How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)

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  • čas přidán 28. 08. 2024

Komentáře • 226

  • @sameeratabassum5989
    @sameeratabassum5989 Před 3 lety +55

    Alex, if you’re seeing this comment then I wanna say - Please post more videos on ecom copywriting. 🙏

  • @chardbrazal
    @chardbrazal Před 3 lety +26

    This is like what a paid course I'm picturing. Thanks for sharing your knowledge, Alex! I will definitely state the benefits a product can give to my avatar.

  • @thesolution4326
    @thesolution4326 Před 3 lety +11

    You hit 100k on my birthday. And the video you're releasing now was EXACTLY what I needed to learn today. I'll take it as a gift.
    Your content has been very helpful to me, as someone just starting out on upwork. Keep it up :)

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +3

      Haha, aw perfect! Happy birthday :)

  • @dhirajkothari5002
    @dhirajkothari5002 Před 3 lety +3

    I always had to increase playback speed for most of the videos on other channels to 1.5x.
    And was gladly surprised to see your video at that by default 😅

  • @luzickultra_qute9139
    @luzickultra_qute9139 Před 2 lety +3

    Omg you are so pleasant to listen to! I didn’t want the video to end!

  • @cadacabezaes
    @cadacabezaes Před 3 lety +2

    OMG, you’re outstanding at explaining ‘Product Description Copy 101’

  • @ankitabiswas-ahuja2793
    @ankitabiswas-ahuja2793 Před 3 lety +4

    It's so bang on Alex... I accidentally came across your CZcams channel and I am glad I did... awesome tips and thank you since I also write copies, I alsl feel it requires being relatable and authentic ... 😀

  • @BeeVargaTheHulahooper
    @BeeVargaTheHulahooper Před 3 lety +7

    Crappy to snappy? Bring it on 🤣 Congratulations 👏 you so deserve this 💗💗💗 soon it's 500k then a million 💗💗💗
    Super helpful video, I definitely needed this right now, my descriptions suck but I shall try my best to use these tips 💗 thank you 💗

  • @joejohnson8846
    @joejohnson8846 Před rokem +3

    Ms. Cattoni,
    Been a fan since you started. I was merely interested in Copywriting and fascinated with the skill set. Fast forward to now and I am now transitioning both feet into this wonderful and exciting Copywriting world. Thank you for sharing such valuable and useful content so beautifully. Appreciate you and consider you a mentor. Thank you so much.
    PS
    Tell your brother to keep up the great work! You just get better bro!

  • @maasnhiu
    @maasnhiu Před 3 lety +1

    I normally don't comment, like, or subscribe a content creator until they are very good at delivering the message. You ticked all boxes in the first go. Liked. Subscribed. Commented.
    Plus I loved your ABCDE thing...

  • @abiolaaminah3458
    @abiolaaminah3458 Před 3 lety +3

    Congratulations Alex on 100k, next stop 1m, yayy💃

  • @rwgoodship3653
    @rwgoodship3653 Před 3 lety +2

    As a forensic investigator I spent soooo many hours writing descriptive reports🧐. Great video👍😎🏹🇨🇦

  • @deepika8494
    @deepika8494 Před 3 lety +2

    You have solutions for everything 🤩
    Whenever I search for a copywriter tutorial then the first thing I look into is did you have a video related to this or not and most of the time it's yes 😀
    You don't know how much your tutorial helps me 😁

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      Aww - thank you! I'm so happy to hear that :)

  • @marka.clarkii9764
    @marka.clarkii9764 Před 3 lety +1

    Congrats on the 100k Alex, you deserve it. You've worked extremely hard and now its paying off. Next stop, road to 200k, lets get it lets go.!!!!!!!

  • @juliabratu1646
    @juliabratu1646 Před 3 lety +10

    Congrats on 100k. I've been watching your videos for a while now, and you have some of the most valuable copywriting content out there atm.

  • @komalgangaramani4797
    @komalgangaramani4797 Před 2 lety +1

    Alex , your CZcams channel has simplified my learning !

  • @sirishkumar-m5z
    @sirishkumar-m5z Před 23 dny

    Copywriting fanatic, I value your post about writing product descriptions that don't suck! Clear copy can make or break an eCommerce sale. Do you have any tips on balancing SEO with interesting content? Thanks for communicating these helpful tips!

