Hello… drugstore? Are you there?😭☎️

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  • čas přidán 4. 08. 2024
  • Testing NEW VIRAL drugstore makeup!
    ---
    PRODUCTS MENTIONED:
    Catrice Soft Glam Filter Fluid (020) $10
    go.magik.ly/ml/20rae/
    CoverGirl Simply Ageless Skin Perfector Essence (Light) $21.49
    howl.me/clLxSQQqhvV
    LA Girl Velvet Contour Bronzer Stick (Goddess) $5.99
    howl.me/clLxUuo87Ey
    r.e.m. Hypernova Satin Matte Blush Pinking of U) $20
    howl.me/clLxVeYp2tf
    e.l.f. Halo low Setting Powder (Light Pink) $8
    howl.me/clLxYbuI4S8
    Milani Color Fetish Hydrating Lip Stain (Mahogany Mami) $13.99
    howl.me/clLxVNStXAm
    NYX Fat Oil Slick Click Balm $11
    howl.me/clLxWU37bTB
    ---
    WHAT I’M WEARING:
    Earrings: Kendra Scott
    Nails: Paint Lab press-on nails in “Fruity”
    ---
    TIMESTAMPS:
    0:00 intro
    0:52 catrice soft glam filter fluid
    3:27 covergirl skin perfector essence
    9:51 rem hypernova blush
    14:50 NYX fat oil slick click pen
    18:24 Milani color fetish lip stain
    ---
    AFFILIATE LINKS/CODES:
    Ulta Beauty: howl.me/chJCSsxGKic
    Sephora: howl.me/chJCSseu2pD
    Natasha Denona: natashadenona.com/
    Code “KELLYGOOCH” for 15% off
    Sigma Beauty: www.sigmabeauty.com/KELLYG
    Code “KELLYG” for 10%
    Kokie Cosmetics: www.kokiecosmetics.com/
    Code “KELLY25” for 25% off
    REFERRAL LINKS (not affiliated)
    ClassPass: classpass.com/refer/TL3DUO0H1...
    I use this to book all of my fitness classes! Sign up and receive your first month free!
    Rakuten: www.rakuten.com/r/KELLYG2418?...
    Get cash back when shopping online. Sign up and receive a $10 welcome bonus.
    ---
    FAQ:
    What is your skin type? Dry, sensitive, acne-prone
    What camera do you use? shop-links.co/chBs2JHHBZE
    What editing software do you use? Wondershare Filmora
    How old are you? 30
    For business inquiries: kelly@sparktalentgroup.com
    ---
    FTC: Affiliate links are used (may start with magic.ly, rstyle.me, shop-links, or howl.me). If you purchase through these links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be!
  • Jak na to + styl

Komentáře • 334

  • @xorayne_
    @xorayne_ Před 5 měsíci +304

    i think we’re at the point where we call everything that’s cheaper a “dupe” like someone puts out a lip oil and y’all say it’s a dupe of dior when it’s just a popular formula at the moment. we need to go back and reflect on what a dupe really is vs a popular formula

    • @SpencerD-ly2qw
      @SpencerD-ly2qw Před 5 měsíci +25

      Yes! I’ve seen so many reels/tiktoks where people admit they’ve never tried the original but it’s still a dupe😭 meanwhile the products are not similar at all.

    • @wismeiry31
      @wismeiry31 Před 5 měsíci +7

      It honestly becomes annoying that every brand wants to make the popular products making it the Inly thing you see in stores until something new comes out and the cycle repeats. I’d rather see different brands have different products than 100+ lip oils

    • @BethaneyLilly
      @BethaneyLilly Před 4 měsíci +1

      I still think true dupes are rare, there’s usually a difference which most just fail to mention. I think people are a more forgiving with a dupe.

    • @justinebailey5333
      @justinebailey5333 Před 4 měsíci +1

      Right

  • @AmyLovesMakeup
    @AmyLovesMakeup Před 5 měsíci +548

    I was shocked the other day I grabbed like 6-7 drugstore products from Target and the total was over $100 😩

    • @KellyGooch
      @KellyGooch  Před 5 měsíci +89

      WHAT!? That’s nuts!!!

    • @knowjusticeknowpeace15
      @knowjusticeknowpeace15 Před 5 měsíci +43

      JFC!!! I fully believe it!!! Prices for everything are literally mind boggling for me. No matter how many time I go to buy something I can’t get over the prices. It’s COMPLETELY unliveable

    • @jessicalynn8746
      @jessicalynn8746 Před 5 měsíci +30

      4 lippies cost me 45, bout fell over

    • @libbymorehouse4466
      @libbymorehouse4466 Před 5 měsíci +39

      I think you spelled Sephora wrong 😅

    • @susier6743
      @susier6743 Před 5 měsíci +1

      Yikes!!!😬

  • @TheBeautySpectator
    @TheBeautySpectator Před 5 měsíci +99

    Yea I'm not paying 21$ for a drugstore foundation.

  • @Seashelldub
    @Seashelldub Před 5 měsíci +415

    I’m not paying $22 for a foundation I can’t test before buying. No way.

    • @pickardchloe6950
      @pickardchloe6950 Před 5 měsíci +18

      Australian dollar is so low, some drugstore foundations are $45 😅

    • @Fish_FL.
      @Fish_FL. Před 5 měsíci +20

      I purchased 2 foundations from about-face.
      Minutes after I placed the order, I tried to cancel it & was told that wasn’t possible. The shade I bought looked too dark when I went to look back at it.
      I was told to keep it & pass it on to someone who could use it AND, they gave me the price of that one item back!
      I was amazed.

    • @happydays5279
      @happydays5279 Před 5 měsíci +13

      righttt its annoying i wish you could get free samples in the store for a foundation you want to try so you can try it at home.

