logic says it isn't but shareholders usually care about money over everything else.

  • @Artofficial1986
    @Artofficial1986 Před 7 dny +23

    The dudes playing STAR CITIZEN who paid $10,000 for a ship: "Haha look at these idiots"

  • @rafagd
    @rafagd Před 7 dny +8

    When I heard a rumor that Overwatch was manipulating the matchmaking so you'd never get a 100% fair game [as in, you're either crushing or getting crushed], was the moment I lost the love for that game...

    • @Dopesaur
      @Dopesaur Před 7 dny +2

      I mean, that was sort of confirmed, I think? They specifically say, in the actual game, when you finish ranked games, if their algorithm expected you to win that game. So occasionally, you win a match super easily and your team really worked well, then the game tells you afterwards that it was the expected outcome, and your victory was predicted from the start.
      I guess they're banking on the dopamine rush from winning a game you weren't expected to win. I, on the other hand, find it super lame and not fun at all.

    • @rafagd
      @rafagd Před 7 dny +2

      @@Dopesaur it sure didn't when I was playing, way before the "release" of OW2

  • @mandralyne
    @mandralyne Před 7 dny +18

    LUKE!!! HOW DARE YOU 😮

    • @Maddock_
      @Maddock_ Před 4 dny

      Played us like a darn fiddle

  • @ChristianStout
    @ChristianStout Před 7 dny +16

    I'm _this_ close to becoming a fucking Luddite. This is ridiculous.

  • @fraud8256
    @fraud8256 Před 7 dny +6

    That is absolutely disgusting, basically why I don’t play any new games that are obvious cash grabs.

  • @BuzzaB77
    @BuzzaB77 Před 5 dny +3

    This is why I only play Warframe and POE. Published drop tables with percentages, no subscription, no roadblocks, no pay2win, no social manipulation, cosmetic and fair convenience only funded.

  • @DeusExRequiem
    @DeusExRequiem Před 7 dny +7

    wasn't expecting to lose the game today

    • @vincentkuipers9577
      @vincentkuipers9577 Před 7 dny

      I didn't know I was even still playing, it's been almost 20 years. Damn.

  • @itranscendencei7964
    @itranscendencei7964 Před 7 dny +7

    This is why I've always stayed away from live service and mobile games.

  • @riccardo393e7
    @riccardo393e7 Před 7 dny +3

    This is the reason why why I play only single player ones, I wanna own a product
    And also I remember the old days

  • @challengegravity
    @challengegravity Před 7 dny +6

    I'm surprised that Candy Crush got as big as it did... not just because of how basic it is, but more because it definitely wasn't the first "match 3" game. Bejeweled has been around far longer, and it used to be everywhere too... even on the hundreds of individual phone OSes before they got unified into iOS, Android, and Windows. Even Angry Birds was just a rip off of a minigame from some larger game I can't remember.

    • @n.stephan9848
      @n.stephan9848 Před 5 dny

      For the same reason that oreos surpassed hydrox, eventhough the original oreos are hydrox ripoffs.
      My guess is a difference in marketing.

    • @elfferich1212
      @elfferich1212 Před 3 hodinami

      Who cares. If people like them, then great. We are so good at complaining about shit we don’t like. But apparently people are still buying them. Who is to blame?

  • @MajatekYT
    @MajatekYT Před 7 dny +29

    I miss when games were a complete product and cosmetics were added for free with map pack DLC 😞
    EDIT: Okay, games sucked back then too. What we have now is worse though, and it makes me look back at the past with longing remorse.

    • @tyler3201
      @tyler3201 Před 7 dny +1

      Even those days sucked. People complained about that too.

    • @CR0WYT
      @CR0WYT Před 7 dny +3

      A lot of people didn't like that as well, myself included. And you can argue that live service is doing the same thing with the only difference being that the game is tied to servers instead of a set product. I'd actually prefer the optional skins and free updates over locking half of the game away behind another $60. Even games back then weren't as complete as we assumed them to be. The standards just changed overtime rising our expectations. Looking back, Halo 2 was one of the most rushed and broken product of its time, but due to the name and the standards not being so high, no one cared and willingly forked over the cash.

