How The Whole Truth is DISRUPTING India’s ₹83,000 Crore Healthy Food Market | GrowthX Wireframe
Vložit
- čas přidán 3. 06. 2024
- 💎 Grab your FREE Demo Day Pass: growthx.cc/DD19-Free-Pass
🏆 Apply for the GrowthX Membership: growthx.cc/discover
The Whole Truth is one of India's very rare "clean-label" brands that has a valuation of ₹600 Crores. In just 5 years, they've created a unique brand name that has made many DTC brands envy their growth strategy.
With India's healthy food market growing at the world's highest rate of 20%, this brand is here to not only stay but be a DISRUPTOR instead.
Timestamps👇
00:00 - Intro
00:30 - India's Market Landscape
02:08 - How It All Started?
03:11 - Cracking Trust
05:00 - 2 Compromises for Quality
06:51 - Unique Content Strategy
09:10 - SKU Strategy
10:30 - Omnichannel Strategy
👉 Follow us on LinkedIn: / growthxclub
👉 Follow us on Instagram: / growthx.club
👉 Follow us on Twitter: / growthx_club
#casestudy #startups #business #entrepreneurship
![[柴犬ASMR]曼玉Manyu&小白Bai 毛发护理Spa asmr](http://i.ytimg.com/vi/0TsXQ7z2Dh4/mqdefault.jpg)
💎Grab your FREE Demo Day Pass: growthx.cc/DD19-Free-Pass 🎟
Waiting for this Sunday ❤
where is this demo day?
6:59 seems like you need a proof reader. Hit me up. Storytelling. 😅
I think investors should always put their cash to work, especially In 2024, we'll start to see more market diversification. I'm hoping to invest about $350k of my savings in stocks against next year. Hope to make millions in 2024
Since risk is at an all-time high right now, perhaps you should be a little more patient and return when it has decreased. Alternatively, you can consult a trained financial expert for strategy.
Yes true, I have been in touch with a brokerage Advisor. With an initial starting reserve of $80k, my advisor chooses the entry and exit commands for my portfolio, which has grown to approximately $550k.
I’ve been looking to switch to an advisor for a while now. Any help pointing me to who your advisor is?
Just research the name Angela Lynn Shilling. You’d find necessary details to work with a correspondence to set up an appointment.
I searched for her full name online, found her page, and sent an email to schedule a meeting. Hopefully, she responds soon. Thank you
Refreshing to see authenticity in their brand -- a happy consumer myself
Some companies say “no added sugar” = sugar not added during the process… but if sugar is added previous to the manufacturing process then the company can omit “ added sugar”… I hope this brand stands its ground
They never compromised on taste. I was a very early user of their bars. I used to order via Instagram. The taste was always great cuz dates in itself is the key differentiator for his products. I believe his product was inspired by a bar called RX bar in the US which used dates to make bars. But I think whole truth did it even better and Kudos to Shashank in building a brand that fosters insane level of trust.
Brooo, their protein bar is really. Tasty! Liked it instantly, not deadly sweet!
Definitely my favourite does not taste artificial!
I love the whole truth and it's a great mission, but the bars are more of "carb" bars than "protein" bars.
Interesting comment. How so?
@@IshaanCH24 Maybe because the amount of carbs in it is more than the protein. Its a very common thing to call bars that have more fat or carb as fat bar or carb bar by the western influencers
@@Bitsiansk exactly. you can have clean ingredients, etc. but sadly, most protein bars in the market have very little protein zndvare high in carbs n fats. you probably need to find a "low carb" or a "keto-friendly" bars to actually get a "protein" bar with good protein to car/fat ratio
Absolutely inspiring! 🌟 Whole Truth's commitment to transparency and quality not only sets them apart but also reflects the changing landscape of consumer preferences in the healthy food market. Kudos to the Whole Truth team for their dedication to making a positive impact!
Nice Insights. I love how they have expanded in the last couple years -- they're literally everywhere in Tier 1
Man Tuesday dinner video sorted
Storytelling,Narration & Editing ❤ Top-notch fell just like a Documentary.