  • @gracesul1
    @gracesul1 Před 3 lety +1

    Thanks Alex! I needed a refresher on product descriptions, so TYSM. Congrats on 100k :)

  • @simonjonathan1730
    @simonjonathan1730 Před 2 lety +1

    Congratulations on your accomplishments.... all the best for your future. Hope you keep on blasting up....

  • @fatimasyed
    @fatimasyed Před rokem

    You don't know, how much I Love You 💓

  • @ohowomaniya
    @ohowomaniya Před 3 lety +1

    Oh my god! I had been searching a video related to product description in your channel few days back. Thank you so much for making this video ❤️

  • @might33duck76
    @might33duck76 Před 3 lety +3

    Thanks Alex! Your copywriting advice has helped me so much. I appreciate you creating the videos! 😁🤜

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      So glad to hear that! You're welcome :)

  • @CaitlynGrad
    @CaitlynGrad Před 3 lety +1

    This is so great, I've been needing to refresh all of my product descriptions

  • @Noelle1111
    @Noelle1111 Před 4 měsíci

    This video was so helpful! Thank you Alex! 🙂💜

  • @AchillesRage501
    @AchillesRage501 Před rokem +1

    thank you i needed a video on how to write a description for my fivver account

  • @mdwahidrejuan3523
    @mdwahidrejuan3523 Před 2 lety +1

    Has always been a great fan of yours. Keep Growing.
    Really love your contents.

  • @wallacebankley3384
    @wallacebankley3384 Před měsícem

    Yes it is about selling..selling your services. The POSSE FEST OCTOBER 19-21 VANCOUVER CANADA IS GOING TO BE the best 👌 event for you in history 🙌

  • @chinmayeedash4125
    @chinmayeedash4125 Před 2 lety +2

    Congratulations Alex for 100k. This video is full of useful information on how to write a product description. Got some insights and I will definitely implement them. Alex, I want a video on how to write a product review. Could you please share a video on it? Thank you so much.

  • @ashleyburks4639
    @ashleyburks4639 Před 2 lety +1

    I just love you and your Very Helpful tips/advice. Thankyou Alex!! Much love and respect!😍🥰😍🥰😍🥰😍🥰

  • @CharTarot
    @CharTarot Před 3 lety +1

    Congratulations on 101K!!! thank you for the great copy tips! I'll be sure to include them in my descriptions!!

  • @bustyb7645
    @bustyb7645 Před 6 měsíci +1

    Thank you for this video! So useful!

  • @_Valoja_Paalle_
    @_Valoja_Paalle_ Před 3 lety

    ALEX, thank you thank you thank you!!! I´ve been writing product descriptions for the same company 1,5 years now. You can´t imagine how much I needed inspiration for my work

  • @MsWaggydog
    @MsWaggydog Před rokem +4

    Video starts 3.40 🙄

  • @thesoleofindia500
    @thesoleofindia500 Před 2 lety +1

    I love your beauty and knowledge

  • @SOMEONE......
    @SOMEONE...... Před 7 měsíci +1

    Alex....... Thank You, Thank You, Thank You TOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

  • @noelleoosthuizen
    @noelleoosthuizen Před 8 měsíci

    I LOVE all your videos! They are so helpful, thank you Alex! Would you please make a video about writing a marketing flyer? I'd appreciate it so much😊

  • @divyanshchaudhary5368
    @divyanshchaudhary5368 Před 3 lety +4

    destiny brought me here i just started ecommerce

    • @behindblueclouds
      @behindblueclouds Před 3 lety +2

      More like smart algorithms brought you here 😉
      Congrats on beginning your e-commerce journey though 😁✨

    • @divyanshchaudhary5368
      @divyanshchaudhary5368 Před 3 lety +1

      @@behindblueclouds i know the technicalities but why take the romance out of anything

    • @divyanshchaudhary5368
      @divyanshchaudhary5368 Před 3 lety +1

      @@behindblueclouds thanks a lot, I really appreciate it

    • @behindblueclouds
      @behindblueclouds Před 3 lety +1

      Haha, I just couldnt help myself... But yes, let's keep the romance alive 😁

    • @divyanshchaudhary5368
      @divyanshchaudhary5368 Před 3 lety +1

      @@behindblueclouds yayyyy, i hope now u will see things a little less practical and a little more idk magically

  • @phasokakhiev2357
    @phasokakhiev2357 Před 3 lety +1

    Congratulations Alex on 100k. Your video gives me a lot of insight. Thank you so much ^^

  • @fathulbariofficial
    @fathulbariofficial Před 3 lety +1

    These tips were so relatable and practical!!
    Thank you so much Alex for sharing them 😊. You are awesome!!