    • @SamuTheFrog
      @SamuTheFrog Před 7 dny +1

      ​@@CR0WYT My dude's speaking the truth that I don't see anyone else ever speaking

    • @elfferich1212
      @elfferich1212 Před 3 hodinami

      My answer will always be: if you don’t like it, don’t buy it. If you buy shit you don’t like then you’re part of the problem.

  • @Aerospace_Education
    @Aerospace_Education Před 7 dny +30

    Sorry, but if they are artificially using a person in your contact list to enrichen their pockets, how is that not identity theft? They are literally stealing your contacts identity. That should not just be a fine, but should be a prison sentence.

    • @itzfaridz2229
      @itzfaridz2229 Před 7 dny +1

      Do you read the entire End-user License Agreement (EULA) when you want to play/buy a game?

    • @Aerospace_Education
      @Aerospace_Education Před 7 dny +14

      @@itzfaridz2229 that’s a good point. I thought I remembered reading a case law in the United States that people can’t be held liable for things in a EULA that are harried and a EULA cannot protect a company from doing something illegal. So if they are stealing your contacts identity that is not something a EULA can just let them ignore.

    • @itisabird
      @itisabird Před 7 dny +7

      They count on their treachery not being detected thanks to running the code in their own private servers. Only people with access to those servers or to the code would be able to notice the tricks, and that's usually a very small number of people.

    • @clintebbesen120
      @clintebbesen120 Před 7 dny +1

      @@itisabirdeasy to work it out. If your friend is higher than you on the leaderboard, you go to talk to them about the game next time you see them, then find out they don’t even play the game.

  • @bagelboinakazato
    @bagelboinakazato Před 7 dny +24

    I'm only 19 but I remember when the app store started and there were only a handful of games that were a dollar or two on the iPhone 3g. There weren't subscription services just a game or app you used, no ads.

  • @owencmyk
    @owencmyk Před 7 dny +7

    I think this is just the next evolution of "pity systems" which were already super unethical. I think in the future this manipulation won't go away, they'll just be required to disclose it. But soon enough the systems will be so complicated that nobody will care to understand it themselves. Even the people who understood the Genshin Impact pity system still got manipulated by it, arguably moreso

    • @lilmagi
      @lilmagi Před 2 dny +1

      How is pitty system unethical?

    • @owencmyk
      @owencmyk Před dnem

      @@lilmagi It's a rather complicated answer, but the short answer is that when you think you're getting "close" you're more likely to just spend more money to get there.
      So as an example, if you're at 60 pity in Genshin, you know you're getting close to getting something, so you're more likely to spend more to reach it.
      In Genshin, they also make it even more evil because at the end of the pity, you only have a 50/50 chance to get what you wanted. Which means it isn't even really a true pity system until you get to 180 rolls. Which makes players feel like they're closer than they are, making them more likely to spend more money.
      They will often disguise pity systems as a way to go easy on you if you're having bad luck. And that can be the case, but they are often designed to trick you into spending more money

  • @GL1TCH3D
    @GL1TCH3D Před 7 dny +3

    I played Puzzle and Dragons early on (prior to 2019) and a lot of the big spenders were convinced of these patterns but of course, how do you prove it? The paid drop is produced on the server side and then the result is just sent to your client.

  • @AZombieWizard
    @AZombieWizard Před 7 dny +2

    This seems like an evolution of what some game companies did when Blockbuster was big in the 90s and 00s. They'd make part of the game so hard you'd have to rent it multiple times in order to beat it

  • @dertythegrower
    @dertythegrower Před 7 dny +10

    many rigged apps like that... this is so under reported!

  • @williamwilliams4391
    @williamwilliams4391 Před 7 dny +50

    It is time for the government to step in and protect consumers... again!

    • @LegionIscariot
      @LegionIscariot Před 7 dny +10

      But do "the consumers" want to be protected? They are making money from this because the consumer is saying yes they want this by constantly giving money to these kinds of practices.