    • @triciag7040
      @triciag7040 Před 5 měsíci +11

      I agree with the pricing. Ridiculous. However, I was able to purchase the CG essence at CVS with a big coupon & they accept returns of used products.

    • @kathleenp3135
      @kathleenp3135 Před 5 měsíci +8

      Perfectly said. Can’t test before buying for $22 is a NO.

  • @fussbrain9161
    @fussbrain9161 Před 5 měsíci +102

    Elf used to pride themselves on keeping their products low cost by avoiding traditional marketing methods etc. now we have 15 minute elf documentary style advertising and their products are $14. Everytime I see an elf ad on CZcams or tik tok I just think, “where THATS where the money went”

    • @n.m8287
      @n.m8287 Před 5 měsíci +3

      Tbf only one product is 14$ which is glow filter one. The rest still cheap

    • @bethannybiscuits
      @bethannybiscuits Před 5 měsíci +13

      Still cheap? They used to be a $1 for everything. Aside from like their basic eye shadow brush, everything is more than a dollar, now. I guess we define cheap differently. A $9 bullet lipstick, in my opinion, is not "cheap" when you compare it to $1 price from 6 years ago.

    • @n.m8287
      @n.m8287 Před 5 měsíci +10

      @@bethannybiscuits their quality had upgraded, a 1$ product they have then is not as good as 3$ now. And what I mean by cheap is compared to every brand, elf is the cheapest.

    • @NotesfromAnne
      @NotesfromAnne Před 4 měsíci +11

      I remember being in the US before and I literally bought all the $1 makeup in ELF and now there are none.

  • @marcienuber
    @marcienuber Před 5 měsíci +260

    During the past few years, the price of everything has increased, not just makeup.

    • @cassandraanderson3314
      @cassandraanderson3314 Před 5 měsíci +39

      We know 😅 my grocery bill with just basic meats, fruits, veggies, and milk and eggs is already $70. $70 used to be my entire grocery budget five or six years ago. At this point, it’s not even like I’m buying make up every week but I seem to run out of certain make up items at the same time and replacing a handful of items from the drugstore is at least $50. And I want to try something new I have to seriously debate spending $10 on a blush.

    • @genevieveve
      @genevieveve Před 5 měsíci +6

      Agreed, everything is more expensive now!
      And especially for non essential items like cosmetics... If people are willing to pay $22 for a foundation, why wouldn't CoverGirl charge $22 for it? If the name of the game is profit, a business would be foolish to charge less than the top of what people are willing to pay.

    • @ashleyann1527
      @ashleyann1527 Před 5 měsíci +11

      Companies are really doubling down on the face of the economic crisis Americans are faced with

    • @jolienvandamme2909
      @jolienvandamme2909 Před 5 měsíci +7

      @@ashleyann1527not only Americans it’s globally

    • @beckybertish7841
      @beckybertish7841 Před 5 měsíci

      ​@@cassandraanderson3314yeah it's pretty bad. You are paying way more for what you are getting now compared to years ago. If only our pay would go up to balance it out.

  • @kathrynrady8028
    @kathrynrady8028 Před 5 měsíci +35

    Honestly, I shop high end and drugstore but I think we, as consumers, should boycott any makeup product >$20 from the “drugstore”. Hate that we are going to price people out of the damn drugstore!

  • @nickimontie
    @nickimontie Před 5 měsíci +57

    I went to CVS yesterday and was shocked that Revlon has no makeup under $10. Most items were above $13! I was afraid to look at L'Oreal.

    • @stealthis
      @stealthis Před 4 měsíci +7

      CVS is a terrible place to use for prices, they always charge MSRP and expect you to use coupons if you want a deal

    • @monetmd8024
      @monetmd8024 Před 4 měsíci +5

      I found that Walmart is the cheapest. They're about $2-3 cheaper than ulta. A lot of Ulta's sale prices throughout the year are the same as Walmarts regular price. I haven't been to Walmart much within the last year, so I don't know if it's changed in the time. Target is the next best place. All the drugstores are crazy unless you have coupons/rewards.

  • @FranFellow731
    @FranFellow731 Před 5 měsíci +160

    Honestly, this is something I love about Rare, REM, and About-Face. They seem to be riding the line between drugstore and prestige, almost always in price point and only occasionally in quality, as most of it is actually pretty nice. It feels like the right middle ground while drugstore is inconsistent in quality and has such a wide variance in price between brands, and the prestige brands are also trying to get away with charging even more.

    • @maddiemcnugget1076
      @maddiemcnugget1076 Před 5 měsíci +19

      True! I'd add Juvia's Place, LYS, and Tower 28 (I think their foundation is around the same prices as Ariana's. But then I know Rihanna has products around this area too, but her stuff is more expensive).

    • @AlysonRose1997
      @AlysonRose1997 Před 5 měsíci +11

      This! I would much rather buy my rare foundation and lip products that are only a little bit more expensive than drug store ones a lot of the time.

    • @macandfire5477
      @macandfire5477 Před 5 měsíci +4

      Agreed. I would rather spend a few $ more knowing that the quality is there.

    • @tessarudolph2536
      @tessarudolph2536 Před 5 měsíci +5

      Yes!! And glossier is also really affordable in my head 😊

    • @macandfire5477
      @macandfire5477 Před 5 měsíci +2

      Omg I love Glossier so much! The products are some of my favorites and the packaging even looks quality!