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      You're so welcome! Thanks for watching!

  • @_jiggywiggy
    @_jiggywiggy Před 3 lety

    It’s great timing that you posted this video, Alex! This is so helpful! Thank you so much!

  • @sadafshaikh1250
    @sadafshaikh1250 Před 2 lety

    ABCDE was the best part! 😂 like recap worth remembering

  • @RebornDollsbySara
    @RebornDollsbySara Před rokem

    Thank you for this! I grabbed my notebook and kept pausing to write it all down. Great info!

    • @AlexCattoni
      @AlexCattoni  Před rokem

      So glad it was helpful! Thanks for watching :)

  • @darkangelw8472
    @darkangelw8472 Před 3 lety +1

    Thank you. I'm currently studying to become a copy writer, both cos I really enjoy writing and being creative and also, cos of the opportunity to be able to work from home, which seem to be the safest way to keep on working, in this pandemic

  • @subhashnisarta3496
    @subhashnisarta3496 Před 3 lety +1

    'PRODUCT' is a heart 💜❤️ of making a copy So I will be describes later on today 🎁 evening 🌆.

  • @nikitampmaurya
    @nikitampmaurya Před rokem

    Thank you so much for making video on this topic! Lot of love from India.

  • @liviyacherneva9499
    @liviyacherneva9499 Před rokem

    Girl, just starting out with my own (little baby) online service business, and I wanna bet on quality from the very bginning. The way you explain things, especially on copywriting (which as a writer myself I find challenging because... sales xD) makes me belive that this is absolytely possible. Saying that my style of writing (basically I do my best to write things and strive to make it fun and light to read) is the thing that WILL actually sell, is just amazing! Subscribing now , after video #2 I have watched from you!
    You might give me a degree, girl! Keep up the good work! You are amazing! I will watch many other videos from you real soon

    • @AlexCattoni
      @AlexCattoni  Před rokem +1

      Thank you so much!! I'm happy this way of writing (and selling) resonates with you. GOOD LUCK ⚡️

  • @mohitsonakpuriya1435
    @mohitsonakpuriya1435 Před 3 lety +1

    Congratulations Alex. Can you make next video about contract signing? What contract you use?

  • @folasadeonilawal5705
    @folasadeonilawal5705 Před 2 lety +1

    Alex, has anyone ever told you that you are brilliant? Ok! I am tell you NOW! ^ You are brilliant !"

  • @SandySelorme
    @SandySelorme Před 2 lety +1

    Thanks for your awesome video Alex!!

  • @snehamishra5160
    @snehamishra5160 Před 3 lety +1

    Congratulations Alex 🥳🥳

  • @lysaali50
    @lysaali50 Před 2 lety +1

    video starts at 3:40

  • @jayeroberts8545
    @jayeroberts8545 Před 3 lety +3

    hey Alex - very helpful, thank you. I'd love to see some information relating to copy decks and how to present copy to clients if possible! :)

  • @bignick8121
    @bignick8121 Před 3 lety +1

    Hey Alex!
    Great video as usual!
    Just a heads up, the audio is missing in your intro on this one

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      DARN IT!! Thanks for the heads up :)

    • @bignick8121
      @bignick8121 Před 3 lety

      @@AlexCattoni no worries. If you watch as many of you videos as I do, the silence is actually a great attention grabber

  • @kerekeretprecious9123
    @kerekeretprecious9123 Před 6 měsíci

    Thank you for your depths!

  • @QuizmasterLaw
    @QuizmasterLaw Před rokem +1

    starts at 3:37

  • @architjain3853
    @architjain3853 Před 2 lety +1

    Awesome Alex.. 🎉

  • @megansmedia9034
    @megansmedia9034 Před 3 lety +1

    loving your work Alex! Thank you for your advice

  • @KR-dk3eb
    @KR-dk3eb Před rokem +2

    On point explanation 👏

  • @jaideepshinde7492
    @jaideepshinde7492 Před 3 lety +1

    Hearty congratulations! 👍

  • @RobWill5864
    @RobWill5864 Před 2 lety +1

    ‘Ramble” was an interesting word

  • @voltairepabustan
    @voltairepabustan Před 3 lety +3

    Thank you for your great content!🔥

  • @rabiakalar9213
    @rabiakalar9213 Před 2 lety +1

    Excellent explaination. Hats off to you

  • @excellentvicky1120
    @excellentvicky1120 Před 2 lety +1

    Great tips 👍 Thank you for sharing

  • @betterkontent715
    @betterkontent715 Před 3 lety +1

    Thanks a ton for sharing this information. Just love it.

