Cleared Hot Episode 74 - Power hour with Black Rifle Coffee CEO Evan Hafer
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- čas přidán 10. 03. 2019
- Evan Hafer is the founder and CEO of Black Rifle Coffee. Prior to founding BRCC he spent twenty years serving this country, first as a Special Forces soldier (Green Beret), then as a contractor for the Central Intelligence Agency, completing multiple tours to Iraq and Afghanistan.
Not all military experience is applicable to the business world, and not all veterans are well suited to create, build, and continue to grow a business. There are, however, many skills that have impact and applicability to business.
We spent this hour discussing lessons learned, best practices, successful decisions, and mistakes made in the journey of growing BRCC.
The last twenty minutes we discussed the long term impact of war on the individual, war crimes, and the ability to detach from an occupation before it is all that defines you. - Zábava
3:49 “my mom wouldn’t let me play, she though it was too dangerous” *becomes navy seal instead*
American Football is the number two sport for assuredly getting a brain injury or other lasting injury, right after Icehockey. If you compare the fraction of people dying or getting seriously wounded in training or being a seal, to the fraction of people in AF getting brain injuries, I would hazard a guess, that being a seal is safer.
Weird but there are probably more NFL player with worse brain injuries the most navy seals not all but most i bet but probably not far off especially for Andy he was Devgru probably felt more back blast that the average seal
Iv been a Stumpf fan for as long as he has been out there. I still remember the time I was at skydive Deland in Florida a couple years ago manifesting myself for the next load and I saw the names of everyone else on the flight. It said Andy Stumpf and I felt like I was about to jump with a Tom Cruise.... Some people look at Hollywood folks as heroes. But these kind of guys are my real life heroes for sure!
Good old Skydive DeLand. When I was with Volusia County Fire/Rescue in the 90's I spent a few days out there (and in the surrounding areas) searching for body parts after midair collisions.
My wife told me I should find another place to live. So i took that as i should find another place to live
Brother, I drink nothing but BRC, all flavors, and it’s by far the best I’ve ever had! It IS the best coffee out there. Some people may consider all coffee is the same but this product is the real deal. I have no dog in this fight but I DO like good coffee and this is it! Give it a try and you’ll never buy it from the local grocery store again. I shit you not!!! Great stuff I wish you the best in life gentlemen, keep it up my friend
@EvanHafer I'm a former Army Infantry enlisted / officer and Iraq combat veteran. What a blessing listening to you and your friend. I know what you mean about friendships, trust, the kind of people you work with, etc. I was always a mission / troops first guy while oftentimes operating in an environment of me-first officers and even some NCOs. Although I was combat arms I was never near your level; as a consequence, I was around a lot more me-first men who were far more interested in personally looking good and steel plating their fourth point of contact than putting the mission and their troops first. In fact, I got in severe hot water on a few occasions for not complying with superiors who were willing to needlessly compromise the mission and troops. After I got out of the Army I tried operating in the corporate environment as a middle level manager and although I was mission successful and the people who worked under me liked me a lot; ultimately, I couldn't stomach the lack of the character attributes you value and espouse. I couldn't do it anymore so I tooled up, honed my woodworking skill set and became a carpenter. Now, I have additional complementary skill sets yet I'm alone and it sucks. I can't begin to tell you how much I miss the camaraderie and friendships like you have and have built. You're blessed and clearly a blessing to so many others. Thanks for being you in a world that needs so much more of what you have.
I'm not a coffee geek, just a regular Folgers guy, but I drink a cup or two a day. Screw that. I'm ordering BRC from now on.
Thanks for bringing these up. My best buddy is an Army vet 2 tours to Iraq and I know he misses the straight shooters, telling it exactly like it is. I guess once you have that, you just can't stomach BS very well.
Stuff like corporate office politics and gossip and other sh*t is really totally meaningless - once you've been out there literally making life and death decisions. Also, few civilian managers can manage at all, and the rest really dislike a dude who sees through their antics. In lower level management it's mostly all about 'me' and not the mission. Most of the dudes 'in charge' don't even know what the mission is.