  • @MrsDaedalus_
    @MrsDaedalus_ Před 5 měsíci +44

    As a European, I find it crazy that drugstore makeup is so overpriced in the US, because the really affordable makeup you can find with really good quality is not more than 7 Euros. And that is Catrice, their most expensive products are around 7 - 8 Euros, and we all know that their quality is really good. Or Essence, their products are not more than 5 Euros. I know that everything is expensive nowadays, but the increase in price with makeup in the US is next level. Also I find it interesting that the Soft Glam Filter from Catrice is 10 USD, whereas in Europe its 8 Euros.

    • @NotesfromAnne
      @NotesfromAnne Před 4 měsíci

      Can you recommend me some good EU brands and where can I find them? I kept seeing US brands and of course, Sephora, in the major cities and it's a little more expensive.

    • @LunarEleven
      @LunarEleven Před 4 měsíci +3

      Catrice took a perfect approach, too. They duped the popular dupe, reduced price, AND fixed the major issue with e.l.f., how orangey and dark it is on a lot of people. It's weird to me that e.l.f.'s Halo Glow has been around so long and they never bothered to fix a major issue that kept a lot of people from repurchasing or buying to begin with.

    • @PerfectPinkiePants
      @PerfectPinkiePants Před 4 měsíci +3

      For Catrice, I think the low prices in Europe are mainly possible due to it being a German brand. It originated there so of course it's much cheaper distributing products across Europe than to ship them overseas.

    • @lenabeets4633
      @lenabeets4633 Před 4 měsíci

      @@NotesfromAnneCatrice, W7 essence, make-up revolution

  • @AlysonRose1997
    @AlysonRose1997 Před 5 měsíci +56

    I feel like some drugstore brands like Milani, Pixi, Neutrogena, etc are no longer really even drug store level. A lot of Milani's products will appear to be cheaper (cream bronzer, setting sprays) but will actually be a super similar price to high end brands when you compare the price per ounce. They just appear cheaper because a lot of their products you're just getting LESS of.
    Drug store brands like essence, elf, and wet and wild still have that affordable price range I imagine when I think drugstore. Elf of course has products that are more expensive, but they've also continued to make their 1,2, and $3 items that are quality.

    • @TheYouthquaker
      @TheYouthquaker Před 4 měsíci +2

      I was shocked when I saw that the plain Neutrogena liquid soap was $19 at my local drugstores. The Neutrogena soap bar is $10. Astounding.

    • @midblu.3gp5542
      @midblu.3gp5542 Před 4 měsíci +3

      I was always baffled by Americans calling Milani cheap and even Neutrogena. I remember back in 2018/2019 finally finding a Milani gloss that duped the one from Fenty Beauty in my country and I was so disappointed lol.
      Fenty gloss costed the equivalent of around 19$ then and the Milani gloss costed almost **drum roll** 17$ (it was 8$ in America tho). Same with many American brands except Maybelline - Nyx and Revlon are pretty boujee or there are many American brands that don't exist where I live (Elf was discontinued in 2021 here iirc) but then again, we have Euro brands like Rimmel London, essence and Catrice that are pretty good and affordable too.

    • @mystic_mimi21
      @mystic_mimi21 Před 4 měsíci

      Ingesting pixi is sold in a posh shop called M&S here in the UK, so for me i don’t count it as drugstore

  • @michelleliucee
    @michelleliucee Před 5 měsíci +79

    Since I live in Chicago, it’s even worse. Retailers can legally markup the prices depending on location and foot traffic. I live downtown and my nearest Walgreens sells the L’Oréal True Match Serum for $22, so I got it online for $15 instead. 😤

    • @maren807
      @maren807 Před 5 měsíci +3

      So frustrating and unfair!!

    • @stealthis
      @stealthis Před 4 měsíci +1

      Make sense considering the city of Chicago sold their sold to Morgan Stanley for 75 years.

    • @missmodern
      @missmodern Před 4 měsíci

      😮

  • @cristinag3507
    @cristinag3507 Před 5 měsíci +21

    In Canada the Covergirl foundation is $27.99!!!!!! The newer L'Oreal Color Riche Matte lipsticks are $19.49!!!!!!! Nothing makes sense anymore.

  • @BuyLessJess
    @BuyLessJess Před 5 měsíci +130

    Makeup price increases are especially audacious because many of us don’t need the makeup that we buy. I would guess that most of us watching this have plenty of makeup.

    • @LunarEleven
      @LunarEleven Před 4 měsíci +1

      YES... So true. I'll buy things that are redundant for a few bucks but not for drugstore prices anymore. I've gotten some stuff from Miss A that I already had, paid less than $2, and then kicked myself because it was better than drugstore. 😢

    • @femininityfaith7920
      @femininityfaith7920 Před 4 měsíci

      💯💯💯💯 agree!! I don't have the biggest collection but I have options forsure!! I'm actually greatful I'm "broke" enough to not have the ability to buy one of every new drop!! I can see how easily ridiculous it could really get! So I definitely wait n watch and then when I'm able make educated decisions down the line once the hype has chilled out ❤

  • @linila1
    @linila1 Před 5 měsíci +74

    I actually think CZcamsrs had a role to play here. If CZcamsrs were constantly hyping up drugstore products, saying that they are fantastic quality and near dupes of high end products, then drugstore companies would have been like “ok we have an excellent product here, let’s raise those prices”. Not saying CZcamsrs did anything wrong, just that it’s a natural outcome of the situation

    • @mouse2390
      @mouse2390 Před 5 měsíci +4

      They also make such a big deal out of high-end and perpetuate the idea that it's all that people really want and that 'drugstore' is some consolation product for 'the poors'.There are a lot of people that don't give a shit about 'prestige' and wouldn't think of anything being a 'dupe' because makeup isn't an obsession or hobby to them beyond simple enjoyment or necessity. What I'd like to see is an end to comparisons altogether and just reviews on a product's merits.

