"MADE IN ITALY" - ITALIAN FASHION - GUIDES TO DESIGNER FASHION SERIES

Written by Suze Montgomery and Paul G Roberts
Narrated by Paul G Roberts
Edited by Ian Babb
One time skilled artisans and humble shopkeepers have exploded into globalised corporate powerhouses equipped with formidable engines of growth. Sophisticated multinational conglomerates who have mastered the arts of manufacturing desire with their use of marketing and image in addition to that of design and craftsmanship.
The global rise of Italian fashion can be traced back to the
1960’s when scores of international Jet-set dress buyers and
status seekers flocked to Rome, as much for the couture
designs of Valentino and Roberto Carpucci as for the search
of La Dolce Vita. The jewelled island of Capri was their
playground. Florence was famous for leathergoods and
gold, and it didn’t hurt Florentine fortunes that Pucci and
Ferragamo were Jet set must haves. In the 1970’s fashion
heralded the arrival of ready-to-wear and the demand for
practical masculine styled clothing that women could wear
to work and Milan rose to power as Italy’s fashion epi-center.
From this background rose the Italian fashion dynasties such as Armani, Gucci, Prada, Fendi and many more.

[@bringiton5282]

You can't talk about the success of Valentino or Prada without talking about the business side of the company. Giancarlo Giamatti and Patrizio Bertelli are as intrumental to the company's longevity as their designers.

[@Fashionindustrybroadcast]

The biggest fashion successes have always been a tag team between the creative and the business. YSL had Pierre Berge, Ralph had Peter Strom, Tom Ford had Domenico De Sole, and do forth.

[@bringiton5282]

@@Fashionindustrybroadcast Christian Dior and Coco Chanel, probably the biggest names in fashion in their respective lifetime were both creative and business savvy.

[@Mikelafication]

Great video. Learned so much!

[@Fashionindustrybroadcast]

Glad you enjoyed it!

[@collectsoulpleasure1800]

Excellent 🥰🌹👌

[@Fashionindustrybroadcast]

Many many thanks

[@KenCrocodile]

nice.

[@Fashionindustrybroadcast]

Thank you! Cheers!

[@ludumomdangali2351]

Guyz whats the name of the song in this Intro ... its cool and I wanna downlaod it ?

[@Fashionindustrybroadcast]

It's the theme from Gladiator

[@lyndapierson6338]

sometimes i think it's all so meaningless