    • @williamwilliams4391
      @williamwilliams4391 Před 7 dny

      @LegionIscariot I get what you are saying, but consumers are not even aware that they are being manipulated. If companies were transparent about their odds and manipulation, the consumer would never buy it. It's the fact that the hide it and the consumer is none the wiser. You could argue that it's the consumers' responsibility to be aware, but that just gives the already billion dollar company more freedom to be as scummy and do whatever they want. Government regulation exists to protect consumers from companies that go too far. Companies had their opportunity to self regulate, but their so emboldened by their profit margins that they just wanted more and more. They'll keep riding the bus for free till someone gives them a ticket for not paying.

    • @samuelsmith9582
      @samuelsmith9582 Před 7 dny +24

      ​@LegionIscariot this is one of the stupidest posts I've read. Yes, many consumers do and also many consumers don't even know they're being scammed.

    • @notweewee
      @notweewee Před 7 dny

      ​@@samuelsmith9582Simply he said the correct thing.Saying gacha Games is robbing their players will take you in a hot spot. criticizing microtransactions in paid games will make you be harassed by the fans of the game. Step out of the internet bubble. In internet people are trolling those tactics, but in real life people are just buying them. That's why the game companies are making them.

    • @stereo-soulsoundsystem5070
      @stereo-soulsoundsystem5070 Před 7 dny +3

      I think consumers are stupid because they just allow thisnto happen

  • @DanielBrotherston
    @DanielBrotherston Před 7 dny +4

    "You can make plenty of money operating an ethical business"
    Absolutely you can. But capitalism doesn't optimize for "plenty of money" it optimizes for "MAXIMUM money".
    This is what so many people don't get. Businesses that don't succeed, or which get eaten up and digested by Bain capital or whatever...these business could totally have been profitable, sustainable businesses. But they were either less profitable than other companies, or they were more profitable to be cut up and sold for parts (at least in the short term).

  • @Speaker264
    @Speaker264 Před 7 dny +6

    6:55 why did you do this Luke? Why?

  • @VertietRyper
    @VertietRyper Před 7 dny +2

    1:17 punishing whales, hmmm, totally not going to backfire
    1:51 of course Nexon participated 💀

  • @ChairmanMeow1
    @ChairmanMeow1 Před 7 dny +4

    This is insidious, predatory, greedy, soulless, I dont have enough adjectives. This seems illegal too. Im not super worried about this, gamers will quit playing games before allowing this and I actually believe that.

    • @Keith-rd2uh
      @Keith-rd2uh Před 6 dny

      they already allowed it though and are still playing the games

  • @guard13007
    @guard13007 Před 7 dny +3

    I find this fascinating because it doesn't work on me. If I find a game frustrating, I stop playing it. If a game is too difficult, I stop playing. If a game is advertising at me repeatedly, I stop playing. (The only exception to this is that for some of these games that start fast but force you to slow down a lot or pay money, I tend to keep playing them, but keep resetting or making a new account to enjoy the fast beginning again.)
    I fundamentally don't understand how this is successful.

    • @jbktpl1245
      @jbktpl1245 Před dnem

      Usually it's due to stuff like; F.O.M.O
      or
      Fear
      of
      Missing
      Out
      Or they find insidious ways to get you with gamble-esque systems, which have been known to play off people's dopamine and whatnot, also some people are just careless with their money.
      ----
      Thankfully, this doesn't work on everyone

  • @bigmiker35
    @bigmiker35 Před 7 dny +21

    Niantic/Pokemon Go does the same thing.

    • @j1mf34r
      @j1mf34r Před 7 dny +3

      I dont play pogo anymore, can you give some exemple? I'm curious

  • @mojoloop
    @mojoloop Před 7 dny +12

    As a dev, I'm surprised people have lost their ethics. If you tell me my code is going to get 10 people fired or else I'm fired, I'll take the L and go work somewhere else. I'll go beg daddy Walmart for a job. I work in an industry designed to shrink the head count at companies and I have a simple rule, "Make me a guarantee that my code won't get anyone laid off. You can move them to another department if you wish to work on somethign else but if they get let go, I'm walking". It's not a hard thing to accomplish when you have a semblance of a back bone.