I'll tell you what I am telling him - society, media etc say that it's the vets who have trouble fitting back into society the way I see it is you guys who deserve a better society to be a part of when you come back - we can learn so much from you, just be patient with yourself and with us. The 22 a day is really devastating - people went through hell, came back and felt like they weren't good enough for us, when all the while it is us who aren't good enough, appreciative enough, respectful enough or committed enough - even though it costs us nothing. Thank you, and hope to get you a cup of coffee some day (even if it's Folgers, though damn, have some standards soldier!) Hooah
@@bluescanfly1981 it's kind of you to say all that much less respond at all. I hope you have a blessed situation with your life, where you work and with whom you work.
I'd really like to find a former military vet to partner up with in what I do. Finding someone with a great sense of humor who's also committed to high quality regardless of the circumstances and without whining seems like it's asking far too much. Finding someone who understands and implements military grade attention to detail, timeliness and simply just keeping their word on a principled basis doesn't seem to exist outside the military. I know this can't be true, that there have to be great men from all walks of life who honor every profession, it's just they're damn hard to find outside the military and outside the combat arms in particular.
Whoever you are, please believe me when I tell you this: war is coming to our nation. There are a few different ways in which it can start and/or play out, but it's imminent one way or another. Regardless who's elected in 2020 I don't think our nation will survive peacefully much beyond then. I'm preparing for it physically (running, working out and basically getting back in fighting shape). mentally, as well as acquisitionally (i.e. weapons, armor, gear, supplies, water / food storage, etc.). If you aren't doing the same things already, I suggest you do so for the sake and safety of you and yours.
Take care friend.
Sentinel in Loveland , CO
@@bluescanfly1981 cup of coffee and/or a beer sounds good one day. I was always happy and thankful to eat MREs (Meals Rejected by the Enemy), so I'm not sure there's much hope for me in the culinary standards dept ;p
@@sentinel7991 Haha I used to mooch MREs from my friend, actually enjoyed them for a while, must have been the novelty factor I guess. ;) I am in the suburbs of Chicago. A couple of my buddies are police officers in the city and let's just say one doesn't have to deploy to find themselves on hostile ground. It's really, really sad. Stay safe, stay ready.
Thank you for posting this. Really appreciate the honest and open conversation and getting to look under the hood a little on military service and the effect it has on the people who serve. We need more content like this. And more black rifle commercials. Ordered my first batch of coffee last month and loving it. Still waiting to be able to order the cotton candy fish paste though.
“Secondary, Tertiary, whatever 4 is...”
😂 love it
🤦
quaternary, quinary, senary, septenary, octonary, nonary, and denary www.lexico.com/explore/what-comes-after-primary-secondary-tertiary
4 is the "we're dead" plan.
i strive to be 1/2 the man evan hafer is. Not the biggest, but most humble and when the man speaks we listen.
Thanks Andy! This really helped me feel better about having to part ways with working in the OR after ten years of combined Army and Civilian service. Thank you!
One would be hard-pressed to find another conversation that fits as much useful information on life in general in the same time frame as this one does. God bless you guys, and thank you for your (continued) service.
what is your american problem with soldier you'r country is not threated by anything you are the invasive force your defence budget is more than all other country together .Do you think america is great by sending to the death some kids with a fucking lie i don't even want to speak about wallstreet. A day american people will pay the price sad.
Sledge H mind opener always one of you fucktards on here.
@@SledgeHammerMindOpener ahh I see you look at nothing more then skin depth. The USA military also protects shipping lanes for every nation, throughout the entire world. The allies of ours can use less, because we are everywhere and bring forth a force that can not be met without restrictions.
@@alexanderblackburn4520 Guy you'r country was at war 218 years over 239 years and it was built of one of the worst genocide and at this point we could say extermination of the native american people . Shipping lane must be protected from what ? Somalian pirates ? Their is not only usa in this zone . Yes i looked in depth and what i did understand is the fact that your leaders will do everything to force other country use worthless paper $ so they can use their law everywere in the world , we could speak about the wikileaks to and the 2008 crisis, Hiroshima Nagasaki ...But all empire fall but let's hope it will not end with another war with nuclear threat .
