Why Maggi Has NO DIRECT COMPETITION? Business Case Study | തോൽവി അറിയാത്ത Swiss Strategy

Have you ever wondered why Maggi still doesn’t have a direct competition in India? Even after 40 years in India, Nestle’s own Maggi still holds the title of ‘Market leader’ in the instant noodles segment. The reasons for that are many but there is something special about Maggi and its strategy that makes this brand thrive even at the biggest adversities a food brand can face.
In this business case study, I try to decode their strategies for generating a whopping 3000 crores of revenue year after year. Maggi’s humble beginnings to its ban on 2015 and the rise after is an inspiring journey filled with business and marketing lessons. Hope you will enjoy this case study as much as i enjoyed making it!
#businesscasestudy
Instagram - / ganesh.iyyer
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Disclaimer: The content of this video is intended purely for entertainment purposes. I would like to clarify that I do not intend to harass, offend, or cause harm to any Individuals, Organisations or other Entities mentioned or referenced in this video. Any facts, information, or opinions presented in this video may contain errors or inaccuracies, and should not be considered as financial, legal, or professional advice. Viewers are encouraged to conduct their own research and seek appropriate guidance before making any decisions based on the content of this video. Credits to the clips used in this video goes to its respective owners.

[@Ganeshiyyer]

Which company's case study should i make next? Please comment your suggestions. Meanwhile, We have reached 1k+ subs. Can't thank you guys enough for the support 🤍

[@SyamdasSundharan]

Brila cements

[@Ganeshiyyer]

@@SyamdasSundharan Noted 📝🙌🏼

[@alexjose7356]

പക്ഷെ എനിക്ക് മാഗിയെകാൾ ഇഷ്ടം yippi ആണ്

[@animalsquad444]

Ah maggi enna tastanu

[@habeeb3402]

❤

[@athulk___]

എന്റെ wife ഒരു gastrologist ആണ്. ഞങ്ങൾക്ക് ഭാവിയിൽ സ്വന്തമായി ഒരു ക്ലിനിക് ഇടാൻ പ്ലാൻ ഉണ്ട്. അതുകൊണ്ട് എല്ലാവരും പരമാവധി മാഗ്ഗി കഴിക്കുക. വീട്ടിലെ കുട്ടികൾക്ക് എല്ലാം ചെറുപ്പം മുതൽ തന്നെ മാഗ്ഗി കൊടുത്തു ശീലിക്കുക 🥰🥰

[@seasme]

Phaa thalayil swantham laabham mathram kaaanunne animal

[@athulk___]

@@seasme ആരെയും നിർബന്ധിച്ച് തീറ്റിക്കുന്നില്ലല്ലോ..

[@Vaishnav-wn1nc]

yeah we also like see you and your wife treating your son/daughter having gastric disease in future.
So funny isn't it

[@AbdulAzeez-mv6ku]

Njn oru shavpetti kachvadakaran Anu. Neyum familyum vegam theeran prarthikunnu😂🫶

[@kavyajayan1017]

@@AbdulAzeez-mv6ku 🤣

[@Lightningstrike-sn7vz]

Direct presentation without any due makes this channel different . Keep it up brother🎉

[@Ganeshiyyer]

😊🙌

[@cyrilmartin9221]

Quality content 🔥. Subscribed 👍

[@Ganeshiyyer]

Thank you! 😊❤️

[@kingston444]

Content Quality 🔥
Subscribed ❤

[@JikkuMaster]

I never feel energetic after eating instant noodles whichever the brand is. I rarely eat instant noodles nowadays.

[@adnan_mhd_30]

Nice presentation... Subscribed
looking forward to seeing more!..

[@Ganeshiyyer]

@@adnan_mhd_30 Thank you 😊❤️

[@petstraveler2808]

Epol ellavarum kadayil poyi Maggie venam ennu paranju vangunathu yepiee annu..

[@IamAnuA]

Informative 👏👏

[@abhisheks9639]

Nice content bro keep doing ❤

[@editorboy8087]

Ban നു ശേഷം ഞാൻ maggie വാങ്ങീട്ടില്ല. ഞാൻ yippee ആണ് ഇപ്പൊ മേടിക്കാറ്. എന്നാലും കടയിൽ പോയാൽ maggie വച്ചേക്കുന്നത് കാണാം

[@muhammadsinan7957]

bro content and quality supperrb..keep going..