    • @leoym1803
      @leoym1803 Před 7 dny

      You think you have backbone. I think you have malice.
      If your code can automate the job of 1000 people, did those people really have a good job? Aren't you just enabling them and preventing their growth (or death)?
      If my life's work can be replaced by a macro, I'd rather not spend my life working.
      You're not doing anything noble. You're just giving dollars to drug addicts.

    • @TheJunky228
      @TheJunky228 Před 6 dny +3

      went to school for mechanical engineering and almost finished the route for aerospace because it's both cool and profitable. but I don't want to work on design for death machines. so I found a job after graduating that wasn't a private/government mercenary (aerospace / rocket / weaponry). sure I make a little less than my friends, but at least the work I'm doing is meant to be helping people and not killing them

    • @boenrobot
      @boenrobot Před 5 dny +2

      There is a small problem with that particular dilemma... You can walk away, but they will ask the next dev to do this, so you're also betting the next one won't do it either.
      OR, more likely, like with LLMs, you won't be told that people will be laid off, but instead, you'll be told the productivity of everyone will skyrocket if you do this. Being more productive without taking on more work sounds nice, right?

    • @mojoloop
      @mojoloop Před 4 dny

      @@boenrobot Well, I can't control what others do. I can only control myself. It would be unreasonabel for me to hold others to the same standard I hold myself to. I also can't dictate how a company runs. I can lay my terms out and if they don't like them, so be it.

  • @Braxel_
    @Braxel_ Před 7 dny +3

    EA has already been doing the variable difficulty a long time, years ago i saw about it that some one discovered it. I guess this now it the more advanced version to squeeze out more money out of every one.

  • @themegjake4000
    @themegjake4000 Před 7 dny +4

    Genuine question for people more knowledgeable than me, what is/was wrong with the “Make a complete game and sell it on steam/console for a one time fee” model. Is it only bigger companies that have tried getting away from that or is this an industry wide issue? I feel like, if they wanted more money, and it was a good game they should sell merch or collectible stuff? I bought TLOU2 collectible stuff because that was my way of telling them I got so much more from their games than the $60 I gave them.

    • @Dopesaur
      @Dopesaur Před 7 dny +1

      There's several reasons, I know a couple common ones.
      Microtransactions make an unethical amount of money. A well known Indie game industry consultant, Rami Ismail said on a podcast once: (Something to the effect of) Game developing companies figured out that if you make the price of entry lower, but don't put a cap on the amount of money someone can spend, you can make way more money. A now quite well known game developer/streamer Pirate software (Thor) said: He worked at blizzard, was involved in creating an installment of starcraft. That game, That whole ass game, made less money than a MTX horse in World of warcraft.
      Another, directly related reason. Because of publicly traded companies, game company CEOs often (I think always but not sure) a fiduciary relationship to their shareholders. This means, in essence, the CEO is forced (by law) to act in the best financial interest of their shareholders. Lest they open themselves up to be ousted from the board, or even legal action.
      Now, you might have caught on to what I'm going for here. We have determined, through rigorous testing and lots of experience, that MTX makes unethical amounts of profit. To not have MTX in their new 70€ game that cost bazillions to develop, the CEO would have to explain with a straight face to the shareholders, why exactly they're not putting MTX in the game.
      These people aren't gamers, they're investors. They want to 10X their investment in however many years. So the line needs to go up, so that the shareprice goes up. Publicly traded companies must always make as much money as possible, and KEEP ACCELERATING.
      Surprise!!!! The answer is capitalism. And specifically, the systems that perpetuate the growth of the stock market and global capital.
      Now, to answer wether or not it's a industry wide issue. In short, no, but yeah.
      It's a big issue in the larger space, but there are TONS of people still making games, where you buy it once and that's it. But in the big leagues, it's becoming increasingly rare.

    • @jamesphillips2285
      @jamesphillips2285 Před 7 dny +2

      Capitalism requires perpetual growth to pay back investors.
      Having a sustainable business is not enough.

  • @RealFlicke
    @RealFlicke Před 7 dny +1

    This is called hypernugding and has its own chapter in the book "Deceptive Patterns" by Harry Brignull from 2023. But in the book it was descriped like a dystopian thing from the future. Kind of sad that it already exists...

