You need to be focusing on your POSITIONING before your branding. If you don't get your positioning right to begin with, your branding will NEVER be on point. Plus, getting your positioning down makes your branding easy. It looks/sounds like you may be thinking and wanting positioning, but calling it branding. They are not the same thing.
Sharing the internal call with the agency is genius, lol. Wonder if this can be replicated/repeated because if the team knows that the call might be shared they might not be as honest with their opinion next time.
After that first one we started sharing every single internal feedback call with the team at Koto! Being honest in our feedback is the best way to reach a great result, so we definitely continued to speak openly.
Love that you're sharing your journey in the open. And love the almost crime-show-esque drama of the production, it's that perfect mix of dead-serious and over the top. Can't wait to see Kit emerge.
thanks for sharing the rebranding strategy, very insightful and helpful information. I'm interested in both watching and uploading business related (along with other topics) videos so I'm very appreciative of you uploading this great content!
Really exciting to see the process unfold! As a marketer and brand strategist myself, I found myself nodding along with everything the Koto team was saying. Love @Convertkit for rebranding in public - it can't be easy!
Incredible idea to document your rebranding, it's a first time in my 15-years experience as a marketer that I got emotional, seeing CEO caring so much. I love your energy and dedication to walk the walk for creatives and showing the rawness so much needed nowadays. Thank you.
As a brand designer, seeing the behind-the-scenes of this huge rebrand is amazing! Thanks so much for sharing it, for being so open, honest and vulnerable. I don't have an email list (I know, I know) but when I'm ready for it, I'll surely pick Kit!
Changing your company name to the common use word Kit is going to be a huge mistake. Huge. When someone googles, kit, they're going to get results for everything except your business. I see small and new companies make this mistake all the time. It's very weird that a 40 million corporation would, especially one that specializes in connecting with customers.
I love, love, love these BTS - great job on the production and storytelling! Being front row at C+C to hear this announcement will be a highlight for me as a creator! I can't wait to watch Kit continue to do BIG things!! 🤗
Excited to be sharing this often unseen part of the branding process!
So appreciate how much you've invested in this rebrand Charli ❤️
Was so fun to be at C+C during all of this, including the workshop about the rebrand. And to see BOTH of those things play into this episode!
Thanks Jay! So appreciate you sharing your perspective as part of this series. And glad you got to be with us in person as we announced it!
Loved having you in the workshop Jay!
Why not focus on making a better product rather than rebranding?
Check out the chapter at around 7:00 in this video about our product strategy for Kit! We're absolutely focussed on improving our product.
@@charlimarieTVthere are so many things that could be improved in Convertkit that we’ve been pointing out for years and nothing happened.
You need to be focusing on your POSITIONING before your branding. If you don't get your positioning right to begin with, your branding will NEVER be on point. Plus, getting your positioning down makes your branding easy. It looks/sounds like you may be thinking and wanting positioning, but calling it branding. They are not the same thing.
Figuring out our positioning and value proposition was an important part of this brand strategy process. We shared it in this episode! :)
Love watching this unfold.
Ps. Kit for Purpose is legitimately 🔥
Right on, glad you think so. We love it too.
I love seeing how things are coming along and the entire process!
Thanks Robby :) It's been really fun to share this whole process!
Sharing the internal call with the agency is genius, lol. Wonder if this can be replicated/repeated because if the team knows that the call might be shared they might not be as honest with their opinion next time.
Ha, they've been so awesome to work with and we've so appreciated how open they've been to our direct and honest feedback.
After that first one we started sharing every single internal feedback call with the team at Koto! Being honest in our feedback is the best way to reach a great result, so we definitely continued to speak openly.
Love that you're sharing your journey in the open. And love the almost crime-show-esque drama of the production, it's that perfect mix of dead-serious and over the top. Can't wait to see Kit emerge.
We appreciate that Jonas.
thanks for sharing the rebranding strategy, very insightful and helpful information. I'm interested in both watching and uploading business related (along with other topics) videos so I'm very appreciative of you uploading this great content!
Glad you're finding it helpful Geoffrey!
Amazing video! Thanks for bringing us behind the scenes.
Our pleasure. More to come.
Really exciting to see the process unfold! As a marketer and brand strategist myself, I found myself nodding along with everything the Koto team was saying. Love @Convertkit for rebranding in public - it can't be easy!
Appreciate that Neha 🙏📬
Not easy but really excited to continue to share the journey.
Incredible idea to document your rebranding, it's a first time in my 15-years experience as a marketer that I got emotional, seeing CEO caring so much. I love your energy and dedication to walk the walk for creatives and showing the rawness so much needed nowadays. Thank you.
Really appreciate that Bart.
Ah so cool to see this next stage of the process and have brand strategy highlighted so well! Thanks for including me in this episode, team 🧡
Appreciate you sharing your perspective Hollie! Super valuable to the solo creators considering a rebrand.
Loved having you as part of this one Hollie!
As a brand designer, seeing the behind-the-scenes of this huge rebrand is amazing! Thanks so much for sharing it, for being so open, honest and vulnerable. I don't have an email list (I know, I know) but when I'm ready for it, I'll surely pick Kit!
Appreciate you virdelgado. We'll be here when you're ready to start your newsletter 👍
Such awesome guests in this episode!
Appreciate all the work you're putting into our rebrand David ❤️
love it!
Appreciate you André!
Changing your company name to the common use word Kit is going to be a huge mistake. Huge. When someone googles, kit, they're going to get results for everything except your business. I see small and new companies make this mistake all the time. It's very weird that a 40 million corporation would, especially one that specializes in connecting with customers.
Thanks for sharing shonvibes. We acquired kit.co which is the #1 result when searching 'Kit.' We've also got our top SEO team on this as well.
What a great idea to share this with fellow creators. Thank you!
Thank you for coming along in this journey with us smithereens.
thank you for freee mail till 10k members 💯
👍📬
I love, love, love these BTS - great job on the production and storytelling! Being front row at C+C to hear this announcement will be a highlight for me as a creator! I can't wait to watch Kit continue to do BIG things!! 🤗
Appreciate you Krystal and so glad you were able to be with us in person when we announced it ❤️
It was so special to be in that room of creators like you when we announced this!
when is the next ep coming guys?
Hoping by the end of next week!
Good god you guys are so full of yourselves.