ADKAR MODEL EXPLAINED - PART 2 - Awareness

What do you think is the number one cause for resistance to change? Is it getting people to want to change? Do people primarily resist because they don't know how to change?
According to 20+ years of Prosci Research**, the answer is Awareness.
In today's video we will explore what Awareness in the ADKAR Model is, how do you build it in others, and who should build it?
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Happy Changes!
**Data referenced from Prosci Best Practices Report 2018