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Starbucks Taste Test Team: The Elite Group Trying 600 Cups a Day

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  • čas přidán 17. 05. 2014
  • May 19 (Bloomberg) --- There's a small lab inside Starbucks headquarters called the "cupping room" where 75 percent of all Starbucks coffee will be tested before hitting stores. A group of seven "coffee-quality specialists" taste up to 600 different coffees a day in a regimented ritual known as "cupping." Bloomberg's Sam Grobart went to Seattle to meet master taster Leslie Wolford and get a look inside the secret lab. (Source: Bloomberg)
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Komentáře • 26

  • @desertshadow72
    @desertshadow72 Před 6 lety +19

    They reject 0.3%, so in other words, they just sip bean juice and say, "yup, that's still bean juice"

  • @yoyoz333
    @yoyoz333 Před 7 lety +18

    they have all the money in the world, with all the equipment, and the team to cup and grade it, and they still have shit coffee. They must be getting the absolute cheapest and shittiest coffee for maximum profit.

  • @ibinyth5866
    @ibinyth5866 Před 9 lety +66

    Funny because their coffee always tastes like burnt wet cardboard

    • @rl2817
      @rl2817 Před 5 lety

      tastes like asphalt

    • @jessiesineath7702
      @jessiesineath7702 Před 5 lety

      @Point V Look into Brandywine coffee roasters, Coava coffee roasters, Sump coffee roasters, Counter culture coffee......just a few that will change how you have ever looked at coffee before

  • @lordmmg
    @lordmmg Před 8 lety +16

    That coffee is not roasted for cupping. It is over-roasted.

    • @radenv1001
      @radenv1001 Před 4 lety

      They still need to cup commercial coffee to test quality, especially comparing with other commercial brands like Folgers or something.

  • @madcat3062
    @madcat3062 Před 5 lety +6

    Most depressing job ever ... You are an expert and have to "try" 600 cups a day, just to generate the moste generic, mainstream, all the same all the time, coffee blend.

  • @Chronix74
    @Chronix74 Před 5 lety +4

    So elite their tastebuds cannot register the taste of burnt carbon

  • @thuggie1
    @thuggie1 Před 9 lety +30

    and they still don't make good coffee

  • @flipballaz93
    @flipballaz93 Před 9 lety +5

    carol is that you?

  • @bertalanolah6565
    @bertalanolah6565 Před 5 lety +4

    This is the part where they've won me over: 2:03

  • @knobtwista
    @knobtwista Před 10 lety +2

    Coffee break!

  • @josephbohme7917
    @josephbohme7917 Před 5 lety

    Peet's Big Bang has it over SB Pike all day long. Verona perhaps more a match, but season to season batches are way different. Better off with a decent small roaster's fresh Americano. C'est vrai.

  • @michaeldearth6327
    @michaeldearth6327 Před 7 lety +2

    Hmmm I'm getting an over roasted note with a nice stale backing....wait...ah yes also a nice stomach ulcer to go with it

  • @aresnguyen_rsv
    @aresnguyen_rsv Před 4 lety +1

    Why they care to test if the products they sell are always rubbish made from cheap commercial mixture of beans since last year?

  • @ailurii
    @ailurii Před 8 lety +1

    How TF do you calibrate your palette? Lol

    • @josephbohme7917
      @josephbohme7917 Před 5 lety +2

      You are given a list of nonsensical fruits herbs and foods and agree to match one or three with the crap you are swilling together. After you all agree the verdict is given to the bailiff and he with the consent of the judge (H.Schultz) condemns the world to drink it.

  • @obytuary12
    @obytuary12 Před 5 lety

    Starbucks coffee is 10%coffee 8
    90% hot water and the taste is wet cardboard

    • @mosley3485
      @mosley3485 Před 3 lety +1

      Pretty much all coffee is ~10% coffee and 90% hot water. That's literally what a cup of coffee is...

  • @simp2234
    @simp2234 Před 5 lety

    Hard burn

  • @imaddinmisran5476
    @imaddinmisran5476 Před 5 lety +1

    So absurd you all know what ,we can just buy a packet of coffee from stores near us , open it and put a spoon of coffee into a cup and simply pour hot boiling water into it. No need for some fancy expresso and pour over technique or even french press like the one they do in the coffee shop. And it cost much lesser no kidding.

    • @chinncannon
      @chinncannon Před 3 lety

      If you do this, PLEASE don't boil the water. Use a thermometer to bring it to around 195 f or 90-91C. Boiling begets bitter

  • @jamesbecker8041
    @jamesbecker8041 Před 7 lety

    nothing about the elite group? is it just this old gal?