Website Images That Sell! Do☝️THIS, Not That!
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- čas přidán 30. 07. 2024
- If you’re a small business, you may be thinking of DIYing your own website. But one of the biggest tells of an amateur website has to do with the images that non-designers sometimes go with.
In this video, I’m gonna help you out, and show you the types of images that you should always avoid, and the general type of images you should use instead. I’ll even show you an over-the-shoulder look at what goes through my head when I’m choosing the right photo for a website.
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I currently go to the school of " Wes McDowell. I listen to the videos once, play it over to take my notes and then execute. I'm also surprised how my feelings, about certain things you say not to do are right on. ...but now I know from an expert what to actually do now that I'm stuck..
Great content...
Thank you, Ash! I'm always happy to share what I know. Watch out for more videos.
@@WesMcDowellInc I sure will. Thanks for the reply. :)
Absolutely. One of the things I love the most about Wes is that he teaches in a way that is totally achievable and relatable to anyone. I’m binging his vids, BTW!
I love how you explain everything, so clear.
Thank you, Silvia.
Love watching your videos. You have a great energy. X
Thx Natalie, that means a lot!
Thanks Wes, fantastic video as always and plenty of great tips here which I'll be incorporating in the websites that I build.
No prob, man! I'm glad that this video helped you.
Great breakdown on how you choose. Got heaps from this.
No problem, James. I am always happy to share what I know to help businesses grow.
Great wes always looking for great images
Ha thx David!
Thanks for the great video
You're welcome Ray! More videos soon.
Great tips Wes. I signed up. Thanks for giving great advise for us newbies. 😊
No problem, I'm always glad to be of help.
@@WesMcDowellInc thanks. 😊
Great tutorial! Could you have such design flexibility and customization in Square space similarly to the environment you're showing us here?
Brilliant
Thanks Michael!
Can you show some examples for B2B websites and what images would be appropriate to represent businesses or business owners.
Wes What type of Icons are more suited ? Color, cartoon like, dual tone ?
Great little video😊 love your content and free masterclass I took lots of notes! Quick question and don't worry if you don't have time to answer . I am trying to create own site using elementor now for hero picture should I go for more happy shoppers/customers as I do local SEO to get businesses more customers or should I go for more happy businesses vibes ?? Keep up the amazing work 🤩
Thx Dean! If YOUR end customer/client are business owners, you'd want to show THEM (or stand-ins for them) in your image. So it should be business owners looking happy that they're getting customers through their website. Make sense?
@@WesMcDowellInc thought as much just wanted to make sure 😊 thank you for your swift reply keep up the amazing work !!!
Hey Wes! I agree with your advice, choosing the right pic takes taste, experience and a basic understanding on how to market a business.
Just out of curiosity, what hero image would you choose for a beautician's website? Beauticians and SPA's are the type of clients i mostly work with, so i'm interested in knowing what you would choose!
Thanks
In that case, I wouldn't go stock, keep it in the actual spa or salon, with the real stylists. But ideally they could organize a photoshoot in the space, with the emphasis on the customer as they're finishing up, enjoying the end product. See: www.shutterstock.com/image-photo/confident-young-woman-looking-her-reflection-546133900 Hope that helps!
@@WesMcDowellInc Thought you would say that... Yes i always try and convince them to take a professional shooting, but you know how it is, they always take their time and i'm often handed pics wich only show the place of business with no actual client or model to pose for natural photos... It's just as well thats not always the case! Thanks for taking the time to send me that link, could come handy :)
Hi Wes, really amazing videos you have out here. I tried to register for the master class but did not get any email yet. I wonder what might be wrong.
hey Kristoff! do you mind dropping your email address - so I can see what happened. I'll delete you email immediately from the comments after I check it out. Thx!
I agree.,.
Thank you, Michael! Watch out for more videos soon.
I'm always surprised at how many people know about Kansas City
I notice on your homepage you put yourself in the hero spot. This seems to go against your advice of putting your customer there. Is there a rule of thumb I should apply when deciding between putting myself vs my customers? i.e. when you are consulting et sec
Yea for sure... I put myself there only bc people come from my CZcams channel, meaning they already know me. I tried it the other way and ppl were just confused that someone else was there instead. Make sense?
@@WesMcDowellInc Makes a lot of sense. Thanks Wes!
How about original photo's instead of stock photo's?
Original photos are great if they're needed, and if you have the budget to get them. I recommend them for photos of your actual team members if that's important, or if you have a physical location that people visit, you'd want interior shots. A good example being a restaurant. But an accountant wouldn't need to spend money on custom "happy customer" photos... I'd rather see that person spend money on other more important things. Make sense?
@@WesMcDowellInc We are a professional furniture assembly company! We have an office but we dont receive customers there! eastcoastassembly.com!