@@yotaiji012that’s who made the ad, but who do you think hired him? Apple’s ad agency has a long history of hiring fantastic talent and then allow them to be as creative as they want to be to showcase Apple’s product. It usually results in their products being “barely there.” The exception being the old iPod commercials, but even there it was just a white silhouette of the iPod being held with those iconic white earbuds in against a loud colorful background and silhouette of a person dancing. In Apple’s case, “barely there” is more than enough and perfectly in line with what the company wanted technology to do: enable things then get out of the way. You end up focusing on what’s going on and the emotions it invokes and find yourself more personally engaged than you would otherwise with a commercial. It works.
@@HOTD108_ there are literally so many jobs in the film industry wtf are u on. and studying film can lead on to so many other things asw, we don't all want to be quentin tarantino lmao edit: looks like they deleted their comment, so for those just arriving, the commenter said something along the lines of “good luck struggling in low paying, dead-end jobs” or something of the kind, implying that film studies is useless basically.
They really made a moving apartment for this video, none of the stretching is CGI most of these effects are practical. This video really solidifies Spike Jonze's place with legendary directors. I'm absolutely blown away and hope this lives forever.
dont forget the folks that actually built that set, a directors vision for a set is only as good as the crew that has to bring it to life. they are just as important
There is no original FKA… They’re both her 😁 the FKA that is on the couch in the end represents her relaxed and satisfied self after a bleak almost depressing working day
Soul done snatched by the seductive, serpentine mirror world, powered by the apple with a bite out of it. She's trapped in the Lil pod though with all her private user data though.
If you pay attention The reflection and her switch places I think that the reflection was who she wanted to be So by the end She is who she wants to be
this is so amazing. can’t even imagine how they matched the room movements, camera movements, dance, and music and made it all so perfect. this is what happens when creative visionaries make a collaboration.
It feels dumb that I love this commercial so much, but it honestly brings tears to my eyes. The story, the music, the vision and Twigs being magical AF throughout the whole thing just moves me.
Technically, the video wasn't amazing. Goosebumps aside, CZcams's compression shat itself in the scene with the colored stripes. You can see the effect more clearly in any lasershow with decent amounts of 'beam-puke'.
I feel like 3:29 with her standing out in the darkness was just so impactful. It's like it's showing how we can isolate ourselves when using technology.
I just can't believe that many years ago, when I saw this video, I remember it very much, and then I had no idea who this delightful woman was, and now in 5 years I'm literally obsessed with her music, I learn that it was she who starred in this mini masterpiece
I come back to this commercial once in a while just because how docking good of a production this is. The practical effects, Twigs dancing and character and general vibe. It’s excellent.
We have long resisted getting an Echo. Never really saw a need. czcams.com/users/postUgkxhB5YOMNj04GuoAosExygP4cH-dKeb4aB When we recently completed some remodeling in our home, we realized we had failed to add a switch to turn on a certain lamp across the room. We couldn't run new wiring (which would have been expensive if we could), so we got our first Echo which completely solved our problem for about $40 (Echo Dot and smart plug). We just ask Alexa to turn on/off that light. Heartily recommend it to solve this kind of conundrum!
I just realized that the girl who fell onto the couch at the end was the girl who was in the mirror, which means that the original girl is stuck in some other universe. This isn't a cool commercial, it's a scary story. Change my mind
Totally resonated to this feelings back to 2018 when it released.... working overtime in other country, overwhelmed by judgments from human. we all need some self talk and it'd be even marvelous when you can dance with yourself :)))
Everything in this ad is fabulous. This kind of production, with story, with emotion, with art, colors, music (and without a word) make me cry of enjoy. This is beautiful!
