Root Cause Analysis Mock Interview with Piyush Sharma, Product Manager at Cure.Fit
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- čas přidán 8. 07. 2024
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Watch our mock Product Manager interview. Khanjan (PM at Razorpay) asks Piyush (PM at Cure.Fit) to find the root cause for the decrease in DAU of a product. Piyush also talks about how he transitioned from an SDE background to a Product role.
Timestamps:
Product RCA Case 00:00
Piyush's journey from SDE to Product role 20:40
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Speakers -
Piyush Sharma / piyush-pi-sharma
Khanjan Desai / @khanjandesai2467
PM School is the leading platform for Product Management aspirants in India, founded by BITS Pilani and IIT Bombay graduates. We believe Product, as a discipline, is best taught by industry practitioners. Our Live Program has produced PMs who now work at top companies like BYJU'S, Reliance Jio, Ninjacart, Games24x7, Classplus and Freecharge to name a few.
Our faculty are also regular as guest speakers at premier institutions like IIT Bombay, IIT Kanpur, BITS Pilani, IIT Kharagpur, IIT BHU, IIM Indore and IIFT Delhi.
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This is really interesting. Thanks PM school, Piyush and Khanjan for this.
I just wanted to add a couple of points.
1. We should ask the Tech and Analytics if the coupon codes weren't working and if people were trying multiple coupon codes which plays a pivotal role in pricing.
2. Since it's a c2c service, the prices are not regulated by the company so we should find out if the prices have been changed by the vendors/service providers
3. Since the supply side compromises of the service providers, are there protest or strikes that they're going for in the news ?
4. If it's the external factor like, restrictions of visiting helpers in the society, users might not even open the app and the funnel might not even start. But it's just the last stage where there's a drop, so we can rule out this variable.
Hope this makes sense.
Thanks
Best
Saurabh Kalokhe
That's a great catch, Saurabh.
Amazing breakdown of RCA. Loved the style, loved the responses from the interviewer as well to push the interviewee in a corner to give better responses.
Internal:
1. Is the data Analytics tool working fine?
2. Happening often at a specific time or day?
Product:
1. Check user journey -
New users or old users?
Is it specific to a geography?
2. Changes -
We did any updates -UI improvements ?
Check the conversion funnel: sign-up/login, home page, category page, detail pages, etc
Drop off is happening where? To understand technical issues
Changes in buttons?
Any company strategy changes or marketing changes?
3. External factors:
Any industry trends?
Any government guidelines?
Competitor: any new competitors, any new campaigns from their end
User trends: any user trends - app install numbers, reviews, uninstalls, updates
This is one of the best video available for RCA! Thanks a lot team
I liked how he created a flow and did step by step analysis. I hope I could also improve myself.
Amazing explaination. I liked the fact that after catching the problem he checked for other alternative issues also.
Awesome interview, learned a lot. A small thing that I feel is missed during analysis is - Piyush didn't consider the particular services, there maybe a case, that DA are declining only because of a salon service and all others are performing pretty well, which leads to declining in the DA.
valid point.
Initially when asked were there any changes recently done, she said no, there were only cosmetic changes but at 12.20 something, she said we have recently added reviews and long description of the type of the service (either they can themselves add it or we can provide service to them). This is a big change in the app and not just a cosmetic change.
We will definitely take the feedback into consideration for future content. Thanks a lot for sharing your feedback.
Good catch Umang, the initial cosmetic change bit was for the recent update released. However the review and long answers changes were in general what was new on the app. Hope that clarifies the flow :)
May that's the point. When trying to find root cause, you need to put up same questions again in slight different ways just to extract the right information as the person might not respond to the question correctly at first attempt.
Yeah, that happens a lot during interview s as well, they just make up these scenarios on the fly as the candidate elaborates their structure. It reflects poorly on the interviewer
This is simulating a real - world scenario. Everytime the pm or TPM tries to rca all the developer teams say they didn't make any change. And a lot of hustle is required to reach out to every team , read multiple scorecarssa etc. to get to the bottom of it, especially if the orgs are different. For example this discussion might be happening in the revenue team, and they will need to reach out to various teams - ux, cloud, algo, pricing etc. It would be good to follow up the first question by mentioning the different teams that come to ur mind . Even the pricing in this case could have made some communication or app documentation related changes that can impact this.
