Ep 114: Are Collectors the Key Demographic for Toys & Action Figures?

This week we will be discussing the NY Post interviewing Secret / Toy Galaxy's Dan Larson about adults surpassing preschoolers in the purchasing of toys & action figures!
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[@kteehan47]

I agree with the natural progression. My kids are three and seven and have a healthy mix of physical toys and apps and such. Barbies, ninja turtles, and now Mario figures becasue of the movie. Oh and the star wars young jedi cartoon figures and young spidey figures. They also love the corresponding virtual experiences of those brands as well. My three year old's favorite game right now is to act out things from the Mario movie and Mario Run with his figures.

[@dead_ted9149]

Awesome episode, as usual! Loving the four person dynamic.

[@ModernToyfare]

Thanks man! At some point we will have to get you on the show 😜

[@Frank_D]

In term of action figures, I believe it, especially the higher end stuff that you have to boil like a packet of Ramen before you can bend the joints (the future is stupid). Those things aren't going to withstand heavy play.
In terms of the more generic toy banner, like Playdough, Lego, board games, puzzles (both of the jigsaw puzzle variety and stuff like Rubix Cubes), Hotwheels-type cars, etc? I don't think adult collectors have necessarily overtaken kids in those categories.
The term "kidults" is definitely an older term. The first time I saw the term was in a Marvel Transformers comic, published in the 80's. There was a letters column, hosted by Grimlock, and there was a picture of him with a word bubble that said "Hello kids and kidults!" It was cute because I could definitely see Grimlock getting confused like that. lol

[@kteehan47]

Judging from the backpacks at my kids school, Minecraft, Marvel, and Star Wars still are the big brands. Oh and Pokémon. Minecraft by far in my daughters school is most ubiquitous.

[@solarbitelegends1199]

Nice video man 🔥🔥

[@jkim010100]

Sad part of the kids working coal mine comments, there are people who actually think that way.