@@alexanderblackburn4520 i will give you an exemple, one of our compagny did pay some money in a third world country to get a contract for a power central wich happen all the time , because "you" did hack this compagny illegaly you did get those information and the internationnal money is the $ it was like it happen in usa because of a federal law (Every exchange in $ are under territorial law of usa even if it has no regard to the usa or an american company) so they did blackmail "us" for a stuid high forfeit and even put one of our citizen in prison for 2 years at the end they bought the company for peanuts and our nuclear technology with our dumbass leader doing nothing against that . This how usa do with their allie . I am sorry for my english it is really broken but i hope you could understand that storry well and again i am not against the people and i would love to travel to the usa but it look like to me most of them don't understand that america is a really violent country and their is no "good guy" against "bad guy" .
Great show, great conversations, great Americans
Wish you both the best you deserve it.
Your ads kick ass! BRCC!!
Some great guys w/some really great names being thrown around. Happy to see what Andy, Evan, and their respective crews have built. Looking forward to watching their successes! On a realistic/somber side, some good discussions here on preservation Operators mind, body, souls. Good shiite.
How ironic, coffee guy can't go to sleep 😂
Thanks for this. Interesting to hear how the business grew and adapted to what it is today.
I really enjoyed this podcast! Thank you guys and thanks for sharing some great insights!
So much amazing free advice in this podcast! Thank you guys!
I also like to “operate at a very high level, in strategically important locations”
Love your podcast and BRCC!
Didnt realize the guy who started black rifle was a straight up bad ass
you wouldn't think so. dude just doesn't talk about it much
@@Ccthomas-ks1hn he's a silent professional
Evan is what happens when a ninja breads with a leprechaun, tiny man, very scary.
Thanks for video footage
Very fascinating conversation! Thank you for sharing.
Every time I see a video I'm like 1 hour that's way yo long. Then it's over and I'm like wow that was a great interview. Well done
I CLICKED ON THIS BECASUE I WASNTED TO GET AN IDEA OF HOW COLD IT IS ON THE RIGHT SIDE OF THE TABLE..HAS TO BE COLD TO WEAR ALL THAT GEAR
Excellent interview 👍 my favorite podcast
These are really good. Thanks for doing them
“I liked winning!” Hell yeah brother!
Eddie Gallagher has been on both of these guys podcasts after this episode, it would be interesting to hear the same conversation now after talking to the guy...
I read "The Prince" when I was 25. Didn't understand it that much but I get it now.
zaimah Begum-Diamond how old are you now?
Looking forward to seeing your next video
Great interview!
Evan and Andy. Great podcast. Thanks.
Black Rifle Coffee, probably the greatest marketing differentiation in fucking history, genius! Those AR sillohettes make me drool just as much as the coffee itself!
Great podcast
Much respect to this guy. I need to push my business the way he does his.
I'm looking to start my own business, and I'm glad I stumbled into this. Been taking a lot of notes here.
Hi Andy, love u from India... Great stuff, as usual.... Keep rocking bro..
Super interesting to hear the evolution of BRCC. If you were to look at it today, you'd think wow these guys have been rich and super successful since day 1, rather than understand they built up to that.
Love my just black mug! It’s got my initials on it 🙌💪
Brilliant conversation. Lots of insight. Thanks.
You guys talk about a huge issue, limiting tours to guys. I would like this to become a bigger topic, to help develop a plan to help guys feel “satisfied”. Its a hard sell to keep someone in a training environment as a non-deployable asset. Need to come up with a solution. 🤘🏼You guys rock.
How about we pull out of the Middle East, stop backing the Saudis and concentrate on helping actual Americans and our "allies".
Semper Fi gentlemen.
It's O.K., my dad wouldn't let me play football either. Tanking was fine though.