[@Ganeshiyyer]

Thank you ❤️🙌

[@sachinvs5757]

Suggestions inde. Ne chaytha thumbnail um caption um video click chayyipichu but satisfied alla ,contents repeat ayi parayununde,contents organized alla history paranjappo intresting ayirunu but core bagathe ottum structred alla ne thoni,

[@Ganeshiyyer]

Core content kurachukoode add cheyyamayirunnu ennu enikkum thonni. Next video muthal fix cheyyam 👍 Thanks for the suggestions

[@x-gamer7202]

Ath thumbnail kandapol reentry ye patti aanu parayunath ennu thonni ennal athine patti agane onnum paranjum ila

[@linse2630]

Keep going bro

[@Parava_media]

Bro oru suggestion parayam...oru business,brand poleyulla content cheyumbol itrem iruttath keri irunn video idallu korch okky velicham aavam

[@Ganeshiyyer]

Sure bro, Next video muthal lighting fix cheyyam. 😊👍

[@sayyidjabirjifri]

Nice presentation

[@BACKPACKERSUDHI]

Nice presentation ❤

[@Ganeshiyyer]

Thank you bro ❤️😊

[@INDIANHOMEGARAGE]

Nice bro 🤜

[@tomantony6495]

Bro CZcams ad revanue ethra

[@online-monu]

Bro upload videos like this you will grow one time because this is evergreen content ❤🎉

[@Ganeshiyyer]

🙌😊

[@blessbinmk8898]

nice presentation well done bro

[@Ganeshiyyer]

Thanks bro ❤️😊

[@anoopcp-wz4sp]

Yippee🔥

[@eren_n3]

Subscribed ❤

[@jaseemnanath9442]

Earned a Subscriber 🖤

[@techygamer8829]

Ith namude blind il undarna Ganesh bro alle. Aadyam manasilayilla. Adipoli content bro❤❤❤. Rithin aanu njn

[@Ganeshiyyer]

Thanks Rithin bro 😁❤️❤️

[@vishnuc8110]

Good content

[@user-ix4wc2bp6m]

Yipee enik istam

[@Farsath999]

Great video bro ❤️

[@Ganeshiyyer]

Thank you 😊❤️

[@sharonkp3141]

You are approaching towards the success. You might be the next dhruv raathee from kerala

[@x-gamer7202]

thumbnail kandapol reentry ye patti aanu parayunath ennu thonni ennal athine patti agane onnum paranjum ila

[@sambhu_suresh]

Content ❤ subscribed 🎉

[@Ganeshiyyer]

Thanks bro ❤️🙌

[@nihalr6558]

subscribed❤❤

[@harisanthh7409]

nyc content

[@nevinninoj2347]

Quality content 🔥

[@Ganeshiyyer]

Thank you 🤍

[@sambhu_suresh]

Nissin 👌👌

[@Humann99]

Quality content 🔥
Just some suggestions from (ignore if u wish to )
Your sound is upto mark like minimal it is but lower the voice it goes, unclear the words get ! So make your words little clear else voice up which I won’t suggest cuz the atmosphere is dark filled ! Anyways All the best for a long journey of Quality contents ! The editing everything is top notch ! Hats off to u r efforts bro🔥❤️

[@Ganeshiyyer]

Thank you for writing this. I will definitely keep this in mind for the next video. 😊❤️

[@user-xf1rp3od2y]

Maggie ennu ullath ath oru brand aayi maari bcoz pothuve aarum noodles nn parayar illa Maggie enn mathrame parayar ullu😊

[@Ganeshiyyer]

True 👍

[@myt7471]

I don't think Maggie brand aayi but nte experience il koodthal aalkarum noodles ennan parayal... Noodles Indiansin first experience alla but instant noodles aan first.

[@praveenpf1867]

Maggie 5rs thott undarunn pand
Ippozhum 7rs or 6rs packets available aann

[@Ganeshiyyer]

Thanks for the info 🙌

[@seychellxplore]

Then why not bytes 😢😢😢

[@anoopcp-wz4sp]

Bytes❤❤

[@peterparker2234]

Bytes ban chwythath anoo

[@Sherinee4321]

❤🙌🏻

[@Hey14799]

❤

[@jenwinjustin8802]

Eni oru noodles brand scope indo indiayil????

