The secret to luxury watch success: Tissot up. Tudor down. Why?
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- čas přidán 12. 06. 2024
- The Morgan Stanley report is in. It's not just numbers and statistics. For once this report gives a clear indication of what it takes to be a succesful luxury watch manufacturer.
These are my thoughts.
As always - leave a comment. Share your perspectives and constructive views. And subscribe if you want more.
Cheers!
For inquiries and collabs: twtw.mike@gmail.com
With so many watch channels out there producing similar content, I think you’ve found a distinct angle from which to discuss the hobby. Really thoughtful content, love it.
very kind of you to say 😊😊
I love it. All these different companies have different strategies. Tissot’s strategy: let’s build watches that people want to buy! I love my Tissots, I have two of them.
IWC - let’s take a 6 to $7000 watch and sell it for $12-$13,000. That’s absolutely ridiculous.
Same with JLC with their ridiculous price 40% increases.
💯 - maybe one can walk in and get a better deal; just not something many of us want to do. A business school case on how not to bring new customers to your brand.
@@Yorkiepoocharlie JLC totally turned me off with this strategy to the point where I will not buy the brand on the grey market.
@@dannysimenauer5745 I agree. I think there should be a strong push to not purchase JLC. They must think their customers are morons and they will tolerate a ridiculous price increase. I am not a buyer of JLC and I don’t own one. Might have considered it before but definitely not know.
Yup. The Ingeneur is a $7k watch at best.
You've got the best watch channel by a mile. Great work!
Very. Very kind of you 😊😊❤️
Was saving for JLC Reverso, they moved the goal by prices increase, I'm over JLC now, sold my Master Control and forget about this brand, connection lost, interest lost. Money goes elswhere, lately more into microbrands, as you well said here, microbrands have to try harder to deliever and compete at the 1 to 2k range this is where I found my joy now.
Get a rep bro
@@keine031😂
Me too re: the Reverso. It would have been by first JLC.
I feel the same way about JLC and Rolex. Prices went too crazy.
Me too, saving for a reverso and gave up, non sense price rise. Now I think I'll buy Nomos or Omega or Grand Seiko.
Thanks again, Mike! There are very few utubers I follow that I know that require more than one pass to distill the insightful analysis that you routinely offer. Your “juice” is uniformly worth more than one “squeeze”!
On behalf of so many of us, thank you!
Lol 😂 Thanks 🤦♂️😊😊😊
Tissot are doing well because they aim at 'normal' people who just want to buy nice watches, not millionaire status symbols. And it works.
bingo 😊
100% true
Their watches are value for money. Simple and practical and worthy of the pocket money.
Love them. The divers need a restyling though.
@@OhioVworld Hamilton's divers even more so.
If the Ingenieur was $7500 it would be a hit. That wild colored AMG watch is a miss though
You beat me to it - would have brought in a ton of new IWC customers. What a blunder.
7.500? That would be a steal 😊
@@Mike.thiswatchthatwatch ok $8500 then, but I’m sure that’s still a tidy profit for IWC
@@Mike.thiswatchthatwatch Would it? Baume & Mercier Riviera is around half that and it has the same movement, thinner case, and a display caseback. I don't see what you're paying for with the Ingeniuer other than the logo on the front, which to me is not even that compelling of a brand.
Thankyou for being an advocate for the average buyer.
Just the buyer, honestly. Customer first. Always 😊
You are correct that Tissot just gave many people a watch that they wanted. They priced a watch at £400 which for most people is a weeks wage instead of a months or a years salary. Simply they looked at a very desirable design, produced a case shape and added a dial design that brought the look of a £40,000 watch into the scope of office workers. They really should have taken the PRX off the dial and put on AP ( Absolutely Plagiarised ). Pretty damn cheeky is you ask me but it does show what people really want but are happy to take a look -a -like. Me ? For this kind of money I prefer to buy something like a Seiko MOD, interesting, unique and keeps people working at home and in sheds gainfully employed. Power to the people not the big CONglomorates.