  • @darkweb9599
    @darkweb9599 Před 2 lety

    Thank You that's really helpful ❤❤.I can't focus on the video because it's fast.

    • @AlexCattoni
      @AlexCattoni  Před 2 lety

      I'm glad it was helpful! :) Sorry the video was difficult to focus on.

  • @galingngpinoytv7767
    @galingngpinoytv7767 Před 3 lety +1

    Congratulations more power to you!

  • @ashirvadittm_organic_garments

    Hi Alex,
    Could you please make a video on Video Sales Letter

  • @skylinesmaster017
    @skylinesmaster017 Před 3 lety +1

    🎊 Congratulations on hitting 100k

  • @bhavyaaggarwal456
    @bhavyaaggarwal456 Před 3 lety +1

    Just Imagine how would that person will feel after seeing their written descriptions used as a boring amazon description example by Alex in this video.
    I'd say they are already on a greater path subscribing to this channel.
    Alex ⚡

  • @abdullahnaveed4834
    @abdullahnaveed4834 Před 3 lety +1

    Congrats mam u deserve every bit of it!

  • @aidilizhan9729
    @aidilizhan9729 Před 3 lety +1

    congrats Alex!!!!!

  • @rushalidesai3398
    @rushalidesai3398 Před 2 lety +1

    Awesome video

  • @bhishamgarraway254
    @bhishamgarraway254 Před 3 lety +1

    Congratulations Alex

  • @iLoveLeatherNYC
    @iLoveLeatherNYC Před 2 lety

    3:40 she finally starts the topic of this video.

  • @motivationjourney3599
    @motivationjourney3599 Před 2 lety

    Congratulations 200K right now

  • @orjiizeuma8652
    @orjiizeuma8652 Před 3 lety

    Congratulations Alex for hitting 100k subscribers. Keep Keeping up
    You said "after writing my copy, I go the extra mile to include some keywords"

    • @orjiizeuma8652
      @orjiizeuma8652 Před 3 lety

      How do you know the keywords to use?
      Are there specific sites you check for trending keywords or something?
      Thanks

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      Yes! answerthepublic is one of my favorite free resources to use

    • @orjiizeuma8652
      @orjiizeuma8652 Před 3 lety

      Thanks Alex
      I'm grateful

  • @domagojbosanac1569
    @domagojbosanac1569 Před 3 lety +1

    Great video and congratulations on 100k!

    • @acegikm
      @acegikm Před 3 lety

      183 likes and ZERO dislikes...That's really unusual.

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      Thank you!

  • @yakupsoyalp1757
    @yakupsoyalp1757 Před rokem +1

    Best Content

  • @rayvinhubilla2289
    @rayvinhubilla2289 Před 2 lety +1

    Hi Alex, I read from one of your Instagram posts that VSL scripts are one of the optional copywriting assests to include in our portfolio. Humbly requesting for a video on how to differentiate VSL scripts with sales copy (conversational words on a page)

  • @AbhishekKumar-bx8dj
    @AbhishekKumar-bx8dj Před 3 lety +2

    In two years you will reach 1M

    • @acegikm
      @acegikm Před 3 lety +2

      The truth is, if she wasn't a woman she'd probably have double the subscribers already.

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      Let's hope so!

  • @shavyjain7
    @shavyjain7 Před 3 lety +2

    You remind me of Alexis Rose (Schitt's Creek) so much. is that something you have heard before?

  • @kiruvramirez
    @kiruvramirez Před 2 lety +3

    It would be nice if you could do a video based on the most common mistakes when writing product descriptions.
    PS. Thank you for this video. It's very helpful. :)

  • @arafatnayem8950
    @arafatnayem8950 Před 3 lety +1

    Alwayes with a light smile

  • @exceptionalwriters4947
    @exceptionalwriters4947 Před 2 lety +1

    Thank you, Cattoni, for such an informative video. Is the Features to Benefit Converter still available? I have clicked on the link you provided, but I have been notified that the web page might be temporarily down or may have moved permanently to a new web address.

