Propensity Modeling to Identify Behaviors and Attributes of High-Value Customers

On Feb. 3, 2021, the Retail summit brought together the brightest minds from some of the top retail and eCommerce organizations in the world (SPANX, 1-800-Flowers, Ecentria, Estée Lauder Companies, Tailored Brands, and White Cap). We shared best practices and learned how to advance organizations along the digital maturity framework. Watch this session on "Use Case Presentation - Propensity Modeling to Identify Behaviors and Attributes of High-Value Customers (Wynne LaBounta and Sam Chu of Google)"

[@hameddadgour]

Great video! Thank you for sharing.

[@fpi9361]

Do you have a github with the code for this? Great research btw!

[@SG-tz7jj]

How did you decide your observation period to calculate Label to be whole 2nd year not few months or a quarter ?

[@rayli3720]

I think their client specifically mentioned that the target definition is "repeat purchase within 12 months", so they basically decide to use 1 year worth of data and 1 year to "observe" the outcome to fulfill the definition