Extra: Why Is 23andMe Going Under? (Update) | Freakonomics Radio

Five years ago, we published an episode about the boom in home DNA testing kits, focusing on the high-flying firm 23andMe and its C.E.O. Anne Wojcicki. Their flight has been extremely bumpy since then. This update includes an additional interview with the Wall Street Journal reporter who has been investigating the firm’s collapse.
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[@ASMatthew]

Hey Americans . . It's not always about the $$$$. I, for one am glad to hear in the summary that she's still at least trying to be true to her initial goals, regardless of the $tock market value of her business

[@Futo653]

Total money scam as fare as I concern. They didn't even pick up on my Indian ancestor. i spent almost $250 only to asked for more money. Wow

[@mincretienyo]

I love the audacity of this woman!

[@luck484]

I see a metaphor. A business without a workable business model will not survive. I am guessing that is true for an industry. There is or at least may be an information marketplace, or ecosystem, or economy, I am not sure how to express the thought. It's something like the food industry making cows and wheat believe they as individuals are experiencing benefit by the existence of the marketplace.
In the information economy, my stupid little ass, my Gestalt, is the thing that will be processed into parts that have value and waste.