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Starbucks Taste Test Team: The Elite Group Trying 600 Cups a Day
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- čas přidán 17. 05. 2014
- May 19 (Bloomberg) --- There's a small lab inside Starbucks headquarters called the "cupping room" where 75 percent of all Starbucks coffee will be tested before hitting stores. A group of seven "coffee-quality specialists" taste up to 600 different coffees a day in a regimented ritual known as "cupping." Bloomberg's Sam Grobart went to Seattle to meet master taster Leslie Wolford and get a look inside the secret lab. (Source: Bloomberg)
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They reject 0.3%, so in other words, they just sip bean juice and say, "yup, that's still bean juice"
they have all the money in the world, with all the equipment, and the team to cup and grade it, and they still have shit coffee. They must be getting the absolute cheapest and shittiest coffee for maximum profit.
Funny because their coffee always tastes like burnt wet cardboard
tastes like asphalt
@Point V Look into Brandywine coffee roasters, Coava coffee roasters, Sump coffee roasters, Counter culture coffee......just a few that will change how you have ever looked at coffee before
That coffee is not roasted for cupping. It is over-roasted.
They still need to cup commercial coffee to test quality, especially comparing with other commercial brands like Folgers or something.
Most depressing job ever ... You are an expert and have to "try" 600 cups a day, just to generate the moste generic, mainstream, all the same all the time, coffee blend.
So elite their tastebuds cannot register the taste of burnt carbon
and they still don't make good coffee
carol is that you?
This is the part where they've won me over: 2:03
Coffee break!
Peet's Big Bang has it over SB Pike all day long. Verona perhaps more a match, but season to season batches are way different. Better off with a decent small roaster's fresh Americano. C'est vrai.
Hmmm I'm getting an over roasted note with a nice stale backing....wait...ah yes also a nice stomach ulcer to go with it
You sir, are quite right
Why they care to test if the products they sell are always rubbish made from cheap commercial mixture of beans since last year?
How TF do you calibrate your palette? Lol
You are given a list of nonsensical fruits herbs and foods and agree to match one or three with the crap you are swilling together. After you all agree the verdict is given to the bailiff and he with the consent of the judge (H.Schultz) condemns the world to drink it.
Starbucks coffee is 10%coffee 8
90% hot water and the taste is wet cardboard
Pretty much all coffee is ~10% coffee and 90% hot water. That's literally what a cup of coffee is...
Hard burn
So absurd you all know what ,we can just buy a packet of coffee from stores near us , open it and put a spoon of coffee into a cup and simply pour hot boiling water into it. No need for some fancy expresso and pour over technique or even french press like the one they do in the coffee shop. And it cost much lesser no kidding.
If you do this, PLEASE don't boil the water. Use a thermometer to bring it to around 195 f or 90-91C. Boiling begets bitter
nothing about the elite group? is it just this old gal?
James Becker iii