Your impact on the culture of creatives is monumental and goes far beyond a comment section. You've opened minds to the greater possibilities of our potential and I'm forever grateful.
man you have no idea how helpful you are it seems that nobody in my area thinks like this its very alienating irl but its a blessing to be able to come to youtube and feel as if im in the same room as a like minded individual
Incredibly insightful video, I'm a contemporary artist and I've always been fascinated by how Gentle Monster integrated installations into their brand! I thought I was crazy because no one else in the scene seemed to be intrigued by what Gentle Monster was doing.
I love this! I personally started by brand two years back and it was a fumble for the first year trying to figure out what it actually "was" because it encompassed so many different forms of art. I finally found my zone, though. Surrealism mixed with the occult and just everything sideways in an insightful manner...is how I'd best describe it. Although, my branding could be a lot better but I am just starting out and all my followers like my lazy content better. Whenever I post something that took me an hour to edit YT doesn't let anyone see it. Annoyingggg
Although in regards to the full screen thing one of my dog's reels wasn't full screen and has 1.7 million and counting so idk - I think it depends on engagement.
Is it feasible to achieve such a distinctive artistic presence with limited resources early in a brand's journey, or is it wiser to wait until the brand has generated more sales and has a more robust financial footing before exploring this direction? Great video, keep them coming!
Excellent video. A ton of info but concise. Love the artists/pages you referenced. I work mostly in music production but am trying to build more visual worlds for myself and the artists I work with. Having context for where you're at with a brand and a framework for where you can take it is so important. Excited to put these ideas to work and for your next videos!
Exactly the kinda video I was waiting on. How more nuanced do you think it would be to create a luxury fashion brand with gentle monster’s format of using the products as a vehicle to bring their brands artistic vision to reality? Also gentle monster seems to be very accessible, seeing as luxury brands typically have an exclusivity element to them, do you think exclusivity can be detrimental to a gentle monster-esque brand? Two pretty loaded questions. If you’re able to clarify just one that’d be great lol. Love what you do brother
many great luxury fashion brands are doing this - you're just entering the most saturated, capital intensive market possible exclusivity can often be achieved simply by price tag, in gentle monsters case
you're one of my favorite creators on Instagram, so happy to find your long form content. id love to see you add time stamps to different subjects in your videos for those of us that like to take notes or come back to reference what we learned from a video. Just a suggestion!
So so helpful! Thanks for sharing them. You answered some of the questions I have been pondering for the last two days, it’s funny how the algorithm works. In return, in a concrete way, please allow me to give tangible feedback to improve your video quality (this is by no means a criticism). I love the flowers, table and especially the unique lamp, but you’ll looks so much better if you’re closer to the camera, that will create a shallow depth of field (blurred background). If you don’t have time to colour grade the video, iPhone’s built in Photos app’s auto (magic wand icon) function would be a good quick fix, and the Cinematic or Cinematic Cool filter might be suitable feelings for your video. Once again, thanks for sharing all the good stuffs!
Oh yeah I’m on the road and just shooting where I am without a videographer it is what it is - appreciate the insight tho. I’m at that angle because that’s only distance I could reach with an outlet lol
I would love to see how this could be applied with an art synched indie fragrance brand. So many of us struggle to create virality on social in a unique and artistic way because our art is essentially invisible.
Excellent video Oren! I'm starting a clothing brand and have prepared sketches, garment illustrations, and tech packs. Additionally, I’ve created mood boards for photoshoot ideas and how I want my brand to look, and brainstormed my own concepts. I’ve also planned a teaser campaign and content ideas for after the launch. How can I effectively communicate all these elements to a photographer? Considering I'm on a budget, should I shoot content for an entire month in advance or take it week by week? What else should I focus on to ensure a successful drop?
Feel personally attacked with the square format 😂 Just watched it through twice. It was the ego check I needed. Definitely been stuck in the stubborn artist attitude. Going to start leaning into the vertical and see what happens!
Love the video! I had a question, do you think building an audience through art/storytelling/curated visuals is better than manufacturing your ideas then building the audience?
@@orenmeetsworld incorporating your strategic insights has almost doubled my income in the last 2 years - you’re the fucking man bro 💪 the hero Gotham needs
Great stuff man. Another great video I appreciate all your hard work and time you put into these videos. I watch all of them and each drop always sparks ideas.
Gotta appreciate good branding & marketing. However, the majority of the time it's solely about that narrative overshadowing what's actually being sold, often lacking moral & ethical perspectives taken into the mix. Sure, it’s super effective, grabs eyeballs and probably produces quite a bit of profit, but at the same time has very poor sustainability & labour practices e.g. (Much like most luxury houses). Making things look cool is easy. Making sure you’re not putting lipstick on a pig is a lot harder.
