Nikon Buys RED. What does it mean?
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- čas přidán 4. 09. 2024
- Nikon recently acquired RED which is a high end cinema camera maker. What does this move mean for Nikon? Will they beat Canon to a global shutter in the near future? Why does this purchase make sense for Nikon?
And now Red has a full frame global shutter as well in the V-Raptor X
I’m a former Nikon shooter, who moved to Sony, who thinks this is fantastic news. I still use some of my older f mount glass adapted on my Black magic and my Nikon F4, film camera. It moves Nikon from a decent videography camera in the Z9 to a major player in this industry acquiring RED, just behind ARRI. I think at least in the short term Nikon will do what DJI has done when they acquired Hasselblad, leave Hasselblad alone.
Red is known world wide and the last thing that you need is too much movement to scare off existing owners and potential owners. I think they should look at getting a z mount version or a Z mount adapter, but continue with EF and definitely PL mounts so that existing owners who invested thousand and will invest thousands, don’t lose out on glass and switch to ARRI or something else.
Some think Canon will stop this due to competition, but this would be stupid on Canon’s part because RF glass is expensive with no third party support, so whatever they can sell, especially to professionals is great for them and is a gateway into their camera system. I hope Canon and Nikon work this out.
Some of Reds tech will trickle down to Nikon Mirrorless, especially Global Shutter, but don’t expect Nikon to put the kitchen sink into their consumer products otherwise their would be no reason to buy a Red.
Nikon will need to recoup the money they spent, but Nikon will make tons of money from these patents, charging, Sony, Canon, Fuji and others just like Red did. This will make the other companies step up their game and don’t expect to see Nikon branding on Red cameras no more than you are going to see DJI branding on Hasselblad. People spending that type of money don’t like changes.
good comments, all, Sid
I agree for the most part Patrik! However your info on Nikon lens focus is outdated and misleading because it only applies to non Z glass and probably older Z bodies! The more recent top end Z cameras let you set the direction of all rings on their lenses for any function such as focus and aperture. Plus the manual focus throw angle can be changed in the menu along with most of the top end glass having linear focus control! So as a Canon user from the early eighties😂 the only problem I have with my recent Z glass is the mounting direction which still is not engrained in my DNA even after two year as a new Nikon user😉 👍🏾🙏🏾. 🏴🇸🇪🇹🇹
good comments! thanks for participating
Thanks for your thoughts. I had some of the same ones. I really hope Nikon takes advantage of the knowledge RED brings to the table.
I hope so too!
Maybe Sony waited on the 2-layer transistor tech on the mirrorless cameras just like they did to Apple when they thought they can just make their own sensor and boom a new tech that they just can't afford not to buy from Sony or release outdated cameras. 2-layer transistor tech on global shutter would make it probably as good as medium format in terms of ISO performance and dynamic range. BSI with 2-layer transistor might mean large format ISO/dynamic range performance.
Challenges for Canon, Sony and Panasonic cine world.
Big time, and that world is changing fast!
@@PMRTV z mount size of Nikon seems suitable for Cine but Medium format going forward?