This was beautifully explained! Thanks Piyush for such a detailed explanation.
One of the best mock interview
well explained. Doing a great job guys.
Interesting session
Amazing analysis of urban company
Very thorough
Awesome rendition bro.
In one of my interview, the interviewer said assume everything as per your convenience.
At few points he didn't agree then I also said "theek theek laga lo" he started laughing and kicked me out
Really interesting mock interview. Thanks Piyush and Khanjan for providing such a detailed analysis.
I think after finding out that the issue might be because the "pay" button was moved to a different location, we should still go ahead and check if there were any technical issues with the "Payment Gateways" we support. And let's assume a particular UPI is offering heavy discounts over last week and we don't support that UPI in our app and our competitor product does it, then that can also be one of the reasons why we have seen a 6-7 % drop.
Regards,
Abhishek Pattjoshi.
Thats an interesting point
that make sense
hey great solution, learned a lot, and I felt there was scope firstly on getting to know more about the geography of operations, and if there is a decline in any specific demographic so that we can go layer by layer and eliminate things completely and be sure of it, before we deeply dive into it
Great, actually very interested and detailed, loved it, Thanks alott.
This is the best RCA till date I've come across on your channel khanjan, really appreciate the efforts put by both of you guys thanks a lot
Our pleasure!
Thanks a lot Kriti for the kind words :)
This is really nice, the way the Interviewer asked the questions and kept providing data. The interviewee also covered almost all the aspects. One small thing that could have further narrowed down is - If it is an application, then which application got impacted - Android or iOS? but again that a minor thing but helpful in terms of narrowing down the possibilities.
We will definitely take the feedback into consideration for future content. Thanks a lot for sharing your feedback.
Very helpful, plz do videos on product sense scenarios also.
Very interesting. I'm breaking into the PM field and this is insightful. Thank you
Wish you the best
If societies are not allowing then the customers won't be even searching for the services and go till the detailed page.
True Pooja, however sometimes the user in unawares that society security agents are not allowing anyone to enter. Especially during that time, it was all fluid.
What should be the marketing strategies for domestic services product?
This is really really awesome initiative. Thank you very much.
Question # I am SENIOR BA, is it mandatory to have technical skills for product manager role??
Kindly advise on a question
Hey Nitin, technical skills are dependent on the product you join. Let's say you own a banking website as a PM then you might find it helpful to have an understanding of the tech stack for websites, elements of the platform, user data nuances and banking use cases. Similarly it depends on how much ownership do you have of the technical aspects of your product.
Great Interview, Thank you for this!
Glad you enjoyed it!
Thanks a lot Lokesh for the kind words
this dude speaks fast!!
Haha we actually fast forwarded this a little to shorten the video length
Is this like a random interview like where question is posed to the candidate randomly or is it a pre practiced interview?
Why can't the free flow text be used to put their numbers
Is it okay to call it a framework or calling it a structure would be more beneficial?
tried to understand their english but could not get much. would be good if there could be captions for non indians.
we will definitely work on the caption :)
I think the sequence of what was checked is not ideal.
Two things which weren’t checked initially were the traffic and service providers itself. This should have been the starting point, Drop in ordering customers is also related to the number of visits you get.
1. Did Organic Vs Non Organic traffic remain the same?
2. Did we change anything related to our marketing spends?
This would clearly help understand we have the same number of people coming to the app but they are not transacting.
If this were stable, it would clearly indicate people aren’t able to find what they want or they are able to find but not able to book.
We should then check:
1. Have we checked that the number of service providers have remained the same in each category?
2. Have the prices remained the same?
3. Have the discounts and benefits remained the same?
This could also lead to drop in conversion as the discovery or universe of service providers and the cost at which it’s coming has changed.
After we have clearly checked the above and all this checks out then going to the funnel and checking each step in the journey would make much more sense.