Focus Mode | an iPhone 14 Concept Spot
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- čas přidán 4. 06. 2023
- *This is a spec commercial spot made independent of Apple or Media Arts Lab
Director: Michael Emry @cinemadness
DP: Dima Litvinov @litvinovdimaa
Talent: @victorlaurenz @thatmotogal @mauricegriffin @cigarette__juice @derickglancy @lylejarvis
Gaffer: @mrgrip.pro
Focus Puller: @alya_inside - Věda a technologie
Came here from the MKBHD video!!
Man this is more than accurate. Its amazingly beautiful!!
Same! Great work!
Same here! Very good ad
Thanks! It was a fun surprise when my friend texted me their reaction video. Glad I could help their bingo card
I'm speechless honestly. I've never seen someone replicate an Apple ad so well. I had to check the description and read the comments before I accepted that Apple themselves didn't make this 🤯
Thanks Concept! Your 3d is stunning as well. Especially your Mac Pro one!
@@thewoodworkcreative hey thanks so much!! ❤
Wait apple didnt make this its stunning
Wait?? This is fan made??? Holy shit! It’s perfect!
Didn’t realize until i read your comment lol
The fact that this is so good you had to blur the Apple logo says a lot.
no comment :)
holy shit, this is the most accurate concept of an Apple ad I’ve seen, incredible work by the authors! 👏👏
Glad we could fool ya :)
this is insanely underrated. i can not believe this isn't official. it's so well done, especially with the floating icons and all that.
@@user400 same here, how the fuck does it only have 4k views?? If I saw this, I'd believe it. Holy shit bro should apply to apple
@@Pokemon4life-zs3dl Appreciate you saying that! Usually those hiring conversations are locked behind a gilded door with a strong lock. We're working on trying to figure out the password ;)
@@user400 Everyone is amazed. How exactly is this underrated?
Wait this isn’t an official apple ad? Dang that’s impressive.
This is SOOOO GOOD! You guys absolutely killed it! Apple will be knocking on your doors pretty soon 🤟🏻
Oml verified and no replies? Lemme fix that
This is the type of concept work that is actually accurate. All these other videos are so outdated this is truly incredible!
Bro wtf, just found this from "the studio" channel video and was blown away😮 ez sub!
this is a very, very good ad - not just "as a replica" of an Apple ad, but on its own. concept, production, execution, *tiny* details like the way the phone screen & UI show in the shot (with subtle LCD patterns infused with the "glass") - just, wow. excellent. you have a prosperous future ahead of you in film for SURE!
how has this not blown up?? This is insance!
Ah yes insance
Looks like it's hitting the algorithm pretty well now thanks to you all.
@@thewoodworkcreativethanks for responding! You are such a talented film maker. Please make more similar content!
Incredible directing and cinematography, but I believe there's a slight negative connotation with expressing the avoidance of the product they are trying to sell. Overall, I'm thoroughly impressed and hope to see more of your work, and perhaps work with you some day!
yep
Thanks! Some of the comments suggested app notifications instead of iMessages in the opening texts
@@thewoodworkcreativemaybe using an android in the beginning? whatever this was super cool
@@jcdawsonI see your Idea however I think apple would never show an android in one of their commercials. They prefer to pretend they are the only smartphone manufacturer. You can notice that very well in their events they tend to compare stats to their previous iphones rather than to its competitors. They also usually call it “the best iphone yet” rather than “the best smartphone yet” another sign of completely ignoring the existence of any competitors
Not the avoidance of the product. The ad is highlighting the problem, which is things constantly trying to catch their attention. The pressing of the button gives the solution, where the music dies down and become more serene.
Only thing I would recommend is ending on “a little less attention.” Then bring up the Apple logo. The last sentence is unnecessary because everybody already know what it is. What is understood needs no explanation
This is exactly what a Apple ad would look like maybe even better! ✨
Incredible!!!! For a moment, I actually thought this to be an Apple ad. Excellent execution!
That's so well done!
Nice camera movement and color grading, it's perfect 👌🏼
Wow, Michael! This is so well made! Love how you shot this, absolutely nailed it 👏🔥
This is bangers! Really the signature dynamic Apple film, really appreciatable work ❤
That's quite an amazing job that you did ! I hope Apple notices and hires you.
I thought whoa, someone who was hired by Apple to make an ad actually posted the ad in their own account?! Like some DJI ads are?!
And then I saw that it was actually made by a third-party. Absolutely blown away. Brilliant work. Keep it up!
The "Relax, it's iPhone" is so Apple. You nailed it!!! Love this ad, it just look so good!!!!
THAT'S IMPRESSIVE!!! Well done creating this. @Apple should be watching this and featuring it in their official cannel imo
Wow!! This looks exactly like what an Apple ad would look like!!!
