How to Create a Winning Performance Max Campaign for eCommerce (2024)

Performance Max is evolving all the time so I will post a new update when necessary. However, this is the initial structure I've used for Google Performance Max campaigns which has worked many times.
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[@jacopozane]

Hi, thank you for the video. 😊
Could you please show us in another video or explaining it here in the comments how to split the asset group per product type or category?
How can I be sure to split them in different asset group so I can create custom message and asset group for each product line for example?
Can I do it after I create the acid group from the listing group? Or is there different way to do it?
Thank you very much😊

[@ecommcoach]

Thanks for the comment. Great question!
You would normally go into the listing group, then manually add a category, or individual products to the asset group.
I think when you first create the asset group, it doesn't give this option. You need to go back into it > into the listing group > then pick out what you want.
Does this help?

[@Eww.....]

Hi, great video.
I want to target people from my phone/email list and no one else. How should I do this? The list is already uploaded and matched.

[@ecommcoach]

Thanks - appreciated! This can be more easily done in Facebook- less so in Google. You can't really do this in P/Max- you can use it as an audience signal (I think) but it will always go beyond and outside of that list...so the only way to use this list you have would be on the display network, really. You can also use it in your shopping or search ads, but it would only trigger if people type in keywords of course.