Original 1948 Land Rover Being Restored

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Land Rover will mark its 70th anniversary with a series of events and celebrations in 2018, beginning with the restoration of the vehicle that started it all - one of the three pre-production Land Rovers shown at the 1948 Amsterdam Motor Show launch. This gave the world its first glimpse of the shape that would become instantly recognisable as a Land Rover.
For years the whereabouts of this launch Land Rover was a mystery. The demonstration vehicle from the Amsterdam show was last on the road in the 1960s, after which it spent 20 years in a Welsh field before being bought as a restoration project; it then lay languishing unfinished in a garden. Following its surprise discovery just a few miles outside of Solihull, UK - where the car was first built - the experts at Jaguar Land Rover Classic spent months researching in company archives to unravel its ownership history and confirm its provenance.
The team behind the successful Land Rover Series I Reborn programme, which allows customers to own a slice of Land Rover history with meticulously restored Series Is, will now embark on their most challenging project yet: a year-long mission to preserve this historically significant prototype and enable it to be driven again.
Tim Hannig, Jaguar Land Rover Classic Director, said: “This Land Rover is an irreplaceable piece of world automotive history and is as historically important as ‘Huey’, the first pre-production Land Rover. Beginning its sympathetic restoration here at Classic Works, where we can ensure it’s put back together precisely as it’s meant to be, is a fitting way to start Land Rover’s 70th anniversary year.
“There is something charming about the fact that exactly 70 years ago this vehicle would have been undergoing its final adjustments before being prepared for the 1948 Amsterdam Motor Show launch - where the world first saw the shape that’s now immediately recognised as a Land Rover.”
The Jaguar Land Rover Classic team will follow a dedicated process to restore the launch vehicle, which has a lot of special features that are unique to the 48 pre-production Land Rovers that were produced prior to the mass production vehicles, such as thicker aluminium alloy body panels, a galvanised chassis and a removable rear tub. The patina of its components will be preserved, including the original Light Green paint applied in 1948.
Previous owners of this historic vehicle are being invited to Jaguar Land Rover’s Classic Works facility to share their experiences and to witness its loving restoration.

[@andrewgage6942]

This is my ultimate dream car, I'd give up my Discovery 3 for one of these

[@TorQue_WrenCh]

i didnt see any restoration in this video..

[@nickj3368]

Original 1948 yeah right.

[@user-uk7tt7st4r]

للأسف ماعندنا ورش وكراجات متخصصه تصليح وصيانه لهذه السيارات القديمه

[@Richard-pe4cx]

this is misleading where is the restoration did i blink!

[@nicholasrussell-pavier912]

Does anyone know the origin of this misleading video? Restoration expert Julian Shoolheifer successfully brought JUE, the first production LR, back to life, using original metal whenever possible and rebuilding the engine, gearbox, and transfer box.
Ironically this vehicle is now owned by Sir James Radcliff - the man who tried to save the Defender by offering to buy the tooling, chassis jigs, panel presses etc and carry on making it.
However, to complete Jaguar Land Rover's act of wilful vandalism Ratcliffe was turned away as Jaguar Land Rover were determined to bury the Land Rover's 70 year heritage once and for all time.
In act of inspired and reckless bravery, Ratcliffe went on to design his own 4x4, the Ineos Grenadier, which is strangely reminisccent of that well known spread "I Can't Believe It's Not Butter" Simply substitute "a Defender". Albeit with many improvements which illustrate just how lazy and complacent LR became in not evolving their seminal world famous brand.
As for JUE, instead of keeping it in a hermetically sealed museum, new owner Sir James Ratcliffe took it on a challenging 4x4 adventure in the Gobi Desert proving its enduring capabilities were undiminished by time or subsequent models, right up the present reincarnation Defender which has tragically become yet another hairdresser's car in the many variations on this theme in the Jaguar Land Rover 4x4 range.