Marquette University's Blue & Gold Brewing: How Student-Run Ventures are Changing Higher Education

Brewing an immediately-iconic beer for your university community, plus getting real-world business experience at the same time? That's the story we explore in this episode.
Jackson Cosgriff, a recent alum at Marquette University, and John Knapp, Director of the university’s Innovation Alley program were instrumental in launching Blue & Gold Brewing this past year, a student-led venture that made for a unique case study in the future of higher eduction.
Their project was to create and brew a new beer called ’77 Golden Ale in time for one of Marquette’s biggest basketball games of the year on “National Marquette Day.” Thanks to a group of 4 students - consisting of Jackson, Grace Pionek, Connor Nelson, and Will Dales - the participation of multiple Milwaukee breweries, and a great board of advisors and mentors, the team pulled it off and the beer was an instant hit.
In this episode, John and Jackson share a behind-the-scenes perspective of the whole project, from getting the project off the ground, to selecting a brand and recipe and, eventually, distributing the beer. We also hear their thoughts on the future of student-run business and whether applied learning is the future of higher education.

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