  • @nothanksmegan
    @nothanksmegan Před 5 měsíci +14

    I feel like drugstore price point is under $12 for foundation and $10 for everything else. Sadly, that is increasingly hard to find.

  • @kikacana
    @kikacana Před 5 měsíci +25

    Highly recommend trying out Korean lip stains/tints! They’ve been extremely popular over there for decades, so they really know what they’re doing with the formulas. Most are under $10 USD, don’t cling to dry patches, and have a huge range of shades and formulas

    • @DylanMercedes99
      @DylanMercedes99 Před 4 měsíci +3

      Agree with this! Ever since discovering them they’re the only lip products I buy now.

    • @sabersky1134
      @sabersky1134 Před 4 měsíci

      Hell yes! A lot of my makeup and skincare products are from K-beauty and J-beauty brands.

  • @HeatherFonseca
    @HeatherFonseca Před 5 měsíci +53

    I never buy drugstore makeup without a cupon, or two, or unless it's on some sort of BOGO special plus coupon. I got the cover girl serum foundation with a coupon that got it down to about $14. I think the drugstore brands know their customers like to use coupons and price accordingly. Meanwhile, the brand sold at Sephora rarely go on sale.

    • @leaj3799
      @leaj3799 Před 5 měsíci +1

      Spot on. I will just add in Ulta if you are in the US. I shop their sales and use their coupons strategically especially for the “drugstore” half of the store to get reward points so I can make informed purchases from the “prestige” side. Companies know this as they mine data from the rewards of card programs they have (think CVS or Walgreens and their recent makeovers of the beauty sections). They have to compete harder with discounts for our business.

    • @tabithak5943
      @tabithak5943 Před 5 měsíci +2

      In the US, Sephora has deals a lot on their products. Sometimes it’s more points per dollar to earn for rewards but I get quite a bit of emails/notifications that the Sephora brand is on sale - especially during their VIB sales. Like 30% off or something

    • @user-ht7zi4ed6n
      @user-ht7zi4ed6n Před 5 měsíci +3

      Same here. And most of the drugstore makeup I buy with coupons are always basically either free or 40%/50% off since I stack coupons. I bought 2 of the CG tinted serum & other items and only paid $8 thanks to cvs coupons.

    • @ampersignia
      @ampersignia Před 5 měsíci +4

      I don’t shop with coupons unless it’s coincidence that I have one at that moment because this sense of savings can lead me to buy more/the same $ as before. It’s cool that the drugstore has coupons for those who want them but I don’t have time to investigate how to save $5 before the coupon expires, I would rather just avoid shopping altogether or only shop when it’s the right moment for me.

  • @pinksmokeysmash1482
    @pinksmokeysmash1482 Před 5 měsíci +18

    We need to start boycotting these expensive products and brands. We have to tell these brands that we are not going to put up with these rising costs 👏🏾 if I don't like the price or agree with it I'm not buying it. PeriodT.

  • @sost7804
    @sost7804 Před 5 měsíci +9

    I would never pay $22 for cover girl! I don’t think their quality is that good and yes the so watery consistency is not my thing. It does look gross and it seems that it is all over the place. There are better options for less and they perform much better e.g Milani. I will try the Catrice filter though as it might be a great alternative to elf. Thanks for the great review!

  • @laurahamilton8868
    @laurahamilton8868 Před 5 měsíci +12

    The drugstore foundation I used to use in high school was about $8. That exact same foundation is twice that now.

  • @mountaincraig9460
    @mountaincraig9460 Před 5 měsíci +8

    I can’t do an ‘eye look’ as I have really hooded eyes! For me, a full face of makeup is base makeup, brow gel, mascara and something on the lips!

    • @GLAMGENX
      @GLAMGENX Před 4 měsíci

      Same!! + cheeks ;) eye look tough for hooded kids, I just prune and put a creamy bronzer to even tone ;)

  • @kayleyakakaylchips8009
    @kayleyakakaylchips8009 Před 5 měsíci +46

    I think a really interesting video idea is one about beauty subscription boxes (birchbox, ipsy, etc.). I haven't heard of any recently but I think it'd be interesting to know more about the business model, how/why they were successful at one point, and if they ever may make a comeback (esp with inflation and how good of a value some were).
    Also I'd really love to hear your thoughts on asian/k-beauty brands. I believe it's a little harder to find cruelty-free asian beauty brands but I'm so intrigued by them.
    Sorry this is so long LOL but I'd also love to hear your opinion on the tarte brand trips and all the controversy on it. I think a video on makeup marketing in general would be fun, as you've mentioned the difference in "how" we shop and elf's superbowl commercial, but I know there's been huge shifts in how brands advertise (ex: magazines to influencers), how we learn to apply makeup (learning from older family and makeup counters to learning from youtube) etc.

    • @knowjusticeknowpeace15
      @knowjusticeknowpeace15 Před 5 měsíci +5

      Ipsy bought BoxyCharm and I still receive it once a month and the deals are still crazy and even harder now to understand how they turn a profit at all. But they of course most definitely do.

    • @ducky19991
      @ducky19991 Před 5 měsíci +4

      I think a lot of the products they give are basically dead stock/products no one wants to buy. I see the crap people I know get in boxycharm, they’re always trying to give it away. Ipsy on the other hand, when I tried it, it was all tiny sample products. Terrible

    • @missmodern
      @missmodern Před 4 měsíci

      Yes! Plus, I would like to see a video on Dollar Tree makeup and skin care.

  • @themathemagician450
    @themathemagician450 Před 5 měsíci +51

    Speciality “dollar store” style makeup might be the new drugstore. Shopmissa, dollar tree makeup, believe beauty…

    • @KellyGooch
      @KellyGooch  Před 5 měsíci +11

      Oooh great point!