Agree on the mod - Never really had the nerve to do it myself, but I can see why people go down that route
Thanks for contributing 😃
God I love you; not in an intimate way. Your spotlight on these brands truly exposes the intelligence and not so intelligent thinking of these conglomerate Swiss manufacturing board rooms! Keep up the amazing analysis; keep them honest 🙏🏼⌚️
Thanks - Very kind of you 😂😂
I really enjoy the analysis put into the making of each vid. This really is the thinking watch collector's CZcams channel. Thank you for your efforts!
you are welcome. And thanks for sticking around 😊
Excellent analysis.
I remain impressed by Swatch Group as the masters of segmentation and economies of scale.
I imagine they're making a healthy margin on the huge volume of those entry level Omegas they're shifting. Even if they're nowhere near the average selling price of Rolexes.
Plus Tissot is performing well in the toughest part of the market. And Longines had a solid year too.
Swatch have definitely better succeeded at tiering their brands compared to Richemont for example. Not everything is performing but they do broadly speaking know how to be a conglomerate 😊
I really liked how Cartier watches looked in pictures. The other day I was in a store that had an extensive display of the current models. I was shocked to discover that I did not like any of them for real.
That's what I found. Unless you physically, see, maybe try on a watch, It is a gamble.
I've said this before but I think Cartier hold their spot simply because they have a perceived high value, most of the hot sellers cater to women buyers and visibility in smaller towns. You can find Cartier almost anywhere and I'm sure people buy the watches shopping for their other goods while someone would only buy an Omega or Tudor if they were specifically shopping for a watch.
Huh i just bought my wife one and thought they looked better in person, also, I put a Santos on my wrist and it looked damn good!
@msk3905 I love my Santos too 👍
Destroy the Cartier haters 😉 I'm kidding- all in fun.
I like the ladies ones because they are mostly dainty.
The mens ones were just much larger than I imagined them, and the crystal on some of them looked odd to me.@@msk3905
Another absolutely brillant, spot on analysis. Congratulations! Unless I missed it, I am really surprised though that you did not mention Longines, which in my opinion fits your thesis of "if you make watches customers want, they will buy them" perfectly. I think it is the best value for money brand currently. As for IWC: I considered buying a Pilot chrono, but in the end I bought a Brellum (a micro brand I didn't know), which sells only online. The watch is amazing, arguably better finished than the IWC, for less than half the price. Having no marketing cost helps! And yeah, Rolex continues to nail it. Used to hate it, but 2 Subs later (and one OP on the wait-list) later, I love it.
That Brellum- very nice watches.
Thanks!
Longines is part of Swatch group and their trajectory in 2023 followed the larger company.
Thanks 😊
Yeah. I cut out Longines for time. I didn't feel that there was a lot to add that wasn't covered by the general trend hitting the market and Swatch group in general. 😊
Was looking forward to this video since the MS report came out. Always appreciate your market analyses, Mike, and this one was insightful and thought-provoking as usual. Cheers!
Glad you liked it . It took me a little longer to put it together but glad you felt it was worth a watch 😊😊
We are waiting for a brand analysis for Longines...
Yes, looking forward to your Longines analysis. Great video as always!
On it's way - There's just so much on the list 😊😊
I believe longines is an excellent watch brand under swatch group. affordable and very nice looking watch
Omega used to be the predominant brand in my collection. However, I have been losing more and more interest in their watches recently. Some models are way overpriced and with a very poor value retention. I don’t see watches as an investment, but I like to refresh my collection from time to time, so I only look at Omega in the preowned market. 30%-50% below retail price. Great video!
Good point mate
I fully agree, I used to have more Omegas than any other brand, but now I'm not interested. You can have 2 Omegas, and that is all that you need, a speedmaster moonwatch and a Seamaster Diver 300.