You know it's a good commercial when it randomly pops up in your head years after its release and you re-watch it many times
I’m back again LMAO
i just went through my FB profile and dug this out of my posts. its sooo goood
On point! Doing it right now
me lol cause i hear the song all the time at my job and remembered the commercial
Everytime 😂
I’ve never rewatched a commercial so many times 😂😂
SAME
2021
Same this is the I think 10th time 😂😂😂
SAME 😂
It’s probably one of the most impressive ads I’ve seen, along with the share your gifts ad with billie eilish
I know this is just an ad, but holy hell do I love it.
Apple knows their buisness
@@matereichardt5626 it's Spike
@@yotaiji012that’s who made the ad, but who do you think hired him? Apple’s ad agency has a long history of hiring fantastic talent and then allow them to be as creative as they want to be to showcase Apple’s product. It usually results in their products being “barely there.” The exception being the old iPod commercials, but even there it was just a white silhouette of the iPod being held with those iconic white earbuds in against a loud colorful background and silhouette of a person dancing.
In Apple’s case, “barely there” is more than enough and perfectly in line with what the company wanted technology to do: enable things then get out of the way. You end up focusing on what’s going on and the emotions it invokes and find yourself more personally engaged than you would otherwise with a commercial. It works.
🌌
Antea de
Hablarte digo Na🎶🏴☠️*
czcams.com/video/_ftuSKcEGFk/video.html
new response just dropped
I can't believe she was dancing like this when she was recovering from her ovarian cancer removal. She's badass
Is true
Xavieah McClain fibroids growing on the ovaries aren’t ovarian cancer
@@bamitssam1031 ok
I was dancing like that when i broke both my legs
@@dubcuda874 o k
Im studying making films right now and my teacher for art showed us this, its amazing
Lol
Get ready for a life of poverty and unemployment lmao
@@HOTD108_ there are literally so many jobs in the film industry wtf are u on. and studying film can lead on to so many other things asw, we don't all want to be quentin tarantino lmao
edit: looks like they deleted their comment, so for those just arriving, the commenter said something along the lines of “good luck struggling in low paying, dead-end jobs” or something of the kind, implying that film studies is useless basically.
nah
@@jaehaywardkentlike why you know? why someone think is nice to going out saying things like this…….
This is one of the best fucking ads/commercials I've ever seen. Anderson's song, Twigs dancing, this entire video.... God
Abraham Pancake Mash the iPad Pro one tho
Fan of peridot Coates the *what's a computer?* line is cringey, though.
Also...
Glory to Arstotzka
They really made a moving apartment for this video, none of the stretching is CGI most of these effects are practical. This video really solidifies Spike Jonze's place with legendary directors. I'm absolutely blown away and hope this lives forever.
Had to rewatch the video like 3 times that's incredible. Truly a work of art
dont forget the folks that actually built that set, a directors vision for a set is only as good as the crew that has to bring it to life. they are just as important
@@dingusmagee3326 Exactly, it's really hard to make this vision come true, requires a lots of skill and experience.
In 2021 still listening
They also made another fka for that dance scene at the end
The fact the effects are practical blows my mind but the fact FKA Twigs was in recovery AMAZES me
Anderson .Paak - 'Til It's Over ♥️
thankyou kind sir
Gracias
paak
imagine her HomePod stretched out and the audio just got worse and more distorted
💀
Luke Chaplin 💀💀💀💀💀💀
Oh No
That might be a cool sound effect~
it's 2024 and still gives me chills every time I watch it
I've always really liked this commercial, but rewatching it I realize something...
The original FKA was left in the mirror world!
This is some Jordan Peeles "US" shit
Now I’m sad
There is no original FKA… They’re both her 😁 the FKA that is on the couch in the end represents her relaxed and satisfied self after a bleak almost depressing working day
Soul done snatched by the seductive, serpentine mirror world, powered by the apple with a bite out of it.
She's trapped in the Lil pod though with all her private user data though.