    • @tamarasparks8065
      @tamarasparks8065 Před 5 měsíci +11

      Yeah, do I want to pay 1.00 for a nice liquid liner AOA fine brush tip, or 1.88 for their new glam liner or 25.00 for the it cosmetics? I don't see a big enough difference in such a basic product for the upcharge. I still use my elf $3 brow pencil because it is the perfect shade. I'll be hunting for an abh brow powder replacement because I'd rather spend on eyeshadow!

    • @anaiyahretrokid4640
      @anaiyahretrokid4640 Před 5 měsíci

      @@tamarasparks8065Shop Miss A has a wonderful duo brow powder that comes with a brush! I love the brow powder, I have oily skin and a lot of other brow products just slide right off but that one stays!

    • @kamiiu
      @kamiiu Před 4 měsíci +1

      I just spent $20 in shopmissa loll

  • @BelleStreetBoyz
    @BelleStreetBoyz Před 5 měsíci +9

    I wouldn't mind the price increases so much if the packaging of my products didn't keep breaking.😩 I'm not even hard on my makeup - it just seems like everything is being made with such cheaper quality materials, while they continue to raise prices. 👎🏻

  • @AuroraCarlisle
    @AuroraCarlisle Před 5 měsíci +5

    I buy less makeup in general now because of the prices. I used to buy something new that excited me almost weekly and now I don’t think I’ve bought anything in 6+ months. Drugstore prices are outrageous now and even Sephora prices are absurd. I’m tired. 😂

  • @georgia9736
    @georgia9736 Před 5 měsíci +5

    Interesting that this is considered an unusually high price for the product. I'm from New Zealand, US $21.49 is equivalent to NZ $35.32, which is pretty standard here for products from your covergirl/maybelline/rimmel/loreal type brands.

  • @Dazychain
    @Dazychain Před 5 měsíci +2

    On the pink blush, I really do think it's the brown top that's throwing it off. Because if I just focus on your face and cover up the rest of the screen with my hand, the blush color looks lovely.

  • @laur83
    @laur83 Před 5 měsíci +6

    it’s but just drugstore makeup that’s ballooning in price, drugstore skincare as well 😭
    edit: i think the formerly solid line between drugstore, mid-range and high-end makeup is becoming increasingly blurred. in terms of rising prices, similar offerings and the improvement in quality from less expensive brands.

  • @kellygreengables3936
    @kellygreengables3936 Před 5 měsíci +8

    Even though drug store is more expensive , I do still appreciate that it's providing affordable and accessible options for people. That said, is everything a dupe or just popular?? Like there's a difference between a trend and brands copying each other. There's gonna be overlap with brands regardless of price point but is it always a dupe?

    • @mouse2390
      @mouse2390 Před 5 měsíci +1

      I agree...why so much barking about who did what first and who's copying who? I see that a lot lately with hairstyles and clothes too---honestly what does it matter?? If I braid my hair am I supposed to wear a sign saying who 'invented' braids?

  • @oliviabeltran2099
    @oliviabeltran2099 Před 5 měsíci +5

    When I saw the CoverGirl, I was excited to try that type of product that wasn’t super expensive. When I did notice the price, I remember thinking unironically that I would just wait for ELF to dupe it. 😂 We’ll see what happens, but this is interesting.

  • @nicoolfielder
    @nicoolfielder Před 5 měsíci +19

    Drugstore prices have gotten crazy, in part, because their product quality is indeed going up -- there used to be a lot more misses -- so they are more genuinely competing with the higher end AND people will pay those prices (a la virality and dupes). Drugstore makeup, like drugstore haircare, hasn't always had the best reputation, but they have earned the trust of their customers that their products are at least comparable and merit a higher price tag. Would be interested to see if this trend allows space for another wave of $1 makeup brands in response to the rising prices.

  • @angiebarth1292
    @angiebarth1292 Před 5 měsíci +7

    I understand that drug store products have gone up in quality so I assume they are using better ingredients that cost more but if the price is not better than the luxury then people will just buy the original.

  • @gabrielleporter553
    @gabrielleporter553 Před 5 měsíci +2

    I got the milani lip stain from target for like 9.99!!! i really love it, and use it every other day- i had to go back to get another one in another shade

  • @megansmakeupmusings
    @megansmakeupmusings Před 5 měsíci +2

    Yeah I think what brands we consider drug store need to be re-evaluated. So many traditional “drugstore” brands now have similar pricing to midrange. There are truly very few drugstore brands left & it really sucks. It’s harder to get affordable makeup

  • @meganweber3125
    @meganweber3125 Před 5 měsíci +43

    Have you seen the new NYX bronzers? Talk about the perfect bronzer blush hybrid! :)

    • @midlifemom5829
      @midlifemom5829 Před 5 měsíci +2

      Oooh been searching for that type combo! Hope theres a shade for warm tan skin

    • @KellyGooch
      @KellyGooch  Před 5 měsíci +15

      Yes! I’m curious to try them!

    • @kelbel1179
      @kelbel1179 Před 5 měsíci +2

      What’s the name of the new NYX bronzers?!?

    • @midlifemom5829
      @midlifemom5829 Před 5 měsíci

      @@kelbel1179 NYX Buttermelt Powder Bronzer. I just bought 2 shades for my warm tan skin.

    • @lad9732
      @lad9732 Před 5 měsíci

      Are they like the BM blonzer?

  • @fussbrain9161
    @fussbrain9161 Před 5 měsíci +3

    The covergirl +olay pot foundation is heavenly. Perfect mix of skin care and foundation

  • @jenna0158
    @jenna0158 Před 5 měsíci +3

    I have the nyx lip clicks and I like them bc if you add a few coats it becomes more opaque. It doesn’t have the longest wear time, you might need to reapply, but if you’re looking for something buildable, comfortable, and a slippy I think they’re great!

