Does Billboard Advertising Make Sense | Explanation with Math
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- čas přidán 11. 06. 2024
- Hey guys! Does billboard advertising make sense in the age of digital marketing? Answer: Yes! And no...
In this video, I'll cover:
- Which factors to calculate to see if a billboard makes sense
- The typical costs for a billboard
- Cost per impression calculations
- Additional factors that will impact costs
- How to understand metrics on billboards
- How to determine if digital ads are cheaper than billboards
- The pros and costs of billboard advertising
- One major challenge to be aware of when it comes to ROI
Here is some chapters to help you navigate this video:
0:00 Does Billboard Advertising Make Sense
0:40 Driving you still see Billboards Everywhere
0:55 So Should you Advertise on Billboards?
1:12 Breaking down the benefits of Billboard Advertising
1:35 Cost of a Billboard per Impression
2:18 Comparing Billboards to Digital Ads
3:00 So Billboards can make sense!
3:35 Prediction about Billboard Advertising in Next 5 Years
3:50 One more consideration when looking at Billboard Advertising
4:50 What to do when Negotiating a Billboard Ad Buy
5:20 Conclusion to Episode
Some valuable links:
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The very best billboard message- Exit Now or Next Exit. And for ROI, every customer that comes into your business, instruct employees to ask "Hi, glad you stopped by, how did your hear about us?.. and that will get you solid ROI numbers
I have a local music school in PA that I think would get more brand awareness from a billboard. I run digital and local print in the region also. I was thinking of running the outdoor in July when everyone's outside!
Living in a town of 10.000 habitants, in this whole town, there is one single paper billboard from 2009 with one single advertisement. I was thinking about installing some digital billboards on bus stops because daily there are many many people driving through the town (it is situated between two relatively big cities)
Some great content here!
I run a luxury African safari business with a focus on the US market. Right now we’re mainly using google ads.
We are considering billboards or bus advertising in New York. Any thoughts?
where should I rent a bill board? like any websites?
Hi, I'm looking to use bilboards for my pageantry business, do you think it's a good idea?
So I sell solar panels and back up batteries. Biggest goal is to drive people to my website. All of my competitors (big and small) have digital ads literally everywhere but no one has billboards and/or any good content. Thoughts?
Solar panels are a large ticket item still. Which means, home owners will typically be in the position to make the purchase. If I make some assumptions - the owners will be a little older and some will use google, some still will look in the paper, radio, billboards, word of mouth for contractors. I would say a billboard in a high traffic region between your most likely to install neighborhoods could play well. But still use some online ads to stay in contact with your competitors.
Was thinking of using a small billboard within a major train station for an upcoming local event. I would put a QR code on it so I could track it. Thoughts ?
Put the ad in mall tv ads
Hiii. Great Content Jared. How do you feel about a billboard in Times Square NYC?
ONE OF THE BUSINESSES I WANTED TO ADVERTISE WAS A Theme based YACHT PARTIES IN NEW YORK. I WANTED TO APPEAL TO THE TOURISTS ESPECIALLY. ANOTHER IS A MAGAZINE I'M PUTTING TOGETHER THAT REALLY HIGHLIGHTS THE UP AND COMING ARTISTS, UP AND COMING BUSINESSES MEDIA INDUSTRY PEOPLE FROM BEHIND THE CAMERAS ETC & WHAT THEY'RE DOING TO GROW THEIR BUSINESSES THATS SO ECLECTIC.
I ALSO WORK A LOT WITH PERFORMING ARTISTS AND I DO PLACEMENTS SO I REFER SERVICES FOR PERFORMING ARTISTS TO GROW THEIR SHOW AND HONE THEIR OWN BUSINESSES. ARE BILLBOARDS A GOOD FIT FOR THESE ENDEAVORS IN YOUR OPINION? AND IF SO WHAT'S A GOOD PRICE THAT YOU THINK BECAUSE I'M HEARING A LOT OF DIFFERENT PRICES FOR THESE BILLBOARDS PER IMPRESSION.
Love the video. Very informative. I have a Cannabis Subscription Box company. I was thinking of getting a billboard. Do you think it’s a good idea?
Hey! Really tough one. Your business is heavily regulated where online ads do not typically run anyway. So moving to traditional is your only option.
If allowed, a billboard could play if put in the right location. But I would personally look at high frequency radio ads on the right stations for your audience.
Great video! I think billboards are still super relevant depending on where you advertise. I'm thinking about buying a billboard for a pay per call offer for water restoration damage in the USA, but I would buy it in an area where water damage is problematic. What do you think?
That’s a tough one. The restoration industry is competitive. And very rarely would someone remember a billboard when in a panic cause of a property emergency. I personally would stick to online and search ads, while expensive, they might convert more. -- if you offer additional service that are less required in a panic (like contracting, etc) then a billboard could play as a combined effort.
@@JaredVanderMeer Awesome, appreciate the answer man! Subscribed.
@@dmmarketing7220 really appreciate it :) welcome 🙏
Hey, It was great video and adequate information about billboards.
By the way I'm from India and I'm thinking about to start DIGITAL BILLBOARDS service. Is it the good idea?🤔
So I work in background screening and can’t tell if a billboard would make more sense than going 100% digital
Give me a bit more context on your business. Would love to answer best I can.
I am a writer and have been seriously struggling with getting my independently published novels seen online. Even ads with Google, Facebook or Amazon (and other book selling/publishing sites) don't get much traction. Those who have seen/read the books love them, but I'm just not getting much traction online. I am considering putting them on billboards with an Audible icon or something on them so people know they can listen to them while commuting.