@@Ray-vi7vn elmo OD'ing on some blue pill
If you pay attention
The reflection and her switch places
I think that the reflection was who she wanted to be
So by the end
She is who she wants to be
So true. Really says something. I have to write an analysis of an ad and I'm choosing this one!! :)
she is who she wants to be because she spent $300 on a speaker
@@nolimitsluke tru dat
I hope so, cause I thought it’s kinda creepy maybe if it was some kind of doppelgänger wanted to replace her
@@RinaNewhouse me too, right now, maybe we can talk about it, give me some tips, please?
FKA Twigs is just amazing and this is probably my favorite advert ever.
this is so amazing. can’t even imagine how they matched the room movements, camera movements, dance, and music and made it all so perfect. this is what happens when creative visionaries make a collaboration.
Watch the Making of is in U2
2 seconds in and its already a classic..
He don’t miss! 😂
He brought me here too lmao
@@aaronroy8518 same
CAN FKA TWIGS BECOME AN ACTOR PLS
she's acting in honey boy!
*Actress
@@jidu3094 The word actor isn't gender specific, actress is
@@__Henry__ as it should be just like lion and lioness
Whose here in 2024
Probably the best commercial ever made
It feels dumb that I love this commercial so much, but it honestly brings tears to my eyes. The story, the music, the vision and Twigs being magical AF throughout the whole thing just moves me.
yes it is moving!!!
I like how FKA Twigs turns everything into a masterpiece.
This was so bloody emotional.
Still one of the best ads ever
FKA twigs is so ethereal ♥️♥️😭
AINT SHE!!!!!?! Its like a literally fucking angel s before our EYES!!!! WHAT THE HECK IS SHE!!!!
RealKillSasukeHaters she's a real life nymph/fairy. Her features are so delicately and perfectly imperfect. She is my girl crush
Just looking for an upload where I can comment on this AMAZING video. Spike does it again!!
Orangeflava me too, I need the making of
@@THEKARLOS093 Is U2 check it
Technically, the video wasn't amazing. Goosebumps aside, CZcams's compression shat itself in the scene with the colored stripes. You can see the effect more clearly in any lasershow with decent amounts of 'beam-puke'.
@@michaelknight2342 technically, i believe you are in the minority. Its was AMAZING....to me.
somehow this made me tear up a little bit, and gave me the inevitable goosebumps
That’s what great art does. It stays with you.
ur so cringe
Fun fact: This ad is not CGI. (almost)
she was post op during this..wow
zeph_y2k crazy
She cut off her dick
The fact that it's 99% practical is mind-melting. The BTS is insane
That has to be one of the coolest commercials Ive ever seen
Apple makes the best ads
@@itscesarbtch3451 hire the most talented directors to do so yeah.
i’m my opinion the best commercial to ever exist. i think abt this at least once a week no joke
I remember watching this with my mom many years ago and it still holds up even though 5 years have passed. Time flies fast…
I didn’t even notice at first this was five years old. I thought Spike made a new spot for the new HomePod.
This artist is from a little place in England called Gloucestershire where I’m from. What a way to make it out!🙌🏽
Tears from how beautiful this was
te amo fka twigs
I feel like 3:29 with her standing out in the darkness was just so impactful. It's like it's showing how we can isolate ourselves when using technology.
No ut shows that she’s coming back to reality after hearing her favorite song so she’s leaving that fun side behind
bro same I dont know why it makes me feel something
the way i have been coming back to this commercial every year ever since it released.
I just can't believe that many years ago, when I saw this video, I remember it very much, and then I had no idea who this delightful woman was, and now in 5 years I'm literally obsessed with her music, I learn that it was she who starred in this mini masterpiece
Spike Jonze really wants to master every kind of movie making. Everything he does gives me the goosebumps.
Best add with visuals, audio and performance it’s perfect for me
This ad hurts my heart in the best way.
I come back to this commercial once in a while just because how docking good of a production this is. The practical effects, Twigs dancing and character and general vibe. It’s excellent.
They better get FKA twigs again for the new HomePod.