Insightful! They've nailed the content! cant wait for the next video
Always good analysis. Watching from UK
This is my new favourite channel eep up the great work ))
Tbh, I love the taste of their bars more than the ones with artificial sweeteners
Crisp information, thanks for the insights!
Mind blown by the insights and the editing! 🤯
Loved it. Keep up the good work 😊
Why people don't appreciate this kind of content
Interesting insights. Absolutely love whole truth products.
It is good that you are able to post vey clear useful information. Thank you
First of all great editing, documentry 🎦
Great video ❤
Great video thanks for info
Hi, I do eat the chocolate which is 71% cocoa and 29% dates. However wud luv to see more of cocoa almost 85% to 90% and less dates . wud help the diabetic patients not feeling guilty of eating it.Just a suggestion. Thanks 😊
a nice insight now gotta try their products.
I have no brand loyalty to anyone but whole truth, cocao protein bars, coz its soooo goood, and no else is as good as them
Great, keep it up.
Whole truth food & good health, GrowthX YT & insights. Same difference, no cap.
🫡
Awesome, I will buy your course
Very knowledgeable
Love the whole food bars! Recently discovered them and i am a regular consumer
GrowthX nailing it! Hooked to the channel for the most valuable content
One of the best channels on youtube
Wow now that’s impressive!!
This channel and the host will go a long way.
Nice edit Bhao
Subbed in 5 sec (edit 12 sec)
Gonna see your old videos at free times ❤
This is how every food company should be! I’m ready to pay a premium for this honesty and transparency.
Packing Design is very Simple - Clean - Minimalist 🎉
Their marketing is spot on, but if you read the label it’s quite evident that their products are as good or bad as any packaged product, for example- their chocolate = C cocoa…. So the definition of coco = cacao + additives … which may include sugar, etc … so yes they are sharing the truth .. but it’s the consumer that needs to become smarter and how to read the labels
That is FSSAI’s definition. They have broken up the constitution of cocoa in their pack and there is no sugar.
I actually read their label it say cocoa not coco not sure where you read thst
Misinformation
It reads cacao powder I have one in my hand !
Am I the only one that eat their protein bars for taste, I’ve tried to get some of my friends into it but they didn’t like it at all. I’m one of their early consumers and order a batch of their protein bars pretty much every month
Abheet OP! Will watch this one
❤
The whole truth and nothing but the truth.
Hey! They are actually tasty. Tastiest amongst the other protein bars I have tried.
Dinner sorted for today🙂↔️
From where does the data come form?
People busy in kaccha badam. No one wants to see educational content... It's been 6 minutes but only 51 views.😢❤
Real
People want emotional content more than educational content,most don't want things that make them think.
To bancho tu dekh na tujhe dusron ki kyu itni padi hai
@@yashancientbeast😂😂😂😂
Achi poochi kachi koochi kadam kadam
Achi poochi kachi koochi kacha badam
awesome. I greatly appreciate their company.
Still don't understand how can they bare the cost of return from trade 5:22
Great
major thing is that they don’t add shit like oil which ritebite does, have delicious taste and ingredients that justify that pricetag. Never compromise with money when it comes to food. Jaan hai toh jahaan hai.
Demo Day event kaha pe hone vala hai???
Hey Ayush, you can attend both online & offline. Here is the link for both:
- Online: growthx.cc/DD19-Pass
- Offline: growthx.cc/DD19-BLR-Stream
this video deserves a million views, floor!
LFG, growthx uploaded a new episode🗣🗣🗣🗣🗣🗣🗣
The Whole Truth is the Best brand and I must tell everyone that the protein bars of TWT tastes Amazing!
5:10 happy to be included in the video highlighting a good brand. A small acknowledgment would have been nice ❤️😊
5:29 MAAL 🍀🤪
I prefer yoga bar it’s very affordable specifically in d’amarre it’s B1G1
Then I don't think you understand why TWT is better or will become larger.
Yoga Bar is "affordable" because it uses cheap "added natural flavors" or "nature-identical flavors".