    • @AlexCattoni
      @AlexCattoni  Před 2 lety

      Oh no! It is still available. Try this link: www.alexcattoni.com/f2bc-download/

  • @bugsm6108
    @bugsm6108 Před 2 lety

    I do like a good note book

  • @nzgl8532
    @nzgl8532 Před 3 lety +3

    But your first video was 4 years ago 🤔 I’ve been watching you for a long period

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +3

      That was just a one-off (and totally embarrassing) video that I posted and then disappeared for 2 years 😅 I didn't actually start filming these tutorial consistently until 2019!

  • @supreetsingh4565
    @supreetsingh4565 Před 2 lety +1

    I have clicked on the link for features to benefit converter and provided my email but yet have not recieved anything on my email.

    • @AlexCattoni
      @AlexCattoni  Před 2 lety

      Oh no! Have you checked your spam and promotions folder? You should have received it instantly. Please send an email to hello@alexcattoni.com and my support team will get it sorted for you :)

  • @artistic_world__
    @artistic_world__ Před 3 lety +1

    You're underrated.

  • @RandomGuyPolitics
    @RandomGuyPolitics Před 2 lety

    I am leaving a comment only because you asked for them. I would hesitate to subscribe to your channel only based on the fact that I took 4 minutes to get to content. 4 minutes of telling us your channel was awesome or why we needed the content you were going to tell us, but never actually getting to the content. A couple times you got close to saying something and then digressed back to why we need to know what you are going to tell us at some point.
    My wife was also researching the same topic today and when she hear the video playing on my computer, she said the same thing.

  • @thesanatanist_
    @thesanatanist_ Před 2 lety +1

    You’re beautiful! 🌹

  • @gamingrishabh8494
    @gamingrishabh8494 Před 3 lety +1

    Hey Alex thank you very much for posting this!!
    I'm a freelance copywriter and I generally write product description and....
    I just wanted to know that if I only write product description in my copywriting career then will I be able to scale my business and income? Or do I need to learn writing email copy, landing pages, etc as well?

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      You definitely can! Ever heard the saying "become an industry leading expert in one thing"? ;)

  • @rexon-wildrift3297
    @rexon-wildrift3297 Před 3 lety +1

    Lv ur content ❤️

  • @ervanrhermawan2380
    @ervanrhermawan2380 Před rokem

    Thank you for the video. I was wondering. Is it the same thing if I want to use these steps on success stories ( or products and services) page on a company profile website? Or is there another tips to do that
    Thanks in advance

  • @ajadj1105
    @ajadj1105 Před 3 lety +1

    Again from cutie!
    Please more content like this 🤑🤑

  • @archanaprabhune6036
    @archanaprabhune6036 Před 3 lety

    Can you please elaborate about how to create a hook. I couldn't understand it. Thanks Alex

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      There's no just one method - there are tons of psychological triggers you can use. I have a video where I explain my 5 tips on crafting great hooks, if you're interested :) czcams.com/video/4ZNzUuKCOVs/video.html

  • @zenlifetv4837
    @zenlifetv4837 Před 3 lety +1

    Starts 3:42

  • @unaizafaraz5877
    @unaizafaraz5877 Před rokem

    Ma'am can you please tell me the end point, how to add keywords. I have recently started copy writing and product description and I get orders from my client. What I do is to write the content and features but dear what do you mean by keywords. Are these words given by the client or seller that needs to be added in the content??

    • @AlexCattoni
      @AlexCattoni  Před rokem

      Keywords are the the search terms a person would use to search for related content!

  • @supriyaagrahari163
    @supriyaagrahari163 Před 3 lety

    Hey Alex!
    What's your take on getting copywriting clients by running ads?
    Is it a good way for getting copywriting clients?

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      Hmmm... I would say probably not. Spending money to bring clients doesn't really make sense, unless maybe you're a bigger company with a revenue to do it.

  • @mydigitechsolutions530
    @mydigitechsolutions530 Před 3 lety +1

    This Video will always stay In #youtubetrends 🚀🦈⭐

  • @ronitade212
    @ronitade212 Před 3 lety

    Please make a video on nutraceutical supplements copywriting

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      Wow that's very niche specific - and one I don't personal know much about! So I probably won't make a video on that particular topic. However, you'll find that ALL my strategies and tips can be applied to ALL niches :) Good luck!

    • @ronitade212
      @ronitade212 Před 3 lety

      @@AlexCattoni Thank you. I will follow your tips