  • @mackenziesteele1928
    @mackenziesteele1928 Před 5 měsíci +5

    When I first started wearing makeup in middle school ulta would do buy 1 get one half off the drugstore makeup and I could get a full face for UNDER $50. Prices are out of control now.

  • @kristenclark82
    @kristenclark82 Před 5 měsíci +11

    I love the covergirl essence. I wish I didn’t. I really want to stick it to all the cosmetic companies for getting ridiculous with the pricing!!!!

    • @kelbel1179
      @kelbel1179 Před 5 měsíci +3

      Same!!! DANG IT!!!

    • @IceyCat134
      @IceyCat134 Před 5 měsíci +1

      just use that five finger discount 😭💀 jk

  • @deanna2181
    @deanna2181 Před 5 měsíci +1

    I am in love with the Covergirl and the new About Face!

  • @annag402
    @annag402 Před 5 měsíci +5

    But the quality and packaging of drugstore have become much better...10 years ago it was so shitty i couldnt use it even for 1$...and everybody was saving for lux...and nowdays i can use drugstore even for eyeshadows...

  • @melissamoeller9608
    @melissamoeller9608 Před 5 měsíci +4

    I totally agree with you, Kelly! The prices at the drugstore have gone up way too much. While it’s nice to have some more affordable dupes, it seems to have taken the place of actual new product innovation and development. (Which to me comes across as an almost “lazy” way for elf and others to bring in revenue.)
    I think the market is primed for a small, almost “indie” type brand to come in at a lower price point and some original products.

  • @cornellfoodie
    @cornellfoodie Před 5 měsíci +2

    You just scared me with the Kaja lip stain. It’s the absolute best and I’d be so sad if it got discontinued. Now, if they wanted to put it in a different package without the uselessly silly keychain, I’d be fine with that.

  • @christinaorciari343
    @christinaorciari343 Před 5 měsíci +3

    I enjoy the covergirl foundation. I’m 50, dry skin, fair. This foundation has light coverage but is very youthful looking. I enjoy it!

  • @catherinelynnfraser2001
    @catherinelynnfraser2001 Před 5 měsíci +3

    There were always elevated drugstore brands. There will be new contenders for the best value brands slipping into the market.

  • @jessicahying9
    @jessicahying9 Před 5 měsíci +3

    Have you tried the Peripera Ink Velvet? It's a K-beauty lip stain that's around $10.

  • @gertrude.c13
    @gertrude.c13 Před 5 měsíci +3

    The only brand I’d ever pay 22$ for a drugstore product is L’Oréal, because some of their makeup is BOMB (foundation, powder, lipstick), but definitely not covergirl. These prices are ridiculous and they need to be decreased

  • @pb_and_nutella
    @pb_and_nutella Před 5 měsíci +5

    I was gonna say, definitely would be interested to see a full video of actually drugstore priced products to compare to the quality because you have noted that prices have gone up as quality has gone up, so it would be interesting to see the quality of products that are still like $2-6

    • @mistyisha
      @mistyisha Před 5 měsíci +1

      Nikki LaRose(I think it’s her name) did a full video on almost all drugstore foundations. Then, another video on all higher end.

  • @NoDoubtItsKenz
    @NoDoubtItsKenz Před 5 měsíci +3

    Nah, the cover girl like aging line has always been more expensive than the rents of their line. Like it used to be mixed with Olay skincare so they bumped up the price

  • @MsCarterElise
    @MsCarterElise Před 5 měsíci +1

    Thankfully the Covergirl foundation is $15 on Amazon!

  • @gigi2k326
    @gigi2k326 Před 5 měsíci +4

    This was a fun one, Kelly!

  • @jenna0158
    @jenna0158 Před 5 měsíci +1

    Your videos always helpin me get through the work day 💪💪

  • @katrina-leigh
    @katrina-leigh Před 5 měsíci +6

    Totally right about not having to do a full eye look when you do your makeup! One of my favorite makeup looks to do is a full base with a bold lip (whether it's a red, a super dark color, a neon, whatever) and just mascara on the eyes 😍

    • @wismeiry31
      @wismeiry31 Před 5 měsíci +3

      I’m the opposite 😂 I do natural soft face but Bold eye (sometimes lip). Eye makeup is my favorite.

    • @katrina-leigh
      @katrina-leigh Před 5 měsíci +1

      @@wismeiry31 Love that too!!

  • @satinswan1979
    @satinswan1979 Před 5 měsíci +2

    "The CZcams uniform" - 🤣🤣
    Yay, no eye makeup! It /isn't/ always needed, especially with a natural-looking base. At most, I add mascara when I do this, but only because I have weenie lashes.

  • @littleburps
    @littleburps Před 5 měsíci +1

    They are raising the price bc of cost/demand. My husband is the director of supply chain at a company and we were having a convo about raising costs and why.

  • @chasd756
    @chasd756 Před 5 měsíci +2

    I would like to see you do a full face of MUA makeup.

  • @nikolasincorporated
    @nikolasincorporated Před 5 měsíci +5

    Theres alot of newness thats happening at drug store. That costs money 💰. That’s why the prices have gone up on these new dupe products, they can charge more because it’s technology that’s rivaling the prestige brands, but still firmly in the mid-point price-wise. It also doesnt help that the prices of everything has gone up. I was shook last week buying cotton balls because they were almost 5 dollars 😅 they used to be like 2 bucks at most.

