Ugly Roof Rejuvenation, Metal VS Asphalt roofing, Rejuvenation industry, Jon Broce, Ty Meredith

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Insights:
00:00 - Intro
00:48 - How many business hats do you each wear?
02:07 - The story behind UglyRoof
03:41 - What do homeowners think of the Uglyroof name?
05:34 - Explain the technology behind UglyRoof
06:38 - Is UglyRoof Rejuvenation product regulated?
06:59 - 3rd party testing?
07:11 - Why would shingle manufacturers be testing rejuvenation products?
08:54 - How many competitors do you have in rejuvenation?
09:27 - Comparing to GoNano
10:22 - Explain for your biggest skeptics the value of your product and what it actually does
11:33 - Ugly roof tech expert tells us about roof rejuvenation
12:06 - What's the expected lifespan of asphalt shingles?
13:05 - What's harder on shingles? Heat or Cold?
13:29 - Explain why to use the product to a layman
14:09 - Whats the problem with a dry shingle?
14:48 - Are you a coating or what?
15:41 - Why dont manufacturers offer a rejuvenation solution?
17:14 - On a chemical level what is happening to the shingle?
19:08 - Are you able to help with Florida Insurance demanding roof replacements? Able to provide any kind of documentation?
20:12 - Why it doesnt work to just paint your roof. Shingle Magic
22:36 - What does it cost to carry product. What kind of roofers are you looking for?
26:46 - Why are so many roofers reluctant to do repairs? How to convince them to start?
30:26 - How do you see the potential of the rejuvenation industry?
31:44 - Impressions from IRE
32:31 - Why are asphalt manufacturers getting into metal?
33:40 - Anything else from IRE?
33:56 - Is roofing ahead of or behind other trades?
34:55 - Franchises?
36:20 - Personal favorite digital product?
38:22 - Roofers not trusted by homeowners
40:05 - Make a predicition for the roofing industry in the next 5-10 years
41:17 - What's the best roofing material today?
43:31 - Euroshield/rubber products?
45:57 - Do you think general build quality is going up or down?
47:59 - Solar and roofing?
50:36 - What relics of the past wont go away?
52:00 - Does weight of shingles matter?
54:00 - Why do roofers feel like they shouldn't or can't charge for inspections?
54:43 - Story about Pizza Banner. Is it hard for roofers to raise their price to keep up with price increases?
56:33 - What advice do you give to somebody who's the cheapest bidder?
58:07 - Anything else that needs to go from roofing industry in 2024?
01:00:11 - Opinion on price increases in general. Did it help UglyRoof?
01:03:07 - Thoughts of Aerial Measurements/Companies
01:06:03 - Attending WTS?
01:07:17 - Economy trending down. See people reluctant to spend?
01:09:24 - Equity firms impact on industry?
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[@AdamSandLTD]

Great episode!

[@jonathonbroce]

One comment I wish I would have said on the question "Why can Roofers not charge for inspections"
The reason after thinking on it is the optics from the homeowners. We send sales reps where HVAC sends Techs to diagnose the issue and charges for that appt. Its a cultural difference on the front end of the customer experience.
Most sales reps can not repair the roof while there, where HVAC techs can. That is what keeps roofers from charging for inspections

[@supa83mg]

Gem of a podcast Dimitri 🤙🏽 #floridamarket

[@Durabilisroofing]

If you want to rejuvinate a shingle roof just get a metal roof 😀 Or just get ATLAS js