What the Big Photographer YouTubers Don’t Tell You
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- čas přidán 15. 06. 2022
- I love watching Peter Mckinnon, Matti Haapoja, and all the big CZcamsrs. But there's one problem I just can't get over. This video is talking about the one thing that the big CZcamsrs won't tell you how to do. It's not because they're trying to hold out on you... this stuff just isn't that interesting for their audience. But you're different. Watch to learn more about the photography business.
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I’m Chris, a photographer based in Chicago. I teach photography and creative business through CZcams, my newsletter, and coaching. When I’m not teaching, I make photos and videos for brands. My CZcams channel is here for two reasons: to teach you how to start a creative business and photography.
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Timestamps
0:00 Intro
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I have been wanting anybody who is in the industry to speak about business side of photography. Definitely not boring but much needed. Need more of such guidance.
Great to hear that feedback! Thanks for tuning in
I don't know any youtube photographer shooting global campaigns or in global art galleries. Just content creation/review/tutorials honestly. The reasons for this are varied. Photographers involved in large-scale campaigns often prioritize their work and client relationships over creating content for platforms like CZcams. Additionally, the nature of their projects might involve confidentiality agreements, limiting their ability to share certain aspects of their work publicly.
While some photographers may receive equipment from brands for specific campaigns, it's more common for them to work closely with rental companies or have longstanding relationships with camera manufacturers. Brands may sponsor content creators who have a strong online presence, but the dynamics can be different for established professionals working on major campaigns.
One thing I'd like to add to what you said is that a lot of these big CZcamsrs were early adopters, meaning they were on the platform making content early on. That gave them a solid head start when competition was low. For a new guy just starting out, it's still possible to make it but with the market being so overcrowded, you either need a great on camera personality and a lot of free time and patience, or to have a niche that you're exceptional at. The problem with that second option is that you'll find yourself making the same videos over and over again, because realistically, how many videos can you make on just one specific niche? I don't want to discourage anyone wanting to make it on CZcams though, but it needs to be looked at like any other business now, with a clear plan and everything. There's no way to avoid it if you're serious about it. Chris is totally right.
100% has to be treated like any other business.
There are 1000s of photographers, landscapers, carwashes, etc. but there's always room for someone better to come in.
Hearing you say you have 11,000 subscribers and make 500$ a month, then seeing the 70,000 subs you currently have. It is extremely inspiring to see how much exponential growth there is the longer you are making content.
Thank you for saying that 🙏 Glad it's inspiring!
Your videos have become a daily watch for me. You seem to often answer the questions I have but have no one to ask. So thank you and keep those videos coming.
My man! I'm happy to hear that. I appreciate all the support and I'm happy the videos are helping!
Peter's videos are so fun and epic to watch but agreed they aren't what I truly need to figure out how to run my photography business! I'm glad to have found your channel! I first found you with the how to product photos and have since watch almost every video and they are all so helpful and informative!
Hi Kristina - I love his videos, super fun. I'm happy you found the channel! Awesome to hear you've watched so much :)
Btw, if you have any suggestions for stuff you'd like to see, I'd love to hear it!
Tough truths -but practical and essential. One of the strengths of Chris Pieta's videos -despite his Michaelangelo-inspired name- is the focus on these aspects of photography, as opposed to gear-and-technical matters or the easy romanticism of taking pictures. This is about getting down to work.
Spot on - do the work and results will follow.
Always on point, Chris! Just finished reading “The E Myth” and I’m super excited to turn my creativity into building a business system
Appreciate the kind words!! Great book, it’s a game changer
Respect. Finally someone talking straight facts. Subscribed.
You're a real one!
I'll take boring videos but learning the whole process any day. Thank you for doing all this videos!
Appreciate you saying that! Education for the win!
Great video Chris and you are so right, I follow many of the photographers you do and they make you feel like you can conquer the world. Of course, they don't give the the details or the so called "nitty gritty" to have sustained revenues. You mentioned looking up potential clientele on Amazon and sending 100s of emails a month mining for clients, what if you do not have any experience say in product photography, but you are wanting to start. Would you take a few photo props of a product line they have and send a couple of sample images to spark interest? Again, excellent content and very useful.
Do you have a website for your product photography?
Amazing video! I discovered your channel some weeks ago, as an amazon seller your videos are helping me a lot.
That makes me so happy to hear Victor! I'm glad the videos are helping across all niches, wishing your amazon shop the best.
Excellent video 💪🏿
Thanks Jordan - appreciate you!
I think you'r right ,because all the photography need money to buy food lens camera. it's all about money
This is great 👍
Appreciate you!
If boring videos equals actually succeeding, I'm in.
That's what I like to hear! Doing the work
and they don't encourage to create your own CZcams channel like they don't want others to have a piece of the pie
To clarify Chris.. you search for the company name on amazon then look up the company on linked in ?
I’ll search for a product category to find all the brands on Amazon. Then I take those names and find their emails
I've only seen one other creator talk about actual steps needed to create a business. (Emails, marketing, book keeping) Even talks about his missteps and fails. The fantasy v the reality. Nobody likes the reality part.
Everyone is so caught up on the dream they forget to steps it takes to actually realize it!
5:52 Mailing list is in hebrew.
Are you a hebrew speaker by chance or is it just a stock footage? :)
Great tips. No clue, why you mixed here Peter and other top photography youtubers? They started same/similar hard way. They have videos about all you just said here. Like in any field, the really high top 1-3% gets the highest payments in the industry. It's the same in sport, mass media, any form of art etc. Particularly Peter has that incredible dynamic energy vibe, what makes him so outstanding. His personality makes him so successful, so different, beside the hard work. People love those vibes. Use them.
Yep exactly. They all went down this path, but they don't put out specifics on how to replicate this path. This video is just opening up the conversation - love your perspective.
Just a bit of critique: you bounce a lot when you talk, it's quite distracting. Probably not an easy habit to change, but I just wanted you to know that it is annoying for me as a viewer, maybe for others too.
Great video Chris and you are so right, I follow many of the photographers you do and they make you feel like you can conquer the world. Of course, they don't give the the details or the so called "nitty gritty" to have sustained revenues. You mentioned looking up potential clientele on Amazon and sending 100s of emails a month mining for clients, what if you do not have any experience say in product photography, but you are wanting to start. Would you take a few photo props of a product line they have and send a couple of sample images to spark interest? Again, excellent content and very useful.
Thanks for your kind words Michael.
Here's what I did when I was in that early position. I took a bunch of random products I had laying around my house and took photos of them to build out my portfolio. Once I got confident in my skills I started sending those emails. First to small companies that I think match my skillset, and then larger companies as my client base increased. My creative biz playlist is a great resource for that kind of stuff, I also have a free 20 min course on my website about this too.