I can't tell you what to buy but I think you represent many of Omega's buyers. You see the value but you have been conditioned to view the brand as less than. Take the new white dial speedy for example there's nothing that they can do to make that watch better. At 8k there isn't one brand that sells a Chrono as iconic as it and with equal specs. Yet folks only remember the pre pandemic 5k cost of a non metas non coaxial speedy and want to pay the same old prices. I digress.
Haunting right now for new Railmaster at 2k. 44OO MSRP🤣. Find couple at Japanese A.D., but taxes and customs. Make it 28. 😢
@@stanlob1223 Only a few years ago Explorers and Op were just as cheap. Times have changed. I'm this current market everything non Rolex or Trinity can be going for a deal.
During the bubble of 2022-2023 there seemed to be no limit to how high prices could go; the higher the better. Now the bubble has burst, the economy is soft and the speculators have gone away, and many brands are left holding watches which are overpriced for this new market.
Agreed 💯 most brands had head in clouds thinking this would go on forever and raising by crazy % now like you say high prices on current models and not enough customers so what do they do now .....
Thank you for the new video and the interesting topic. 👍JLC has increased its pricing considerably. I find the Memovox, for example, more than interesting and have put it on my wrist in a JLC boutique. But EUR 15.000,- feels a bit much for it...
That's the problem precisely. Great watches. Ridiculous prices. .😊
I remember asking my Rolex AD about getting a Pepsi or Batman-they said I’m more likely to get hit by lightning ⚡️! I ended up getting the 126711chnr Rootbeer. Great video as always and have a great weekend!😎
The chocolate-noir is WAY better looking than the Pepsi, congrats 👏🏼
@@DocMulholland thanks-it’s the most gold watch I have and was cheaper at retail than a 10 year old Batman at the time.
Call it chocolate or truffle but at the end of the day it's still brown, and brown just doesn't pop like the other colors.
AS a two-tone lover I can only say good call. And happy to hear you weren't struck by lightning 😂
Put my name on the list for a DJ41 and a Root Beer.
The market has spoken! Its interesting to see all these fancy brands and how many people actually buy them how that reflects into profitability. I would love to see other brands as well like Casio, Seiko, Citizen. Have a great weekend Mike!
Great analysis, great video! Keep ‘em coming!
We can only imagine Tissot sales uplift if they had launched the prx chrono in a wearable size. Great video and insights, as usual. Thanks
i love these $MS segments! thank you TWTW!
Frankly speaking, i have rolex, omega, tudor in my collection. Just recently I bought USD 850 Tissot Heritage 1938 salmon dial. My excitement is the same with tissot when walking out of AD! Tissot did a great job lately.
SUPER Interesting, thanks again for a lot of sound thinking! I think your videos should be obligatory morning viewing for all Swiss watches marketing people. For most it would thoroughly spoil their day I guess😇
Glad you like them! 😊
My wife bought me a JLC Reverso for my 50th birthday a few months ago at the current retail price. If I only could have turned 50 a couple of years ago she would have saved a significant amount. However, I’ll take the years of life over the cost savings. ❤
Interesting analysis and perfect to view while drinking my morning coffee today.
Enjoy! 😊🍵
So so true Mike, great analysis. I also think it's hard for a brand to convince you to spend more to go up their product ladder, when the buyer losses more the moment you walk out the store. That's a key difference with the brands that convince you to spend more, as you either barley loose or gain in value on your purchase.
Spot on 👍
Very good analytic skill. Love your content ❤
People are willing to buy premium Rolex models at retail a) because they won’t loose money down the road; b) to build relationship with an AD to be able to buy a desirable steel sports model, e.g. a Daytona.
Serious question: does ‘build the relationship’ really work at this pt? Unless you buy some ladies watch they can’t move, what have you done? The relationships were created long before the money printing, crypto money and social media entered the watch game. They’ll still sell every vanilla OP, Explorer they receive. And good luck ever getting a Daytona if you’re just starting now (unless you live in some area w/o a lot of HNWIs).