  • @LAP02
    @LAP02 Před 5 měsíci +2

    Please do a ranking of all these lip products- I'm completely overwhelmed . Plumpers, oils, stains, balms oh my

  • @baileydubs
    @baileydubs Před 5 měsíci +5

    That covergirl foundationy thing clings to my dry patches soooooo badly, which is my whole chin area. I’m going to keep trying it, but so far, it wasn’t worth my money. I also wish they would have skipped the duping and just mixed the foundation beads into the serum because I find it gross too 😂

    • @n.m8287
      @n.m8287 Před 5 měsíci +1

      There is this make up artist on CZcams ( name: luxeria ) she explained to have a moisturiser that doesn’t have any Niacinamide or active ingredient other then hyaluronic acid, and to dab it on top of the foundation lightly and make sure that the moisturiser is not oil based. Only on area where is the dry patches.

  • @katiebrunner4376
    @katiebrunner4376 Před 5 měsíci +1

    Oh I’m allllll about the peach and nude blushes

  • @Gracieroseyxox
    @Gracieroseyxox Před 5 měsíci +1

    I love your videos Kelly 😊

  • @allisonhowlett8342
    @allisonhowlett8342 Před 5 měsíci +11

    i’m obsessed with your channel, have a wonderful day!

  • @libbymorehouse4466
    @libbymorehouse4466 Před 5 měsíci +2

    I stumbled around Target the other day. Saw a mini mini of the Physician’s Formula bronzer. It was the same price as I used to buy the full size for

  • @samischwartz7696
    @samischwartz7696 Před 5 měsíci +3

    Just like everything else prices are out of control!

  • @hollypedrin3276
    @hollypedrin3276 Před 5 měsíci +2

    Good Morning Kelly. My everyday morning work look mostly is just Foundation blush lipstick stained gloss whatever and a little bit of foundation or concealer on my eye lids with maybe a light colored shadows or bronzer shade. Some days of my eyes can handle it I will do mascara if not I just do the the face and out the door I go. There are days I get more compliments just doing that and if I have a full-fledged I look included. Not that I don't get compliments when I do wear eye shadows. LOL!! For a long time that was my go-to just plain old face products. Due to my sensitive eyes that at times get ultrasensitive and I can't even put mascara on them.

  • @amandam6901
    @amandam6901 Před 5 měsíci +1

    I have oily skin and that covergirl foundation is surprisingly good on me, its become my quick/everyday foundation. The shades are very light, so be aware of that before purchasing. Also I second the comment on using coupons for drugstore makeup. CVS always has coupons for different brands available.

  • @kerryberes6886
    @kerryberes6886 Před 5 měsíci

    The cover girl foundation is awesome 👏

  • @leaj3799
    @leaj3799 Před 5 měsíci +2

    Hi Kelly, definitely looking forward to the comparison video of the click up lip balms! I like the Tarte Maracuja but have only bought them on a deep sale (21 Days of Beauty level) because I just can’t bring myself to spend that much on a lip product let alone a lip balm. If I can drop it out of my purse or pocket and lose it in my car (has happened to me more frequently than I want to admit) it better not be super expensive to replace. I recently bought the NYX one (I think in the same shade you showed) and it is slightly different from the Tarte but not in a bad way so I’m leaning in that direction except I like the Tarte shade offerings better. Can’t wait to see what you think. ❤

  • @pauladedomenico5706
    @pauladedomenico5706 Před 5 měsíci

    I do really like the cover girl, that’s what I use the most

  • @ybell1294
    @ybell1294 Před 5 měsíci +1

    Saw this video's title and immediately thought "Is Drugstore in the room with us right now?" Like, we need to go grab the Ouija Board lol

  • @sunnyrayavarapu3068
    @sunnyrayavarapu3068 Před 5 měsíci +2

    This is all fair, but I will day that drugstore makeup is on sale all the time. You can almost always get at least $3.50 off if not 20% off at ulta. And you can usually get between 20-40% at CVS,

    • @kaylan2083
      @kaylan2083 Před 4 měsíci

      They exclude so many brands though

  • @jaels3929
    @jaels3929 Před 5 měsíci +1

    The cover girl skin essence also has bakuchiol so that adds to the price. It’s not just makeup. It’s like tinted skincare.

  • @NoDoubtItsKenz
    @NoDoubtItsKenz Před 5 měsíci +1

    Your nails are so cute❤

  • @alex_gallo_
    @alex_gallo_ Před 5 měsíci +1

    I agree with you about Catrice not being the best primer if you expect a glow from within thanks to it. I’ve tried it with 3 foundations one with natural finnish, dewy and semi-matt finnish and they looked the same. It’s amazing primer for hydration in dry-ish climate on dry skin and beautiful glow from within highlighter. The most difference I’ve noticed if you want glow from within with foundation is to mix 2/3 Catrice and 1/3 foundation but don’t expect much coverage (I used medium to full coverage foundation and it provided light coverage when I mixed it this way. Which is kind of expected. But hey it worked.) Thanks for the video❤

  • @peggys7585
    @peggys7585 Před 5 měsíci +13

    That foundation at Target is $15.99. Ulta is always more expensive

  • @katiebrunner4376
    @katiebrunner4376 Před 5 měsíci +1

    I love the nyx fat oil slick click😊

  • @cassstephens9910
    @cassstephens9910 Před 5 měsíci

    I Would *love* to see your drugstore at drugstore prices content 🎉🎉🎉

  • @stephanie8097
    @stephanie8097 Před 5 měsíci +1

    It also depends on where you get the products

  • @ironjawedangel08
    @ironjawedangel08 Před 5 měsíci

    I absolutely love the Covergirl foundation, but I've found that it ends up streaky if I apply it with anything but my hands. I think the extra hand action helps warm it up and the beads break down even more.