The way you got the font spot on is amazing
VERY well done. And insane attention to detail.
This is insane, I had to read the title and description twice. Amazing!
This is amazing, truly the best Apple commercial remake I have ever seen.
How does someone recreate an ad so well! Absolutely mental.
This has to be an unreleased apple ad! This is so good! 😮💨
This totally captures the Apple ad vibe. Amazing!
yeah dude, you actually killed this. great job.
Thats insane guys wow!!
i thought this was a legit ad, impressive work!
So clean.. Really loved it guys. Apple ads are just of another level.
This is what we all want to make. Incredible job!
I don't realize that this wasn't an Apple ad until I saw the account. Great work!
love this. great work.
Apple should hire this guy for excellent work done.
This could´ve been a real ad. Damn!
Damn it's just too good!! Keep up your great work
This is honestly amazing
I thought it was a reaaaaalllll apple ad. amazziiiiingggg🎉❤❤❤❤❤
Wow dope concept and visuals 👍🏼
This looks super legit, awesome work!!!
honestly it was so good, I thought it was from Apple, but I was surprised: “this one has so much more soul than the other ones”
I am honestly speechless. I've never seen a company advertising just a little feature of its product so well. Apple did that! The advertisement of the "Focus Mode" function of Apple products reinforces the idea that with "Focus Mode," users can reclaim control over their digital lives without sacrificing connectivity. This function allows users to customize settings based on their preferences and priorities. Whether it's silencing work emails during personal time or muting social media alerts during work hours. Overall, I will give this advertisement a 10 out of 10.❤
This was truly incredible!
Bro, that’s actually really great! Very much Apple quality in every sense! ❤️❤️
Great work! Love it!
I legit thought this was a real Apple ad for a minute
Wow truly marvelous, a never seen feature ever. Way to go Apple.
This is awesome, it’s look like a real Apple ad 👏🏻
THIS IS SO GOOD
I actually thought this was an Apple ad, this is so good
Just WOW!
Amazing work team
can not believe it's not a real apple ad! amazing!
That's awesome man! I would have thought it was real if I wasn't told it was a concept.
Bro I clicked to see the new Apple ad and then I realised 😂
🤭
I can’t tell whether this is a leaked Apple ad or fan made 😂 great job guys
I was genuinely looking for the apple logo on the channel. Looking goood
Bro no way you actually made this. I am honestly speechless, this is incredible! W 🔥
looks like it was really shot for Apple . wow . well done ❤
You're gonna go viral very soon, incredible work.
POV: You are pure particles of innovation and they are apple employees
when i saw this video, i really thought this was made by apple. but it was from yall guys XD. great job!
I thought it was an Apple-made ad until I saw the end of this ad, the font :)))
Anyways what a great job you guys did.
THIS IS AMAZING
Fantastic job!
Amazing, you really made it look like apple made it.🤯😍🤩
How haven't I found this on the apple yt channel yet! That's incredible!
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I was almost fooled for a second and that was until I saw the comment section!Masterfully done,absolutely splendid embodied the apple ad perfectly
I didn't know that that is a concept until I saw the description, awesome work bro!!
Damn! It looks so real like made by Apple
THIS IS THE BEST ONE YET
WOAH this is so good, it replicates apples ads so well! i can deffo see this as something apple would make especially with their iphone 12, iphone 14 ads. this is amazing!
I thought this was made by apple, until i saw the channel
This is amazing, It's well made!!
What???! This is awesome!
Absolutely incredibile, well done!
the attention to detail with the brightnesses in different environments 😩🤌
I love it, amazing. I would like to know what camera did you use to shoot it?
Honestly would fool me!!!!!!!!!! Incredible work and I hope Apple hires you lol
I didn't even realize this wasn't an official Apple commercial. You're extremely talented!!!!
Same for me
Amazing ❤
Genuinely thought this was an apple ad. 10/10 bravo
Impressive tutorial! Highly recommended.
Too good 💯 Thought this was official one from Apple 💯
Incredible job, bravo!
This is too clever and amazing. Enough said.
bro made an ad for do not disturb 💀💀
this is crazy well-made
Dream: Leave Me Aloonee
Wow the accuracy ❤ hats off
Yo, this is amazing! Just subscribed :")
FLAWLESS
really, REALLY good!
oh man this is fantastic, great work!
Here from MKBHD’s video, by far the most accurate ad concept, Great Job! Also, did Apple make you blur their logo?😭
this is amazing dude
This is spot on
one of the very best concepts i've ever seen, and i'm an apple ads aficionado
Wait, Is this not an actual Apple ad? Wow. Great work!
This is extremely well-made.