BRCC FOR LIFE
First time listener, really enjoyed the content of this episode. You might want to consider figuring out a way to level the volume.
*long time listener, *first time caller. 🤝😅👍🏿
Love the podcast, Andy. Great episode here...never disappoints. Minor request, maybe try not drinking directly in front of the mic? Ha! Lots of gulp sounds my man.
Keep up the awesome!
2021: Everyone has podcast. Over-saturation.
Ok i hear you. I need to sleep more.
wow Evan.... your NYT interview went well......
I just wanna know how many cups of coffee even drinks a day?
Prob directly related to his sleep problems he mentioned in the beginning
@@mugshotmarley stays up because of hard work creating coffee company , also stays up because of constant supply of coffee
Fucking wow. Thank you
we've got to leave our kevlar on the battlefield...
Politics is the reason i decided to NOT re-enlist
C’mon wit it baby ,give it to me ,I need it!!!
Your Cleared Hot!!!!!
I found myself in a similar situation on the brink of insanity from sleep deprivation and working like a mad man. It's super unproductive behavior in retrospect.
Mr. Scump. were you on that call that is always played at the beginning of the podcast?
29:10
Evan is cam Hanes real dad.
I'm the master sausage grinder, and I need to stop!
I thought oh no andys got sleeves on his arms he's not turning into another one of those typical Navy seals then I noticed it was just a shirt. On the war crimes, there are actually way more reports of war crimes than those two. There are reports that team guys - used hatchets to chop up combatants, and other things that are more speculative. However, despite the innocence before guilty thing, I believe where there is smoke there is fire. While not an operator, I am combat veteran. I have seen how stress, machoism, group think, and host of other things play on people. I have seen some borderline shit but do you think that gets reported? Coming back to hearing reports makes you wonder.
Black rifles matter.
Socialization...you mean like with humans in general ? Adys body language is like lighten up bro!
Don Shipleys got banned please look into it
He could us the help getting the story out
☕ 💵
Evan always reminds me of Mark Hamill lol
I married my coffee maker.
Evan Hafer’s spirit totem is a wolverine.
Dear Andy, your words about keeping people to train others but take them off the hot end seems straight out of a quote by Stephen Ambrose, of "Band of Brothers" fame. in one book he railed upon the "Repple depple" of WW II where units stayed in theater and simply got replacement for casualties (a.k.a. "FNGs"), and these got slaughtered since they did not know better and that harmed everyone.
Great episode, too bad Hafer threw Kyle under the bus and alienated half of his customer base
Momo cat needs to calm tf down
Appreciate these guys but while they're talking about coffee, they sound like they could use some coffee, lol
Myla from Alamagordo, a coffee Barista I knew in 97 in an Albuquerque Borders coffee section, that's who got me into coffee. I.....pussed out and never asked her out. Shared a calc class with her at UNM to, what a puss I was, that I didnt ask her out, she intimidated the hell out of me while at the same time I was crazy for her. We politically were probably opos to but we talked great together. What a hottie, I think she was like half Hispanic and half Norwegian or something, incredibly beautiful latte colored skin, bold dark hair and eyes, round cheeks and a great mole on her lip. Oops off topic, Anyway I LOVE BLACK RIFLE COFFEE!
Just feel like andy is bored with this interview, i get it.
Dissolve the godless heathen USA Marines forever AMEN (2021)
Grifter Company
Andy seams either tired or bored with this dude
Yea... Evan is not the most sociable, interesting guy but i believe if one listen to him carefully, he can be an interesting, deep thinking guys...
Sounds a lot like you are incaple of deep thought in any way at all.
St. Michael Guided me here to Unsubscribe
You can reach way more people, be more creative stop following Joe Rogan. Podcasts are going to fade away soon. You could make some amazing CZcams videos if you started working out your imagination more. In my opionion your greatest strength is your Common Sense, not sitting at a table talking.
what an irrelevant conversation
Shut the fuk up Carl lol
Fucking carl is back at it again. Pissed because he is nothing more then a piss ant that will never do anything.