A Shot-By-Shot Analysis of Nicole Kidman's AMC Commercial
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- čas přidán 20. 05. 2022
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Thank you for watching! :) - Krátké a kreslené filmy
wow this is exactly what i needed today! i was thinking “i need a shot-by-shot analysis of Nicole Kidman’s AMC commercial”
Omg saaaaame
This is a good stretch
It was like an itch that I didn't know needed scratching
@@LucBoeren An itch I didn’t even know I had.
@@peterproductions5015 A itch that I know I have now that is being scratched
why the fuck do they play an amc ad INSIDE the amc theaters when we're about to watch a movie at amc
amc?
Bruh I know it’s unrelated but the industry baby remix you did is fucking fire put it on spotify
Because at amc anything is possible
Uhm, just like any ads. repeat business and self-promotion. Just like ESPN showing an ESPN ad on repeat when you're already watching ESPN is basic marketing. #facepalm
they actually use this ad in my country but just changed amc to our big movie theater line.
Great video essay on an underrated cult classic. Honestly, this commercial is what made me realize movies can be good
this is truly the moment when Nicole Kidman became Heisenberg
it made me realize movies can be made better
´´10cc?? ?
never liked stupit easy mövies so i guess that answers the ´special creedänce$ ^??^
…and even heartbreak can be made to feel better!
I live about 10 mins away from where they shot this commercial. Every time me and friends go over there, we feel like Nicole Kidman. Nicole Kidman is inside us. We feel her presence. We hear her presence. We see her presence. Every time she says, “We make movies better,” I get goosebumps. Never has a quote inspired me in so many ways. It has changed the way how I live. Nicole Kidman made me realize the power of cinema. Thank you, Nicole Kidman. God bless cinema!
She's inside you bro? 🤨
@@user-lm8wv4gv6r "Kairi's inside me?"
@@user-lm8wv4gv6r nice
@Yorick Moran - Then the ad did exactly what it was meant to do. Success.
Porter ranch
Love it or hate it, you can’t deny, it’s one of the most adverts of all time.
ITS TRASH THAT WE DONT NEED IN THE THEATRE.
@@ien2023 it's only like 30 seconds
@@SG-df9er moistest
@@ien2023 but WE NEED THAT, ALL OF US!!
The most WHAT adverts of all time?
I went to a 8:45pm screening of the Nicole Kidman AMC Ad and then afterward there was this random 2.5 hour long video of Jude Law and Eddie Redmayne as wizards or something. I should’ve just left after Kidman was off screen
Nicole Kidman was interested in movie theaters from a very young age
That's why she became an actress.
this reference sneaks its way into everything and i respect it so much
@@JJ-gy9pn Connor Roy from Succession
there’s truly a succession reference for everything
bwahahaahaa
i love that even when I get home from being forced to watch Nicole Kidman's amc commercial at my local amc, i am also forced to watch it on youtube. thank god
As a film student, I can confirm, this is how we over analyze our peers shorts for a grade, especially when they aren’t particularly the greatest, love it😂
Thinking about the Letterboxd Multiverse of Madness Review that was like "everyone was more excited for the Nicole Kidman AMC ad than the actual film"
ME TOO
BRO, SAME LMAO.
Nicole deserves the Academy Award for Best Actress for this film. I was absolutely blown away by her ability to carry such a complex narrative in a highly confined duration of time.
And she probably was looking at a blank/green screen all the time. Legendary actress.
She needs the whole Quad!… otherwise, the heartbreak won't go away!
Love how her outfits reflect her inner growth. The movie starts with her in the rain wearing a hood, hiding from the world, only to end with her rocking that power shoulder, telling the world and the audience that she's unstoppable.
@Financial Shinanigan - And Kidman received a check so large for this ad that she probably had to open a new bank account.
You missed an important part of this. When she says, "And we go somewhere we've never gone before", it shows a shot of Jurassic World, a reboot of a movie already released. I think it's a commentary of how people keep accepting the same movie over and over again and think it is something original. Bravo, Kidman!