Not sure if building the relationship with AD works everywhere, but they definitely want you to believe it does. Reminds of Hermes where clients would buy just about anything for a slim change to get a Birkin bag.
@@WestCoastAce27 Even in the backwater area the AD will still most likely sell that steel Daytona to a special relationship customer- ie a "grey dealer" (meaning himself or a close family member). They don't just leave that kind of extra free money on the table for someone else. Why would they?
Brilliant video is always!! Completely agree with your points. I wonder what JLC could then do better going forward.. I love the Reverso but as you very well have said is quite niche.. are they missing a “better” every day watch or a diver perhaps? Those two categories seem to be the more popular ones.. I think the Polaris it is a good watch, but I don’t like it enough to buy one.. I wonder if a lot of people feel the same way. Curious what your thoughts are.. thanks for posting such thoughtful and excellent videos. Cheers!!
exceptionally great how you explained about omega
Scary to think that Breitling is owned by Venture Capital whose only goal is to increase short term profits at any cost: expect lower quality and higher prices in the future.
Exactly. Steer clear of new breitlings for the foreseeable future
Agree. Its unfortunate.
thats 90% of humanityu lol ... what ?
Best watch channel. Please keep up this style of videos, I'm sick of the generic watch review videos!!
Glad you like my content 😊
I will do some watch reviews though - but will try my best to still not be like the rest even when I do 😊
As the Collective Horology guys said, JLC is like Luke warm butter on weak toast. A brand that’s waning, trading on past glory.
Outstanding insights and wonderfully delivered. Loved it
Much appreciated! 😊
And so love your channel. It's just remind me I was a swiss watch lover and how i leave this hobby year after year.
Thanks 😊
Thanks for the video. Any mention of TAG Heuer or Longiness?
Outstanding, well thought out, compelling exclamation.
Thanks 😊
Superb analysis! Thank you for your hard work.
Glad you enjoyed it! 😊
I learn so much from your videos. Thanks for sharing what you know.
Thanks for watching 😃😃
Incredibly insightful! Really such a well researched critique
thank you .😊
That blue JLC perpetual calendar that keeps showing up in this video would be a dream come true for me. I wish I could afford it. Anyway thanks for your thoughts.
You've honed a perfect niche- discuss branding and business. Always an unvarnished, insightful discussion.
Thanks - Glad to hear that you think I provide something a little different 😊
@@Mike.thiswatchthatwatch I think that some collaborative spots with Adrian Barker or Andrew Morgan would be well received. They both write well and neither seems to be corrupted. Your business/branding perspective is not direct competition- so would only make for a richer discussion.
Excellent analysis - as always.
Tudor needs to discontinue some models like the tudor pelagos lhd to make them collectible. It has so much black bays variety that it is on the path to falling into the same mistakes as Omega. I think they don't check carefully before releasing a new model.
Agreed 100%. Tudor needs to trim the line and refocus.
Excellent commentary. Thank you. You say, in regard to Tissot, "because they produce watches people want." Exactly. IMHO, when a micro brand launches a watch that is a success, say Baltic's line up, some of the Nivada Grenchen's (Antarctic sold out!), Vertex, that's because a major player, like Omega or Longines, has failed to "produce watches people want." I'm a lucky man and I'd be happy to pay a premium for a luxury brand. Yet they are not on offer. I love classic designs with historical provenance. Omega has this in spades if they would only re-issue modern interpretations of some of their best sellers. I simply don't care for open hands or shark teeth indices. Breitling, on the other hand, is doing well by offering classically beautiful designs that people are willing to pay a premium for. All the best to you. With luck, folks in C-Suites throughout the industry are paying attention to your videos.
Thanks for the kind words - and they know where to find me. They can pay me in Daytonas, Historiques and Reversos 😂😂
Well done Tissot. Darn good watches at a fair price, they deserve to succeed. What about Longines, Rado and Oris in the tier above?
