20 Years with Ruben | MYSTIC

After 20 years of friendship, we had to sit down for one last talk.
Join us in celebrating the end of an era with one of the most iconic figures in kiteboarding. For two decades, Ruben didn’t just pioneer Big Air and invent the Megaloop; he became the face and the spirit of our brand. From aggressive rides on the North Sea to his infectious fun off the water, Ruben has been key in defining our identity and pushing the boundaries of the sport.
Our CMO and Co-founder Max, who was the first to sign Ruben to the brand 20 years ago, sat down with him to reflect on some unforgettable moments and the bond they’ve built. We got real about the highs and lows - the challenges and the lessons learned along the way. Crafting a 20-year relationship between a rider and a brand isn’t simple - it takes a ton of work and patience. But let’s be honest, Ruben might have been the reason we pulled off most of the crazy stuff we did. Our heart rates will be slightly lowered from here on out.
Ruben, we’re forever grateful. We wouldn’t be where we are without you. We can't wait to see where your adventure leads next. To the younger riders, let Ruben's fearless approach and relentless innovation inspire you, as it has us.
#mysticboarding

[@notyouraveragewindsurfer]

Pretty awesome way to show the appreciation when things come to an end.
Legend 🙌

[@BastiaaNED590]

Two amazing guys: Really inspiring to see Ruben develop from a crazy young gun into a more humble yet very capable guy that has had his fare share of highs and lows. Few years back I bought a second hand kite of of Max, was a pleasure talking to the super friendly guy!

[@JohnyBoyGroix]

Really nice video to summarize your friendship & partnership. Well done guys !

[@EgonFeiner]

💥💥

[@JakeKelsick]

This was awesome guys! Big Rubs is the man. I remember when I got to go to the Triple S for the first time, brand new to the scene he showed me mad love. His words were "thats the kid that makes all the videos" while telling Aaron to come say what's up. Always been a good dude, with a pure energy!

[@gokitebrasil8342]

Tks guys !!! You are inspired us for decades!!! Ripping watching your videos !!! What’s is next !? Keeping going !!!😎

[@KRYPTOLAMUSIC]

*******************************RUBEN LENTON WHAT A ABSOLUT LEGEND I LOVE THAT MAN SO MUCH ********************************THE VIDEO BROUGHT ATEAR TO MY EYE ....

[@as_the_dodo_do]

The greatest of all time! Yeww cheers to Ruby and epic video from Mystic

[@gerwinnaar]

Ruben is a Legend 🤙🚀

[@kitecast]

20 años de magia y viento. Cómo dominas @len10 🎉🎉🎉🎉 🌟🌟🌟🌟🌟 una leyenda. Que esperamos tener en español ❤❤❤

[@Periclesz]

Ruben made Mystic .. .hope he didn't just get dropped