This is both a commentary on the goofiness of the commercial and the goofiness of film interpretations, I love it.
This comment is both a commentary that explains the goofiness of the video and the goofiness of our need to make a comment to explain what is already very clear.
how can we get nicole kidman an oscar for her performance in the amc ad?
I was one of the college interns who helped design this short film. I can’t believe your analysis was spot on! We put a lot of time and effort into it!
this is satire
I'm batman
@@gabrielborjas7923 your face is satire
@@gabrielborjas7923 👍
@bigfishh i hope so😂
I live in the UK and for about a year they have been running this ad before showings odeon cinemas (adapted for to be an odeon ad not amc), but it has bugged me that the cinema itself looks nothing like any odeon cinema that I've ever been in. The fact they have clearly just repurposed this ad explains it and is low-key hilarious
It doesn’t look like an AMC theater either, honestly. What the company does is just buy up as many theaters as possible and just barely changes them, but still somehow strips them of their identity.
@@SmoothTurtle840 It's an actual AMC theater. They used the AMC 9 in Porter Ranch, CA
Been waiting for this one
have you?
Karsten Runquist yes I just didn’t know I was till I saw it
This has become an inside joke with my friends everytime we go see a movie we cheer when it comes on and say each line
😂 wish I had friends like that. I laugh at this ad all alone 🥲
@@Euphoryaaa some movies are better alone though
I was only in one movie where everyone clapped and cheered after the ad, and it was hilarious. I'm going to start doing it!
You have to say "Somehow, heartbreak feels better in a place like this" at least three times (like in the SNL parody).
I love that whenever a movie is about to start, I have to tell my friends "hold on, we need to watch a mini-movie about how being at the movies is magic".
Seeing this advert before the Northman was a fucking trip.
"Freshman in film school analyzes a commercial for the class"
I am left astounded. This is like being so bored you do an ultimate shitpost instead
Kidman’s outfit is also a subtle reference to movies, that shouldn’t go unnoticed. She has a stylish silver striped pantsuit, which when considering the silver halide crystals used in the exposure of film was an inspired choice of costume. Much like the film being exposed to light, Nicole Kidman’s true feelings of cinema are being exposed.
We've crossed over into a neo-reality that we'll never come back from, and I feel fine. This is hilarious.
Yeah this multiverse stuff might have been a bad idea. It's like spiking the most normal, boring friend you know's drink with acid. Now we get a heavy dose of surrealism and cosmic horror with our consumerism; where the need to consume content stretches across universes, and normally established boundaries of irony and disdain.
You know the execs at AMC don't give a shit that we're making fun of this commercial; their algorithm says that engagement is key, positive or negative.
The real heartbreak is that eventually, AI will do an even better job than Ms Kidman!
i just wanna log this commercial into letterboxd so i can rate it 5 stars
Finally an appreciation for Nicole Kidman's AMC Commercial couldn't be any happier
I know it's a joke but as person that is appreciating movies more and more I love this kind of analysis
the delivery at 6:00. incredible
we are the Movieee
The end reveals that our vision is shattered from an attempt to read Kidman's mind, by breaking the fourth wall, she came to read ours.
We were the cinema all along...
We are morbius
The whole time 😭
This is one of the analysis's I've ever seen.
In all seriousness, this video makes a big blow to all video essays on YT. Just because you can talk and pull a message from a movie doesn't mean said movie conveys its messages well enough to be considered good, and just because a movie is considered "good" doesn't mean it's entertaining altogether. Well done.
thanks for explaining the joke
@@Wacka You're welcome.
Imagine this is exactly what the person who made this was thinking.
I can't even be mad that I had such a cinematic masterpiece spoiled. Thank you
Next you need to analyse the UK version, puts a unique spin whilst paying homage to the original, a true remake of the modern age
Seeing this ad has become an integral part of the moviegoing experience
I love how he says "that is my analysis of AMC ad Nicole Kidman." Like he's become what the google search algorithm wants from him; to reduce his work down to easily-queried, grammar-free keywords.