Longines and Rado are both parts of the Swatch group. Oris, although a very cool company, has sales that round to 0% of the total Swiss luxury watch market. That is not an insult or hyperbole, it is literally what the Morgan Stanley report says.
@@frankhujsa821 I know Longines and Rado are part of Swatch, I wanted to know how they are performing as individual brands. We have the statistics for Tissot and Omega so this information must be available for other members of the group. I would expect Oris to be tiny unfortunately and Rado (and Certina) both to be well down the rankings, but Longines is traditionally a big hitter and should be well up in the top ten above Tissot.
As always awesome analyzing!!
Glad you think so! 😊
Love your content. Keep it coming. ❤
Thank you! Will do! 😊
another great video. enjoy your marketing and economic take on the current state of the luxury watch market.
Thank you 😊
Great content, as usual. Thank you.
Regarding Vacheron Constantin, I’ve felt for a long time that their reputation as ‘not quite a Patek’ is in some ways unjustified.
When working on vintage to modern watches by both, the Vacherons almost always surpass Pateks in terms of finishing and build quality. That is no mean feat!
A lot of what I’m talking about is hidden until you’ve started disassembling the watch, though.
I guess this just shows that where these watches are concerned, the finishing and details only a watchmaker will notice play second fiddle to other factors when determining a brand’s place in the market.
In terms of movement quality per dollar spent, Vacheron, especially vintage Vacheron are incredible value for money in my opinion.
JLC is uniformly loved by watch reviewers, and as you note they're clearly wasting this free franchise asset to promote their products better. Regarding Omega v. Rolex comparison, if you can't buy a "Speedy" in the showroom 6:40 you buy one pre-owned for less than retail, which you can't do with Rolex.
The more I watch your video , The more I learn
Happy to hear it. 😊
You are spot on about the omega watches.
Another excellent video! keep them coming!
will try 😊
I'm not even into all the market stuff it doesnt concern me, but its still very interesting to listen to
I’m curious about Christopher Ward. I didn’t like their earlier designs, but the keep getting better and the more I learn about the brand, the more I like what I hear.
The Twelve will be my next watch.
You wont be disappointed. I have a twelve (titanium with blue dial) and it is magnificent
Interesting takes… I would agree that JLC & Breitling might be perfect examples of when you hit the glass ceiling with extortionate pricing. TBC (of course).
Within the volume brands it’s not only IWC that is badly run, but also Longines and TAG Heuer (LVMH as a whole, actually). Management shake-up badly needed, IMHO.
The real problem area is the space between Tissot and Breitling. Those mid-tier brands look like great deals until you realize that you could have gotten a like new luxury piece for a tad more.
It's really unfortunate that we don't have the data for the non-Suiss brands
Tudor do the best watches at their price tier but it’s true that if you have Tudor money, keep saving.
Thanks for the thoughts.
I was curious your thoughts were missing for Hamilton and Oris. Was there a lack of data for them?
Thanks 😊
No - Just a prioritisation of who to talk about being mindful of time. 😊
After my own miserable IWC experience, I'm thrilled to see them slipping. I've never felt so let down by a company's product or so suckered by their marketing.
Anything over $1,000 and you’ve been suckered by marketing.
great video, as a 20 year watch enthusiast I'll give my take on the omega vs rolex average price difference: I don't believe it's, they don't have a steel sub I'll buy a two tone. That person leaves, they can't afford the two tone. It's that the prestige chasers who have real money want to differentiate themselves from the, "hey I saved up for 2-3 years and bought a sub, I've made it" crowd by buying watches those guys can't afford, cosmographs, precious metals, etc., where omega has not convinced that market their high end watches in that category give the same prestige (they don't). Real watch enthusiasts know Omega watches, in general, are Rolex level quality (if not higher), plus w the availability, many enthusiasts land on the SMP300/AT side of things. It just doesn't say Rolex on the dial, it says Omega.
As a Tudor fan, they've gone in the wrong direction with the wannabe trendy, gauche, celebrity crud.
