Did Jeff Bezos Plan Amazon's Dominance from the Start?

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  • čas přidán 9. 06. 2024
  • Joe asks Steven Pope, founder of the wildly successful agency "My Amazon Guy,” how Amazon achieved its success, questioning whether it was a happy accident or a calculated plan.
    Steven responds, asserting that Bezos is a visionary and that it was all according to plan. He explains that early investments were key, sharing his experience with a women's plus-size clothing company in Baltimore. At that time, Amazon didn't have FBA, and he was part of the beta program for advertising. Amazon had nearly a hundred FBA facilities before most brands utilized them.
    Steven describes Amazon as a vertically integrated logistics company first and foremost. He highlights that Amazon now makes more money from advertising than AWS, pointing out that they chose growth over profit for nearly a decade, with stockholders rewarding this vision. Despite concerns, Amazon continues to grow, with Prime memberships at 82% in the US. Steven concludes by marveling at their continued success.

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