The Rise and Fall of German Beer

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  • čas přidán 2. 07. 2024
  • Beer is one of Germany's most iconic institutions. From Oktoberfest to the more than dozens of beer halls across the country, the drink has earned the nickname "liquid bread". This time, I went to Munich and tried to find out how beer took over Germany.
    Subscribe for more videos in the future: bit.ly/3Jz0f2c
    SOCIAL MEDIA:
    Twitter - / itsmatthewli
    Instagram - / randomchino
    Credits:
    Producer - Matthew Li
    Production Assistant - Mana Chuabang
    Script Supervisor - Russ Medcalf
    Special thanks:
    Louis Govier
    Yusef Iqbal
    Yeevonne Lim
    Dylan Payne
    Brandon Goddard
    Logan Johnson
    Music from Musicbed
    SOURCES:
    Spiegel - tinyurl.com/2s3hhtxd
    CNBC - tinyurl.com/ymwfytfm
    Deutsch Center International - tinyurl.com/3w743ddm
    German foods - tinyurl.com/3m44pfse
    Gro Intelligence - tinyurl.com/mv6yfu83
    TIMESTAMPS:
    0:00 - Why does Germany love beer?
    0:46 - I'm weak with alcohol
    1:46 - Visiting Hofbräuhaus
    2:15 - Germany's Beer Purity Law
    4:14 - How beer took over Germany
    4:50 - There are so many different beers in Germany
    5:25 - Surfing in Englischer Garten
    5:51 - German beer is in decline
    7:05 - German beer's legacy

Komentáře • 34

  • @roop128
    @roop128 Před 6 měsíci +3

    Just started watching your channel. Really like the streamlined format, it's the perfect amount of time to bit in a quick beer and a snack! :D Keep em coming. Would like to see you do a video on food diplomacy at some point

  • @anthonygoodings4238
    @anthonygoodings4238 Před 3 dny

    really good channel, I like your discussions!

  • @ahc1230
    @ahc1230 Před 8 měsíci +1

    I see you went to Brussels and Munich, i did that last year and had lots of fun

  • @IronpenWorldbuilding
    @IronpenWorldbuilding Před 8 měsíci +2

    Wow, this video is awesome!

  • @ygreq
    @ygreq Před 8 měsíci +6

    Your CZcams channel name was really nice. Curious why you changed it.

    • @Expertzero6Dingley
      @Expertzero6Dingley Před 8 měsíci +1

      Same thoughts here

    • @offthemenuyt
      @offthemenuyt  Před 8 měsíci +7

      Realized too many other things were called “off the menu” and wanted the channel to have a more personal name to give it some flexibility in the future

  • @okochannell
    @okochannell Před 7 měsíci +2

    Really interesting channel, I'm subscribing! It would be great if u visit Poland at some point and make a video there

    • @offthemenuyt
      @offthemenuyt  Před 7 měsíci +1

      Definitely! Polish cuisine is super underrated and would love to go there!

  • @Mana13un
    @Mana13un Před 8 měsíci +1

    Great video

  • @talibanana
    @talibanana Před 3 měsíci

    Should make a video about the Norwegian William Copeland that founded Kirin brewery, good story.

  • @TaleOfTheToaster
    @TaleOfTheToaster Před 8 měsíci

    Can’t stand beer… but it’s Matthew Li filming abroad so I gotta be there

  • @tysharron4
    @tysharron4 Před 5 měsíci

    German beer is alive in the US you can get hefeweizens, bocks and dunkels all over the country. Sam adams is one major brand that has popularized bock beer. the future of German beer is international beer. While beer is downward trending in Germany, in the US it is as strong as ever.And the US is the cultural head of the west an arguably the world outside of the middle east and a few isolationist nations. Almost all major US brands were founded by german immigrants or people of german ancestry as well.

  • @schweinebauchsandwich1606
    @schweinebauchsandwich1606 Před 8 měsíci +4

    compare to the other country is german beer one of my favorite beer and also portuguese

    • @elcieguillopillo
      @elcieguillopillo Před 8 měsíci +1

      Super Bock its literally so meh and Sagres is suuuuuper grosss, it tastes likes shit, idk why would you say so unless ur portuguese, try Estrella Galicia or 1906, the we can speak, also i rather have Brahma than Sagres

    • @insertname8451
      @insertname8451 Před 8 měsíci

      internet user ​@@elcieguillopillo is only now finding out that people have different tastes

  • @gehtdichnixan3200
    @gehtdichnixan3200 Před měsícem +1

    the water thing is a myth you need clean water to make beer

  • @DidYaServe
    @DidYaServe Před 8 měsíci +2

    German beer is the best in the world. They should expand their global exporting and replace poor, big brand beers. I'd much rather drink most of the established German pilsners over Heineken, Bud etc.