"Getting paid is easier than ever" really???? then why are 99% of people struggling to make ends meet Oren?? you're in santa monica or beverly hills, of course everyone has money!
In what era of time has there ever been a fraction of as many creative jobs? All companies now have content creators, marketing teams, designers - when a decade ago it was a fraction. Specifically to creators and artists there has been no better era to have a job or freelance work adjacent to what you’re passionate about versus working on a factory line or a call center
Thanks you for this one! Would definitely say my brand Apologetic Letters is attempted at art directed and really something I’ve tried to lean much more into presentation and art besides just the products themselves. Love how you broke this down and made it very easy to understand 🫡
Your impact on the culture of creatives is monumental and goes far beyond a comment section. You've opened minds to the greater possibilities of our potential and I'm forever grateful.
🫡
man you have no idea how helpful you are it seems that nobody in my area thinks like this its very alienating irl but its a blessing to be able to come to youtube and feel as if im in the same room as a like minded individual
I appreciate that - I felt that way for years when I was younger part of why I make this now
Incredibly insightful video, I'm a contemporary artist and I've always been fascinated by how Gentle Monster integrated installations into their brand! I thought I was crazy because no one else in the scene seemed to be intrigued by what Gentle Monster was doing.
Yeah it’s funny some people just have a switch in their brains that if branding is involved critical thinking goes off haha
Table setup is the power move we needed.
On the road working with what I got haha - almost swapped that painting for an ornate frame a few feet away but figured I was doing too much
I love this! I personally started by brand two years back and it was a fumble for the first year trying to figure out what it actually "was" because it encompassed so many different forms of art. I finally found my zone, though. Surrealism mixed with the occult and just everything sideways in an insightful manner...is how I'd best describe it. Although, my branding could be a lot better but I am just starting out and all my followers like my lazy content better. Whenever I post something that took me an hour to edit YT doesn't let anyone see it. Annoyingggg
Although in regards to the full screen thing one of my dog's reels wasn't full screen and has 1.7 million and counting so idk - I think it depends on engagement.
Really appreciate the work that goes into these videos. They provide so much value 🙏🏾
Thank you, def takes some energy haha
I’m interested in seeing how this works for painters and dancers. 🤔
It's rare that I subscribe after just one video but this is great. Great break down of everything, ty
ABSOLUTE GOLD - taking notes 📝. I feel honoured to be learning from you. Thank you ❤
Is it feasible to achieve such a distinctive artistic presence with limited resources early in a brand's journey, or is it wiser to wait until the brand has generated more sales and has a more robust financial footing before exploring this direction? Great video, keep them coming!
One of the most insightful and valuable videos I've ever watched. Thanks so much for putting this together.
Glad to hear it, spent a lot of time prepping
grateful..grateful..grateful..💖💖, keep showiing us the way..pray this channel blows up..🙏🙏
🫡
Excellent video. A ton of info but concise. Love the artists/pages you referenced.
I work mostly in music production but am trying to build more visual worlds for myself and the artists I work with. Having context for where you're at with a brand and a framework for where you can take it is so important. Excited to put these ideas to work and for your next videos!
Exactly the kinda video I was waiting on. How more nuanced do you think it would be to create a luxury fashion brand with gentle monster’s format of using the products as a vehicle to bring their brands artistic vision to reality? Also gentle monster seems to be very accessible, seeing as luxury brands typically have an exclusivity element to them, do you think exclusivity can be detrimental to a gentle monster-esque brand? Two pretty loaded questions. If you’re able to clarify just one that’d be great lol. Love what you do brother
many great luxury fashion brands are doing this - you're just entering the most saturated, capital intensive market possible
exclusivity can often be achieved simply by price tag, in gentle monsters case
you're one of my favorite creators on Instagram, so happy to find your long form content.
id love to see you add time stamps to different subjects in your videos for those of us that like to take notes or come back to reference what we learned from a video. Just a suggestion!
Yep I’m definitely winging it it’s not super organizing yet but all coming!
Great breakdown! Love the creative breakdown. Too many people falling into the stubborn artist category these days
Appreciate ya!
Yeah tech is like freedom: too much of it can overwhelm
Insta gang 🙌 finally subbed youtube. lets do more of long form content too❤
🏆
My boy back with a million $ worth of game. Thx
lets go
As usual so helpful.
Also that ceiling lamp ❤❤❤
🙏
I wish I could thumbs up on this repeatedly.
Oren, would you ever consider hosting a weekend creative bootcamp?
Yeah I’ve been looking at whole day workshops trying to kick one off in fall
So so helpful! Thanks for sharing them. You answered some of the questions I have been pondering for the last two days, it’s funny how the algorithm works.
In return, in a concrete way, please allow me to give tangible feedback to improve your video quality (this is by no means a criticism).