Going to theater is like climbing mountain
Bro idk why but this was absolutely hilarious for me. Every time it comes on I always find it so hilarious by how its portrayed as if its a life-changing experience or its about love or family; Car commercial type deal. Or that one that feels like your entering hyperspace with the coke looking so refreshing or something.
England has this replica advert but they edited it to replace the "AMC" with the "Odeon" logo *our main cinema*
Vue also has a very similar John Boyega ad that lasts for two minutes
Same thing in Spain, but slightly different with some extra shots and Cinesa slapped on it. A true masterpiece
It’s a special treat to visit the AMC Porter Ranch theater this was filmed so that Nicole Kidman can introduce herself and her own maniacal performance in The Northman.
Heartbreak feels good with videos like this
The problem with this analysis is that it is actually well done.
I do not like film analysis. Advertisements or any other audiovisual medium can get analyzed as if they were cinematic masterpieces, just like Karsten did in this video.
What crazy about this, is that, as an Australian actor (and celebrated at that), she is hoisted to this cinematic masterpiece, an enigma in sepo land (Australian slang for the states). Ms Womenchild is not mentioned in the cinema chains in Australia (Hoyts, Event, [IMAX {the worlds largest IMAX that has been closed for millennia]}. She is an icon here but as a country, like most of our exports, we can’t afford her.
What happened with the brackets there buddy
I know that everything is a joke BUT if the majority of aussies hate her??? the hate that she gets online and is really impressive, being one of the most important actresses of this century in Hollywood.. the press the anonymous trolls and the common people they never recognize their trajectory alongside idk Hugh Jackman, cate blanchette, toni collette cmon even a New commer like margot is more praised down under. She is never in that conversation being that she was the first to set foot in Hollywood of that generation and win Australia's first Oscar for best actress!!
This is hilarious and so good. Thank you for making me giggle
I never realized I needed this video till now…especially when AMC STAYS playing this
I envy Karsten for being able to put so much effort into something like this.
“We go somewhere we’ve never been before”
*Cuts to a movie remake of something we’ve seen before.
First time I saw this in theaters, the whole theater laughed. Second time I went “because here, they are” was quoted by everyone.
We needed this. All Of Us.
This was filmed at my local AMC
The best thing is that this is a valid interpretation.
3:22 might just be the peak of film analysis
FINALLY someone's talking about it, I honestly thought no one else knew about one of the movie theater ads ever made. Glad to see at least someone enjoys very obscure content like me!
KARSTEN NAILING THE VIDEO ESSAYIST/FILM ANALYST INTONATION SO ACCURATELY LMAOO
I actually was out for dinner when they were shooting this commercial. It was at this new AMC in my neighborhood and the entire building was surrounded by a huge fence, it was hard for me to get to the restaurant I wanted to eat at because of it.
I laugh everytime I see this ad when she says “and we go somewhere we’ve never been before” and then it shows her watching Jurassic World which is a movie we have already seen 5 times and soon to be 6 this summer. One time they played the ad instead of showing her watch Jurassic World they corrected their mistake by have her watch Jumanji: Welcome to the Jungle. Definitely an original film, good fix guys
ok but the video where someone photoshopped lady gaga getting railed over the screen while Nicole smiles with glee is much better😀
fun fact: we have the exact same ad here in the uk before odeon cinema films, they just switch out the words & switch out that shot of the amc exterior for one of an odeon’s hahah
Truly a masterpiece. Heartbreak never felt so good.
This made my day. I've seen this ad in theaters too many times this year already
I feel like the whole bit about the theater being empty is also a nod to the dying desire for a true movie theater experience since COVID saw the rise in streaming platforms
I love the irony that a video about an Ad begins with an Ad
Not to be dramatic, but the world needs this video
I went to see a movie yesterday and my friend and I both agreed her monolog was almost villainous
Martin Scorsese once said "this is cinema and it will never be topped again" and I can see why.