  • @neneg.4264
    @neneg.4264 Před 5 měsíci

    I've been loving the Catrice Soft Glam Filter, shade 20 is perfection for me, I actually didn't like the e.l.f. Halo Glow, the shades were dark and orange 😬 and a bit too glowy, the Catrice one is more subtle but IMO it looks more natural, really pretty 👍... I haven't tried the new Covergirl essence but I might give it a go down the road when I get a coupon 😁... love your videos, hugzzz 💜

  • @DBat-sp1tp
    @DBat-sp1tp Před 5 měsíci +2

    I was just on the LYS website and saw that their Triple Fix Serum foundation is only $24 and it’s a sizable bottle. They offer online coupons so it would be the same price as the drugstore brand. I’m not sure how it performs but I would try it as I really like all of their products that I have tried.

  • @marymorgan1617
    @marymorgan1617 Před 4 měsíci

    You should do a full face of makeup from five below! They have all of the cheaper drugstore products

  • @tjs.8150
    @tjs.8150 Před 5 měsíci +4

    I saw a beauty tuber rubbing it between her hands and with her hands, lay her inside of her hands over her foundation for a finished look.

  • @jenniferdossett911
    @jenniferdossett911 Před 5 měsíci +1

    I think part of what is going on is that it’s more expensive to mass produce cruelty-free products that measure up to consumer expectations of performance.

  • @auroraborealis13579
    @auroraborealis13579 Před 5 měsíci

    I’d love to see a comparison of all the clicky lippies! About Face makes one that is So Good!

  • @saphna2095
    @saphna2095 Před 5 měsíci +1

    yes, drugstore prices have gone up for sure (just as things have in general I suppose), but (don't know how it is in the US, as I'm in Germany) they go on sale much more often and by much higher savings, Maybelline/Loreal etc. I only buy at 50% off, which is not hard to find and then those products are attainable. 50% off ct, hourglass, nars? yeah naa, not here at least:)

  • @maren807
    @maren807 Před 5 měsíci +2

    What is going on? It's called inflation. It hits every area of our pocketbooks 🤬. I have definitely had to reduce my spending on items such as makeup 😢.
    Thank you for another great video, Kelly 😊.

    • @MychelleBellydance
      @MychelleBellydance Před 5 měsíci +4

      It’s not just inflation, it’s price gauging based on how far they can push the market.

    • @kaylan2083
      @kaylan2083 Před 4 měsíci

      Thanks Biden!

  • @katiebrunner4376
    @katiebrunner4376 Před 5 měsíci +3

    See I ALWAYS want to do an eye. But that does require a full base. Or it looks weird haha

  • @marilynmroe9077
    @marilynmroe9077 Před 4 měsíci

    High end will just go up in price as well..these are the new normal for the drugstore.. Inflation is here to stay! ❤

  • @ilikesavanah
    @ilikesavanah Před 5 měsíci +2

    I compared a clickly lip pen from sheglam to my tarte one and they’re so similar and the sheglam is more pigmented than the tarte one I have the light cool tone pink in both

  • @laurieann2714
    @laurieann2714 Před 4 měsíci

    I bought the Covergirl and the About Face. I agree with the nose situation with the Covergirl but I only used it once.

  • @NickaLah
    @NickaLah Před 5 měsíci +1

    I would love a Tarte Maracuja lip dupe, but the closest I've come to it is L.A. Girl's new tint that doesn't click up at all and it's still not as hydrating. I got it from a Jen Phelps recommendation, and she said it in a way that I wasn't surprised it's not an exact dupe.
    The NYX isn't similar at all imo, they're more like regular lipstick and not particularly hydrating, which is the main reason I want to hoard the Tarte ones. I got a bunch last fall for $10, and zero regrets... I wish I could've afforded more at the time, but I've got 6 or 7 in various formulas, mostly the Shift ones. I'm not into pH changing products, but I mostly wear them at home. I wish some didn't change color.

  • @BooksWithJudy
    @BooksWithJudy Před 5 měsíci +9

    Catrice also has a click up lip pen

  • @COgirl394
    @COgirl394 Před 5 měsíci +3

    Why do people buy "drugstore" products at Ulta, which I assume is where some of these prices are from. Target sells the new Covergirl Essence for $16. Everything is so much cheaper there. Everyone complains about prices and then buys things from the most expensive store they can.🙄 Stop already.

  • @sarahbrochu8144
    @sarahbrochu8144 Před 5 měsíci +4

    I think 22$ for a drugstore foundation is crazy. I've been disappointed in drugstore price points in general. Anyway, I'm not interested in this foundation at all, the texture looks too weird for me and the application looks too tricky.

  • @sheenawalker1751
    @sheenawalker1751 Před 5 měsíci +1

    The essence lip stain is great. They need to make more colors

  • @missbeccalee
    @missbeccalee Před 5 měsíci +4

    The cost of everything has gone up, its the new normal & that's why. Same reason the dollar tree is now the dollar & twenty five cent tree!!

    • @neneg.4264
      @neneg.4264 Před 5 měsíci +1

      or the Dollar and $.25 + the randomness $3-$5 aisle Tree 😆🤪

    • @kaylan2083
      @kaylan2083 Před 4 měsíci

      Thanks Biden!

  • @chrelainel5833
    @chrelainel5833 Před 5 měsíci

    I really like the Covergirl essence. I wear it on my no makeup makeup days. It looks like my skin, just better. I bought it on Amazon and saved 6 or 7 dollars.

  • @kam0406
    @kam0406 Před 5 měsíci

    I have to say, the cover girl foundation looks and feels really great! I have it and it looks totally natural in daylight and it makes my skin feel soft. I don’t love it on my nose. It does not seem to last on that one area of my face, so I use a bit of a different foundation for my nose. I actually didn’t know that it was a primer, so I’m going to try it as that. It has really good skincare ingredients and even though it’s $22, I do think the quality is there.