Moonswatch is a hit for Swatch bastardizing Omega's name but a disaster for Omega, did Rolex make one? They would never. Enforced they aren't in the same league as Rolex, right or wrong, especially with the 50 watches per store crap rollout.
For VC, the all gold 222 reissue (brad pitt, NBA players, etc.) singlehandly put them back on the map as an "it" luxury brand, and that gets them a bump.
Excellent video!!!
Thank you very much! 😊
Great content!! thanks from Venezuela
Thanks and greetings to you to 😀
Insightful analysis
thank you 😊
Interesting comment about upgrade paths between rolex and omega but in my view it is far more a sub culture phenomena and differentiation factor between these two clienteles where one is more lets say extroverted than the other.
Interesting view for vast majority of the population.
The ultimate market segment . . . the ultra wealthy do *quiet fashion* . . .
Where a person has billions - there is no need to impress others - no fashion labels etc. This market segment is tiny
Great video as ever. I don’t believe that brands like IWC, JLC ever forget about creating a compelling product; it’s always at the forefront of everyone’s mind. But you do need a bit of luck / magic to create something that resonates with the public and the zeitgeist. Like catching lightning in a bottle, it’s not easy.
True - Sometimes you have to take chances and you might just not be the one that hits the zeitgeist... 😊😊
This was a very intelligent synopsis of the Swiss watch industry. Well done!
Thank you kindly 😊
Just found this channel. Certainly agree with you regarding omega. The issue isn’t even just the precious metal but the “limited edition”.
For example if you want a dateless Seamaster 300m it’s MORE expensive than the date version because of the James Bond relations. It’s same price as a Sub (ish) and that’s where a lot of people would walk, then get fed up at waiting for a Rolex and just go for another brand.
I really enjoy these videos and the insight they provide
Glad to hear it .😀
I know for me, buying a Rolex of any description is a “Field of Dreams!”😂 However, personally I’d take an Omega every day over a Rolex, & yes the new white dial Speedy has piqued my interest!😍👌🏼
You keep flashing that white dial Speedy! I put my deposit on it already!
I'm waiting until I see it in real life. My guess is - Canopus gold but better and cheaper 😊
Interesting analysis & insight.
thanks .😊
Good point regarding Tissot and what the industry should learn about. People buy what people like, at the end of the day.
Apart some few exceptions watches as products are a luxury that the average consumer doesn't need, to convince people to buy them you need to give them something truly interesting and convince them to give you (watch maker) the few money they have spared.
I really like what Tissot is doing and they have fun and interesting watches which for most buyers are the gateway for true swiss watches.
The new PR516 (mechanic, quartzes are a bit a meh) is awesome, I see it appealing people interested in the history of the brand but also (most important) first/second time buyers of a swiss watch.
Best channel by far...
Very kind of you 😊😊
Great review as always. Did I miss a part in the video ? What about Longines ?
Thanks - no. I left out Longines on purpose simply out of time constraints. Something had to go 😊
Excelllent analysis. Curious what kind of fresh direction you think might work for Omega. Should they be following Rolex’s strategy, perhaps Cartier’s strategy, or is there something else unique they can leverage to achieve new heights of growth?
If you build it, they will come. Absolutely right. The Black Bay was a big hit and the Tudor brand benefited. Now, it feels like the Black Bay's moment is over and Tudor's prominence will wane with it.
Zut alor Mike, another smasher! Looking forward to your new Omega vid and I will observe Cartiers progress. I'm looking at a preowned quartz steel Bacculate for now from 2012 at $7,500 Canadian any comments on this watch? Other wise I will get a two tone Datejust or a Santos in Dec of this year.
Thank you for your time.
Regards,
Chris
Great stuff as always
Just a small note from the very beginning as to non-Swiss brands, particularly the Japanese. You mentioned Seiko and Casio, but forgot about Citizen, a large conglomerate, that owns Swiss brands and other Swiss watch-related companies.
Thanks.