Exactly, yoga bar is crap
I have never heard about this i think it's only available in tear 1 city's😊
Contactrct manufacturing 🙏
how can you claim it is a 6000 crore company if revenue is 36 Cr for the year ?
Shashank Mehta should do more podcast.
U made a great video
Just
10:54 fix the pie chart
Too many calories . More of carbs than protein . Tbh as a fitness guy we dont care much abt taste . Just give us high protein low calorie stuff .
You should definitely give Fenuflakes a try then 🤷🏻♂️
Is he brother of ganesh @thinkschool?
Looks similar even I thought they are the same 😅
Haha i was thinking the same. Close your eyes and his voice sounds uncanny similar to thinkschool.
Haha i was thinking the same. Close your eyes and his voice sounds uncanny similar to thinkschool.
💪💪💪💪
🤯🤯🤯
The whole truth is a copy of yogabar
They r very average
I'm first 🖐
India is diabetes, blood pressure hub so it's fair to say healthy food will grow
Nah, Healthy food Category won't Grow beyond a point. It gets to Specific level & gets stagnated as Income Levels must also Raise, but aren't going anywhere.
Given the recent Niti aayog report, & Fall in per capita in last few years,85% Desi population live under 2000$ (under 2Lakh) per Year salary, So It's almost Impossible to penetrate given people's Income & usual Govt Religious Ghanta to keep dwindling & fake Chest thumping.
❤️
Insights on steroids 🧠
First :)
Authenticity, transperency & story telling is all good but it doesn't change the fact that their products charge too high a premium. I wonder how will they truly scale? 36 Cr top line in a ~1600 Cr & strongly growing category is barely a drop in the ocean.
first
Boring I thought they were healthy brand but they r just selling chocolate 😂😂
how can you compare healthy food market to shoe market ?
Healthy food is bought everyday, people buy shoes as and when needed!
Spelling typo- Story telling
36 cr revenue & 6K cr valuation? Bro wth ya'll smoking? Their price point is so high it's not going to be a mass market anytime soon? So how are you valuing the company so high?
Bhai I don't think they plan to enter mass market. Their target customer are those who wants healthy food and are willing to pay the high price. No palm oil, low quality cocoa and no fillers come at a cost.
@@sumit6190p yeah i know they won't be able to enter mass market. & thus 36 cr vs 6K cr valuation is then a pipe dream considering that fact. valuation 166 times the revenue with only a small customer segment lmao that's hilarious.
@@dreambotter6389 kisi mahan purush ne kaha tha ki sapne dekhno par apni aukad ke bahar ke. 😂
Valuation is always given in regards to Future Hopium Train or that " If this Company becomes the next best thing " .
In MBA, we call it Hopium Dreams 😅, Ironic thing I observed is for my Thesis I did a audit Report of a SmallCap company., it's revenue is around 1.9 Cr but in market it's Valued around 580 Cr & it doesn't even have Company Properties.
Valuations are always a pipe dream or for the Stock market Exit. If a company intended to Become Public.
Ab pata chala woh covid ke hefty packages ka paisa kaha ja rha hai.
The running person shown in this video is heel striking, which can lead to knee injuries
Yoga bar is my choice
Yup yoga bar with no added sugar is wayyy less sweet than theirs. I think it’s lower carb too
@@eclairz yoga bar is my choice for not no added sugar because ITC acquired yoga bar and I hold ITC share
Toooooo expensive
I never heard this half truth company 😂 means Normal people like me R not disrupted. We r good with homemade idli and dosa 😊
The truth is micro plastic
Natural peanut butter 1000/kg bech Raha . And disrupt karega ye
I strongly disagree that it's not healthy food brand you can't simply say healthy food company products are not at all as healthy as the speak about it on their labels .
Don't get too excited. Just because a food is labeled health food, does not make it healthy. Sorry to burst the bubble, but all processed food is the worst food you can eat.
Their peanut butter is insaaneee! It tastes amazing, has superb texture and it's just... 🤌
Plus it's not too expensive either. This kind of quality at this price point is a grab.
I must have ordered their peanut butter like 5-6 times in the last few months!