CABA (Part 1) Comparative Importance-Improvement Analysis

This video provides an introduction to the newly proposed Comparative Importance-Improvement Analysis (CABA). The video further discusses the Importance-Performance Matrix to develop better understanding of CABA.
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The method was proposed in the study: Munim, Z. H., Maditati, D. R., Kummer, S., & Schramm, H. J. (2023). Cross-country comparison of operant resources in logistics outsourcing relationships. International Journal of Emerging Markets. doi.org/10.1108/IJOEM-11-2021...
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