Good point on Citizen. So many brands though - can't mention them all 😊😊
I refuse to spend thousands on a brand that spends millions on advertising at show jumping, golf , formula one, etc. I don’t want my money going there. And I’m anti-big corporations. I do have respect for Omega however. So. Great video. It’s education for me - as I wish I was able to go to the British Watchmakers event….
Omega spends a TON on all kinds of event-based marketing
@@omar10213245 you’re right now that I think of it.
You really nailed it here. 💯.
I strongly support your view. I want my money to go for the design and manufacturing of the watch and not for marketing or celebrity endorsement. Thar is why I am not interested in Rolex or Omega. Let alone the higher end brands.
But you do know that some random person riding a horse while wearing a watch makes it cooler right? 😂
Great video, you can use for many other product and bisness out there
Found my new ASMR channel. Love your voice!
Awesome! Thank you! 😃
Nobody is buying anymore. I’m seeing tons off new stock sitting in stores, including Rolex sport watches
Where?
Personally I'm not seeing a ton, but my AD has many models on display and is very open that anything in two-tone or from the classic line is something you can get almost immediately 😊
Mr. Mike I think you hit the nail on the head about premiumization with Rolex. I bought my first Tudor a couple of months ago (Ranger). Now I’m saving up for a Pelagos then eventually a Rolex. That would be my entire collection of only 3 watches. But Rolex will be the end goal.
I think the point about upgrade paths is facsinating. I also wonder if two tone is what people associate with a quintessential
Rolex. Growing up, Rolex in my mind's eye was always a two toned datejust. I would consider a two toned Rolex before any other brands. I opted for a 114060 from my AD a few years back though.
I believe there is something to what you say. I have two two-tone rolexes, and I love them dearly. But, would I ever be inclined to spend money on a two-tone model from Omega, or Breitling, or IWC, etc?? I highly doubt that I would
Thanks!
Thank you so much. That’s very kind of you 😀😀😀😀
I have too agree, I bought a Tudor Pelagos LHD love it, then a Blvgari octo, 2 moon swatches then finally got offered a Rolex datejust 41 Wimbledon,
I think a lot of the watch companies believed there own hype, omega, panarai, iwc, etc, people buy them from their AD to get up the list for a Rolex
good analysis... for me, personally, I am having more fun looking at some less expensive but interesting micro-brands... I had that idea that I would jump from Casio->Orient->Seiko->Sinn->Tudor were I am now and then progress to something more luxury... but f it... I got to eat...
Great point! 😊
6:40 I don’t get your point,with Omega you can can get a regular speedy, so why would you upgrade? It’s like if apple limited the production of iPhone so people could only find the 1TB at the store, sure a lot more people would “upgrade” because they have no choice and they want an iPhone, but how many customers would they lose? And is this what you really want?
I agree it's not as simple as offering upgrades. Rolex forces people to buy two toned and solid gold dj to get on lists for Op and submariner. So they are moving double the units using unfair practices. Imo the only way Omega can pass Cartier is if they make models that dominate the women's watch segment and start creating more wait-list for the popular models. Omega would have to sell 4x as many watches to compete with Rolex because the average cost is so low.
These figures will look completely different in 24/25
These figures still represent pre bubble burst.
Customers will be buying watches in the 6-10k range
Perhaps. Time will tell 😃
I think Swiss watches are getting under s lot of pressure, first from Apple selling 50 million watches for a fraction of a Swiss watch, second the price increase to improve profitability is just pushing out new customers as well as watch enthusiasts.
Spot on!
Thanks 😊
Awesome 00 Raiser man! Would love to see it on a stand with some dynamic posing
A man of true culture 👍👍👍
I have quite a few in different sizes and grades - a hobby shared by my son and I 😀
@@Mike.thiswatchthatwatch You sound like a fantastic dad! How about you combine the hobbies by customising a seiko diver with the colours of white/blue/red with a touch of yellow?
Amazing as usual.