I love the flowers, table and especially the unique lamp, but you’ll looks so much better if you’re closer to the camera, that will create a shallow depth of field (blurred background). If you don’t have time to colour grade the video, iPhone’s built in Photos app’s auto (magic wand icon) function would be a good quick fix, and the Cinematic or Cinematic Cool filter might be suitable feelings for your video.
Once again, thanks for sharing all the good stuffs!
Oh yeah I’m on the road and just shooting where I am without a videographer it is what it is - appreciate the insight tho. I’m at that angle because that’s only distance I could reach with an outlet lol
@@orenmeetsworld oh I see! Sorry for providing suggestions without understanding the context! Have a safe journey
Another one viral in Korea is Tamburin! Same strategy it’s impressive
Sick I’ve heard the name and seen in passing but never dove in - gonna check it out more
Great content very valuable information for brands in different industries
Thanks
Damn bless you for the free knowledge 🙏🏼🙏🏼🙏🏼
I'm forever grateful for this!!!
🫡
@@orenmeetsworld :)
@@orenmeetsworld :)
I would love to see how this could be applied with an art synched indie fragrance brand. So many of us struggle to create virality on social in a unique and artistic way because our art is essentially invisible.
no way I stumbled upon this much direct sauce 😭🙏🏾🙏🏾
Here we are
i wish that room had artistic vision
On the road, working where I can haha
Excellent video Oren! I'm starting a clothing brand and have prepared sketches, garment illustrations, and tech packs.
Additionally, I’ve created mood boards for photoshoot ideas and how I want my brand to look, and brainstormed my own concepts.
I’ve also planned a teaser campaign and content ideas for after the launch.
How can I effectively communicate all these elements to a photographer?
Considering I'm on a budget, should I shoot content for an entire month in advance or take it week by week?
What else should I focus on to ensure a successful drop?
Really cool stuff. And inspiring too
Nice yeah I’m stoked to talk about it
So many values dude! Glad we saw this!
🫡
THIS MAN OREN ⚰️🤣 HE JUST DOESN'T MISS #TUTOR & #INSTRUCTOR
🫡
Really needed this! Thank you!
You're so welcome!
great framing
winging it while on the road haha, thank you
appreciate the free game man thank you for this
🫡
Damn I personally haven’t watched any
Other video talking about this thanks for the info
🫡
Wonderful video, brother! X
Thank you
thank you for putting this video together Owen! what comes to mind is how do we ensure the profitability of these investments
Im interested in the ideia of creating world building for brands trough comics, cause I'm a cartoonist.
Nice makes sense
Truly valuable angle!
🫡
Yeah, again - another one. 💯
LFG
Feel personally attacked with the square format 😂
Just watched it through twice.
It was the ego check I needed. Definitely been stuck in the stubborn artist attitude.
Going to start leaning into the vertical and see what happens!
Haha it’s a convo I’ve gently had with multiple folks now that sometimes just needs to be heard
Appreciate all the work you do homie! From one creative to another thank you 🤘🏽
🫡
excellent 23 minutes
Thank you I prepped a lot on this one haha
Love the video! I had a question, do you think building an audience through art/storytelling/curated visuals is better than manufacturing your ideas then building the audience?
Yes I would definitely try to build before
yo great video, needed something like this
🫡
🔥 - from Irvine, CA
Ayyy Costa Mesa
@@orenmeetsworld incorporating your strategic insights has almost doubled my income in the last 2 years - you’re the fucking man bro 💪 the hero Gotham needs
Great stuff man. Another great video I appreciate all your hard work and time you put into these videos. I watch all of them and each drop always sparks ideas.
Amazing that’s what I’m going for - thanks for letting me know
Gotta appreciate good branding & marketing. However, the majority of the time it's solely about that narrative overshadowing what's actually being sold, often lacking moral & ethical perspectives taken into the mix. Sure, it’s super effective, grabs eyeballs and probably produces quite a bit of profit, but at the same time has very poor sustainability & labour practices e.g. (Much like most luxury houses).
Making things look cool is easy. Making sure you’re not putting lipstick on a pig is a lot harder.
"Getting paid is easier than ever" really???? then why are 99% of people struggling to make ends meet Oren?? you're in santa monica or beverly hills, of course everyone has money!
In what era of time has there ever been a fraction of as many creative jobs? All companies now have content creators, marketing teams, designers - when a decade ago it was a fraction. Specifically to creators and artists there has been no better era to have a job or freelance work adjacent to what you’re passionate about versus working on a factory line or a call center
Thanks you for this one! Would definitely say my brand Apologetic Letters is attempted at art directed and really something I’ve tried to lean much more into presentation and art besides just the products themselves. Love how you broke this down and made it very easy to understand 🫡
Bro you gave us the whole tomahawk streak when most people just give us the bone broth 🩶☕️
More coming
ABSOLUTE GOLD - taking notes 📝. I feel honoured to be learning from you. Thank you ❤