We have long resisted getting an Echo. Never really saw a need. czcams.com/users/postUgkxhB5YOMNj04GuoAosExygP4cH-dKeb4aB When we recently completed some remodeling in our home, we realized we had failed to add a switch to turn on a certain lamp across the room. We couldn't run new wiring (which would have been expensive if we could), so we got our first Echo which completely solved our problem for about $40 (Echo Dot and smart plug). We just ask Alexa to turn on/off that light. Heartily recommend it to solve this kind of conundrum!
This is the best black mirror episode ever and it isn’t a black mirror episode
Had to come check this out after reading the article of her talking about only being 1 week post uterine surgery and dancing to this. 😬
Is true and l was Shocked
And around the time Batman broke their engagement?
This is the most satisfying commercial ever
I just saw this on TikTok and I’m a huge fan of her I can’t believe I never seen this it’s so Beautiful.
The fact that this barley uses any cgi BLOWS my mind
No wonder how many times I watch this video, it brings me joy and I cant help but smile :)
This ad introduced me to Anderson Paak. I’m forever grateful
I just realized that the girl who fell onto the couch at the end was the girl who was in the mirror, which means that the original girl is stuck in some other universe. This isn't a cool commercial, it's a scary story.
Change my mind
What made you think that? Why is it scary?
Us?
Definitely
Why didn't she go too? She just stood there.
Now she has to take her place and lure another version of herself in so she can leave as well.
this ad makes me happy
定期的に見にきてしまう
孤独を受け入れる暖かな部屋のまどろみ、夢の儚さ
美しいCMです。。。
I've watched this video so many times! So gooddd
well what did i just see , that was wonderful af
Totally resonated to this feelings back to 2018 when it released.... working overtime in other country, overwhelmed by judgments from human. we all need some self talk and it'd be even marvelous when you can dance with yourself :)))
I love how she didn’t wanna do a plain stretch with the wall so she talked to it and did a countdown with it
I tear up every time I watch this. This video is amazing grate
so goofy
Love this make me cry don't know why
Best commercial ever
More like FKA does it again. More than a HomePod vid.
This director is AMAZING. So creative.
Spike Jonze this is the best Ad I've ever seen (i don't like ads) - total Awesomeness
This is one of my all time favorite ads
This might be the greatest commercial of all time
Now go listen to her song TEARS IN THE CLUB 🔥🔥🔥
It may be an advert, but it's also a concept, a performance, a story and an experience
I am in love with absolutely every person that had anything to do with this
When twigs pushes the mirror away it always feels so sad
Everything in this ad is fabulous. This kind of production, with story, with emotion, with art, colors, music (and without a word) make me cry of enjoy. This is beautiful!
Spike taking on these branded projects and effortlessly leaving his voice/vision on it >
The song is really good
FKA ❤️❤️❤️
Wonderful
I’m glad this is an ad and not a music video, that way I’m able to watch this on my iPhone in the multi task screen without buying CZcams premium.
I really love this commercial so much and I even watch this so many times and the behind the scenes of it! A lot of practical effects!
Omg😮 that was absolutely perfect! The music the flow the creativity and the beautiful beautiful FKA.. wow! Amazing
This is sooo good...everything about it
Probably one of my favorite music videos ever
She is amazing... I love her so much
You know it’s a good commercial when you actually search for it 😂
Seeing this again now, it reminds me of Us.
can watch it 1000 times! so great!
Who's still watching this in 2022?
This video makes me emotional every time i watch it.
so much love for fkatwigs
awesome
Here after Nathan Zed video about « the power of music videos » :)
Adoro essa música!
Yeah. This is what gets you through a pandemic. We need more of this right now.
I ⌚ Watch This .
One of the best commercials I've seen, Spike Jonze the GOAT
FKA twigs is a legend!!👏👏👏
I don’t even own a HomePod and I want this thing all the time
The one ad I actually searched up
映像すごい！！
Song is Till It's Over by Anderson Paak
My favorite commercial
This ad is perfect