Saurabh Munjal: On Lahori Zeera, Startups, Funding & Brand Building | Simarpreet Singh TJWS#17
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- čas přidán 20. 06. 2024
- Welcome to Episode #17 of: The Journey Podcast with Simarpreet Singh (TJWS).
Today's episode features a dear friend, MR.SAURABH MUNJAL, the co-founder & CEO of the popular brand LAHORI ZEERA (Archian Foods Pvt Ltd) that is a household name in aerated beverages today.
Founded as a Punjab-based Startup by 3 cousins, today this beverage is a classic favorite among many. Lahori Zeera has managed to generate a revenue of 1000 crore rupees despite competing with giants like Coke and Pepsi. The USP of being the only Desi drink in the Food & Beverage (F&B) industry today, the brand today has 7 amazing flavors in the market and is keen on adding 2 new flavors soon.
With a focus on cities and villages alike, they aim that their products reach every individual who likes to enjoy 'ghar jaise flavours'. Currently operating in 17 states pan-India, Saurabh is committed to become the best non-alcoholic beverage company of India & strives to also expand globally.
Watch the viral AD campaign here
• Lahori Zeera D'cut
Join us in this episode where Saurabh talks about the story of building the brand, growth story, startups & loss making unicorns, fighting market competition, power of distribution, FMCG industry, global expansion & much more.
Stay tuned and watch the full episode.
CHAPTERS
0:00 Intro
3:30 Vision behind building a brand
6:48 Running a Business in Singapore
11:24 Joining the Family Business in India
15:00 Meet the co-founders of Lahori Zeera
18:00 The Idea & Story behind Lahori Zeera
26:15 Setting up the Manufacturing Process
33:57 Understanding Retail & Distribution
42:45 The Unit Economics of Lahori Zeera
48:55 Startup Culture & Loss Making Unicorns
57:30 All about Lahori Zeera Distribution
1:04:40 Global Expansion Plans
1:08:46 Competing with Big Brands
1:12:52 Is Lahori Zeera a healthy drink?
1:19:24 Fighting with Duplicates in the Market
1:22:40 Who will be the Face of Lahori Zeera?
1:25:15 India 2047 & Outro
SUBSCRIBE, LIKE & COMMENT to engage in an interesting journey.
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About the Podcast
"The Journey with Simarpreet Singh" is a talk show where we discuss life, family, emotions, childhood, success, failure, and more. That’s the thing with this podcast - it’s for everybody. All the episodes and the guests that we have recorded - our intent is to talk about their journey, get to know every aspect of these inspiring people and in the process, if anyone of you get inspired, or pick something from someone’s life, our work is done.
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#thejourneypodcastwithsimarpreetsingh #thejourneypodcast #podcast #TJWS #SimarpreetSingh #Hartek #SaurabhMunjal #LahoriZeera #Desidrink #beverage #punjabstartup #growth #businesssuccess #diljitdosanjh #healthydrinks #zeera #distribution #business #inspiration
One of the best podcast I ever watched. Only knowledge, no bakwas😂 The best part of the podcast is that it is about my favourite drink Lahori Zeera ❤❤❤
15 minute into the podcast… looks absolutely amazing.. last couple of years we serve Lahori zeera in place of coke & pepsi
🙏🙏🙏
As someone who's heavily interested in one day starting my own beverage brand. Thus is the clearest podcast detailing a beverage journey from idea to success and I've watched all on CZcams.
Thank you am glad we could add value. Will continue to produce meaningful & impact driven content that adds value
Very good podcast. Thank you so much. Simarpreet pausing to focus on certain topics and deep diving with the person actually breaks down complex talk for easy interpretation. Thanks a lot !!
Simarpreet ji everytime you bring the hidden jewels of our country entrepreneurs. Absolutely amazing. I’ve been drinking Lahori since years never knew it’s from Punjab.
The best thing about every podcast is the high quality content and how an entrepreneur of who himself has achieved so much like Simarpreet is doing this brings in more credibility.
His way how he just surrenders himself and is so respectful to his guests is a highlight for me
Unlike some podcasters who spread gyaan and have themselves not done anything.
Great podcast! Love it: keep up the amazing work. We expect only qulaity content from you
Punjabi's are great businessmen, they have created great brands with billion market value. Zomato, Ranbaxy, Mahindera & Mahindera, Hero, Atlas, Lahori Zeera, Flipkart, Trident, MDH........