“It really puts you in the perspective of a movie” I’m not sure why this line fucking killed me
Thank you for this! I always had trouble understanding this thing
honestly as a 400 year old cryptkeeper with only a shriveled up skull, i've been mourning the loss of quality cinema for centuries but this video really helped me realize that cinema in this age can be good, thanks karsten
This is truly a video I have seen, thank you Karsten.
a video essay no one wanted, but the video essay we needed
I hope she watches this video, she'd be delighted to know the depth of that commercial
This is hilarious. Never noticed the lack of continuity with the soda before because Nicole is so mesmerizing. Thank you for this important public service, Karsten! 😄
You mad GENIUS!!
I could not believe the thumbnail…you actually did it.
Such an impeccable and deep dissection of a gripping horror dealing with death, crossing over, the afterlife and sheer brutality of existence! Brilliant observations, including the nod to Twin Peaks most of us failed to recognize. Bravo!
This is exactly what I needed today. I just went to an AMC theater for the first time today, watched this commercial before the movie started, and thought to myself, I need Karsten to analyze this commercial shot-by-shot.
They could make numerous variations of this featuring different directors.
this made my day, thank youuuu so muuuch
I viewing this as a metacommentary about review culture. Nice work.
thank u karsten, i needed this😔
This might just be Karsten's The Shining or Synecdoche.
At 0:33 there is no cup when she sits down, but one appears in the next shot @ 0:34.. I love it when I get the auditorium to myself. It happened to me for The Lego Movie 2 in 3d, The Invisible Man, and Emma. I wonder what the next ad will be like and if she knows about the haters of her ad. I've never seen this play at an AMC so far. I love that the audience applauds it whenever it plays
This was fascinating to me as I was only familiar with the UK Odeon version of this ad which is slightly different (such as replacing the AMC logo with the Odeon logo) and is about half as long. I personally think this is related to the current trend of multiverse films such as 'Everything, Everywhere, All at Once' and 'Doctor Strange 2'. The two ads present the different audiences with alternate versions of the same sequence that may seem extremely similar at first but seem more and more different the more familiar you are with them. I believe these are representing the same experience of Nicole Kidman visiting an empty theatre to watch a collection of random clips from popular recent family friendly movies but taking place in two alternate universes. These two ads are sending the message that even if people are countries apart or even universes apart, we all share the experience of sitting in a theatre and enjoying a movie.
Definitely the greatest ads ever made and I hope Nicole Kidman gets the Oscar for this.
Today is my birthday and this is exactly the gift I wanted
Thanks Karsten
This is the perfect birthday gift. Thank you Karsten
He didn't give us what we wanted, but what we needed.
Going to theater IS like climbing mountain. This is so deep
I love how when you see an IMAX showing at AMC they play 3 pre-film intros, how fun, especially when you go there to see something you are actually excited for.
Thank you for this.
I was going to write some meme to match the video. But all I want to say is I will never see this ad the same again. Thanks. I go to AMC often, and now I'll be thinking of your breakdown whenever I see this ad.
I will never not notice the magic of the cup and how Nicole Kidman probably wants to beat someone up.
Thanks Karsten, 13/10 analysis for a 15/10 film.
Sending this to my whole a list entourage thank you
Heartbreak feels good in a place like this
Love it
One of my favourite videos now
love this video. quality content
I wish Utah had more AMCs. I only have Cinemarks and Megaplexes nearby.
I've never seen anyone understand the director's vision as beautifully as you. As fully as you. You should be proud of this, of yourself. And of all the other, sub-par films that prepared you for this masterpiece.
You made me see this in a new way. Thanks
Best CZcams video that I've seen in a long time
You should do an analysis of that Matt Damon crypto ad that I’ve seen at every movie lately
This is the moment Heisenberg became Nicole Kidman.
THANK YOU