That's a good idea, did you try it
I thinking of going with Blip billboards in specific places. I do music and I was thinking of getting a blip in Los Angeles for my single "Standing in LA"
I would say for you try to find billboard that most people are watching them while they're relaxing around the beach and malls
landscaping snow removal business in Ontario, looking at ten billboards across the city of Hamilton, Thoughts?
My first business was landscaping in Edmonton… and I would not buy a billboard for it in todays current world.
Snow removal is often commercial, property management and larger property owner based. Very much word of mouth and door-to-door style development.
Landscaping and lawn mowing is very much going to be best suited with Google Ads and FB/Insta ads. (Note I am not talking about basic and generic ads, I think you should do a highly planned and executed retargeting campaign, that serves ads to your audience only when the service is “in season”.
If you did do billboards, put a tracking phone number (a new number or forwarding number) on the boards so you can tell if they work or not. However, again $5000-8000 on billboards… that goes a long way on a sophisticated google search campaign each month.
I’m an art supplies and gallery store. More on the high end/luxury. What are your thoughts?
Hey Paul, assuming your demographic is 40+, and as people start driving and visiting stores more again. Both will do the job.
I think social ads may be a bit cheaper for the same reach still.
Billboard may help validate you for people driving near your location.
We are running pro wrestling events, we are thinking of doing blip billboards along with Facebook ads and maybe ppc. Do you think we should use billboards?
Yes you may put a billboard ad and also mall ads
Great video
Appreciate it :) hope it helps!
I know this video is from 2020, but there is, in Canada, an advertising credit for your business taxes. In Canada, as long as your ad is targeted towards Canadians, in Canadian published material (newspaper, magazine, billboards) you write off up to 100% of that cost. So if your billboard reaches 50,000 people, and your current out of pocket cost was $1000, when you write that cost off at the end of the year, your cost becomes $0 to reach those 50,000 people. Check out your federal, state, provincial small business tax credits as well as talk to a CPA about it!!
I am a real estate investor. Helping people get caught up on their mortgages and out of preforeclosure. I also help with credit and put cash in my clients pockets at closing. Should I get a billboard for this and put in in the areas where ik that there are a lot of people in preforeclosure areas?
Hey Jackie, this is a good example of when a billboard can work well. Especially when FB advertising in real estate is regulated to stay very broad. (* and might not get approved with your specific real estate niche )
@@JaredVanderMeer thanks
@@JaredVanderMeer I appreciate the information because I wasn't aware that it was going to be an issue posting on Facebook using ads.
@@JaredVanderMeerawesome feedback
I can put my money on buying billboard tell me. And it's profitable business tell me please
@jared vandermeer
My Niche: Personal Injury Law Firm
Would you recommend a billboard at an intersection with extremely high traffic
No not for that niche, the reason is personal injury is a niche that is looking for situational and in-the-moment clients. Google AdWords for online, radio or tv for conventional would be my recommendation.
@@JaredVanderMeer I see. Thanks for the detailed answer
No worries. If you are set on a billboard I could get on board if you focus on a specific region or municipality for a majority of your customers. Or have seen a large portion of your customers come from that region in the past. Cause it could help validate your service.
Otherwise radio will get you out to the same region, but it will be wider and more likely to brand you as the injury lawyer in that region.
We have a small local family law firm. We are currently running a pretty large (for us) digital campaign ($1,700 /mth) but are thinking about supplementing with digital billboards. What's your thoughts on that?
Stay online. Digital billboards change to quick in most cases. This means the audience driving by only sees the billboard at a fraction of your paid price, and often the recognition is not retained.
If you do go billboard, try find one that’s only you on it. But again, $1700/month at $15 per click (just guessing it’s around this) to the right “in-market” audience in Google Ads will take your budget much further then a billboard will.
@@JaredVanderMeer thats exactly the reason we like static billboards over digital. With a static you own the entire face of the sign, creating more brand recognition
Hi I am interested in this topic hope you have time to answer may question. Thank you.
1.Let say I have a billboard business, what are the things I need to prepare to expand my billboard business abroad?
2. And what if I knew a person abroad what do I need to discuss with him?
As i run a da locker billboard myself the only this to find first is a busy town or city and get a company to run your billboard in your behalf.
I am in the retail industry and I am struggling to get visibility because I am not a social media buff. I have been considering getting a billboard. What do you think?
I would say do mall tv ads. You need people that are in love with fashion and shopping
People they trust more than digital Ad billboards
Tax preparation. Should I buy a billboard.
Maybe! It could go both ways. Right now billboards are cheaper than digital, so if placed right it could work.
Whatchya think about a Billboard for a locksmith?
It a good one get a billboard in entrance of a town or sub it may also be street poles ads in s.a it cost R500 monthly or bin ads
I wrote a romance book targeted to the urban female market. I invested in a 10 foot tall 4 feet wide billboard, plan on paying someone to hold the billboard in a high traffic area. What do you think?
Hmmm this is a tough one. For my book I would not use a billboard. I would advertise to the exact demographic with an in market interest in buying books online through google, and FB. I think the budget will take you a lot further. And if run the right way, can also help you build a social audience at the same time (double benefit)
@@JaredVanderMeer I also was thinking to promote my book using billboards. When you say market online to a certain demographic how exactly would one go about doing that? I am not familiar with placing ads through social media. How do you target that specific demographic?
DJ SERVICES PHOTOGRAPHY Own a mobile billboard trying to figure out how to use it
Does it make sense for a new cleaning company?
You try bin ads and street poles ads first
If they go up anywhere me, I will personally make sure that it is not a profitable venture!
Advertising to a low tech language minority in their neighborhood feels right. Is this the right type of circumstance?
Roofing business
Yes if there was a area of the city that you could put it in where you know a ton of people need new roofs.
Mortgage Broker