  • @MrPibATF
    @MrPibATF Před 7 dny +2

    Dynamic drop odds remind me of Mario Kart.
    If you're in 1st place you get worse items, while the person in last place gets OP items.
    If a game isn't fun or is too difficult, then entice (sucker in) players by giving them an OP loot box.
    Once you have the player by the balls, do a rug-pull and give them really bad loot tables. They're too invested, what're they going to do, stop playing? No, the solution is to throw more money at the game.
    ----
    It's the same with slots, they can keep track of individual players and track their winnings. New players tend to have higher chances of getting a JACKPOT, while high rollers/whales have their odds manipulated in just the right way to keep them playing while draining their pockets.

  • @Galford8322
    @Galford8322 Před 7 dny +2

    I didn't know 1984 was about gaming companies, not the government.

  • @mes0gots0its
    @mes0gots0its Před 6 dny +1

    6:55 Luke just got one of the biggest multikills in The Game history

  • @uberosh
    @uberosh Před 7 dny +2

    Live Game Service which allow with money affect gameplay process, literally is Cursed Snowball game. At first you just throw one single snowball, but if you unable control envy & greed, you end up making big fat Snowman, using own wallet as base for it.

  • @NaudVanDalen
    @NaudVanDalen Před 7 dny +2

    Meta suggested a Facebook friend to me on my Quest 3 while they are not my friend.

  • @Vitamin_NOOT
    @Vitamin_NOOT Před 7 dny +3

    Boys, we are in that transition era from the modern world to a cyberpunk capitalist hellhole right now. Corporations are starting to catch up to technology, are after a decade of research have found ways to squeeze more money out of us.

    • @SL4RK
      @SL4RK Před 2 dny

      This is already looking like cyberpunk 2077,
      could it get any worse?
      my mental health is getting worse and worse every year because of what the current internet has become.

    • @SL4RK
      @SL4RK Před 2 dny

      entertainment and society in general,
      I remember how cool it was in the late '00s and early 2010s, hell that was the last good time.
      It's all gone downhill since then, around 2015.

  • @duanefouche378
    @duanefouche378 Před 7 dny +1

    This is just Digmin World 1's shopkeeper minigame with a few extra steps tbh.
    The green goblins always get charged extra.

  • @INVAZOR33
    @INVAZOR33 Před 7 dny +1

    LTT saying it has integrity after it was proving they systematically prioritized revenue over quality is rich.

  • @Deltarious
    @Deltarious Před 7 dny +3

    Unirionically I already knew lots of live service/mobile games did that because I read the patents on that technology, I think that stuff has been known since 2016 or there abouts, or at least that's when I became aware of it. There were initial questions of whether it had been implemented, but it wasn't long after before I heard solid confirmation that it was, people test this stuff. It's surprisingly hard for me to hear news about that stuff without me looking for it though because frankly I just don't care enough about those games to interact with them

  • @Xb0xmari0
    @Xb0xmari0 Před 7 dny +2

    I feel like mobile games today are more like ad farms. If you don't buy the microtransactions, they will still make money off you, one way or another.

  • @Respectable_Username
    @Respectable_Username Před 7 dny

    6:55 Damn you Luke! I just lost the game! 😂😂😂

  • @b1g_m00n
    @b1g_m00n Před 6 dny +1

    you know all the memes about how j cole lives knowing he tapped out of the beef early? that's how I live knowing I don't play most AAA and no live services. life's good on the indie side

  • @samuelsmith9582
    @samuelsmith9582 Před 7 dny +2

    Can we add some version of treating all customers equally to our "government plz" list?

  • @countfrackula6707
    @countfrackula6707 Před 7 dny +2

    As a player - just don't play live service games, period.

  • @Gentleman_33
    @Gentleman_33 Před 3 dny

    This is literally the director from Left 4 Dead but instead of trying to get you to have more fun it is trying to make you spend money.