I wish you would have asked the question - bcoz they were also a new company at one point and some one gave them a chance, So how are they giving chance to the new distribution companies.
Now this is called a podcast.
Very knowledgeable.
Simarpreet sir, thank you so much for providing such a insightful content. Please bring Mr. Rajinder gupta from Trident on the show.
Thanks brother for your kind words and always appreciating our podcast’s . Our goal is to produce meaningful & impact driven content that motivates our youth. Many surprises soon 🥹
To the point that they only go to old distributors and not to the new. Think about it .
How will a new company get a chance.
How will a new start up company in distribution grow.
Punjabi Sheldon Cooper
Great drink i had ever had besides any other beveaverages its very special to me & loved to have anywhere anytime its like perk product for u r thrust & abt the price its very pockecty too.. & thnxs to saurabh & lahori team for launching a wonderful product.. wacthing this nice podcast its has become favourite drink always...❣
Excellent Podcast and great learning
Very Good and professional host
Brilliant presentation. Cheers
The best!
What a podcast! 🙏🏻
Just completed watching it. So much to learn ... was drinking lahori zeera while watching 😅
Arey Wah!
Amazing❤❤❤
Beautiful talk
Good podcast simarpreet ji
Humra panvadi ek baar scooty sey sirf lahori jeera leney gya distrributer pr ,humney boldiya lahori zeera nhi hoga to dukaan pr nhi ayngey.😂❤
👏 amazing
Another master piece... Have been following your podcast since episode 1 super content
Thank you ji. Will continue on the same path. Meaningful and impact driven content.
Amazing story! Love this. ❤
Thank you Producer saab 😌
Simply amazing
Thank you ji
Davat beverage is also a huge brand in Gujarat. Bindu is a very big brand in Karnataka
Lahori Zeera n Lahori Sikhanji ❤
Best podcast fir bhi kitne kaam views and like
Raj shamani dekhta hu but yeh usse bhi ache questions puchee keep it up bhai ❤
Thanks for kind words bhai! We are just focussed on producing meaningful & impact driven content that adds value. Rest everything is a byproduct 🥹❤️
i really like lahori zeera.. very tasty
🙏🙏
Mere pass iski ejensy hai lahori jeera ki❤
Great
🙏🙏
I want you to list your company after raising a significant amount of money from investors, and I would value you at close to 20 billion dollars to be listed in the stock market within 1-2 years. This is the golden period of our country. If anyone lists his company in the market, then it will significantly increase the brand value. Use meme marketing, which would also help to target another 50% of customers.
Love from ropar 🙌
🙏🙏
WHY LAHORI Not Promote COLA Flavor..❤🎉.. PEOPLE LOVE COLA Flavor.🎉
मेरी मेरे गांव में मेरे ही परिवार की चार पांच दुकान है बाकी गांव वाले लोकल माल बेचते हैं उसमें प्रॉफिट ज्यादा मैं लाहौरी भेजता हूं मुझे इन बड़ी बड़ी कंपनी से है की प्रॉब्लम है जब यह अपने होलसेलर को एड देने के लिए बोर्ड से लेकर होर्डिंग से लेकर चॉकलेट रखने वाली फ्रीजर से लेकर कोल्ड ड्रिंक वाली फ्रीजर तक दित्य उनका प्रॉब्लम है वह सिर्फ शहर के मैं मार्केट बस स्टैंड रेलवे स्टेशन पर ऐड बोर्ड लगा देते हैं हर दूसरे हाथ तीसरे हफ्ते कोई ना कोई दूसरी कंपनी आई है और गोल्डन का चेंज हो जाता है हम गांव में बैठे हैं हमको चाहिए बोर्ड हमें कोई एड वाला बोर्ड नहीं जाता हम जब तक वह फट नहीं जाता उसको उतारने नहीं
Product is good but it's not healthy sugar is more than soda
Suggar bahut jeyada hi
Hector Beverages is not American
Mudeh ki bat nahi ho thi in seh
Pehle badiya hoti thi ab taste bekaar ho gaya hai
Very true ... They will out of market very soon because their quality decrease
Bhai uper dehka kero original h ya fake
Bro pls don’t glamorise gt these so called new age business will jump into it jk 😂😂
अंग्रेज मर गए अंग्रेजी छोड़ गए हिंदी हरियाणवी बोलने में शर्म आती है उसको