TUNING INTO SOUND: THE VALUE OF NEUROSCIENCE BASED INSIGHT

Audio media is enjoying a renaissance, as mobile audio services (podcasts, audiobooks, music streaming) are integrated into our day to day lives and voice assistants bring a new dimension to audio technology. Music and sound have strong evocative powers, but their real impact is hard to quantify. This presentation will draw on recent research into the subconscious impact of sound, to explore how measuring brain response can help brands leverage the world of audio
Shazia Ginai, CEO, Neuro-Insight UK