  • @zerotymn
    @zerotymn Před 7 dny +1

    Nowadays I officially quit Fortnite, Genshin Impact, Star Rail, Wuthering Waves, Valorant, Overwatch and the upcoming Zenless Zone Zero and opt in to never spent money on those games in micro transactions.
    I buy only singleplayer games on my steam account and not epic games because of its wider range of features and platform flexibility for Window Mac and Linux.
    Spend your money wisely and get the most dollars out of your experience.

  • @Marksman560
    @Marksman560 Před 7 dny +2

    Linus talking about others having low integrity :')

  • @fyrestorme
    @fyrestorme Před 7 dny +2

    saving this to my "video game lies" playlist. I really should just rename it to scummy game companies being greedy slimy bastards at this point.

    • @ktheveg
      @ktheveg Před 7 dny

      You mean to rename it to "Average Game Companies"...
      Except for a select few companies, as well as most Indie studios...

  • @Peranolde
    @Peranolde Před 7 dny +2

    Some of the tactics that these live services are using seem to be inspired by zersetzung employed by the Stasi.

  • @stephsnotfluffy
    @stephsnotfluffy Před 7 dny +1

    we've slipped into the worst timeline.

  • @Evolixe
    @Evolixe Před 7 dny +1

    Really wonder whats going to happen when all these companies finally figure out that resources are finite and people don't have endless pits of money
    We're all taking chunks from the same pie people. Taking more from others just leaves them with less to give. Eventually it will dry up 🙄

  • @gordonfreeman5958
    @gordonfreeman5958 Před 7 dny +1

    The natural progression of the tech dystopia we live in...

  • @AshnSilvercorp
    @AshnSilvercorp Před 7 dny +8

    3:02
    If this was because of data shared from FB, they should be complicit in a crime.

  • @chewa3948
    @chewa3948 Před 3 dny

    Hey, I'm the author of the article, thanks for spreading awareness :)

  • @Chickeeenz
    @Chickeeenz Před 7 dny +1

    I think growing up without having checkpoints and later playing league I’ve learned not to try to brute force it when I have a bad day.
    Back then there was consequences when you had a mad day.

  • @Kimfakkel
    @Kimfakkel Před 7 dny +3

    I miss the days when you where a nerd when you played videogames. All the people that use to call me nerd now play cs/fifa and mobile games and ruins it for me :S Not to mention how anti social games are now. in the 90's i would go to lan patys atleast once a month and meet so many cool ppl. Now its just anti social and cheaters in mp games.

  • @zsenzro2
    @zsenzro2 Před 4 dny

    Can we get a link to that chart?

  • @dansullivan8968
    @dansullivan8968 Před 7 dny +1

    Sad reality is as soon as corporate fiduciary overrules product quality it does not matter the product, games, cement, airplane doors, vaccines all less important than profits for Blackrock and the various corporate boards. Video gaming is rapidly evolving into no fun, but just a grind. Single player, dead, coop, dead, live service dying among those with a functioning front cortex who just quit playing with snakes. Keep playing and you get bit, don't whine, its what you want.

  • @sharpe2002
    @sharpe2002 Před 7 dny +1

    Please speak more about this issue

  • @josesmith617
    @josesmith617 Před 6 dny

    The thing is, that more and more of these executives want bigger pay checks and less spending, they want shareholders values to go up and up, at the cost of the consumer.

  • @michielwerring5846
    @michielwerring5846 Před 4 dny

    Lead Level Designer here working in the Games Industry.
    I hate monetisation. I just want to make environments that are fun to navigate for the artists to make pleasant to look at.
    Unfortunately the people making the monetisation decisions are very unlikely to sit at your table for lunch, and may not even be in the same timezone as you.

  • @abcpea
    @abcpea Před 7 dny +1

    They need to start teaching video gaming history and literacy in schools.

  • @ilenastarbreeze4978
    @ilenastarbreeze4978 Před 7 dny +7

    If i get frustrated i just stop playing .. what do you do then algerithem?