[@Ganeshiyyer]

Absolutely, Rare anenkilum pala market leaders um puthiya brands nu munpil veezharund. One recent example is Jio in the telecom sector. Existing problems fix cheyyunna, Puthiya features ulla new brands ella sectorilum vannekkam. So we can never predict the future of Maggi.

[@adarshakrishna9467]

😍❤

[@unnikrishnan9005]

👍👍👍

[@weeeenon]

💙

[@gokul147]

ഒരു സമയത് ഞാനും മാഗ്ഗി സ്റ്റിരം കഴിക്കുമായിരുന്നു

[@josephthomas1926]

Lighting set aak. Accent simple aaku

[@Ganeshiyyer]

Noted, Thanks for the feedback ❤️

[@Sidharth20849]

😮❤❤

[@MuhammedMuhammed-tc9og]

Excellent presentation ❤️

[@Ganeshiyyer]

Thank you 🙌

[@MANUJACOB-pg5ut]

sunfeast yippy😄

[@ansid13]

Maggic noodles > maggie

[@user-dd4st5hu7f]

Yippee

[@NerdCentral_]

Bro add subtitles ( English, Hindi)

[@Ganeshiyyer]

Sure, I will try to add english sub from next videos. Thanks for the idea. 🙌

[@arunmdaz8476]

തൃശൂർ slang ൽ ഒരു വ്ലോഗ്

[@Ganeshiyyer]

@@arunmdaz8476 😁 achadi bhaasha aakkan nokkiyitt elkkunnilla

[@kl58rider]

Bro ഇനി yippu ude cheyyoo😂

[@alexdevasia3601]

Yippy is a direct competitor bro

[@Ganeshiyyer]

I get Yippee is in the same market segment and is quite popular in urban cities, But it only has a market of 22% while Maggi still has over 60%.

[@ktpratheesh]

മാഗി നിരോധിച്ച് ഒരു ആഴ്ച കഴിഞ്ഞപ്പോഴാണ് പതഞ്‌ജലി യുടെ ന്യുഡിൽസ് വിപണിയിൽ എത്തുന്നത്, അപ്പോൾ എല്ലാവര്ക്കും ബോധ്യമായി എന്തിനാണ് മാഗി ന്യുഡിൽസ് മാത്രം നിരോധിച്ചെതെന്ന്. യിപ്പീ യും ഇൻഡൊമീ ന്യുഡിൽസ് ഒന്നും പതഞ്‌ജലിക്ക് ഒരു കോംപീറ്ററ്ററേ അല്ലാന്നു അവർക്ക് നല്ലപോലെ അറിയാം. മാഗി നിരോധിച്ചാൽ ആ സ്ഥാനം കയ്യടക്കാൻ പതഞ്‌ജലി ശ്രമിച്ചത്.,

[@socialbeing3527]

Super cool video

[@midhunmohan242]

Good content subscribed

[@Ganeshiyyer]

❤️😊

[@missmaxstore9595]

voice bass korachal nallathan bro

[@Ganeshiyyer]

Sure bro next video muthal fix cheyyam 👍😊

[@editorboy8087]

Led ഓ 😯

[@wahubi92]

BRO USE SOME LIGHTS 😭😭😭😭😭😭😭😭😭😏

[@Ganeshiyyer]

😁😁 Will do from the next one

[@INFINI_X]

New subscriber ✌🏻

[@Ganeshiyyer]

Thanks for the sub ❤️

[@MMJTalksAndFun]

ഒറ്റക്ക് വഴി വെട്ടി വന്നവൻ ആണോ ഈ മാഗി

[@Ganeshiyyer]

😁🔥

[@NattinpuramVlogs]

Bro you are nice...
I was thinking to do such videos in malayalam.. Most of the videos are in hindi and english but i was not able to do it you are great bro....... ❤❤❤❤

[@Ganeshiyyer]

Thank you ❤️😊 Please go ahead and do it bro, I started because i was finding it hard to find business videos in Malayalam. Wish you all the best!

[@SimplyIndianWellness]

Heavy bro🎉
Can i get your contact brother?

[@K-rb8fm]

❤🫶

[@sara69xd]

Production quality and insights 🤌 but language is the only thing keeping you from reach

[@Ganeshiyyer]

Thank you 🤍🙌

[@nasflix_2.0]

Nice presentation

[@linojohn989]

❤

[@rishinpk6917]

❤

[@Ganeshiyyer]

🤍

[@BlackGameo]

❤

[@Ganeshiyyer]

🤍🤍