    • @itsmederek1
      @itsmederek1 Před 8 měsíci

      Belgium pushes their shit in imo

    • @karstenkailer4669
      @karstenkailer4669 Před 6 měsíci

      Well Czech beer is fantastic, too. And Belgium makes interesting ones...

  • @Flozone1
    @Flozone1 Před 8 měsíci +3

    The sewage-drinking water stuff is mostly a myth. Cholera wasn't a thing in medieval Europe. Public fountains for drinkable water were a thing in the middle ages. You cannot make beer with dirty water either, so that is bullshit. It is more that beer is cleaner because you cook it. Also water gets stale fast and artificial cooling wasn't a thing either. It isn't because of sewage.
    You literally show two pictures of people drinking water. Abgekochtes Wasser "boiled water" and Quellwasser "spring water" being sold on the street.
    The history of the purity law is also a bit different. The thing is that it was a regulatory measure motivated by the Bavarians as well. Before that people made beers with all kinds of herbs and spices, after that only hops was allowed. And yes they also used hallucinogenic plants in beer, though it isn't like everyone was always drunk or high. The thing is hops is cultivated en masse in Bavaria, while it is not really profitable in the north of Germany, where at the time many larger breweries came from. So it was on the part of the Bavarians to even out the competition there. The big irony is that the Bavarians mostly drink wheat beer, which kinda defeats the price regulation and purity law both.
    As for the comparison to US craft beers. The US experienced a major die off of breweries due to the prohibition and never recovered afterwards. German beer in itself has had some break downs if you consider how prevalent Pils just is. Most other styles are regional, like how you find Gose mostly in two cities, but Pils is everywhere.

    • @men-om6ue
      @men-om6ue Před 8 měsíci

      and eating vegan is not healthy meat has a lot of nutritional value

  • @calex9398
    @calex9398 Před 8 měsíci

    Lets goooooo

  • @FirstLast-qf1df
    @FirstLast-qf1df Před 28 dny

    Can someone explain that red comment?

  • @conor1821
    @conor1821 Před 8 měsíci +1

    Great video but i think doing one on Czech beer culture would be even better.

  • @elcieguillopillo
    @elcieguillopillo Před 8 měsíci +9

    Czech Republic Beer culture is a loooot more fascinating, like they literally drink it on a very werid ways...

  • @itsmederek1
    @itsmederek1 Před 8 měsíci +1

    Arguably its not the most influential beer country, Czechia, Belgium and the Netherlands have a lot to say as well. Modern beer is based in Germanic tradition and does not find its origin only in Germany but all Germanic, Nordic and even Slavic countries.

    • @BananaRama1312
      @BananaRama1312 Před 23 dny

      cope, german beer is much better than the others you mentioned its not even close lmao
      also no cringe craftbeer lemon infused piss just water malt and hops and still the most breweries in the world ❤

    • @itsmederek1
      @itsmederek1 Před 23 dny

      @@BananaRama1312 I literally had a salt lime-lemon infused beer from Germany a month ago, it was fantastic. Pale wheat and based on regional medeival recipes

    • @BananaRama1312
      @BananaRama1312 Před 22 dny

      @@itsmederek1 If it contains Lemon it aint a Beer dude

    • @itsmederek1
      @itsmederek1 Před 22 dny +1

      @@BananaRama1312 Traditionally people would put all kinds of shit in beer. The beer I am talking about is a Gose beer which as a style has roots going back to the early middle ages. Brewed withbrackish water there is a salt content, then herb and citrus are added for flavor and preservation. The German Reinheitsgebot actually makes exceptions for Gose beers so that they can be enjoyed in Germany as an iconic traditional beverage. 'Hopped' beer is hipster BS in comparison lol. To be fair I understand you are playing the part of a purist and wont agree that its a cool thing but I am a nerd and enjoy talking about this so eh..

  • @madhukarg8052
    @madhukarg8052 Před 8 měsíci

    simple , just make Coca-Cola or Pepsi buy all the breweries and see , the German Beer culture will be risen again