    • @dertythegrower
      @dertythegrower Před 7 dny

      It is called Sunk Cost Fallacy for many people that keep falling for it

  • @LegionIscariot
    @LegionIscariot Před 7 dny +8

    When I pay for a game i pay for it once, that's it. I get the "complete" edition up front and never spend a dime afterwards.
    If companies are making money from this its because there are enough people who want to give money to this. To each their own i guess. The consumer needs to start taking responsibility in their own hand and stop being sheep.

  • @jacob_insalaco
    @jacob_insalaco Před 7 dny +1

    Luke, I hate you for making me lose THE GAME.

  • @josesmith617
    @josesmith617 Před 6 dny

    I now this in Destiny, where whenever I stop playing for some time and then come back, it feels like they ramp up the amount of good drops to hook me back in, and then ramp in down to make me have to keep playing from frustration.

  • @Robospy1
    @Robospy1 Před 7 dny +5

    With Fortnite, although the micro transactions are super overpriced, at least you get exactly what you pay for. You shouldn't have to pay for "a chance" at what you want.
    Let alone a chance that might not even exist.

    • @alumlovescake
      @alumlovescake Před 7 dny +1

      Didn't Fortnite also disable everyone's skins because they weren't child friendly or something?

    • @Robospy1
      @Robospy1 Před 7 dny +5

      @@alumlovescake More "mature" skins are only disabled in E10+ rated modes. Any mode that has guns is considered T, so almost every mode lets use all of your skins. Plus, there aren't many skins that actually get marked as "mature" anyways. It is kind of stupid though.

    • @fahrezadhia
      @fahrezadhia Před 7 dny +4

      Fortnite probably one of the cheapest i've seen. You can get something for $10, unlike other games where you only get a piece of skin. Not even a set.

    • @Robospy1
      @Robospy1 Před 7 dny +6

      @@fahrezadhia That doesn't necessarily make Fortnite's prices better, it just shows how ridiculous some games are with their monetization.

  • @spoiledengine
    @spoiledengine Před 7 dny

    Where did they talk about tarkov frustration zone? curious about that

  • @stereo-soulsoundsystem5070

    I had an ethical business but it died in the pandemic. Sometimes you do what you gotta do. Now play my emotionally manipulative game laden with microtransactions and upselling

  • @seventhfuture
    @seventhfuture Před 7 dny +2

    serious trust issues after that “the game” comment from luke…

  • @monkedeezy7356
    @monkedeezy7356 Před 5 dny

    o its so gross what is happening. how can we get the government to hold companies accountable to these practices?

  • @kasuha
    @kasuha Před 6 dny

    It seriously sounds to me like video rental shops complaining that Netflix is ruining their business.

  • @kakurerud7516
    @kakurerud7516 Před 7 dny +1

    there is a term 'price optimization'

  • @PercyNPC
    @PercyNPC Před 7 dny

    I love you guys because you knew what gamers don't like and you never do that.

  • @pete77779
    @pete77779 Před 7 dny +3

    This is just evil.

  • @bwabbel
    @bwabbel Před 5 hodinami

    Casinos have to stop you from gambling if they notice that you're addicted. Why are publishers allowed to hook you on their games using osychological tricks and milk your wallet as much as they want once you're addicted?

  • @bcatbb2896
    @bcatbb2896 Před 7 dny +1

    Blizzard does this

  • @saturn379
    @saturn379 Před 7 dny +2

    I'm just a few minutes into the video but
    A predatory marketing practice i can think which is present in a lot of games but I'm going to use Zula as an example
    you RENT in app purchases
    for example in Zula which is already pay to win you have to rent the weapons rather than just buy them
    you pay a subscription for each weapon/item

    • @Demopans5990
      @Demopans5990 Před 7 dny +1

      Noted. Now I will run a massive botnet targeting this game since I highly suspect the devs do not have the sort of resources to tackle a botnet

  • @tofu_golem
    @tofu_golem Před 5 dny

    It sounds like they don't want me to buy any new games.
    The rate at which I buy new games has gone down a lot in recent years, and crap like this is why.

  • @epicthief
    @epicthief Před 7 dny +8

    Surge pricing is everywhere

  • @BrownFoxWarrior
    @BrownFoxWarrior Před 6 dny

    The painful part is "doing it right" gets them money *and* gives a legacy.